Harrell's LLC
Harrell's LLC is a 100% employee-owned U.S. agronomic inputs distributor that formulates POLYON® controlled-release fertilizers, custom blends, and branded plant protection products for golf courses, lawn care companies, and specialty crop growers across all 50 states.
- Company typePrivate
- Founded1941
- HeadquartersLakeland, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Harrell's LLC does
Harrell's LLC is a Lakeland, Florida-based agronomic inputs company founded in 1941 that formulates, blends, and distributes fertilizers, plant protection products, and specialty solutions to growing professionals across the United States. The company is the exclusive United States owner, formulator, and distributor of POLYON® controlled-release fertilizer technology and produces custom-blended fertilizers in granular, foliar, and soluble forms. Its plant protection portfolio covers branded fungicides, herbicides, and insecticides — categories in which Harrell's self-describes as the nation's largest distributor — alongside biologicals, adjuvants, wetting agents, soil amendments, pigments, and seed products including the EarthMAX® Organic line and Harrell's MAX Seaweed A+E.
Harrell's LLC firmographics
Firmographics- Name
- Harrell's LLC
- Legal name
- Harrell's, LLC
- Website
- https://harrells.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Harrell's LLC is a 100% employee-owned U.S. agronomic inputs distributor that formulates POLYON® controlled-release fertilizers, custom blends, and branded plant protection products for golf courses, lawn care companies, and specialty crop growers across all 50 states.
- Ownership category
- akta.pro rank
Harrell's LLC industry classification
Industry- Product category
- Specialty Fertilizers and Crop Protection Chemicals
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Chemical and Allied Products Merchant Wholesalers (4246), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)
- akta.pro secondary industries
- Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)
Keywords
Where Harrell's LLC is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
Harrell's LLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fertilizer Products: Harrell's produces and sells custom-blended fertilizers, specialty liquids, and wetting agents. They manufacture POLYON® controlled-release fertilizers and various granular, foliar, and soluble fertilizer products.
- Plant Protection Products: Harrell's distributes branded fungicides, herbicides, and insecticides. They are described as the nation's largest distributor of branded fungicides, herbicides, and insecticides.
- Specialty Solutions: Additional product lines include biologicals, pigments and paints, adjuvants, soil amendments, and seed products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Harrell's LLC product offering
Product offeringCore offering
Harrell's LLC is an agronomic solutions provider that manufactures and distributes custom-blended fertilizers, including the exclusive U.S.-formulated POLYON® controlled-release fertilizer. The company also distributes branded fungicides, herbicides, and insecticides, alongside specialty products such as biologicals, wetting agents, soil amendments, pigments, adjuvants, and seed for turf, lawn care, and specialty crop professionals.
Product overview
Harrell's LLC is an agronomic solutions provider offering a comprehensive portfolio of fertilizer products and plant protection chemicals. The core product is POLYON® Controlled-Release Fertilizer, which Harrell's exclusively owns, formulates, and distributes in the United States. The product lineup includes custom-blended fertilizers (available in granular, foliar, and soluble formulations), a full range of branded pesticides (fungicides, herbicides, insecticides), biologicals, and specialty products including pigments/paints, adjuvants, wetting agents, soil amendments, and seed. The company serves golf courses, lawn care companies, and specialty crop growers through a network of 35+ warehouse locations across the United States, with representatives covering all 50 states. Harrell's also provides the myHarrell's online customer platform for account access and educational resources. Founded in 1941 and now 100% employee-owned, the company differentiates through deep agronomic expertise and in-house technical support including PhD agronomists.
Differentiator
Problem solved
Functional benefit
Brands
- POLYON®: Controlled-release fertilizer brand. Harrell's is the exclusive United States owner, formulator, and distributor of POLYON® controlled-release fertilizer products.
Products and services
- POLYON® Controlled-Release Fertilizer Controlled-release fertilizer for which Harrell's is the exclusive United States owner, formulator, and distributor. Provides sustained nutrient release for improved turf and plant health, available in granular, foliar, and soluble formulations.
- Custom Blended Fertilizers Tailored fertilizer formulations produced to meet specific crop or turf requirements, available in granular, foliar, and soluble forms for golf course, lawn care, and agricultural settings.
- Fungicides Branded fungicide products for disease control in turf, ornamental plants, and specialty crops. Harrell's is the nation's largest distributor of branded fungicides.
- Herbicides Weed control products for turf, lawn care, and agricultural applications. Harrell's is the nation's largest distributor of branded herbicides.
- Insecticides Pest control products for insects affecting turf and plants. Harrell's is the nation's largest distributor of branded insecticides.
- Biologicals Biological-based solutions for plant health and protection, including products like Harrell's MAX Seaweed A+E and EarthMAX® Organic for sustainable growing practices.
- Pigments & Paints Coloring products for turf aesthetic applications.
- Adjuvants Products that enhance the performance of pesticides and fertilizers when mixed in spray solutions.
- Wetting Agents Products that improve water distribution in soil and help manage hydrophobic soil conditions.
- Soil Amendments Products that improve soil structure, water retention, and nutrient availability.
