Hitpath
HitPath is a New Orleans-based software company that provides multi-channel affiliate and performance marketing tracking to affiliate networks, advertisers, and agencies worldwide.
- Company typePrivate
- Founded2005
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hitpath does
HitPath is a New Orleans-based software company, founded in 2005 and operated by WebApps, LLC, that builds a multi-channel affiliate and performance marketing tracking platform. The platform combines cookie-based and cookie-less tracking methods to attribute clicks, leads, sales, phone calls, and conversions across affiliates, influencers, coupon codes, apps, and social media ads. Core technical components include pixel-based tracking technology invented by cofounder Cort St. Paul, proprietary pay-per-call serving through its Ad-Ringer system, a real-time Reporting API and Affiliate API, and native integrations with third-party providers including Tipalti (payouts), Anura (fraud detection), Optizmo and UnsubCentral (suppression), Manna (cross-channel reporting), and Shopify (e-commerce pixels). Supporting modules include iOS/Android apps, a Google Chrome extension, and a self-service Partner Portal for affiliates.
Hitpath firmographics
Firmographics- Name
- Hitpath
- Legal name
- WebApps, LLC
- Website
- https://hitpath.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HitPath is a New Orleans-based software company that provides multi-channel affiliate and performance marketing tracking to affiliate networks, advertisers, and agencies worldwide.
- Ownership category
- akta.pro rank
Where Hitpath is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hitpath business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software License Agreement: HitPath operates on a License Agreement model where customers pay for access to the HitPath affiliate tracking software. The platform is customized to each client's business model and internal processes. Unlimited campaigns, creative files, partners, and internal user accounts are provided to every customer.
- Managed Services: Agency Managed Services offering where HitPath's team handles daily tasks including pixel placement, adding publishers, and campaign setup. This is offered as an additional service to the core software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise License - Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hitpath product offering
Product offeringCore offering
HitPath provides a multi-channel affiliate and performance marketing tracking platform that enables advertisers, agencies, and affiliate networks to attribute conversions across digital channels, manage campaigns, detect fraudulent traffic, and process affiliate payouts. The platform combines cookie-based and cookie-less tracking with proprietary pixel technology, real-time reporting, and integrated payment and fraud-detection workflows delivered as hosted SaaS with 24/7 live support.
Product overview
HitPath is a multi-channel affiliate tracking platform built as a unified software system. The core HitPath Platform provides cookie-based and cookie-less tracking for affiliates, influencers, coupon codes, apps, leads, phone calls, and social media ads. Three specialized modules serve different segments: Tracking for Networks (comprehensive tools for network operations), Tracking for Advertisers (compliance and sales tracking), and Tracking for Agencies (managed attribution services). Supporting modules include the Partner Portal (self-service affiliate interface), Mobile Apps for iOS/Android, Reporting API and Affiliate API, 1-Click Reporting Chrome Extension, Anura fraud detection integration, Tipalti payment automation, and Suppression Management with Optizmo/UnsubCentral integrations. The platform offers unlimited campaigns, partners, and user accounts.
Differentiator
Problem solved
Functional benefit
Brands
- HitPath Masters Conference: Annual conference hosted by HitPath for clients, prospects, and industry leaders to discuss performance marketing trends and best practices
Products and services
- HitPath Affiliate Tracking Platform SaaS affiliate and performance marketing tracking platform delivered in three editions — Network, Advertiser, and Agency — that enables attribution across digital channels, campaign and commission management, reporting, and payouts for affiliate marketing programs.
- Partner Portal Self-service web portal that allows affiliates and partners to sign up, access promotional links, view performance reports, and manage payouts within the HitPath ecosystem.
- HitPath Mobile App Mobile application provided with the HitPath platform that delivers campaign and performance visibility to users on iOS and Android devices.
- 1-Click Reporting Chrome Extension Google Chrome browser extension that lets HitPath users generate and view reports with a single click directly from their browser.
- Agency Managed Services Optional service offering where HitPath's agency team manages affiliate program operations for clients on top of the platform's technology.
