Conklin
Conklin is a privately held Kansas City–based manufacturer of 130+ proprietary agricultural, animal-nutrition, health/home, roofing, and vehicle products, sold exclusively through tens of thousands of Independent Distributors across the U.S.
- Company typePrivate
- Founded1970
- HeadquartersShakopee, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Conklin does
Conklin Company, Inc. is a privately held, family-owned manufacturer founded in Kansas City, Missouri around 1970 by Harry Conklin and operating for more than 50 years under sole ownership of CEO Charles W. Herbster, who acquired the company in 1994. The company manufactures 130+ proprietary products from its Shakopee, Minnesota facility across six operating divisions: Agronomics (including the Feast 100% orthophosphate liquid fertilizer line and the AgroVantage System), Animal nutrition (FASTRACK), Health & Home (Lifetrack), Lawn & Garden/Turf, Roofing Systems, and Vehicle products.
Conklin sells exclusively through tens of thousands of Independent Distributors across the United States — restricted from operating in eight jurisdictions (AK, CT, DC, HI, ME, NH, RI, VT) — rather than through traditional retail, dealer, or direct-to-customer e-commerce channels. The business model is therefore a multi-category direct-selling manufacturer-distributor: Conklin produces and packages the SKUs in-house, sells wholesale to its independent distributor network, and the distributors handle last-mile sales to end customers across hobbyist agriculture, livestock, residential cleaning/health, and commercial roofing and vehicle care.
The technology stack is centered on proprietary chemical and biological formulations rather than software, and the company completed the acquisition of Agri-Solutions Inc. in 2019, adding enzyme-based soil-applied feed technology to the agronomics stack. Conklin does not publish revenue, headcount, or distributor count and is not required to disclose financials, which limits external visibility into unit economics, channel velocity, and category mix. The strategic posture is one of a mature, multi-divisional specialty manufacturer monetizing a captive direct-selling channel and a 55-year-old brand, with category cross-sell (agronomics into animal and human nutrition) as the primary growth lever.
Conklin firmographics
Firmographics- Name
- Conklin
- Legal name
- Conklin Company Inc.
- Website
- https://conklin.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Conklin is a privately held Kansas City–based manufacturer of 130+ proprietary agricultural, animal-nutrition, health/home, roofing, and vehicle products, sold exclusively through tens of thousands of Independent Distributors across the U.S.
- Ownership category
- akta.pro rank
Conklin industry classification
Industry- Product category
- Diversified Specialty Chemicals and Industrial Products Manufacturing
- NAICS
- Animal Food Manufacturing (3111), Farm Supplies Merchant Wholesalers (424910), Farm Supplies Merchant Wholesalers (42491), Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)
- akta.pro secondary industries
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)
Keywords
Where Conklin is headquartered
LocationHeadquarters
- HQ city
- Shakopee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Conklin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales through Independent Distributors: Conklin manufactures and distributes more than 130 products across six major divisions (Agronomics, Animal, Health & Home, Lawn & Garden, Roofing Systems, and Vehicle products) through a nationwide network of Independent Distributors. Products are sold to end customers including farmers, roofing contractors, vehicle owners, and animal health product users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Conklin product offering
Product offeringCore offering
Conklin manufactures and distributes more than 130 products across six major divisions: Agriculture (AgroVantage crop management, Feast fertilizers, adjuvants, biostimulants), Roofing Systems (Flexion 2.0, Outpost TPO membranes, coatings, spray foam), Animal Products (FASTRACK microbial supplements for livestock, equine, canine, feline), Health & Home (Lifetrack Nutrition supplements), Professional Cleaners (industrial and commercial cleaning), and Vehicle Products (motor oils, transmission fluids, fuel conditioners, greases, gear oils). All products are sold exclusively through a nationwide network of Independent Distributors.
Product overview
Conklin Company, Inc. is a diversified manufacturing and distribution company offering more than 130 products across six major product divisions. The company operates as a multi-category portfolio rather than a unified platform: Turf Solutions (featuring Feast fertilizers, adjuvants, biostimulants), Agriculture Products (adjuvants, foliar fertilizers, nitrogen management), Roofing Systems (Flexion 2.0, Outpost TPO membranes, coatings, caulks), FASTRACK Animal Products (microbial supplements for livestock and companion animals), Lifetrack Nutrition (health supplements), Professional Cleaners (industrial cleaning products), and Vehicle Products (lubricants, motor oils, fuel treatments). Products are marketed through a nationwide network of Independent Distributors.
