Floratine Products Group

What Floratine Products Group does

Floratine Products Group, Inc. is a privately held, Collierville, TN-based manufacturer and supplier of bio-nutritional turfgrass products primarily serving the golf course and sports turf markets. Founded in 1991 and acquired by brothers Kevin and Mike Cavanaugh in 2007 with a private equity partner, the company sells a portfolio of 40+ SKUs organized into Foliar, Soil, and Specialty product lines, supplemented by proprietary soil analysis services (Ana-Lync, Biome Medic, Soil Mechanix). Core technical platforms include the X-Factor complex of plant health synergists, PowerPlay foliar technology, the UVEX 186 plant-absorbed UV blocker, Rhizophagy cycle-based formulations, the patented Free 15 phosphorus-releasing carbohydrate formulation, GlycoFuze glycomic sugars, and organic-complex chelation systems explicitly excluding synthetic EDTA/HEDTA chelates. Products are positioned as premium alternatives to commodity turf nutrition chemistry, with the company's messaging emphasizing pharmaceutical-grade antioxidants, salicylic acid for RuBisCO and heat shock tolerance, terpenoids, and pre-biosstimulant amino acid complexes.

The company operates an enterprise field sales go-to-market model, employing regional sales representatives and corporate agronomists who cover defined geographic territories across North America (Northwest U.S./Canada, Southwest U.S., Southeast U.S.), Europe, Australia/SE Asia, and Asia/Pacific, supplemented by regional distributor networks in each market. Pricing is not publicly disclosed and is negotiated through direct contact with local representatives. The company derives revenue from one-time product sales of foliar and soil-applied turf nutrition products, with no disclosed recurring or subscription component, and serves three primary customer segments: golf courses (primary), sports turf facilities, and professional turfgrass managers (superintendents). Recent activity includes the 2025 launches of the Birdie turf pigment, BIO M.R.E. soil microbial product, and OPERATORS biological fungicide.

Name

Floratine Products Group

Legal name

Floratine Products Group, Inc.

Website

https://floratine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Floratine Products Group manufactures proprietary foliar and soil-based bio-nutritional products for turfgrass management, primarily serving golf courses and sports turf facilities globally via direct regional sales representatives and distributor networks across North America, Europe, and Asia/Pacific.

Ownership category

akta.pro rank

Product category

Turfgrass Nutrition Products

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industries

Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

Keywords

• Turfgrass nutrition products
• Golf course management
• Foliar soil treatments
• Plant health solutions
• Specialty fertilizer formulations

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Turf Nutrition Products: Sale of foliar and soil-based turf nutrition products including 40+ formulations across Foliar, Soil, and Specialty product lines. Products are sold directly through regional representatives and distributors across North America, Europe, and Asia/Pacific markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Floratine Products Group manufactures and supplies proprietary foliar, soil-based, and specialty turfgrass nutritional products for golf course and sports turf management. The company sells 40+ formulations including the X-Factor bio-nutritional foliar line, soil conditioners and biologicals (e.g., Calphlex, Maxiplex, Free 15, Bio M.R.E.), water management and pigment specialty products (e.g., Pervade, Retain Pro, Birdie), and provides soil testing and agronomic advisory services through Ana-Lync, Biome Medic, and Soil Mechanix.

Product overview

Floratine Products Group is a turfgrass nutrition company offering a comprehensive portfolio of foliar-applied, soil-based, and specialty products for golf courses and sports turf management. The product line is organized into three main categories: (1) Foliar Products — absorbed through leaves including the X-FACTOR bio-nutritional line featuring plant health synergists, calcium blends like 5.0 CAL and CALSPRA-Mg, stress relief products like PERK UP and PROTESYN, and root development products like ASTRON and KNIFE PLUS; (2) Soil Products — applied to soil including humic acid products like MAXIPLEX and EON 75, calcium products like CALPHLEX and TRICAL 35-SP, biological products like BIO M.R.E., OPERATORS, and PATHFINDERS, and oxygen/conditioning products like OXYFLOR and PROPEL; (3) Specialty Products — water management (PERVADE, RETAIN PRO), pigment/color (Birdie, SPIKE), adjuvants (RAIDER PLUS, FP-747), seed treatments (GERMINEX TALC TG), and tools/accessories. The company also provides soil testing and analysis services including Ana-Lync and Biome Medic soil microbiome DNA analysis. The X-FACTOR technology platform serves as a core differentiator, incorporating fastest foliar uptake mechanisms, plant-absorbed UV blockers, salicylic acid for RuBisCO and heat shock tolerances, terpenoids, and pharmaceutical-grade antioxidants.

