What Anura does

Anura Solutions, LLC is a privately held U.S. software company headquartered in Middletown, Delaware that builds ad fraud detection software for advertisers, publishers, affiliate networks, lead generators, and agencies. Founded in 2005 with commercial operations since 2015, the company protects digital advertising campaigns from bots, malware, AI-assisted fraud, and human fraud farms through a proprietary decision science engine that returns definitive Good/Warning/Bad classifications rather than opaque numerical scores. Anura's product surface comprises three core offerings: Anura Script, a JavaScript-based integration that collects detailed visitor signals for post-click and conversion-time analysis; Anura Direct, a server-to-server API for real-time pre-bid, click, and programmatic use cases; and Anura IPDB, a downloadable IP intelligence database in MMDB/CSV/JSON formats designed for local, millisecond-latency lookups. Detection is structured around seven proprietary rule sets (Data Integrity, User Environment, Data Center, Traffic Origin, IP Integrity, Spoofing, Web Crawler), all processed in-house.

Anura generates revenue primarily through SaaS subscriptions sold on annual contracts with quote-based pricing for enterprise and mid-market customers, supplemented by a flat-rate, unlimited-query SKU for the IPDB product. Go-to-market combines direct enterprise sales, an inside-sales team handling inbound traffic and 15-day free-trial conversions, a referral partner program paying up to $1,750 per converted lead, a strategic partner program, and an extensive technology integration ecosystem spanning 18+ partner platforms (CAKE, Everflow, TUNE, Partnerize, LinkTrust, ActiveProspect, Phonexa, Boberdoo, LeadByte, LeadCloud, LeadsPedia, Retreaver, Swaarm, Tealium, Trackdesk, Trackier, Jangl, HitPath, Lead Prosper, LeadCapture, TrackDrive, Twyne) plus WordPress, Google Tag Manager, and Zapier plugins. Search and Social Protect extends detection into user-level exclusion audiences on Google, Microsoft, Meta, LinkedIn, Instagram, X, TikTok, Taboola, and Outbrain.

Customer evidence spans enterprise names (Kohler, QuinStreet, Digital Media Solutions, Smart Financial, Everquote, Gaijin Entertainment, Randall Reilly, Launch Potato, MGID, What If Media Group, Apollo Interactive) and SMB/mid-market accounts (Empire Solar, BriteBox, Closed Loop, SpaceJet Media, The Spark Revenue Group, The Nurse Coach Collective, VPP Technologies, ActiveProspect, Suited Connector, Successful Media). The company is TAG Certified Against Fraud for seven consecutive years, SOC 2 Type 2 certified (renewed 2025-11-04), Inc. 5000 for five consecutive years, and Philadelphia100 for four consecutive years. The company has no disclosed funding rounds, parent company, or acquisitions, indicating founder-led, capital-efficient operation with a stated base of over 2 million trusted domains.

Name

Anura

Legal name

Anura Solutions, LLC

Website

https://anura.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Anura is a privately held, Delaware-based software company that provides real-time ad fraud detection for advertisers, publishers, affiliate networks, and lead generators, using proprietary decision science to classify visitors as Good, Warning, or Bad across Script, Direct, and IPDB products.

Ownership category

akta.pro rank

Product category

Ad Fraud Detection Software

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)

Keywords

• Ad fraud detection
• Invalid traffic filtering
• Bot detection software
• Click fraud prevention
• Lead fraud protection

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription / SaaS Platform: Subscription-based access to Anura's ad fraud detection platform, including Script and Direct integrations, dashboard analytics, and reporting API. Revenue generated from recurring platform subscriptions with tiered pricing based on usage or volume. The company offers a 15-day free trial and sells directly to enterprise and mid-market customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Anura develops and sells an ad fraud detection platform that classifies digital advertising traffic as Good, Warning, or Bad in real time, eliminating bots, malware, AI-assisted fraud, and human fraud. Its core products are Anura Script (JavaScript-based visitor analysis for conversions and post-click), Anura Direct (server-to-server API for click, pre-bid, and programmatic analysis), and Anura IPDB (downloadable IP intelligence database for local deployment). The platform serves advertisers, publishers, lead generators, affiliate networks, and agencies across verticals including ecommerce, financial services, insurance, healthcare, gaming, and home services.

Product overview

Anura is an ad fraud prevention platform consisting of two core detection methods: Anura Script (JavaScript-based solution for comprehensive visitor data collection used for conversions and post-click analysis) and Anura Direct (server-to-server API for real-time analysis in time-sensitive situations like click analysis, pre-bid, and programmatic campaigns). The platform also includes Anura IPDB, a downloadable IP intelligence database for local deployment with millisecond response times. Anura detects bots, malware, AI-assisted fraud, and human fraud through proprietary decision science using multiple rule sets (Data Integrity, User Environment, Data Center, Traffic Origin, IP Integrity, Spoofing, Web Crawler). The platform provides solutions across channels including affiliate marketing, clicks, lead generation, programmatic, search arbitrage, account takeover, bots, invalid traffic, TCPA, eCommerce, and surveys, and integrates with major ad platforms (Google, Meta, Microsoft, TikTok, LinkedIn, X, Outbrain, Taboola, Instagram) to automatically hide ads from fraudulent visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Anura IPDB: A downloadable IP intelligence database that enables organizations to identify and block high-risk traffic before it reaches critical systems, offering unlimited queries with flat-rate pricing and approximately one millisecond response times through local deployment.