Differentiator
Problem solved
Functional benefit
Brands
- FASTRACK®: Animal products including canine, equine, feline, and livestock supplements
- Lifetrack® Nutrition
- Feast®
- AgroVantage® System
- Convoy®
Companies that use Conklin
Customer profileSegments7 records
Ideal customer profiles8 records
Conklin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Conklin partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Conklin competitors and assessment
Company assessmentDirect peers
- Nutrien Ag Solutions: Retail arm of Nutrien Ltd., the world's largest crop input provider, distributing fertilizers, crop protection, and seed through a U.S. retail network. Directly comparable to Conklin's AgroVantage agronomics distribution through farmer-facing channels.
- Helena Agri-Enterprises: U.S. distributor of crop inputs, specialty fertilizers, adjuvants, and seed treatments with deep ties to independent ag retailers. Closely matches Conklin's agronomics portfolio and distributor-led GTM.
- WinField United (Land O'Lakes): Crop inputs and agronomy business of Land O'Lakes serving cooperatives and independent ag retailers with fertilizers, crop protection, and seed. Comparable to Conklin's ag inputs manufacturer-distributor model.
- Wilbur-Ellis: U.S. distributor of crop protection, fertilizers, seed, and animal feed with a multi-product, multi-channel portfolio across the West and beyond. Directly comparable to Conklin's diversified ag + animal nutrition distribution model.
- Purina Animal Nutrition (Land O'Lakes): Leading U.S. manufacturer of livestock and equine feed and supplements, sold through dealers and direct channels. Directly comparable to Conklin's FASTRACK livestock/equine/canine/feline supplement line.
Broad incumbents
- ADM Animal Nutrition: Global agribusiness with a sizeable animal nutrition/feed additives business serving livestock producers worldwide. Overlaps Conklin's FASTRACK division but at much greater scale and breadth.
- Corteva Agriscience: Global seed and crop protection company with proprietary agronomic R&D and broad distribution. Broadly comparable as a major ag inputs player overlapping Conklin's Agronomics division, though Corteva focuses on seed/traits rather than fertilizers/adjuvants.
Emerging players
- Amway: Iconic multi-level marketing company selling health, home, and personal care products through independent distributors. Highly comparable to Conklin's distributor-only, multi-category GTM motion.
- Herbalife: Multi-level marketer of nutrition and wellness products through an independent distributor network. Comparable GTM model to Conklin, especially for the Lifetrack and FASTRACK consumer-health and animal-supplement lines.
Regional players
- Kent Nutrition Group: Regional U.S. animal feed and nutrition manufacturer serving livestock and companion animal markets through dealer networks. Closely matches Conklin's FASTRACK animal product line in scope and channel model.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Conklin social profiles
Digital presenceConklin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conklin leadership team
Management profileNumber of profiles
Conklin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conklin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conklin
What does Conklin do?
Conklin manufactures and distributes more than 130 products across six major divisions: Agriculture (AgroVantage crop management, Feast fertilizers, adjuvants, biostimulants), Roofing Systems (Flexion 2.0, Outpost TPO membranes, coatings, spray foam), Animal Products (FASTRACK microbial supplements for livestock, equine, canine, feline), Health & Home (Lifetrack Nutrition supplements), Professional Cleaners (industrial and commercial cleaning), and Vehicle Products (motor oils, transmission fluids, fuel conditioners, greases, gear oils). All products are sold exclusively through a nationwide network of Independent Distributors.
Is Conklin a public or private company?
Conklin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conklin founded?
Conklin was founded in 1970. It employs 51 to 100 people.
Where is Conklin based?
Conklin is headquartered in Shakopee, United States, in the North America region.
How does Conklin make money?
One revenue line is on record: product Sales through Independent Distributors.
Who are Conklin's main competitors?
Direct peers on record are Nutrien Ag Solutions, Helena Agri-Enterprises, WinField United (Land O'Lakes), Wilbur-Ellis and Purina Animal Nutrition (Land O'Lakes). Broad incumbents are ADM Animal Nutrition and Corteva Agriscience. Emerging players are Amway and Herbalife. Kent Nutrition Group is listed as a regional player.
Does Conklin have an API?
No public API is recorded for Conklin.
What industry is Conklin in?
Conklin's product category is Diversified Specialty Chemicals and Industrial Products Manufacturing. Its primary akta.pro industry code is AFABAJAJ, Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs), with a secondary code of HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets. Its NAICS code is 3111 and its SIC code is 200.