Pizza 73
Pizza 73 is an Edmonton-born pizza chain founded in 1985, operating 100+ franchise locations across Western Canada as part of Pizza Pizza Royalty Corp (PZA:CA), serving general consumers and sports fans via dine-in, takeout, and delivery.
- Company typePrivate
- Founded1985
- HeadquartersEdmonton, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Pizza 73 does
Pizza 73 is an Edmonton-born pizza restaurant chain founded in 1985, operating more than 100 locations across Western Canada through a franchise system. The brand is owned by Pizza Pizza Royalty Corp (PZA:CA), a publicly traded royalty income company on the Toronto Stock Exchange that pools royalty streams from both the Pizza Pizza and Pizza 73 franchise networks; individual restaurant locations are owned and operated by franchisees, while the parent collects royalties and governs brand standards.
The company's product portfolio centers on a standard pizza menu with two-topping and specialty offerings, supplemented by limited-time promotional items such as the Volcano Pizza (pilot-launched in Red Deer and expanded across Alberta in late 2025) and 'The Principe Recipe' — a large two-topping promotional pizza priced at $13.73 developed in partnership with Sportsnet reporter Gene Principe. Underlying operations are conventional QSR: dine-in, takeout, and delivery from physical storefronts, with no disclosed proprietary technology platform, digital ordering infrastructure, or AI capabilities.
Commercially, Pizza 73 generates revenue through one-time retail transactions at franchise locations, using event-driven go-to-market anchored on a multi-decade official partnership with the Edmonton Oilers and additional sports-marketing collaborations. The customer base is primarily general Western Canadian consumers, with sports fans — particularly hockey fans — as a defined persona segment targeted through sports-themed promotions, meet-and-greet events, and online fan engagement campaigns such as 'Cheese Codes.' Pricing is promotional and unit-based rather than subscription or contract-based.
Pizza 73 firmographics
Firmographics- Name
- Pizza 73
- Website
- https://pizza73.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pizza 73 is an Edmonton-born pizza chain founded in 1985, operating 100+ franchise locations across Western Canada as part of Pizza Pizza Royalty Corp (PZA:CA), serving general consumers and sports fans via dine-in, takeout, and delivery.
- Ownership category
- akta.pro rank
Where Pizza 73 is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pizza 73 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Retail Sales: Pizza 73 operates as a pizza restaurant chain generating revenue through the sale of pizzas and food items at its 100+ locations across Western Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Principe Recipe promotional pizza |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pizza 73 product offering
Product offeringCore offering
Pizza 73 is an Edmonton-born pizza restaurant chain that sells pizzas and related food items through more than 100 company-owned and franchised locations across Western Canada. The chain generates revenue through dine-in, takeout, and delivery orders, with a standard pizza menu complemented by limited-time specialty offerings such as Volcano Pizza and promotional products like The Principe Recipe developed in partnership with the Edmonton Oilers ecosystem.
Product overview
Pizza 73 is an Edmonton-born pizza restaurant chain offering a range of pizza products. Founded in 1985, the company operates more than 100 locations across Western Canada. The product portfolio includes standard pizza offerings and limited-time specialty items such as the Volcano Pizza and promotional products like The Principe Recipe developed in partnership with the Edmonton Oilers ecosystem. Pizza 73 serves as the official pizza partner of the Edmonton Oilers hockey team.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza 73 Core Menu Standard pizza offerings including two-topping pizzas sold at the chain's restaurant locations across Western Canada for individual consumers seeking casual dining, family meals, and game-night food.
- Volcano Pizza A limited-time specialty pizza offering launched in Alberta after a successful pilot program in Red Deer, designed for social gatherings and game nights for consumers in Western Canada.
- The Principe Recipe A large two-topping pizza promotional deal priced at $13.73 featuring pun-inspired toppings, launched in partnership with Sportsnet reporter Gene Principe and targeted at Edmonton Oilers fans and sports enthusiasts.
Companies that use Pizza 73
Customer profileSegments2 records
Ideal customer profiles2 records
Pizza 73 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pizza 73 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Edmonton OilerscorePizza 73 is the official pizza of the Edmonton Oilers and has maintained a partnership with the NHL team for decades. This partnership includes promotional activities, branded events, and marketing collaborations targeting hockey fans in Western Canada.