Products and services

• Anura Script JavaScript-based ad fraud detection solution that collects detailed visitor information (browser, device, OS, network, geography, referrer) and identifies sophisticated fraud in real time. Used by advertisers and lead generators for conversion and post-click analysis to receive Good/Warning/Bad classifications with rule set and invalid traffic type details.
• Anura Direct Server-to-server API product delivering real-time fraud analysis when JavaScript cannot be placed on web assets. Designed for click analysis, pre-bid, and programmatic campaigns and supports IP, user agent, app ID, device ID, source, campaign, and additional data parameters with sub-millisecond response via local IPDB deployment.
• Anura IPDB Downloadable IP intelligence database in MMDB, CSV, and JSON formats that enables organizations to identify and block high-risk traffic before it reaches critical systems. Built from Anura Script and Anura Direct intelligence, updated hourly, with unlimited queries at flat-rate pricing and approximately one millisecond response times through local deployment.

Quantifiable outcome

• 99.999% accuracy when identifying visitors as bad
• +8 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability2 records

Feature10 records

Partnerships

25 partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationAnura offers a specialized integration for Google Ads through its Search and Social Protect feature. The integration automatically hides ads from fraudulent visitors on Google before they can click, targeting specific users instead of general IP addresses.
• MetacoreTechnology or IntegrationAnura's Search and Social Protect integration with Meta (Facebook/Instagram) automatically hides ads from fraudulent visitors on Meta's ad platforms, protecting ad spend from fake clicks and invalid traffic.
• LinkedIncoreTechnology or IntegrationAnura integrates with LinkedIn Business to ensure real visitors are clicking on LinkedIn ads, protecting B2B ad spend from fake clicks and fraudulent engagement.
• MicrosoftcoreTechnology or IntegrationAnura's integration with Microsoft Ads (Bing) automatically hides ads from fraudulent visitors, targeting specific users rather than broad IP blocking to protect Microsoft advertising budget.
• TikTokcoreTechnology or IntegrationAnura integrates with TikTok to protect TikTok ad spend by automatically hiding ads from fraudulent visitors, targeting specific users instead of general IP addresses.
• X (Twitter)coreTechnology or IntegrationAnura's X (Twitter) integration protects ad spend on the platform by automatically hiding ads from fraudulent visitors using user-based exclusion rather than IP blocking.
• TaboolacoreTechnology or IntegrationAnura integrates with Taboola's native advertising platform to protect advertisers' native ad spend from fraudulent clicks and invalid traffic.
• OutbraincoreTechnology or IntegrationAnura's Outbrain integration protects native advertising campaigns by automatically identifying and filtering fraudulent traffic before ads are shown to fake visitors.
• InstagramcoreTechnology or IntegrationAnura integrates with Instagram to keep ad spend safe by automatically hiding ads and preventing clicks from fraudulent visitors, targeting specific users instead of IP addresses.
• TUNEmajorTechnology or IntegrationTUNE is an affiliate marketing management platform integrated with Anura. Integration is done via Global Click Macro configuration in TUNE's tracking settings, sending click data to Anura Direct for real-time fraud analysis.
• CAKEmajorTechnology or IntegrationCAKE is an affiliate marketing tracking platform integrated with Anura. The integration enables fraud checks on affiliate traffic processed through CAKE's system.
• EverflowmajorTechnology or IntegrationEverflow is an affiliate and partnership tracking platform integrated with Anura, enabling automated fraud rejection for suspected traffic within the Everflow workflow.
• PartnerizemajorTechnology or IntegrationPartnerize is a partnership management platform with Anura integration enabled by the Partnerize Integration Team. All transactions are sent to Anura for fraud checks, with suspected traffic automatically rejected.
• LinkTrustmajorTechnology or IntegrationLinkTrust is a performance marketing network platform integrated with Anura. The integration was demonstrated in a case study where SpaceJet Media reduced fraudulent traffic by 21% and increased ROI by 12%.
• LeadBytemajorTechnology or IntegrationLeadByte is a lead capture and distribution platform integrated with Anura. LeadByte enables Anura functionality for accounts by setting the Instance ID, with the LeadByte team handling integration setup.
• LeadCloudmajorTechnology or IntegrationLeadCloud is a lead management platform integrated with Anura. Integration is set up by emailing the Anura Instance ID to LeadCloud support or providing it via live chat.
• BoberdoomajorTechnology or IntegrationBoberdoo is a lead generation software platform integrated with Anura for fraud checking on lead capture campaigns.
• PhonexamajorTechnology or IntegrationPhonexa is a marketing technology platform with Anura integration through their iClear system, enabling fraud protection for lead generation campaigns.
• ActiveProspectmajorTechnology or IntegrationActiveProspect is a lead compliance platform with Anura integration in their LeadConduit product, enabling fraud checks as an add-on service for leads.
• LeadCapturemajorTechnology or IntegrationLeadCapture is a lead generation platform integrated with Anura for click fraud detection on lead capture campaigns.
• WordPressmajorTechnology or IntegrationAnura offers a free WordPress plugin downloadable from WordPress.org, enabling real-time visitor firewall to keep fraud off WordPress sites. Requires PHP 7.4+, WordPress 5.3+. Plugin provides source/campaign tracking, callback functions, and real-time actions (redirect, disable forms, disable buttons/inputs).
• Google Tag ManagermajorTechnology or IntegrationAnura for Google Tag Manager is a template available in the GTM Community Template Gallery. It enables ad fraud detection through GTM's tag management system with configurable Instance ID, Source, Campaign, and optional callback functions. Also supports real-time actions and Search and Social Protect exclusion audiences.
• ZapiermajorTechnology or IntegrationAnura has developed a Zapier integration (as of 2023) that works with Anura Direct (not Script). Anura can function as both trigger and action in Zaps but always requires a preceding trigger. Supports verified templates with ActiveCampaign, OptinMonster, Alchemer, BigCommerce, Google Sheets, Magento, MailChimp, Mailgun, Shopify, and others.
• Referral PartnersmajorGTM or Marketing PartnerAnura's referral partner program enables individuals and businesses to refer new customers and earn cash rewards. Partners receive up to $1,750 per converted lead, with additional payouts at every stage of the sales cycle. Benefits include dedicated Anura team member support, training resources, unique referral link, and quarterly contest leaderboards with exclusive rewards.
• Strategic PartnersmajorStrategic or Co-development PartnerAnura's strategic partner program targets trusted partners who help clients thrive. Benefits include strategic co-marketing collaborations, collaborative events for knowledge sharing and relationship building, amplified brand visibility to Anura's client base and social community, trust acceleration through Anura team recommendations, quality lead identification through joint technology gap resolution, and an attractive compensation structure.

