Anacapri
Anacapri is a Brazilian direct-to-consumer women's footwear and accessories brand founded in 2008, selling sneakers, sandals, boots, and handbags exclusively through its own e-commerce storefront anacapri.com.br to Brazilian women consumers.
- Company typePrivate
- Founded2008
- HeadquartersCariacica, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anacapri does
Anacapri is a Brazilian direct-to-consumer women's footwear and accessories brand founded in 2008 and headquartered in Cariacica, Brazil. The company manufactures and distributes women's shoes — including sneakers (tênis), sandals (sandálias), boots (botas), and general footwear — together with handbags (bolsas). Its full product portfolio is sold exclusively through its owned e-commerce storefront at anacapri.com.br, with no third-party marketplace or physical retail distribution in evidence.
The business model is a transactional, one-time-purchase DTC retail model. Pricing is unit-based and publicly disclosed, with examples such as the Tênis Slim Vermelho at R$259.90 list price reduced to R$129.90 (a 50% promotional discount). Revenue is amplified through an aggressive promotional engine featuring first-purchase coupons (10% off), cashback programs (up to 30%), and Brazilian-market-specific installment payment options (up to 6x sem juros). Marketing is digital-first, centered on the website (countdown-based urgency mechanics, seasonal collection features such as the INV'26 Winter 2026 line), email campaigns, and visual social commerce.
Anacapri targets fashion-conscious Brazilian women seeking stylish, comfortable, and versatile footwear and accessories at accessible price points. The company is reported as having 1-10 employees, operates as a private for-profit entity, and shows no disclosed funding rounds, partnerships, M&A activity, management team, or AI/ML capability in the available data. All operations and revenue exposure are concentrated within Brazil.
Anacapri firmographics
Firmographics- Name
- Anacapri
- Legal name
- Anacapri
- Website
- https://anacapri.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anacapri is a Brazilian direct-to-consumer women's footwear and accessories brand founded in 2008, selling sneakers, sandals, boots, and handbags exclusively through its own e-commerce storefront anacapri.com.br to Brazilian women consumers.
- Ownership category
- akta.pro rank
Anacapri industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Gloves & Mittens (CRAAAJAG)
Keywords
Where Anacapri is headquartered
LocationHeadquarters
- HQ city
- Cariacica
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Anacapri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Anacapri generates revenue through direct retail sales of women's footwear (sneakers, sandals, boots) and fashion bags. Revenue is driven by one-time product purchases rather than recurring subscriptions. The company offers promotional pricing, seasonal sales, and installment payment options to drive transactions. Cashback programs encourage repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Anacapri product offering
Product offeringCore offering
Anacapri manufactures and distributes a range of women's footwear (sneakers, sandals, boots, general shoes) and fashion bags in Brazil. Sales are conducted direct-to-consumer through the company's own Brazilian e-commerce platform (anacapri.com.br), supported by promotional campaigns, first-purchase discount codes, installment payment options, and a cashback loyalty program.
Product overview
Anacapri is a Brazilian women's footwear and accessories e-commerce retailer offering a unified platform for shoes and bags. The product portfolio centers on Tênis (sneakers), Sandálias (sandals), Botas (boots), Bolsas (bags), and general Sapatos (shoes), organized into categories including Novidades (new arrivals), Mais Vendidos (best sellers), Liquida (clearance sales), and Lista Especial (special promotions). The INV'26 Winter 2026 collection features lightweight, comfortable designs with versatile styling and cozy textures.
Differentiator
Problem solved
Functional benefit
Products and services
- Tênis (Sneakers) Athletic and casual women's sneakers, including featured styles such as the Tênis Slim Vermelho (Red Slim). Sold as part of the core footwear range at standard and promotional prices.
- Sandálias (Sandals) Women's sandals including papetes (flip-flop style) and strappy designs, sold through the Anacapri e-commerce platform.
- Sapatos (Shoes) General women's footwear category encompassing sneakers, sandals, and other shoe styles offered by Anacapri.
