GN Hearing

What GN Hearing does

GN Hearing A/S is a Denmark-based hearing aid manufacturer headquartered in Ballerup, founded in 1869 (with the modern GN Group lineage dating to 1943), and currently operating as the hearing care subsidiary of GN Store Nord A/S. The company designs, manufactures, and sells hearing aids and related audiology solutions under a multi-brand portfolio — ReSound (premium, AI-forward), Beltone (North American retail and professional), Interton, Danavox, and Jabra (consumer audio crossover) — addressing patients from mild to profound hearing loss across form factors including RIE, BTE, and custom devices. Core technology centers on Deep Neural Network-based 'Intelligence Augmented' audio processing, industry-first Bluetooth LE Audio and Auracast broadcast audio connectivity, and an integrated software ecosystem comprising the ReSound Smart 3D app, Relief App, and ReSound Assist remote fine-tuning service.

The business runs a wholesale B2B model: GN Hearing sells exclusively through a global network of audiologists and hearing care professionals rather than owning retail stores, with ordering enabled through the ReSound Pro portal and supported by services like ReSound Accelerate (clinician engagement) and ReSound Focus (practice marketing). Revenue is hardware-dominant — primarily multi-tier hearing aid unit sales from premium to essential — supplemented by wireless accessories, app-linked services, and professional remote-fitting revenue. Manufacturing is distributed across Denmark, China, Malaysia, and a newly opened US facility, and the company serves more than 100 countries. In March 2026, GN Store Nord announced an agreement to sell GN Hearing to Amplifon S.p.A. for approximately €2.3 billion (≈$2.64 billion), creating a vertically integrated audiology platform with combined revenues near €3.3 billion, expected to close by end of 2026; GN Store Nord will retain approximately 16% of Amplifon post-close.

Name

GN Hearing

Legal name

GN Hearing A/S

Website

https://gnhearing.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GN Hearing A/S is a Denmark-based hearing aid manufacturer selling AI-powered hearing aids under the ReSound, Beltone, Interton, Danavox, and Jabra brands exclusively through a global network of audiologists and hearing care professionals across more than 100 countries.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Audio and Video Equipment Manufacturing (33431), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Hearing aid manufacturing
• Hearing care solutions
• AI hearing technology
• Wireless hearing aids
• Audiology equipment

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hearing Aid Hardware Sales: Sale of hearing aid devices across multiple product tiers (premium to essential) including RIE, BTE, and custom hearing aids. Generated DKK 7,214 million in revenue in 2025.
2. Hearing Aid Accessories: Sale of wireless accessories including TV streamers, multi-mic systems, and other peripherals.
3. Professional Services (ReSound Assist): Remote fine-tuning and live assistance services for hearing care professionals and patients.
4. App-linked Fitting Ecosystem: Mobile applications including ReSound Smart 3D and Relief App for device control and hearing management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GN Hearing manufactures and sells hearing aids and hearing care solutions under the brands ReSound, Beltone, Interton, Danavox, and Jabra. The company designs and produces AI-powered hearing instruments featuring Deep Neural Network (DNN) sound processing, Bluetooth LE Audio, and Auracast broadcast audio connectivity. Products are distributed exclusively through a global network of audiologists and hearing care professionals in more than 100 countries.

Product overview

GN Hearing is a hearing solutions company operating a multi-brand portfolio across market segments, offering hearing aids ranging from premium AI-enabled devices (ReSound Vivia, ReSound Savi) to essential solutions (ReSound Key), with technology tiers spanning advanced AI processing, Bluetooth LE Audio/Auracast connectivity, and specialized solutions for severe-to-profound hearing loss (Enzo IA, ENZO Q). The portfolio includes multiple form factors (RIE, BTE, Custom), supported by wireless accessories (TV Streamers, Multi Mic), mobile apps (ReSound Smart 3D, Relief App), and remote care services (ReSound Assist). GN Hearing maintains brands including ReSound, Beltone, Interton, Danavox, and Jabra, with manufacturing facilities in Denmark, China, Malaysia, and US.