Differentiator

Problem solved

Functional benefit

Brands

• Floratine Foliars: Foliar-applied nutritional products designed for plant absorption using organic complexes.
• Ana-Lync
• Biome Medic
• X-Factor

Products and services

• 5.0 CAL Foliar-applied blend of calcium with simple and complex carbohydrates that increases cellular strength, provides energy, and addresses calcium deficiencies. Packaged in 2x2.5 gal jugs, 30 gal drum, 55 gal drum, and 275 gal tote.
• ASTRON Core technology for driving roots and preconditioning turfgrasses to stress. Benefits include enhanced root systems, increased cell division, stress tolerance, and plant recovery.
• BORA BORA Foliar or soil-applied fertilizer containing 6% B and 0.018% Mo. Supports sugar transport, cell-wall synthesis, lignification, carbohydrate metabolism, and membrane function.
• CALSPRA-Mg 5-0-0 foliar formula with 6% Ca and 0.45% Mg. Nitrate-only sources of calcium and magnesium for balanced maintenance foliar feed.
• CITRIC CYCLE Foliar product designed for warm and cool season turf with varying application rates. Provides nutritional support for turf metabolic processes.
• FLORADOX PRO Defensive and recuperative proteins product that promotes turf strength and enhances resistance to stresses by providing supplemental building blocks and energy sources to generate defensive and recuperative proteins.
• GLYCOFUZE Next-generation technology product that provides glycomic sugars during low-light periods and increases carb loading. Assists in nutrient transport, enhances systemic performance, and improves intercellular mobility.
• HIGH FIVE C4 growth product designed to maximize growth for warm-season grasses. Used for grow-ins, aerification, damage recovery, and transitions back to base C4 grasses. Not for use on cool-season grasses.
• IRON MAID 6% chelated iron compound designed for rapid green-up of fairways, tees and roughs.
• KNIFE PLUS Advanced formulation for improved color and growth, extended greening, increased uniformity, quick availability and improved rooting for fine turf.
• LARGO Premium-quality nutrient supplement for golf course tees, fairways, and roughs. Combines essential major and micronutrients with patented blend of naturally occurring plant extracts for enhanced stress tolerance, root growth, turf quality and color.
• MOXIE 6-0-4 Unique foliar nitrogen product derived from five nitrate sources that allows optimization of turf nitrogen uptake by balancing ammonium inputs. Nitrates encourage rooting, enhance chlorophyll production, and improve stress tolerance.
• P-48 Premium phosphate-soluble nutrient formulation essential for increasing PO4 for rooting and energy. Also recommended for soil applications. Packaged in 25 lb pail.
• PER 4 MAX Core technology for driving topical growth and density or promoting recovery of damaged turf. Combines primary and secondary nutrients with naturally occurring and biologically active fermentation materials, antioxidants and carbon compounds.
• PERK UP Heat stress relief product providing rapid relief from photosynthetic and respiration stresses caused by high humidity and heat, low light and/or saturated soil conditions. Advanced formulation of readily available calcium and carbohydrates with proprietary phytochemicals, antioxidants and amino acid chelates.
• PHLEX-MAG 4% liquid magnesium supplement specifically formulated for maximum availability. Citric acid chelation ensures rapid absorption for foliar uptake and prevents soil tie-up for root uptake.
• PHLEX-MAN 5% liquid manganese supplement with citric acid chelation for rapid absorption, maximum availability and prevention of soil tie-ups.
• PK FIGHT 0-0-28 Proprietary phosphite fertilizer that boosts the energy-generating Krebs cycle of turf. Readily absorbed in turf foliage but may also be applied as soil application for root uptake.
• POWER 0-22-28 Phosphate and potassium formulation enhanced by PowerPlay technology to promote root initiation and improve translocation and transpiration.
• PROLIFF-RC Rooting product with nutritional benefits equal to Astron with reduced phytochemical contents for use with certain growth regulators.
• PROTESYN Protein synthesis product providing complete amino acids, proteins, simple and complex carbohydrates, and essential turf vitamins to conserve plant energy and improve photosynthetic efficiency. Can be applied as foliar or soil application.
• RENAISSANCE Multi-vitamin for turf providing essential chlorophyll and secondary micronutrients fortified with Floratine's balanced blend of kelp and other natural fermentation extract materials for rapid foliar uptake.
• UVEX 186 The only plant-absorbed, non-contact UV blocker offering UVA and UVB protection to internal plant cells while delivering a powerful antioxidant package.