- Botas (Boots) Women's boots and booties featured as part of the seasonal footwear collection on anacapri.com.br.
- Bolsas (Bags) Women's handbags and accessories including mosaic-patterned bags sold through the Anacapri e-commerce platform.
- INV'26 Winter Collection (Novidades) Seasonal Winter 2026 new-arrivals collection showcasing lightweight, comfortable women's footwear and accessories with versatile styling and cozy textures.
Companies that use Anacapri
Customer profileSegments1 record
Ideal customer profiles1 record
Anacapri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anacapri partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Anacapri competitors and assessment
Company assessmentDirect peers
- Zattini: Brazilian online footwear and fashion retailer offering multi-brand women's shoes and bags. Competes with Anacapri for the same Brazilian e-commerce footwear shopper through promotional pricing.
- Dafiti: Brazilian fashion e-commerce marketplace carrying footwear, apparel, and accessories. Comparable as a Brazilian DTC e-commerce footwear channel competing for the same online women's fashion consumer.
- Schutz: Brazilian premium women's footwear and handbag brand owned by Arezzo&Co. Directly comparable to Anacapri as it sells women's shoes and bags to fashion-forward Brazilian consumers via DTC e-commerce and physical retail.
- Usaflex: Brazilian comfort-focused women's footwear brand selling directly to consumers. Highly comparable to Anacapri's comfort-led positioning ('leveza, conforto e atitude') and overlapping target customer.
- Arezzo: Brazilian women's footwear retailer with strong brand portfolio (Arezzo, Schutz, Anacapri competitor via similar style/quality positioning) operating both physical stores and DTC e-commerce. Directly comparable as a Brazilian women's fashion footwear brand serving similar consumers.
- Havaianas: Brazilian flip-flop and casual sandal brand (Alpargatas). Directly comparable as a Brazilian footwear manufacturer and DTC/retail brand serving sandal/footwear demand that overlaps with Anacapri's sandal category.
- Vizzano: Brazilian women's footwear brand offering fashion-forward sandals, boots, and heels at accessible price points. Targets the same horizontal segment as Anacapri with overlapping e-commerce and wholesale distribution.
- Carmen Steffens: Brazilian women's footwear and accessories brand offering fashion boots, sneakers, and bags. Comparable to Anacapri across the same multi-category women's footwear-and-bag DTC model targeting Brazilian consumers.
- Melissa: Iconic Brazilian footwear brand owned by Grendene, known for jelly/synthetic sandals and fashion collaborations. Competes with Anacapri in the Brazilian women's casual and lifestyle footwear segment through DTC and retail channels.
Broad incumbents
- Netshoes: Brazilian e-commerce platform carrying athletic footwear, apparel, and sporting goods. Comparable as a Brazilian online footwear channel, though broader in scope (athletic-first) than Anacapri's lifestyle focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Anacapri social profiles
Digital presenceAnacapri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anacapri leadership team
Management profileNumber of profiles
Anacapri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anacapri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anacapri
What does Anacapri do?
Anacapri manufactures and distributes a range of women's footwear (sneakers, sandals, boots, general shoes) and fashion bags in Brazil. Sales are conducted direct-to-consumer through the company's own Brazilian e-commerce platform (anacapri.com.br), supported by promotional campaigns, first-purchase discount codes, installment payment options, and a cashback loyalty program.
When was Anacapri founded?
Anacapri was founded in 2008. It employs 1 to 10 people.
Where is Anacapri based?
Anacapri is headquartered in Cariacica, Brazil, in the Latin America region.
How does Anacapri make money?
One revenue line is on record: product Sales.
Who are Anacapri's main competitors?
Direct peers on record are Zattini, Dafiti, Schutz, Usaflex, Arezzo, Havaianas, Vizzano, Carmen Steffens and Melissa. Netshoes is listed as a broad incumbent.
Does Anacapri have an API?
No public API is recorded for Anacapri.
What industry is Anacapri in?
Anacapri's product category is Women's Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45821 and its SIC code is 5661.