Protect America
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Protect America firmographics
Firmographics- Name
- Protect America
- Website
- https://protectamerica.com
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Protect America industry classification
Industry- Product category
- Home Security Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro industry
- Professional Monitoring (Burglar/Intrusion)Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm ServicesSmart Home Security Automation & Integration (Monitored)Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm ServicesRemote Video Monitoring Services (Live/Virtual Guard)Home & Personal Services/Home Security, Alarm & Smart Home Services/Video Surveillance (CCTV) Systems & MonitoringResidential CCTV & Door/Perimeter Surveillance PackagesHome & Personal Services/Home Security, Alarm & Smart Home Services/Video Surveillance (CCTV) Systems & Monitoring
Keywords
Where Protect America is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Protect America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Home Security Monitoring Subscription: Recurring monthly/annual subscription for 24/7 professional monitoring services. Requires 36-month commitment for free professional installation promotion.
- Security Equipment Sales: One-time hardware sales including sensors, panels, cameras, smart locks, thermostats, and other security devices
- Professional Installation Services: Installation services provided free with 36-month monitoring commitment; potentially available as paid service separately
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service home security with professional monitoring and installation |
| Hybrid | Monthly | Security equipment and monitoring bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Protect America product offering
Product offeringCore offering
Protect America provides professionally monitored home security systems combining intrusion sensors, alarm panels, security cameras, life safety devices, and smart home automation. Offerings are bundled with 24/7 professional monitoring and free professional installation in exchange for a 36-month monitoring commitment, with financing available through Affirm.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Customized home security systems combining sensors, alarm panels, and intrusion detection hardware designed for residential use by individual homeowners and families.
- Security Cameras Indoor cameras, outdoor cameras, and a doorbell camera that capture home activity with smart monitoring, designed for residential video surveillance use.
- Smart Home Automation Smart home automation devices including smart locks, smart thermostats, smart plugs, and smart garage controllers, integrated with the security system for residential automation and remote control.
- Life Safety Devices Life safety devices (e.g., fire and carbon monoxide detection) for residential customers, connected to the 24/7 professional monitoring service.
- 24/7 Professional Monitoring Recurring subscription for 24/7 professional monitoring at a TMA Five Diamond certified alarm response center, with alarm verification and emergency dispatch for residential customers.
- Professional Installation Professional installation service provided by trained technicians nationwide, included free with a 36-month monitoring commitment, covering equipment setup and customer training.
Quantifiable outcome
- Potential savings on homeowners insurance with professionally monitored security system
Companies that use Protect America
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Protect America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Protect America partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AffirmsupportingAffirm provides financing options for Brinks Home customers, enabling 0% down payment for qualified applicants and buy-now-pay-later options, making home security more accessible to budget-conscious consumers.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Protect America competitors and assessment
Company assessmentDirect peers
- SimpliSafe: Residential security company offering professional monitoring with flexible contract terms and DIY or optional professional install; competes head-to-head for the same homeowner segment with a more flexible pricing model.
- Vivint: Smart-home focused residential security company with professional installation, multi-year monitoring contracts, and bundled cameras, smart locks, and thermostats — overlapping product, pricing, and channel.
- ADT: Largest US professionally monitored residential security provider with multi-year contracts, smart-home integrations, and nationwide pro-installation — directly comparable to Protect America/Brinks Home in offering, customer, and GTM.
- Alder Security: Residential security provider offering professionally monitored, professionally installed systems with smart-home features; directly comparable in offering, contract length, and target customer.
- Frontpoint: DIY-installed residential security with professional monitoring and smart-home integrations; targets a similar mid-market homeowner base and competes on flexibility versus 36-month contracts.
Broad incumbents
- Ring (Amazon): Amazon-owned smart home security brand dominating DIY doorbell and camera security with optional virtual monitoring; overlaps with Protect America on residential intrusion and video while offering a no-contract alternative.
- Xfinity Home (Comcast): Broadband-bundled smart-home security offering from a major US cable provider; serves overlapping residential customers as a lower-friction add-on to existing connectivity relationships.
- Google Nest (Google): DIY home security and smart-home ecosystem backed by a hyperscaler; serves the same residential base with smart cameras, locks, and alarms, often without long-term contracts.
Regional players
- CPI Security: Southeast-US focused residential security company offering professionally installed and monitored systems with smart-home add-ons; comparable offering limited to a specific US region.
Emerging players
- Cove Security: Direct-to-consumer residential security provider with professionally monitored, DIY-installed systems and smart-home integration, competing for price-sensitive homeowners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Protect America social profiles
Digital presenceProtect America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protect America leadership team
Management profileNumber of profiles
Protect America funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protect America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protect America
What does Protect America do?
Protect America provides professionally monitored home security systems combining intrusion sensors, alarm panels, security cameras, life safety devices, and smart home automation. Offerings are bundled with 24/7 professional monitoring and free professional installation in exchange for a 36-month monitoring commitment, with financing available through Affirm.
When was Protect America founded?
Protect America was founded in 1992. It employs 101 to 250 people.
Where is Protect America based?
Protect America is headquartered in Austin, United States, in the North America region.
How does Protect America make money?
Three revenue lines are on record. Home Security Monitoring Subscription is the primary driver. The others are security Equipment Sales and professional Installation Services.
Who are Protect America's main competitors?
Direct peers on record are SimpliSafe, Vivint, ADT, Alder Security and Frontpoint. Broad incumbents are Ring (Amazon), Xfinity Home (Comcast) and Google Nest (Google). CPI Security is listed as a regional player. Cove Security is listed as an emerging player.
Does Protect America have an API?
No public API is recorded for Protect America.
What industry is Protect America in?
Protect America's product category is Home Security Services. Its primary akta.pro industry code is HSAHAAAA, Professional Monitoring (Burglar/Intrusion), with a secondary code of HSAHAAAF, Smart Home Security Automation & Integration (Monitored). Its NAICS code is 56162 and its SIC code is 7381.