Scale indicators12 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Integral Ad Science (IAS): IAS is a global ad verification incumbent offering fraud, brand safety, and viewability measurement to advertisers, agencies, and publishers. Directly comparable to Anura on the ad fraud / IVT axis, but operates as a multi-product platform rather than a specialized fraud vendor.
• AppsFlyer (with Forensiq): AppsFlyer offers mobile attribution and fraud prevention (via its Forensiq acquisition) to app marketers. Comparable to Anura on the fraud and invalid-installation detection axis, but operates in a primarily mobile/CTV context with deeper attribution infrastructure.
• DoubleVerify: DoubleVerify is a publicly-traded ad verification and fraud-prevention incumbent serving the same advertiser and agency buyer as Anura, with a much broader portfolio spanning brand safety, viewability, and IVT. Comparable at the fraud-detection overlap; DoubleVerify operates at materially greater scale across more channels.

Direct peers

• CHEQ: CHEQ provides go-to-market security and ad fraud prevention to marketers, with similar focus on invalid traffic detection, lead-gen fraud, and pre-bid filtering. Targets similar enterprise advertisers and agencies and competes most directly with Anura on SIVT and lead validation.
• Pixalate: Pixalate offers ad fraud detection and IVT analytics across connected TV, mobile, and web inventory. Comparable to Anura as a pure-play fraud vendor with a programmatic and CTV focus, addressing similar buyer-side and supply-side fraud use cases.
• Spider AF: Spider AF is an ad fraud detection vendor specializing in invalid traffic identification for performance marketers in Asia-Pacific and globally. Overlaps with Anura on click, conversion, and affiliate fraud detection, with broader APAC reach and pure-play focus.
• Fraudlogix: Fraudlogix is a pure-play ad fraud detection company offering pre-bid and post-bid IVT filtering across display, video, and programmatic. Directly comparable to Anura on the IVT-filtering mechanism, with a focus on supply-side fraud analytics.
• HUMAN (formerly White Ops): HUMAN is the closest direct competitor to Anura, offering bot and fraud detection across advertising, applications, and account protection. Both companies focus on invalid traffic and sophisticated bot detection for advertisers and platforms, with overlapping rule- and ML-based detection methodologies.

Emerging players

• HUMAN / Traffic Guard: Traffic Guard (now part of HUMAN) provides real-time ad fraud prevention across paid media, comparable to Anura's Anura Direct server-to-server pre-bid filtering. Targets similar performance and affiliate marketing use cases with global coverage.
• Kochava: Kochava provides attribution, measurement, and fraud prevention (Kochava Traffic Verification) for advertisers and networks. Overlaps with Anura on fraud detection for performance media, with broader attribution capabilities and an enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anuraio
• YouTubeyoutube.com/c/anuraio
• Facebookfacebook.com/anurasolutions
• LinkedInlinkedin.com/company/anura.io
• Instagraminstagram.com/anura.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anura