• X-FACTOR 0-0-22 Part of X-FACTOR line featuring plant health synergists including fastest foliar uptake mechanism, plant-absorbed UV blocker, salicylic acid for RuBisCO and heat shock tolerances, terpenoids, and pharmaceutical-grade antioxidants. 0-0-22 NPK ratio.
• X-FACTOR 12-0-12 (SRN) Slow-release nitrogen X-FACTOR formulation with 12-0-12 NPK ratio.
• X-FACTOR 12-6-0 X-FACTOR formulation with 12-6-0 NPK ratio.
• X-FACTOR 18-3-6 X-FACTOR formulation with 18-3-6 NPK ratio.
• X-FACTOR 23-0-0 + Mo X-FACTOR formulation with 23-0-0 NPK ratio plus molybdenum.
• X-FACTOR 24-0-0 + Mo X-FACTOR formulation with 24-0-0 NPK ratio plus molybdenum.
• X-FACTOR 25-0-0 (SRN) Slow-release nitrogen X-FACTOR formulation with 25-0-0 NPK ratio.
• X-FACTOR 28-0-0 X-FACTOR formulation with 28-0-0 NPK ratio.
• X-FACTOR 4-4-16 X-FACTOR formulation with 4-4-16 NPK ratio.
• X-FACTOR 7-7-7 Balanced X-FACTOR formulation with 7-7-7 NPK ratio.
• BIO M.R.E. Solution of photosynthetic and energy producing bacteria coupled with meal ready to eat blend of sugars to energize and activate the soil and plant. Packaged in 12 x 32 oz bottles.
• CALPHLEX Extremely effective chelated liquid calcium product for treatment of soils containing undesirable levels of sodium, salts and bicarbonates. Multiple glutaric acid chelation provides product stability and cyclic reactivity in soil promotes conversion of insoluble calcium to soluble form.
• DEFENSE-CUZN Designed to correct identified copper and zinc deficiencies in soil. Contains 23% Zn and 7% Cu with organic acid chelate for rapid plant availability and microbial proliferation. Packaged in 4 x 1.1 lb jugs.
• DEFENSE-MAG Concentrated 5.6% magnesium and 4.0% manganese formulation with organic acid chelation for superior root absorption to optimize chlorophyll production and calcium and iron mobility. Contains micronized humic acid powder.
• DEFENSE-MAN Concentrated 25% manganese organic acid chelate for critical stress tolerance support, especially during conditions favorable to poor turf respiration or disease activity. Contains micronized humic acid powder.
• EON 75 Organic, long-term soil conditioner containing 75% purified humic acids. Provides multiple benefits to improve soil environment, regulates water movement and flocculates soil particles while stimulating microbial proliferation.
• EON BIO Humic acid product with added benefit of endomycorrhizal fungi which promote symbiotic relationship with roots, enhancing soil structure, promoting growth and helping plants solubilize phosphorus and resist environmental stress.
• FIGHT'S ON 0-0-18 + 3.6 Si Cellular strength and energy product with 3.6% silicon for cell strength, stress and wear tolerance along with proprietary stabilized phosphite for energy boost to help turf through toughest conditions.
• FREE 15 Patented formulation of concentrated carbohydrates fortified with root and microbial exudates that releases phosphorus from soil. Allows sugars and organic acids to efficiently transport phosphorus to roots, increasing plant energy and strength.
• MAXIPLEX Concentrated 20% liquid humic acid which decreases soil nutrient tie-ups and promotes availability of nutrients. Stimulates microbial activity and enhances soil capacity for air, nutrient and water availability.
• OMG!!! Organic Matter Gone product that accelerates decomposition of cellulose, the largest component of thatch. Contains concentrated mixture of naturally occurring enzymes that duplicate those found in nature.
• OPERATORS Biological fungicide for strengthening root zone to control plant pathogens and manage spread of soil borne diseases. Helps build up soil biology to fight off pathogens, reducing need for harsh synthetic chemicals.
• OXYFLOR Proprietary, stabilized oxygen compound designed to increase available oxygen in root zone. Intended for use in respiration stress or anaerobic soil conditions that contribute to black layer or algae formation.
• PATHFINDERS Highly concentrated army of free-living soil microbes that work to regenerate soils by opening nutrient pathways for capturing, converting, and solubilizing key nutrients for plant uptake.
• PROPEL Soil conditioner designed for fairway use providing Floratine's liquid humic acid and superior penetrating wetting agent. Decreases soil nutrient tie-ups and promotes movement of excess water through soil.
• PROPEL-K 0-0-8 Soil conditioner for fairway use with Floratine's liquid humic acid and penetrating wetting agent. Decreases soil nutrient tie-ups and promotes water movement. Potassium enhances transpiration through plant.
• QUAD K 0-0-45 Potassium-soluble powder designed to maximize immediately available potassium in soil. Advanced formulation contains micronized humic acid powder for soil conditioning, nutrient retention and moisture management.