- Gene PrincipeflagshipPizza 73 partnered with Sportsnet reporter Gene Principe to launch 'The Principe Recipe' promotional campaign featuring pun-inspired pizza toppings like Jala-Gene-o peppers and Princi-pepperoni. The partnership includes a meet-and-greet event on March 29 in Spruce Grove and an upcoming 'Cheese Codes' online promotion.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Pizza 73 competitors and assessment
Company assessmentEmerging players
- Toppers Pizza: Smaller US-based pizza chain with limited Canadian presence. Comparable on menu innovation and limited-time offerings, though with substantially smaller scale than Pizza 73.
Broad incumbents
- Little Caesars Canada: Value-oriented global pizza QSR with Canadian franchised locations. Comparable as a competing pizza QSR targeting price-sensitive family and gathering occasions.
- Domino's Pizza Canada: Largest pizza QSR in Canada with national delivery coverage and a proprietary digital ordering platform. Competes head-to-head on delivery occasions and is the technology benchmark Pizza 73 must match.
- Pizza Hut Canada: Global pizza QSR brand with dine-in, takeout, and delivery across Canada. Comparable menu and occasion set, with a broader national marketing budget than Pizza 73.
- Papa John's Canada: International pizza QSR expanding its Canadian footprint with delivery-centric stores. Comparable as a competing pizza-delivery brand targeting similar consumer occasions.
Direct peers
- Pizza Pizza: Sister brand under the same Pizza Pizza Royalty Corp parent. Operates the dominant Ontario-focused pizza QSR chain in Canada, sharing back-office, royalty, and franchise infrastructure with Pizza 73. Most directly comparable given identical ownership, brand architecture, and franchise model.
- Boston Pizza: Canadian full-service casual dining chain with a strong Western Canadian footprint and a pizza-centric menu. Comparable in regional Canadian positioning, sports-sponsorship marketing (NHL partnerships), and dine-in/takeout/delivery mix.
- Panago Pizza: Western Canadian (BC-based) pizza QSR/delivery chain with a comparable regional franchise footprint and dine-in/takeout/delivery model. Directly competes in several of the same trade areas as Pizza 73.
- Freshslice Pizza: Canadian fast-casual pizza chain with locations across multiple provinces. Directly comparable as a domestic Canadian pizza QSR targeting value-conscious consumers via dine-in, takeout, and delivery.
Regional players
- Pizza Nova: Ontario-based regional pizza chain with strong GTA presence. Comparable franchise-operated pizza model, though concentrated in Eastern Canada where Pizza 73 does not operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pizza 73 social profiles
Digital presencePizza 73 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza 73 leadership team
Management profileNumber of profiles
Pizza 73 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza 73 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza 73
What does Pizza 73 do?
Pizza 73 is an Edmonton-born pizza restaurant chain that sells pizzas and related food items through more than 100 company-owned and franchised locations across Western Canada. The chain generates revenue through dine-in, takeout, and delivery orders, with a standard pizza menu complemented by limited-time specialty offerings such as Volcano Pizza and promotional products like The Principe Recipe developed in partnership with the Edmonton Oilers ecosystem.
Is Pizza 73 a public or private company?
Pizza 73 is a private company. It is classified as corporate owned and is currently operating.
When was Pizza 73 founded?
Pizza 73 was founded in 1985. It employs 501 to 1,000 people.
Where is Pizza 73 based?
Pizza 73 is headquartered in Edmonton, Canada, in the North America region.
How does Pizza 73 make money?
One revenue line is on record: restaurant Retail Sales.
Who are Pizza 73's main competitors?
Toppers Pizza is listed as an emerging player. Broad incumbents are Little Caesars Canada, Domino's Pizza Canada, Pizza Hut Canada and Papa John's Canada. Direct peers are Pizza Pizza, Boston Pizza, Panago Pizza and Freshslice Pizza. Pizza Nova is listed as a regional player.
Does Pizza 73 have an API?
No public API is recorded for Pizza 73.