Quantifiable outcome
- Real-time stats available within minutes instead of 4-hour delays
- +2 more outcomes
Companies that use Hitpath
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Hitpath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature12 records
Hitpath partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AnuracoreReal-time click-level fraud detection integration. HitPath sends click data to Anura during each click event, Anura returns fraud status (suspect/not suspect) in real-time. Provides dedicated fraud report inside HitPath with campaign-level control over evaluation settings.
- TipalticoreIntegration between HitPath and Tipalti provides seamless affiliate payment automation with mass payments, multi-currency support (190+ countries), tax compliance (W-9, W-8, 1099), and multiple payment methods (ACH, PayPal, wire transfers). Automatically syncs affiliate performance data for accurate and timely payments.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Hitpath competitors and assessment
Company assessmentEmerging players
- Post Affiliate Pro: Affiliate tracking and management software with multi-channel support. Directly comparable in product functionality (tracking, commissions, fraud tools) and SMB-to-mid-market positioning.
- Tapfiliate: Cloud-based affiliate tracking platform for e-commerce and SaaS. Comparable core functionality (affiliate tracking, commissions, reporting) with a more self-serve, mid-market orientation.
- Refersion: Affiliate and influencer marketing platform focused on DTC e-commerce brands. Comparable tracking and payout automation capabilities, but narrower in customer segment than HitPath.
Broad incumbents
- Awin: Global affiliate marketing network with an integrated tracking platform. Overlaps with HitPath on attribution and reporting, but operates at much larger scale and as both a network and a technology provider.
- CJ Affiliate (Commission Junction): Large, established affiliate network with enterprise-grade tracking technology. Comparable in customer base and tracking capabilities, but offers its platform as part of a broader network offering rather than as a standalone SaaS.
Direct peers
- Everflow: Direct competitor offering a multi-channel affiliate and partner tracking platform for networks, advertisers, and agencies. Closely comparable in product scope, customer segments, and SaaS delivery model.
- TUNE (HasOffers): Affiliate and partner marketing platform historically focused on mobile attribution. Direct technology peer to HitPath in performance tracking and reporting infrastructure.
- CAKE (by TUNE): Performance marketing and affiliate tracking platform serving advertisers, networks, and agencies. Directly competes with HitPath in attribution, fraud prevention, and real-time reporting.
- PartnerStack: Partner ecosystem management platform for B2B SaaS, offering affiliate, referral, and reseller tracking. Comparable business model and customer overlap with HitPath's advertiser and agency segments.
- Impact: Enterprise partnership management and affiliate tracking platform. Direct competitor with broader workflow coverage (contracts, payments, discovery) targeting the same network, advertiser, and agency buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hitpath social profiles
Digital presenceHitpath compliance and trust
Trust signalCompliance3 records
Hitpath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hitpath leadership team
Management profileNumber of profiles
Profiles6 records
Hitpath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hitpath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hitpath
What does Hitpath do?
HitPath provides a multi-channel affiliate and performance marketing tracking platform that enables advertisers, agencies, and affiliate networks to attribute conversions across digital channels, manage campaigns, detect fraudulent traffic, and process affiliate payouts. The platform combines cookie-based and cookie-less tracking with proprietary pixel technology, real-time reporting, and integrated payment and fraud-detection workflows delivered as hosted SaaS with 24/7 live support.
Is Hitpath a public or private company?
Hitpath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hitpath founded?
Hitpath was founded in 2005. It employs 11 to 50 people.
Where is Hitpath based?
Hitpath is headquartered in New Orleans, United States, in the North America region.
How does Hitpath make money?
Two revenue lines are on record. Software License Agreement is the primary driver. The others are managed Services.
Who are Hitpath's main competitors?
Emerging players on record are Post Affiliate Pro, Tapfiliate and Refersion. Broad incumbents are Awin and CJ Affiliate (Commission Junction). Direct peers are Everflow, TUNE (HasOffers), CAKE (by TUNE), PartnerStack and Impact.
Does Hitpath have an API?
Yes. HitPath offers a comprehensive API suite including Reporting API and Affiliate API. The Reporting API enables real-time data pulls with reports available within minutes (previously hourly), allowing up to twice every 5 minutes. Reports are returned in CSV and XML formats (older formats deprecated). The Affiliate API allows affiliates to retrieve campaign data, suppression lists, and creatives. Full API documentation is available by contacting [email protected].