- Seed Seed products for turf, forage, and specialty crop applications.
- myHarrell's Online Customer Portal Online account platform providing customer access to publications, agronomic resource guides, educational content, tools, calculators, forms, and account management for Harrell's customers.
Quantifiable outcome
- Science-backed, integrated agronomic solutions for maximizing plant health and consistency
Companies that use Harrell's LLC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Harrell's LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Harrell's LLC partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Harrell's LLC competitors and assessment
Company assessmentBroad incumbents
- WinField United (Land O'Lakes): WinField United is the crop inputs and agricultural retail arm of Land O'Lakes, distributing crop protection chemicals, fertilizers, and seed through a national network—comparable to Harrell's rep-driven agronomic distribution model.
- SiteOne Landscape Supply: SiteOne is the largest US distributor of landscape supplies including fertilizers, chemicals, irrigation, and turf products to professional landscapers and golf courses—a broader but overlapping national distribution platform competing for the same end customers.
- Wilbur-Ellis Company: Wilbur-Ellis is a large US ag-input distributor offering fertilizers, crop protection chemicals, and specialty nutrition across multiple regions—comparable in distribution model and product mix to Harrell's national chemical-and-fertilizer platform.
- Simplot Grower Solutions (J.R. Simplot Company): Simplot is a major US fertilizer manufacturer and agricultural retail distributor with branded plant nutrition and crop protection offerings, comparable to Harrell's in chemistry distribution and specialty fertilizer formulation.
- Helena Agri-Enterprises, LLC: Helena is a major US distributor and formulator of agricultural chemicals, fertilizers, and specialty products with a direct rep model and branded chemistry distribution, overlapping with Harrell's on agronomic inputs and custom blending.
Emerging players
- Brandt Consolidated, Inc. Brandt manufactures and distributes specialty fertilizers, adjuvants, and biologicals for turf, agriculture, and horticulture—overlapping Harrell's foliar/soluble nutrition and specialty product categories with growing biological emphasis.
Regional players
- Ewing Outdoor Solutions: Ewing is a regional distributor of irrigation, fertilizer, and turf chemicals serving professional contractors and golf courses across the western and central US—comparable in distribution model and end-customer focus to Harrell's but with smaller national reach.
Direct peers
- Lebanon Seaboard Corporation: Lebanon Seaboard (including LebanonTurf) manufactures and distributes specialty fertilizers, seed, and plant protection products targeted at golf courses, sports turf, and lawn care professionals—directly overlapping Harrell's core controlled-release fertilizer, custom blending, and turf agronomy proposition.
- PBI-Gordon Corporation: PBI-Gordon formulates and distributes branded turf and ornamental herbicides, fungicides, and plant growth regulators focused on golf courses and professional lawn care—a direct supplier counterpart that competes for chemistry shelf space inside Harrell's distribution mix.
- The Andersons, Inc. (Lawn & Garden): The Andersons' Lawn & Garden division produces professional-grade fertilizers and specialty plant nutrition for turf, ornamental, and lawn care markets, with similar formulation, blending, and distributor-to-end-user go-to-market mechanics to Harrell's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harrell's LLC social profiles
Digital presenceHarrell's LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrell's LLC leadership team
Management profileNumber of profiles
Profiles1 record
Harrell's LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrell's LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrell's LLC
What does Harrell's LLC do?
Harrell's LLC is an agronomic solutions provider that manufactures and distributes custom-blended fertilizers, including the exclusive U.S.-formulated POLYON® controlled-release fertilizer. The company also distributes branded fungicides, herbicides, and insecticides, alongside specialty products such as biologicals, wetting agents, soil amendments, pigments, adjuvants, and seed for turf, lawn care, and specialty crop professionals.
Is Harrell's LLC a public or private company?
Harrell's LLC is a private company. It is classified as management employee owned and is currently operating.
When was Harrell's LLC founded?
Harrell's LLC was founded in 1941. It employs 251 to 500 people.
Where is Harrell's LLC based?
Harrell's LLC is headquartered in Lakeland, United States, in the North America region.
How does Harrell's LLC make money?
Three revenue lines are on record. Fertilizer Products are the primary driver. The others are plant Protection Products and specialty Solutions.
Who are Harrell's LLC's main competitors?
Broad incumbents on record are WinField United (Land O'Lakes), SiteOne Landscape Supply, Wilbur-Ellis Company, Simplot Grower Solutions (J.R. Simplot Company) and Helena Agri-Enterprises, LLC. Brandt Consolidated, Inc. is listed as an emerging player. Ewing Outdoor Solutions is listed as a regional player. Direct peers are Lebanon Seaboard Corporation, PBI-Gordon Corporation and The Andersons, Inc. (Lawn & Garden).
Does Harrell's LLC have an API?
No public API is recorded for Harrell's LLC.
What industry is Harrell's LLC in?
Harrell's LLC's product category is Specialty Fertilizers and Crop Protection Chemicals. Its primary akta.pro industry code is AFABACAN, Custom Blending & Private-Label Specialty Fertilizers, with a secondary code of AFABAIAL, Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management). Its NAICS code is 3253 and its SIC code is 5150.