• SPIKE Micronutrient product with new Fe+2 technology designed to stabilize iron in its only plant-usable form for extended greening on larger areas at affordable price point.
• TRICAL 35-SP Highest concentration of soluble calcium with 35% precipitated calcium carbonate in dry soluble powder form. Delivers readily available calcium to crown area of turf and serves as effective soil buffer for salts and toxicities.
• TURGOR 0-0-5 + 2 Si Turf strength product providing strengthened cellular structure and tissue, leaf erectness (turgidity), improved mowing cut, stress resistance and wear tolerance. Contains readily available blend of potassium and silicon.
• Birdie Versatile pigment for turf applications to enhance chlorophyll, provide uniform color, extend greening in winter and offer faster green up in spring. Packaged in 4 x 1 gal jugs.
• BLACKOUT Unique blend of microbes and enzymes that aggressively compete for algae food sources and assist in breakdown of surface residue left by algae proliferation.
• FLAT FAN NOZZLES Performance spray nozzles in 80° and 110° angles ensuring maximum uptake of systemic compounds while minimizing unwanted drift.
• FP-747 Premium-quality spray adjuvant that effectively lowers pH of spray solutions to enhance their effectiveness. Essential for facilities with hard water or high bicarbonates.
• GERMINEX TALC TG Easy-to-use seed treatment containing secondary and micronutrients. Fortified with Ascophyllum nodosum and other naturally derived extracts for enhanced germination, early root development, vigor, stand uniformity and stress tolerance.
• MAGNUM BAG WITH LOOPS Bag used to hold Floratine's Magnum Pellets for wet well applications of wetting agents on large acreage.
• MAXIPLEX PELLETS Easy-to-use pellets providing benefits of Maxiplex every time you water. Decrease soil nutrient tie-ups and improve soil capacity for air, nutrient and water availability.
• P-48 PELLETS Premium phosphate product in convenient pellet form for applying needed PO4 for increased plant rooting and energy. Great for grow-ins on turf and landscape ornamentals.
• PATHFINDER BLUE Premium-quality blue dye concentrate designed to assist spray applications.
• PELLET PRO APPLICATOR Pellet Pro applicator from Underhill for hose end applications. Equipped with Rainbow nozzle for syringing with best-in-market Floratine pellets.
• PERVADE Superior penetrating agent and soil penetrant that promotes quick and long-lasting movement of excess moisture into soil. Non-burning and 100% biodegradable. Also available with +8% Fe variant.
• PERVADE PELLETS Pelletized infiltration technology for effective dispersion, uniform distribution and reduced hydrophobicity on overlooked areas such as berms, undulating greens, roughs and sloping terrain.
• QUADCAL PELLETS Proprietary formulation of highly concentrated, precipitated calcium carbonate designed to ensure rapid availability of turf- and soil-available calcium.
• RAIDER PLUS Patented advanced spray adjuvant that improves uptake of foliar-applied fertilizers and all other foliar applications. Promotes rapid absorption of spray materials under wide range of temperatures and weather conditions.
• RETAIN PRO Non-ionic retention agent that promotes uniform distribution of water into root zone where ingredients interact with soil molecules to retard leaching. For extended moisture maintenance.
• RETAIN-MAX Proprietary blend of retention-style wetting agent (Retain Pro) combined with humic acid (Maxiplex) for hand watering and syringing. Improves water availability and provides longer-lasting relief from soil moisture problems.
• RZA Ceramic root zone amendment that provides stability for turfgrass. Spheres allow for water infiltration, gas exchange, increased CEC and beneficial microbial proliferation. Essential for turf renovation or aerification projects.
• TOTE ADAPTER Universal camlock fitting for easy dispensing of product from tote. Hoses may be connected to the 1 inch fitting.
• Ana-Lync Advanced soil analysis system offering in-depth look at turf soil to help establish proper nutrient regimen by comparing soil samples against 30,000 samples across region. Helps develop programs that correct nutrient deficiencies through combination of highly efficient foliar-feeding and soil applications.
• Biome Medic Soil microbiome DNA analysis providing user-friendly report on soil nutrition cycling, turf disease risks and biodiversity as a direct result of professional turf management practices.
• Soil Mechanix In-depth test of soil core samples to determine soil respiration, acidity, particle distribution, water holding, and gravimetric moisture content.

