Dirham Real Estate

What Dirham Real Estate does

Dirham Real Estate (legal name DIRHAM REALESTATE; Arabic: درهم العقارية) is a Dubai-based, privately held real estate brokerage and consultancy licensed by the Dubai Economic Department. Founded in alignment with the vision of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the company operates under the National Broker Program initiated by the Dubai Executive Council and supported by the Sheikh Mohammed bin Rashid Al Maktoum Foundation for Small and Medium Enterprises. Its mission is to increase Emirati participation in the UAE real estate sector, distinguishing it from conventional brokerages through a dual focus on property services and national workforce empowerment.

The company's product surface comprises three integrated lines: (1) core brokerage and consultancy services covering buying, selling, and investing in residential, commercial, and investment properties across the UAE; (2) the '1,000 Real Estate Broker' initiative, which trains and licenses Emirati citizens through the Dubai Land Department; and (3) the 'Dirham Family' community platform offering mentorship, training, and hands-on experience to Emirati real estate professionals. Operational delivery is organized through bilingual (Arabic/English) website intake, in-person consultancy, and a high-volume events program including the Dirham Real Estate Exhibition (the first 100% Emirati real estate exhibition in the UAE), Cityscape Global, the International Property Show, and the Youth and Investment Forum. The company lists a roster of private-sector developer collaborators alongside government partners (Dubai Land Department, Federal Youth Authority, Ajman Youth Center) and maintains a strategic agreement with Vilal Housing.

Dirham's business model is transaction-fee-based brokerage revenue, with no public pricing, subscription, or SaaS component disclosed. Customer segments include UAE national citizens (a primary segment for both recruitment and investment), domestic and international real estate investors seeking UAE exposure, and property developers seeking access to Emirati broker networks. GTM motion is hybrid — sales-led direct consultancy layered with event-driven (exhibition-centric) lead generation and a community-led broker recruitment funnel. No proprietary technology, AI/ML, or API offerings are disclosed; technology is limited to a bilingual website with a customer login portal. The company is headquartered in Dubai, operates exclusively in the UAE, and reports no headcount, revenue, funding, M&A, or app-based product lines in the source data.

Name

Dirham Real Estate

Legal name

DIRHAM REALESTATE

Website

https://dirhamre.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Dirham Real Estate is a Dubai-based, government-aligned real estate brokerage and consultancy that buys, sells, and invests in UAE property while training and licensing Emirati citizens as brokers under the National Broker Program.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: The company generates revenue through real estate buying, selling, and investment consultancy services. Their team assists clients in buying, selling, and investing in residential, commercial, and investment properties, providing tailored solutions throughout the transaction process.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dirham Real Estate is a Dubai-based licensed real estate brokerage and consultancy that assists clients in buying, selling, and investing in residential, commercial, and investment properties across the UAE. The company provides market research, exclusive access to premium developments from top UAE developers, and tailored solutions throughout the transaction process. It also runs the '1,000 Real Estate Broker' training initiative and the 'Dirham Family' community platform to license and develop Emirati real estate brokers.

Product overview

Dirham Real Estate is a licensed real estate brokerage and consultancy firm operating as a unified platform offering comprehensive real estate services. The core offerings include real estate consultancy and market research, buying and selling of residential, commercial, and investment properties, and the 1000 Real Estate Broker Initiative. The company distinguishes itself through its Emirati empowerment mission, operating the Dirham Family professional network, and organizing the first 100% Emirati real estate exhibition in the UAE. All services are aligned with the National Broker Program under the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Consultancy Services Expert consultancy services with in-depth market research to help clients make informed decisions in real estate investments, developments, and market trends. Targeted at individual and investor clients seeking UAE real estate exposure.
• Buying and Selling Real Estate Assistance in buying and selling residential, commercial, and investment properties with tailored solutions and comprehensive support throughout the entire transaction process, ensuring compliance with UAE regulations.
• 1000 Real Estate Broker Initiative A specialized training and licensing program dedicated to empowering 1,000 Emirati citizens by providing comprehensive training and helping them obtain the necessary permits to become licensed real estate brokers through the Dubai Land Department.
• Dirham Family - Emirati Real Estate Professionals Network A growing community of dedicated Emirati professionals providing growth opportunities, mentorship, and hands-on experience in the real estate industry through extensive training programs and structured onboarding.

