Survey Junkie

What Survey Junkie does

Survey Junkie is an online market research community that enables consumers to earn rewards by sharing opinions through surveys and focus groups, and optionally by sharing digital browsing behavior through its Surf to Earn (SJ Pulse) program. The platform operates two participation modes: SJ Opinion, which matches members to attitudinal surveys via profile-based routing, and Surf to Earn, which collects behavioral data (searches, site visits, app usage, shopping activity, ad views) through a desktop browser extension and mobile app on Android and iOS. Privacy architecture explicitly excludes collection of passwords, payment data, and SSNs, and blocks financial, medical, and government websites.

The company is wholly owned by DISQO, a consumer insights platform that packages aggregated member data for B2B clients (brands and market researchers) across categories including food and beverage, technology, entertainment, healthcare, automotive, and financial services. Survey Junkie serves as the consumer-panel supply engine feeding DISQO's analytics products. The company operates in four countries — United States, Canada, Australia, and the United Kingdom — with localized subdomains and a 20M+ member base. Distribution channels include a self-serve web platform, native mobile apps, and a desktop browser extension, supported by content marketing, organic social media, and trust signals (BBB accreditation, 4.5/5 Trustpilot rating from ~30,000 reviews).

Revenue mechanics are indirect: members earn virtual points redeemable for PayPal cash, bank transfers, or e-gift cards starting at a $5 minimum (500 points, approximately 100 points = $1), while the underlying B2B revenue flows through DISQO's sale of packaged consumer insights to brand clients. The go-to-market model is product-led growth with a free-to-join, low-friction onboarding flow. Headcount is reported in the 11-50 range, and no external funding rounds are disclosed, consistent with its wholly-owned subsidiary status within DISQO.

Name

Survey Junkie

Legal name

Survey Junkie

Website

https://surveyjunkie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Survey Junkie is an online market research community with 20M+ members who earn rewards by completing surveys and, optionally, sharing digital browsing behavior via its Surf to Earn program. Wholly owned by consumer insights platform DISQO, it serves as the consumer-panel supply engine for DISQO's B2B brand clients.

Ownership category

akta.pro rank

Product category

Online Survey Panel

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Online surveys
• Consumer panel
• Market research
• Consumer insights
• Paid research rewards

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. B2B Consumer Insights (DISQO): Survey Junkie is wholly owned by DISQO, a consumer insights platform. The platform aggregates survey responses and behavioral data from millions of members and packages this data in a privacy-compliant way for DISQO's business clients (brands and market researchers). Brands pay for consumer insights to inform product development, marketing strategies, and business decisions. Survey Junkie members power this research by sharing opinions and behaviors in exchange for rewards.
2. Points/Rewards Redemption: Members earn virtual points by completing surveys, taking focus groups, and participating in Surf to Earn. Points are redeemed for PayPal cash, bank transfers, or e-gift cards (Amazon, Target, Walmart, Sephora, Starbucks, Visa, iTunes, etc.). Members can cash out starting at $5 (500 points).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Survey Junkie operates an online market research community where individual members complete profile questionnaires and are matched to paid attitudinal surveys, focus groups, and (optionally) share digital browsing behavior through the Surf to Earn browser extension or mobile app. Members earn virtual points redeemable for PayPal cash, bank transfer, or e-gift cards starting at a $5 threshold; the aggregated, privacy-compliant member data is packaged by parent DISQO for sale to brand and market-research clients.

Product overview

Survey Junkie is an online market research community operated as a single unified platform with two participation modes. The core product, SJ Opinion, enables members to share opinions through surveys and focus groups in exchange for points redeemable for PayPal cash, bank transfer, or gift cards. The add-on module, Surf to Earn (SJ Pulse), rewards members for sharing behavioral digital activity via browser extension or mobile app. The platform is wholly owned by consumer insights company DISQO and powers research for hundreds of brand clients.

Differentiator

Problem solved

Functional benefit

Brands

• SJ Opinion: Community offering opportunities to share perspective via attitudinal based market research through surveys and focus groups.
• Surf to Earn

Products and services

• SJ Opinion (Survey Junkie Attitudinal Community) The core attitudinal market-research community where members complete general and category-specific profiles, are matched to relevant paid surveys and focus groups, and earn virtual points redeemable for PayPal cash, bank transfer, or e-gift cards.
• Surf to Earn (SJ Pulse) A behavioral market-research program that rewards members on a guaranteed monthly-points basis for sharing digital browsing activity—searches, site visits, app usage, shopping activity, and ad views—collected in a privacy-compliant way through a desktop browser extension (Windows and Mac) or Mobile Surf to Earn on Android, with sensitive financial, medical, government, file-sharing and messaging sites blocked.
• Survey Junkie Mobile App Mobile application available on Android and iOS that gives members access to matched surveys and Mobile Surf to Earn behavioral data collection, and allows account management on smartphones and tablets.

Quantifiable outcome

• Members can earn $2-$5 per hour on average by taking surveys
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DISQOcoreStrategic or Co-development PartnerSurvey Junkie is wholly owned by DISQO, a consumer insights platform. DISQO packages data from Survey Junkie members for its business clients in a privacy-compliant way. Every day, hundreds of brands turn to DISQO for consumer insights, powered by the information shared by the Survey Junkie community. Survey responses are collected directly by the party conducting the research and passed along encrypted through DISQO.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Swagbucks (Prodege): One of the largest consumer rewards platforms offering paid surveys alongside other earning activities; directly comparable to Survey Junkie in panel scale, freemium rewards model, and B2B data monetization.
• InboxDollars: Paid survey and rewards platform competing for the same members and the same brand research budgets; shares Survey Junkie's freemium consumer panel + market research data model.
• Toluna: Global consumer panel operating surveys, focus groups and behavioral insights for brands; direct competitor in the panel-based market research space with similar B2B client base.
• Prolific: Online participant pool for academic and commercial research, offering paid surveys and studies; competes for the same paid-survey member demographic and serves overlapping market research clients.

Broad incumbents

• YouGov: Established global consumer research and data analytics firm with a large opt-in panel; competes for the same brand research budgets as DISQO/Survey Junkie but at much larger scale and with a public-market profile.
• Dynata: Large first-party data platform for insights and advertising, operating one of the world's biggest opt-in consumer panels; a broader incumbent serving many of the same brand-side clients as Survey Junkie/DISQO.
• Pinecone Research (Nielsen): Nielsen-owned consumer panel offering paid surveys and product testing; comparable panel model and rewards structure, backed by a much larger incumbent research firm.

Regional players

• Rakuten Insight: Asia-led consumer panel offering online surveys and research; comparable panel-based research model but concentrated in APAC, complementing rather than overlapping Survey Junkie's English-language footprint.

Emerging players

• Attest: Consumer research platform connecting brands to a growing pool of paid survey respondents; overlaps with Survey Junkie's market research use cases but with a younger, more SMB-tilted client base.

Others

• DISQO: Parent company of Survey Junkie; the B2B consumer insights platform that monetizes Survey Junkie's panel data. Included as the strategic counterpart rather than a competitive peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/surveyjunkie
• Facebookfacebook.com/surveyjunkie
• Instagraminstagram.com/surveyjunkie
• Pinterestpinterest.com/surveyjunkie
• LinkedInlinkedin.com/company/surveyjunkie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survey Junkie