What Usaflex does

Usaflex Indústria e Comércio S/A is a privately held Brazilian footwear company founded in 1998 and headquartered in Igrejinha, Rio Grande do Sul, with operational offices in Serra (Espírito Santo). The company designs, manufactures, and sells women's comfort footwear under the Usaflex master brand and the Poofy sub-brand, offering a broad product portfolio across 15+ categories — sandals, sneakers, pumps, clogs, boots, ballet flats, slides, loafers, slingbacks, mules, moccasins, peep toes, and flat sandals — plus leather accessories including bags, belts, wallets, and backpacks priced from R$ 59.99 to R$ 1,099.99.

The company's core technical differentiator is a portfolio of 15+ proprietary comfort technologies addressing specific foot conditions, including Arcoflex (arch support), Antibacteriano (antibacterial linings), Memória Permanente (memory-foam-like soles that adapt to foot shape), Hidratante (aloe vera microcapsule hydration), Calce Fácil (easy on/off design), Joanetes (bunion pressure relief), Impulse (cushioning), Amortecedor (heel impact reduction), and Ortholite insoles. These are materials science and ergonomic design innovations, not software-based systems, and are integrated across the product range to position Usaflex at the intersection of fashion and foot health.

Usaflex makes money through three primary channels: (1) direct-to-consumer e-commerce via usaflex.com.br, powered by VTEX; (2) physical retail through a franchise network of 270+ stores across all 27 Brazilian states, supplemented by multi-brand retail partners (Lojas Multimarcas); and (3) BOPIS-enabled omnichannel fulfillment. Pricing uses unit pricing with promotional mechanics including 5% PIX discounts, free shipping above R$ 399.99, installment payments up to 6x without interest, seasonal promotions (UsaFriday with up to 60% off), and a 15% physical-store cashback loyalty program. The target customer is women across Brazil seeking stylish yet ergonomically supportive footwear for work, casual, and formal use cases.

Name

Usaflex

Legal name

Usaflex Indústria e Comércio S/A

Website

https://usaflex.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Usaflex is a privately held Brazilian women's footwear brand (founded 1998) that designs and sells comfort-engineered shoes across 15+ categories via owned e-commerce, 270+ franchise stores nationwide, and multi-brand retail partners.

Ownership category

akta.pro rank

Product category

Women's Comfort Footwear

NAICS

Footwear Manufacturing (31621), Shoe Retailers (4582), Footwear Merchant Wholesalers (42434), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Women's footwear
• Comfort shoes
• Footwear manufacturing
• Franchise retail
• Leather accessories

Headquarters

HQ city

Igrejinha

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail - E-commerce: Products sold directly to consumers through the company's owned e-commerce platform usaflex.com.br with home delivery across Brazil. Customers can also pick up orders at physical stores.
2. Physical Store Retail (Franchise): Revenue from 270+ franchise stores (franqueados) operating across all Brazilian states. Stores sell footwear and accessories directly to consumers.
3. Multi-brand Store Distribution: Products also distributed through multi-brand stores (Lojas Multimarcas) that resell Usaflex products alongside other brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Usaflex designs, manufactures and sells women's comfortable footwear — including sandals, sneakers, pumps, clogs, boots, ballet flats, slides, flip-flops, loafers, slingbacks, mules, moccasins, peep toes and flat sandals — incorporating in-house comfort technologies (Arcoflex, Bem-Estar, Antibacteriano, Memória Permanente, Hidratante, Impulse, Joanetes, Calce Fácil). The company also sells leather bags, belts, wallets, key holders and backpacks. Products are distributed through an owned e-commerce platform (usaflex.com.br), 270+ franchise stores across Brazil and multi-brand retail partners.

Product overview

Usaflex is a Brazilian women's footwear brand offering comfortable shoes through both physical retail (270+ stores across Brazil) and e-commerce. The product portfolio includes core footwear categories (sandals, sneakers, pumps, clogs, boots, ballet flats, slides, flip-flops, loafers, slingbacks, mules, moccasins, peep toes, and flat sandals) as well as sub-brands (Anabelas platform sandals and Poofy EVA footwear) and accessories (leather bags and accessories). All products incorporate proprietary comfort technologies. The brand positions itself at the intersection of comfort and fashion, targeting women who prioritize both style and foot health.

Differentiator

Problem solved

Functional benefit

Brands

• Poofy: Sub-brand featuring casual footwear and accessories including chinelos, slides, tênis, bolsas, sandálias, and botas.