Quantifiable outcome

• 50 Emirati citizens registered in training programs at one Emirati Entrepreneurs Exhibition
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vilal HousingcoreStrategic or Co-development Partner · 1 January 2022Dirham Real Estate signed a strategic agreement with Vilal Housing to enhance quality of life for Emirati citizens and boost local economic competitiveness by supporting and activating the National Broker Program. The partnership empowers Emiratis to participate more actively in the real estate sector through innovative real estate initiatives.
• Dubai Economic DepartmentcoreOthersDirham Real Estate is fully licensed by the Dubai Economic Department, which provides regulatory oversight and authorization for the company's real estate brokerage operations in Dubai.
• Dubai Land DepartmentcoreOthersDirham collaborates closely with the Dubai Land Department on the National Broker Program, licensing Emirati real estate brokers, and organizing exhibitions. The DLD recognized Dirham with the Real Estate Excellency Award and a certificate of appreciation for highest Emirati broker registration rate.
• Sheikh Mohammed bin Rashid Al Maktoum Foundation for Small and Medium EnterprisescoreOthersStrong support from the foundation helped Dirham Real Estate grow from its founding into a trusted and reputable real estate agency. The foundation is a key pillar of Dirham's institutional backing.
• Mohammed bin Rashid Establishment for Supporting Small and Medium EnterprisescoreOthersOrganized the Emirati Entrepreneurs Exhibition in October 2022, inviting Dirham Real Estate to participate and support Emirati entrepreneurs and brokers. Dirham registered 50 Emirati citizens in training programs during the event.
• Federal Youth Authority (UAE)minorOthersDirham's CEO, Omar Alshaiba, led a training workshop on real estate investment and financial literacy for Emirati youth in collaboration with the Federal Youth Authority, addressing the need for proper real estate culture and knowledge among young UAE nationals.
• Ajman Youth CenterminorOthersDirham Real Estate organized the 'Youth and Investment' forum in collaboration with the Ajman Youth Center, held November 8–10. The forum fostered investment culture among Emirati youth and attracted over 500 registrations for real estate training workshops.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Property Finder: Leading UAE property listing portal that powers the broader brokerage ecosystem including firms like Dirham. While not a direct brokerage, it is the dominant marketplace where Dirham's listings compete, making it a relevant comparable for the customer-acquisition channel.
• Savills Dubai: International real estate services firm operating in Dubai with residential and commercial brokerage, advisory, and management capabilities. Comparable in transaction-fee brokerage but at materially larger scale and broader portfolio than Dirham.
• Bayut: Major UAE property portal competing with Property Finder. Acts as a distribution layer for UAE brokerages including Dirham and is a relevant comparable for the digital discoverability side of the brokerage business.
• Knight Frank UAE: Global real estate consultancy with a UAE presence covering brokerage, advisory, and asset management across residential and commercial. Overlaps with Dirham's brokerage and investor advisory services but operates at broader international scale.

Direct peers

• Engel & Völkers Dubai: International luxury real estate brand with a Dubai franchise providing brokerage services for premium residential and investment properties. Comparable to Dirham in serving the UAE investor segment with full-service brokerage.
• Haus & Haus: Dubai-headquartered real estate brokerage with a similar sales-led model targeting buyers, sellers, and investors of residential and commercial property. Comparable in scale and go-to-market to Dirham.
• Better Homes: One of the largest Dubai-based residential and commercial real estate brokerages, directly comparable to Dirham in core service offering (buying, selling, leasing brokerage across the UAE) and target market of property buyers, sellers, and investors in Dubai.
• Allsopp & Allsopp: UAE-focused real estate brokerage offering sales, leasing, and property management across Dubai and Abu Dhabi. Comparable to Dirham as a transaction-fee-driven agency serving similar investor and end-user segments in the same market.
• Coldwell Banker UAE: Global real estate franchise operating in the UAE offering brokerage services for residential and commercial properties. Comparable to Dirham in core brokerage activity and Dubai market focus.

Regional players

• Vilal Housing: UAE-based housing entity signed as a strategic partner with Dirham under the National Broker Program. Closely aligned mission (Emirati empowerment in real estate), making it a strategically adjacent peer with overlapping Emirati-focused initiatives.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/dirham

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirham Real Estate