What Stereoscope Coffee does

Stereoscope Coffee is a privately held specialty coffee roaster and retailer founded in 2013 and headquartered in Buena Park, California. The company curates a small, premium product portfolio of single-origin coffees (Burundi, Costa Rica, Colombia, Rwanda, Peru) and signature blends (El Tambo, Supernova, No 3.1), priced from $27 to $38 per 10oz bag, alongside a Q-grader–curated subscription service starting at $30 per delivery. Its operational core is a co-designing model that works directly with farmers on processing and fermentation to develop single-origin lots defined by the company's proprietary Five Elements framework (Altitude, Soil, Fauna, Climate, Farmer & Roaster). Distribution runs through an omnichannel stack: 6 owned retail stores across Southern California (Buena Park, Echo Park, Hollywood, Long Beach, Newport Beach) and Seoul (Galleria Department Store, Gangnam-gu), a D2C e-commerce site shipping via USPS Priority Mail, third-party delivery via Uber Eats, and a B2B wholesale program serving 66+ stockists across California, Arizona, Washington, Missouri, and Seoul with private labeling, equipment sourcing, and training services.

Revenue is generated across four streams — in-store retail beverage/food sales, D2C roasted bean and merchandise e-commerce, recurring coffee subscriptions, and B2B wholesale supply — supported by a brand identity and packaging system crafted by the Oslo design studio OlssønBarbieri that has earned D&AD, European Design Award Gold, Dieline 1st Place, and ADC Gold Cube recognition. The company has also expanded into branded workwear apparel and lifestyle merchandise (priced $25–$145) developed in collaboration with artists including Kim Hyunjoo of Knotted. Stereoscope reports 11–50 employees, has no institutional investors or parent company, has not filed any disclosed funding rounds, and does not publish revenue figures.

Name

Stereoscope Coffee

Legal name

Stereoscope

Website

https://stereoscopecoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Stereoscope Coffee is a privately held specialty coffee roaster and retailer founded in 2013, operating 6 owned cafes across Southern California and Seoul alongside a D2C e-commerce shop, a coffee subscription, and a 66-plus-location wholesale program for SMB cafes and retailers.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Coffee retail cafes

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Direct sales through 6 company-owned cafe locations serving coffee beverages and food to consumers in Southern California and Seoul.
2. E-commerce Product Sales: Direct-to-consumer online sales of roasted coffee beans (10oz, 2.5lb, 5lb sizes) and merchandise including apparel and accessories. Products shipped fresh with 1-3 day Priority Mail USPS.
3. Wholesale Distribution: B2B wholesale coffee supply to 66+ stockists including cafes, restaurants, and retailers. Offers private labeling, equipment sourcing, and training services.
4. Coffee Subscription: Recurring subscription service with weekly, bi-monthly, or monthly coffee deliveries. Hand-picked by Q-grader, starting at $30.00 per delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stereoscope Coffee is a specialty coffee roaster that sources, roasts, and sells single-origin and blended coffees guided by its Five Elements philosophy (Altitude, Soil, Fauna, Climate, Farmer & Roaster). It distributes roasted coffee beans through six company-owned retail cafes in Southern California and Seoul, a direct-to-consumer e-commerce shop, a recurring subscription service, a B2B wholesale program serving 66+ stockists, and a branded apparel/merchandise line.

Product overview

Stereoscope Coffee is a specialty coffee roaster and retailer operating a single unified product portfolio centered on premium roasted coffee beans complemented by branded merchandise and wholesale programs. The core coffee offering consists of 10 products: 8 single-origin coffees (Burundi Masha Kayanza, Costa Rica Finca Espíritu San Luis, Colombia Las Flores Java, Colombia El Diviso Ombligon, Rwanda Kirorero Gisiza, Peru Norandino Decaf) and 3 blends (El Tambo Blend, Supernova Blend, No 3.1 Blend), all available for direct consumer purchase online or through 6 physical retail locations in California and Seoul. A Coffee Subscription service enables recurring deliveries. The merchandise line includes workwear apparel (shirts, pants, jackets priced $49-$145) and a cupping spoon ($25). A wholesale program supports business customers with private labeling and equipment sourcing. The company operates its e-commerce on Squarespace and does not offer a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Burundi - Masha Kayanza

Quantifiable outcome

• 66+ wholesale stockists across multiple US states and Seoul
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• OlssønBarbiericoreStrategic or Co-development PartnerOslo-based design studio that created the Stereoscope brand identity, narrative, and custom packaging experience. The partnership has resulted in multiple international design awards including D&AD, European Design Award Gold, Dieline Awards, and ADC Gold Cube recognition for packaging design.
• 66 Stockists NetworkmajorChannel Partner/ Reseller/ DistributorNetwork of 66+ wholesale stockists including cafes, restaurants, and retailers across California (Los Angeles area, San Diego, Portland, Phoenix), Washington, Missouri, and Seoul, South Korea. Partners receive wholesale coffee supply and access to equipment sourcing and training services.
• Knotted / Kim HyunjoominorStrategic or Co-development PartnerCollaboration with artist Kim Hyunjoo of KHJ Studio/Knotted to create limited edition merchandise. Kim specializes in sculpture, installation, and craft-related lifestyle items using natural mediums including stone and hanji (Korean traditional paper). Collaboration produced the Forest Breeze Monochrome Fan and other items.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heart Coffee Roasters: Portland specialty roaster with cafe locations, direct-trade sourcing, and a design-conscious brand identity - closely aligned with Stereoscope's roaster-cafe hybrid model.
• Sey Coffee: Brooklyn-based specialty roaster focused on producer relationships, modern minimal branding, and small-batch single-origin releases - similar philosophy-driven brand at a comparable scale.
• Counter Culture Coffee: Specialty coffee roaster with deep direct-trade farmer relationships, sustainability focus, wholesale accounts, and training/education services - parallels Stereoscope's farmer co-design approach and B2B support model.
• La Colombe Coffee Roasters: Specialty roaster with multiple cafes across major US cities, wholesale to grocery and foodservice, and RTD coffee products - similar scope of channels and multi-city retail footprint.
• Blue Bottle Coffee: Specialty coffee roaster operating company-owned cafes, a subscription program, and wholesale channels with a design-forward brand - closely mirrors Stereoscope's multi-channel GTM and premium positioning.
• Ritual Coffee Roasters: Bay Area specialty roaster with cafe locations and direct-trade farmer relationships - similar premium positioning, cafe-retail model, and West Coast presence.
• Verve Coffee Roasters: Specialty coffee roaster with cafes in California (origin markets overlapping with Stereoscope), wholesale accounts, and a design-led brand - same retail/wholesale/subscription model at a comparable scale.
• Stumptown Coffee Roasters: Portland-based specialty coffee roaster with direct-trade sourcing, company-owned cafes, wholesale distribution, and a strong founder-led brand identity - directly comparable to Stereoscope across retail, wholesale, and DTC channels.
• Intelligentsia Coffee: Specialty coffee roaster focused on direct trade and single-origin sourcing, with company-owned cafes and B2B wholesale distribution - similar product philosophy and channel mix to Stereoscope.
• Onyx Coffee Lab: Award-winning specialty roaster with competition-caliber Q-grader staff, retail cafes, and a strong design/social brand presence - comparable scale and quality-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stereoscopecoffee
• Instagraminstagram.com/stereoscopecoffee
• Xx.com/StereoscopeCC
• LinkedInlinkedin.com/company/stereoscopecoffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stereoscope Coffee