Quantifiable outcome

• Enhanced root systems and increased cell division
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quali-Pro (Nufarm): Quali-Pro is the professional turf and ornamental products brand of Nufarm, offering a complete line of fertilizers, herbicides, fungicides, and plant growth regulators targeted at golf and sports turf markets that directly compete with Floratine.
• Harrell's LLC: Harrell's is a leading formulator and distributor of turf protection and nutrition products for the golf and sports turf market, offering foliar fertilizers, soil conditioners, and biologicals that directly compete with Floratine's three-product line structure.
• Brandt (Grigg Brothers Brand): Brandt acquired Grigg Brothers, a pioneering foliar nutrition brand for turfgrass, and now markets a comprehensive premium foliar and soil-applied turf nutrition line that competes head-to-head with Floratine's foliar offerings.
• The Andersons (Turf & Specialty Group): The Andersons operates a major Turf & Specialty Group that formulates and distributes specialty fertilizers, plant nutrients, and turf protection products to golf courses and sports turf facilities — a directly comparable product, channel, and customer focus to Floratine.
• JR Simplot Company (Turf & Horticulture): Simplot's Turf & Horticulture division manufactures specialty fertilizers and nutritional products for golf courses and sports turf, competing with Floratine in controlled-release and specialty foliar categories.
• Lebanon Seaboard Corporation (LebanonTurf): Lebanon Seaboard's LebanonTurf division is one of the largest specialty fertilizer manufacturers serving the golf course and professional turf market in North America, with extensive controlled-release and foliar fertilizer product lines that directly overlap Floratine's portfolio.

Regional players

• SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of landscape, irrigation, and turf supplies — including fertilizers and specialty products to golf courses — competing with Floratine in distribution and as an indirect supplier channel through its branded and third-party turf nutrition products.

Broad incumbents

• Bayer Environmental Science (Envu): Envu (formerly Bayer Environmental Science) is a leading provider of turf protection products, including fungicides, insecticides, and plant health solutions for golf courses and sports turf, competing with Floratine's biological fungicide (OPERATORS) and broader agronomic offerings.
• Helena Chemical Company (ICL Group): Helena Chemical, acquired by ICL, is a broad agrichemical distributor and formulator serving agriculture, golf, and turf markets. Kory Wheeler, Floratine's Nutritional Products Specialist, previously worked at Helena, illustrating overlap in personnel and product categories.
• Syngenta (Turf & Landscape): Syngenta's turf and landscape division supplies fungicides, herbicides, and plant health products to professional turf managers. It is a much larger competitor with similar agronomic-channel relationships (some Floratine team members came from Syngenta/Zeneca).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/floratinefoliar
• YouTubeyoutube.com/user/FloratineProducts
• Facebookfacebook.com/floratine
• LinkedInlinkedin.com/company/floratine-products-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floratine Products Group