Better Way Health

What Better Way Health does

Better Way Health (legal entity Better Way Products, INC) is a privately held, direct-to-consumer dietary supplement brand headquartered in Kennesaw, Georgia, founded by Dave Perkins in 1999. The company sells an evidence-based product portfolio built around its proprietary BWH-85 Beta Glucan ingredient — a minimum 85% pure Beta-1,3D Glucan derived from baker's yeast (Saccharomyces cerevisiae) that binds to complement receptor CR3 on immune cells (macrophages, neutrophils, NK cells). The purification process, developed by formulator AJ Lanigan, is protected by more than 200 patents and yields only about 10% of each batch meeting the 85% purity threshold. The Baker's yeast source carries FDA GRAS status and the products are manufactured in ISO 9000 facilities under ISPE GMP guidelines. The portfolio includes oral capsule supplements (Beta Glucan 100 at $49.95, Beta Glucan 500 at $149.95, Beta Glucan 100+ at $59.95), the $199.95 Beta Glucan Replenishment Cream skincare line, three flavored Immune Ready drink mixes at $39.95, plus complementary curcumin and Vitamin D3 SKUs.

The company operates a pure DTC e-commerce model through its own Shopify storefront, with Subscribe & Save subscriptions delivering 15–33% discounts, an FSA/HSA payment pathway via Truemed, and a wholesale/affiliate program for B2B resellers. It ships to 12+ countries across North America, Europe, Asia-Pacific, South Asia, South America, and Africa. Customer reach is a long tail of health-conscious individual consumers, evidenced by 10,000+ verified five-star reviews and a 4.9/5 rating across 7,010 Yotpo reviews; the company has held the #1 Trustpilot position among supplement brands since 2022. Revenue, headcount (1–10 employees), funding, and ownership remain undisclosed; the company appears bootstrapped and founder-led, with Reggie Black as CEO/Partner and Kevin Wallace as partner alongside founder Perkins.

Name

Better Way Health

Legal name

Better Way Products, INC

Website

https://betterwayhealth.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Way Health is a privately held DTC supplement brand selling Beta Glucan products built around its proprietary BWH-85 ingredient, serving health-conscious individual consumers globally through its own e-commerce site, subscriptions, and wholesale/affiliate channels.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Beta glucan supplements
• Immune support supplements
• Dietary supplements
• Natural health products
• DTC supplement brand

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription purchases of beta glucan supplements and related health products through e-commerce website. Subscription model offers 15-30% savings with automatic delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Better Way Health manufactures and sells a portfolio of evidence-based dietary supplements built around its proprietary BWH-85 Beta Glucan ingredient (minimum 85% purity, derived from baker's yeast), including oral capsule supplements, drink mixes, an anti-aging topical cream, and complementary products such as Curcumin and Vitamin D3. The company sells directly to individual consumers through its own e-commerce website, offering both one-time purchases and subscription ("Subscribe & Save") options.

Product overview

Better Way Health offers a focused portfolio of evidence-based health supplements centered around its proprietary BWH-85 Beta Glucan ingredient derived from baker's yeast. The core product line includes oral capsule supplements (Beta Glucan 100, Beta Glucan 500, Beta Glucan 100+) for immune system support, plus the Immune Ready brand of drink mixes (Peach Mango, Cherry Limeade, Coconut Watermelon flavors) that combine Beta Glucan with electrolytes and vitamins for daily immune readiness. The company also offers complementary supplements including Curcumin Extra Strength and Curcumin Plus for joint health, and Vitamin D3 for mood and immunity. In 2022, the company expanded into skincare with the Beta Glucan Replenishment Cream, an anti-aging topical product featuring the same Beta Glucan ingredient.