Differentiator

Problem solved

Functional benefit

Brands

• ReSound Vivia: AI-powered hearing aid with Intelligence Augmented technology for enhanced natural hearing and focus capabilities.
• ReSound Enzo IA
• ReSound Savi
• ReSound Nexia
• ReSound ENZO Q
• ReSound Key
• ReSound OMNIA

Products and services

• ReSound Vivia
• ReSound Savi
• ReSound Nexia
• ReSound Enzo IA
• ReSound ENZO Q
• ReSound Key
• Beltone
• Interton
• Danavox
• Jabra Enhance
• ReSound Smart 3D App
• ReSound Relief App
• ReSound Assist
• TV Streamer
• Multi Mic

Quantifiable outcome

• 14.6% CAGR projected for smart hearing aids market through 2033
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AmplifoncoreStrategic or Co-development Partner · 16 March 2026Amplifon, one of the world's largest hearing aid retailers, acquired GN Hearing for €2.3 billion (approximately $2.64 billion). The transaction will create a vertically integrated global leader in audiology with combined revenues of approximately €3.3 billion, presence in more than 100 countries, and rights to more than 2,800 patents. GN Hearing will maintain its unique identity including ReSound, Beltone, and Jabra brands. GN Store Nord will retain approximately 16% stake in Amplifon upon closing.
• CochlearcoreTechnology or IntegrationReSound ENZO Q is designed to perfectly complement Cochlear implants, enabling bimodal hearing solutions that combine acoustic amplification with electrical stimulation for severe-to-profound hearing loss patients.
• Technology PartnerscoreTechnology or IntegrationGN Hearing works with leading technology partners to develop advanced hearing solutions. The company leverages AI and deep neural network (DNN) technology partnerships to enhance speech processing capabilities.
• YouGovminorStrategic or Co-development PartnerGN commissioned YouGov research across Australia, the UK, and US to understand public perception of hearing loss and hearing aids in mainstream media, supporting the New Norm campaign for World Hearing Day.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Amplifon: World's largest hearing aid retailer and the acquirer of GN Hearing in the announced €2.3B deal. Highly relevant as GN's distribution counterpart and post-close parent; comparable customer base (hearing care professionals and end-patients) but retail-led rather than manufacturer-led model.

Regional players

• Sonova Consumer Hearing (Sennheiser): Sonova-owned consumer audio brand with hearing-enhancement products. Comparable in audio technology heritage and consumer hearing products, with primary competition in Europe.

Broad incumbents

• Apple: AirPods Pro 2 introduced clinical-grade hearing aid features, blurring consumer audio and hearing assistance. Relevant as a disruptive adjacent competitor with massive distribution, ecosystem, and brand reach.

Emerging players

• Cochlear Limited: Global leader in cochlear implants and GN's bimodal hearing solution partner. Comparable in hearing-loss treatment technology and audiologist-channel distribution, with adjacent rather than overlapping core product.
• Bose Corporation: Entered hearing aid market with SoundControl hearing aids (FDA-cleared OTC). Comparable audio processing IP and consumer-brand strength but focused on the OTC segment rather than audiologist channel.
• Eargo: US OTC and direct-to-consumer hearing aid company. Overlaps with GN's product space but competes on a fundamentally different channel (DTC vs audiologist) — particularly relevant given OTC disruption risk.

Direct peers

• Sonova: Swiss-based global hearing aid manufacturer (Phonak, Unitron, Hansaton) and one of the 'big four' named alongside GN in the source data. Closely comparable product portfolio, B2B professional channel, and AI-driven R&D pipeline.
• Starkey Hearing Technologies: US-based hearing aid manufacturer and the fourth member of the 'big four'. Competes directly across premium AI-enabled hearing aids and custom-molded devices.
• WS Audiology: Owner of Widex and Signia brands; formed from the merger of Widex and Sivantos. Direct competitor in premium and essential hearing aid tiers with global distribution.
• Demant: Danish hearing healthcare group (Oticon, Bernafon, Sonic, Philips Hearing Solutions) and the other Danish 'big four' hearing aid peer. Directly comparable in geography, product tiers, and professional-channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/resoundus
• YouTubeyoutube.com/user/resoundus
• Facebookfacebook.com/gnresound
• LinkedInlinkedin.com/company/gn-anz
• Instagraminstagram.com/resoundusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GN Hearing