Products and services

• Sandálias (Sandals) Versatile women's sandals in platform, anabela, rasteira and heeled styles, incorporating comfort technologies such as Arcoflex, Amortecedor and Antibacteriano. Targeted at women seeking everyday warm-weather footwear that combines style with foot support.
• Tênis (Sneakers) Women's comfort sneakers in casual, chunky and slip-on styles featuring +Aderência, +Respirabilidade, Ortholite and Palmilha Nuvem technologies for enhanced grip, breathability and cushioning.
• Scarpins (Pumps) Classic and contemporary women's pumps with various heel heights featuring Antibacteriana Usa+Conforto, +Bem-estar and Dual Care technologies for extended comfortable wear.
• Tamancos (Clogs) Women's clogs in platform, anabela and block-heel styles incorporating Memória Permanente and Arcoflex technologies for all-day wear.
• Botas (Boots) Women's boots in short, medium and tall silhouettes including ankle boots, Chelsea boots and combat boots featuring +Bem-estar insole technology.
• Sapatilhas (Ballet Flats) Versatile women's ballet flats in classic, decorated and Mary Jane styles incorporating +Bem-estar, Antibacteriano and Joanetes-support technologies.
• Slides Women's sandals and slides with wide straps and robust soles featuring Memória Permanente and Antibacteriano technologies for comfort and hygiene.
• Chinelos (Flip-Flops/Sandals) Platform and slide sandals for casual wear featuring Palmilha Massageadora and Sola+Conforto technologies for comfort during extended wear.
• Loafer Women's loafers with chunky tratorado soles featuring +Bem-Estar technology for all-day comfort.
• Slingbacks Elegant slingback heels with a characteristic back strap, featuring Antibacteriano, Memória Permanente and Calce Fácil technologies.
• Mules Backless women's shoes with kitten and square heels featuring +Bem-Estar technology, suitable for professional and casual settings.
• Mocassim (Moccasins) Women's moccasins with elegant details including monograma and bridão styles, featuring +Bem-Estar and Hidratante (aloe vera microcapsules) technologies.
• Peep Toes Front-opening women's heels that reveal the toes, including options with Alívio Total technology for bunion relief and specialized fits.
• Rasteiras (Flat Sandals) Light, comfortable women's flat sandals with straps and decorative details (knots, buckles, embellishments) featuring Antibacteriano technology.
• Anabelas (Platform Sandals) Specialty platform-sandal line with soles that follow the contour of the foot, combining comfort and femininity, and incorporating +Bem-Estar, Antibacteriano and Memória Permanente technologies.
• Poofy (EVA Casual Footwear Sub-Brand) Sub-brand of EVA-material casual footwear including chinelos, slides, sandals, sneakers, bags and boots known for softness, lightness and waterproof properties.
• Bolsas (Bags) Leather women's bags including tiracolo (crossbody), tote, shopper, backpack, baguette, hobo and clutch styles for completing outfits.
• Acessórios (Accessories) Leather accessories including belts (cintos), wallets (carteiras), key holders (niqueleiras) and backpacks (mochilas).

Quantifiable outcome

• 15+ comfort technologies developed for footwear
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the usaflex.com.br online store. VTEX provides the underlying technology for product catalog, shopping cart, checkout, and order management. The footer displays VTEX branding indicating this technology partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Melissa (Grendene brand): Melissa is Grendene's flagship women's lifestyle footwear brand, sold in Brazil and internationally through DTC, multi-brand retailers, and concept stores. Comparable on women's Brazilian footwear branding, comfort-meets-fashion positioning, and omnichannel retail.
• Havaianas: Havaianas (Alpargatas) is an iconic Brazilian footwear brand with mass-market casual positioning, sold via DTC, multi-brand retail, and franchise-like distribution. Comparable as a Brazilian footwear brand with broad retail footprint and lifestyle positioning.
• Schutz: Schutz is an Arezzo&Co-owned Brazilian women's footwear brand targeting style-conscious consumers. Comparable on women's Brazilian footwear positioning, multi-channel retail including franchise/DTC, and the comfort-fashion intersection.
• Vizzano: Vizzano is an Arezzo&Co-owned Brazilian women's footwear brand positioned at accessible price points for fashion-driven consumers. Comparable on Brazilian women's footwear brand, omnichannel retail, and franchise/store-based distribution.
• Grendene: Grendene is a major Brazilian footwear manufacturer and brand owner (Melissa, Rider, Ipanema, Zaxy). Comparable as a Brazilian footwear company operating brand-led mass-market and lifestyle footwear with strong domestic retail and franchise distribution.
• Anacapri: Anacapri is an Arezzo&Co-owned Brazilian women's footwear brand known for comfort and versatility. Highly comparable to Usaflex given the explicit comfort positioning and Brazilian mass-premium women's footwear target market.
• Arezzo&Co: Arezzo&Co is one of Brazil's largest women's footwear groups (Arezzo, Schutz, Anacapri, Vizzano brands). Most directly comparable peer: both target Brazilian women seeking fashionable footwear through omnichannel retail including owned stores, franchise networks, and e-commerce.
• Carmen Steffens: Carmen Steffens is a Brazilian women's footwear brand selling through franchise stores across Brazil. Comparable on franchise-led distribution model in Brazilian women's footwear and similar price-point positioning.
• Azaleia: Azaleia is a Brazilian women's footwear brand focused on comfort and value, distributed through multi-brand retailers. Comparable on Brazilian women's comfort footwear, mass-market positioning, and wholesale/multi-brand channel distribution.

Broad incumbents

• Birkenstock: Birkenstock is a global incumbent in comfort footwear with proprietary footbed technology and a strong brand in women's comfort. Comparable on comfort-tech moat and women's comfort footwear demand tailwinds, though Birkenstock is a much larger global player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UsaflexCalcados
• Facebookfacebook.com/Usaflex
• Instagraminstagram.com/usaflex
• Pinterestbr.pinterest.com/usaflex
• Xx.com/usaflex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usaflex