Viima
Viima Solutions Oy, a Finland-based SaaS company under HYPE Innovation, operates the HYPE Boards innovation management platform used by 20,000+ organizations across 185+ countries. It serves medium and large enterprises with idea management, workflow automation, and The Innovation System coaching program.
- Company typePrivate
- Founded2013
- HeadquartersEspoo, Finland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Viima does
Viima Solutions Oy, founded in 2013 and headquartered in Espoo, Finland, operates as a brand under parent company HYPE Innovation to deliver a cloud-based SaaS platform for idea and innovation management. Its core product, HYPE Boards, enables organizations to collect, prioritize, evaluate, and implement ideas through customizable workflows, Kanban boards, idea-bubble visualizations, automation, and real-time collaboration, with deep integrations into Microsoft 365, Microsoft Teams, Jira, Power BI, and SSO. The company also offers The Innovation System, an online coaching program with video lectures, templates, certification, and optional 1-on-1 coaching, and bundles it with enterprise licenses.
The platform targets medium and large organizations—from startups to Global Fortune 500 companies such as Volvo, L'Oréal, Signify, FrieslandCampina, If Insurance, Bureau Veritas, CMA CGM, and Ambev—addressing use cases including decentralized innovation, continuous improvement, discovery-driven innovation, and agile innovation. Viima employs a product-led growth motion with a freemium Basic plan alongside quote-based enterprise Unlimited subscriptions, complemented by a demo-based enterprise sales motion and content-driven demand generation through its blog (claimed as the most popular innovation blog in the world), The Innovation Room Podcast, and YouTube channel. The company reports 20,000+ customer organizations across 185+ countries and a headcount of 101–250, with AI capabilities positioned as an emerging layer on top of the existing workflow platform.
Viima firmographics
Firmographics- Name
- Viima
- Legal name
- Viima
- Website
- https://viima.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Viima Solutions Oy, a Finland-based SaaS company under HYPE Innovation, operates the HYPE Boards innovation management platform used by 20,000+ organizations across 185+ countries. It serves medium and large enterprises with idea management, workflow automation, and The Innovation System coaching program.
- Ownership category
- akta.pro rank
Viima industry classification
Industry- Product category
- Innovation Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Viima is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Markets served
Viima business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- HYPE Boards Software Subscription: SaaS subscription revenue from the HYPE Boards innovation management platform with tiered pricing (Basic free, paid tiers for enhanced features). Revenue generated through recurring software subscriptions with annual or monthly billing.
- Freemium Model: Free Basic plan available for individual users or small teams, with upgrade path to paid plans for organizations requiring advanced features, unlimited users, or enterprise capabilities.
- The Innovation System - Individual: One-time purchase of $497 for individual access to the online innovation coaching program including 26 video lectures, 10+ templates, peer matchmaking, and certificate of completion.
- The Innovation System - Pro: Subscription at $199/month (annual subscription required) for organizations with unlimited user licenses, 1-on-1 coaching with innovation experts, and full program access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Free Plan - Free access to core innovation management features |
| Subscription | Annual | Unlimited Plan - Full-featured enterprise innovation platform |
| One time/ perpetual license | Pay-as-you-go | The Innovation System Individual - $497 one-time purchase |
| Subscription | Monthly | The Innovation System Pro - $199/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Viima product offering
Product offeringCore offering
Viima builds and sells HYPE Boards, a cloud-based SaaS innovation management platform that enables organizations to collect, evaluate, prioritize, and implement ideas through customizable workflows, Kanban boards, and automation. The company also offers The Innovation System, an online coaching and certification program for corporate innovators, and HYPE Suite, a broader innovation management offering.
Product overview
Viima offers a portfolio of innovation management products centered around HYPE Boards, the core software platform for idea management and innovation workflows. HYPE Boards has evolved into a key component of the HYPE Suite, which delivers more powerful tools for end-to-end innovation management. The product line also includes The Innovation System, an online coaching program with video courses, templates, peer matchmaking, and coaching services. The portfolio serves organizations from startups to Global Fortune 500, supporting use cases including decentralized innovation, continuous improvement, discovery-driven innovation, and agile innovation.
Differentiator
Problem solved
Functional benefit
Brands
- The Innovation System: Online coaching program for corporate innovators, featuring 26 video lectures, 10+ editable templates, peer matchmaking, and certification for innovation managers.
Products and services
- HYPE Boards Cloud-based SaaS innovation management platform that enables organizations to collect, prioritize, evaluate, and implement ideas across the enterprise. Features customizable Kanban workflows, idea bubbles visualization, automated workflows, evaluation and prioritization tools, analytics and reporting, and integrations with Microsoft 365, Teams, Jira, Power BI, and SSO. Targets medium and large organizations from startups to Global Fortune 500 companies.
- The Innovation System Online coaching and certification program for corporate innovators featuring 26 video lectures, 10+ editable PowerPoint and Excel templates, peer matchmaking, certificate of completion, and optional 1-on-1 coaching sessions. Available as Individual ($497 one-time) and Pro ($199/month) plans. Designed for leaders, managers, and employees of medium and large organizations.