Differentiator

Problem solved

Functional benefit

Brands

• BWH-85®: The company's proprietary, highly purified Beta Glucan ingredient with minimum 85% purity, backed by over 50 years of research.
• Immune Ready®

Products and services

• Beta Glucan 500 Extra strength capsule supplement containing 500mg of proprietary BWH-85 Beta Glucan per capsule (60 capsules per bottle), marketed as the flagship immune support product with over 1 million bottles sold. Targeted at consumers seeking maximum immune response.
• Beta Glucan 100 Capsule supplement containing 100mg of BWH-85 Beta Glucan per capsule (60 capsules per bottle), positioned as an entry-level daily immune maintenance product for healthy individuals.
• Beta Glucan 100+ Enhanced immune support supplement combining 100mg of BWH-85 Beta Glucan with Resveratrol, Vitamin C, and Selenium for synergistic antioxidant support. Contains 60 plant-based capsules.
• Beta Glucan Replenishment Cream Anti-aging facial moisturizer featuring BWH-85 Beta Glucan combined with Aloe Vera, hyaluronic acid blend, and mixed fruit alpha-hydroxy acids. Promotes collagen synthesis, wound healing, and reduces signs of aging.
• Immune Ready Drink Mix - Peach Mango Daily immune readiness drink mix with BWH-85 Beta Glucan, electrolytes, and vitamins in a peach mango flavor. Provides hydration and immune support in a stick pack format.
• Immune Ready Drink Mix - Cherry Limeade Daily immune readiness drink mix with BWH-85 Beta Glucan in a cherry limeade flavor. Contains electrolytes, Vitamin C, Vitamin D3, and zinc for comprehensive immune support.
• Immune Ready Drink Mix - Coconut Watermelon Hydrating immune support drink mix featuring BWH-85 Beta Glucan with coconut and watermelon flavors. Designed for daily immune readiness and hydration.
• Curcumin Extra Strength Joint health support supplement with 1000mg Curcumin C3 Complex and BioPerine for enhanced bioavailability. Supports joint health, flexibility, and mobility.
• Curcumin Plus Advanced joint health formula combining Curcumin with Black Pepper Extract (BioPerine), Boswellia, and Ginger for comprehensive joint support, flexibility, and mobility.
• Vitamin D3 Vitamin D3 supplement for mood, energy, and immune support. Scientifically formulated to enhance key bodily functions including mood, energy levels, and immunity.

Quantifiable outcome

• Immune system function doubles in as little as 3 days
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Bright HopeminorStrategic or Co-development PartnerBetter Way Health partners with Bright Hope to support efforts in Zambia focused on breaking the cycle of poverty. Bright Hope provides programs including medical care, clean water, education, and microenterprise initiatives. The partnership aligns with Better Way Health's mission and values, with customer purchases supporting these initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Host Defense (Fungi Perfecti): Mushroom-based immune supplement brand using fungal beta glucans. Competes directly for consumers seeking natural immune support backed by mycology research.
• Wellmune (Kerry Group): Supplier of yeast-derived beta 1,3/1,6 glucan for immune support supplements and functional foods. Direct competitor in the branded beta glucan ingredient space that BWH-85 competes against.
• Transfer Factor Plus (4Life Research): Multi-level-marketed immune support supplement brand centered on transfer factor and beta glucan ingredients. Competes for the same health-conscious consumer seeking immune-system support.

Broad incumbents

• Garden of Life: Major supplement brand (Nestlé Health Science) with broad immune and probiotic offerings sold through DTC and retail. Comparable premium, natural-positioned competitor.
• Pure Encapsulations: Premium practitioner-grade supplement brand with an immune support line, often recommended by healthcare practitioners. Overlaps with Better Way Health's evidence-based positioning.
• Jarrow Formulas: Science-based supplement brand offering beta glucan and immune support products through DTC and retail. Comparable positioning targeting informed supplement consumers.
• Life Extension: Large, science-driven DTC supplement retailer with a broad catalog including immune and longevity products. Competes with Better Way Health for the evidence-based supplement buyer across many categories.
• NOW Foods: Established supplement manufacturer/retailer with extensive immune support and beta glucan SKUs at lower price points. A broad incumbent competing on assortment and price in the same consumer segment.
• Source Naturals: Long-standing science-based supplement brand with immune support SKUs including beta glucan formulations, distributed across retail and DTC channels.

Emerging players

• Real Mushrooms: Premium mushroom supplement brand emphasizing beta glucan content and third-party testing. An emerging direct-to-consumer competitor targeting the same evidence-driven immune support buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/betterwayhealth
• Facebookfacebook.com/betterwayhealth
• Instagraminstagram.com/betterwayhealth
• Xx.com/Beta_Glucan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Way Health