- HYPE Suite End-to-end innovation management platform that incorporates HYPE Boards along with additional tools for driving innovation excellence. Provides access to expert guidance and cutting-edge tools for comprehensive innovation management at scale, delivered under the HYPE Innovation parent brand.
Quantifiable outcome
- Enabled over 7000 employees at If Insurance to participate in continuous improvement
- +2 more outcomes
Companies that use Viima
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Viima technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
Viima partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Microsoft 365coreBuilt-in integration with Microsoft 365 ecosystem, enabling seamless collaboration within existing Microsoft environments. Provides interoperability for idea management within the Microsoft ecosystem.
- Microsoft TeamscoreNative integration with Microsoft Teams for real-time collaboration on innovation initiatives. Enables teams to collaborate on ideas directly within their communication platform.
- JiracoreIntegration with Jira for project tracking and execution management. Enables innovation teams to track innovation projects through to implementation using standard project management workflows.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Viima competitors and assessment
Company assessmentDirect peers
- Brightidea: Brightidea is one of the longest-standing innovation management software vendors, offering idea crowdsourcing, innovation pipelines, and challenge-based programs for enterprises. It competes head-to-head with HYPE Boards across the same buyer (innovation/strategy leaders) and use cases (ideation, hackathons, continuous improvement).
- Planview (Spigit): Planview acquired Spigit to build out its innovation management offering within a broader enterprise portfolio and work management platform. It directly competes with Viima for innovation program buyers and bundles innovation into a wider PPM/strategy suite.
- IdeaScale: IdeaScale is a dedicated innovation management platform focused on crowdsourced idea collection, evaluation, and implementation. It targets the same enterprise and public-sector buyers as Viima with a comparable freemium/paid SaaS model.
- Wazoku: Wazoku provides an idea and innovation management platform with challenges, crowdsourcing, and AI-augmented idea evaluation. It is a direct competitor to Viima in serving corporate innovation teams and adds a benchmarking angle through its Wazoku Crowd marketplace.
- Qmarkets: Qmarkets offers an enterprise innovation management suite covering idea management, open innovation, and continuous improvement workflows. It targets the same large-enterprise innovation program buyers as Viima.
- Sopheon: Sopheon provides innovation management and product portfolio management software to large enterprises, with Accolade as its flagship platform. It overlaps with Viima in the corporate innovation program use case and competes for similar budget holders.
- Planbox: Planbox is an AI-powered innovation management platform covering idea management, portfolio prioritization, and open innovation. It serves mid-market and enterprise customers in similar use cases to HYPE Boards.
Emerging players
- InnovationCast: InnovationCast provides a collaborative innovation management platform focused on idea collection, evaluation, and execution workflows. It is a smaller, more specialized competitor to Viima with overlap in continuous improvement and idea management use cases.
Broad incumbents
- Medallia (Idea Exchange): Medallia is a large experience management platform that has added innovation and idea management capabilities adjacent to its customer/employee experience suite. It is a broader incumbent rather than a specialist, but increasingly competes for the same innovation budget at large enterprises.
- Microsoft Viva Ideas: Microsoft Viva Ideas is Microsoft's employee-engagement-driven idea and innovation module inside the Viva suite. As a broad incumbent tightly integrated with Microsoft 365 and Teams, it represents both a powerful integration partner and a competitive threat to HYPE Boards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viima social profiles
Digital presenceViima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viima leadership team
Management profileNumber of profiles
Profiles1 record
Viima funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viima
What does Viima do?
Viima builds and sells HYPE Boards, a cloud-based SaaS innovation management platform that enables organizations to collect, evaluate, prioritize, and implement ideas through customizable workflows, Kanban boards, and automation. The company also offers The Innovation System, an online coaching and certification program for corporate innovators, and HYPE Suite, a broader innovation management offering.
Is Viima a public or private company?
Viima is a private company. It is classified as corporate owned and is currently operating.
When was Viima founded?
Viima was founded in 2013. It employs 101 to 250 people.
Where is Viima based?
Viima is headquartered in Espoo, Finland, in the Europe region.
How does Viima make money?
Four revenue lines are on record. HYPE Boards Software Subscription is the primary driver. The others are freemium Model, the Innovation System - Individual and the Innovation System - Pro.
Who are Viima's main competitors?
Direct peers on record are Brightidea, Planview (Spigit), IdeaScale, Wazoku, Qmarkets, Sopheon and Planbox. InnovationCast is listed as an emerging player. Broad incumbents are Medallia (Idea Exchange) and Microsoft Viva Ideas.
Does Viima have an API?
Yes. REST API integration is listed as a built-in integration capability, allowing users to connect HYPE Boards with other software tools. No further API documentation, endpoint details, authentication methods, or developer portal information is available in the source material.
What industry is Viima in?
Viima's product category is Innovation Management Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 513210 and its SIC code is 7372.