MoreLife
- Company typePrivate
- Founded1999
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
MoreLife firmographics
Firmographics- Name
- MoreLife
- Legal name
- MoreLife (UK) Ltd
- Website
- https://more-life.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MoreLife industry classification
Industry- Product category
- Weight Management Services
- NAICS
- Diet and Weight Reducing Centers (812191), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Obesity Medicine & Weight Management (HLAKADAL)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Management & Behavior Change Education (EDAAAHAF), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)
Keywords
Where MoreLife is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MoreLife business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- NHS/Public Sector Commissioning: Commissioned services funded by NHS England, ICBs, local authorities, and Public Health England. Services include Tier 2 and Tier 3 weight management, smoking cessation, NHS Health Checks, and other lifestyle programmes delivered free at point of use to patients.
- Private/Self-Funded Premium Services: Self-pay programmes including Emotional Eating Group (£300), Emotional Eating 1:1 Pathway (£650), Coaching Sessions (£75/session), Dietetic Consultation (£90/session), and medication pathways for weight loss injections (Wegovy, Mounjaro). Initial assessment fee of £70.
- Consultancy Services: Whole Systems Approach consultancy for local authorities and stakeholders advising on obesity and public health strategy. Includes training, education, and evaluation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Digital Weight Management Programme (NHS) |
| One time/ perpetual license | Pay-as-you-go | Emotional Eating Group Programme |
| One time/ perpetual license | Pay-as-you-go | Emotional Eating 1:1 Pathway |
| Unit Pricing | Pay-as-you-go | Coaching Sessions |
| Unit Pricing | Pay-as-you-go | Dietetic Consultation |
| One time/ perpetual license | Pay-as-you-go | Initial Assessment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
MoreLife product offering
Product offeringCore offering
MoreLife delivers Tier 2 and Tier 3 weight management, smoking cessation, NHS Health Checks, physical activity, falls prevention, obstetric and family weight management programmes across the UK, primarily commissioned by NHS England, Integrated Care Boards, and local authorities. The company also operates self-funded premium services including therapeutic pathways (emotional eating, coaching, dietetic consultations) and a GLP-1 medication pathway (Wegovy/Mounjaro). Service delivery is enabled by proprietary digital platforms including My Life Plan, My Client Genius CRM, and the MoreYou mobile app, supported by integration with NHS clinical systems (SystmOne) and the ReachDeck accessibility tool.
Product overview
MoreLife is a UK-based health improvement company offering an integrated portfolio of weight management and lifestyle services. The core offering consists of NHS-commissioned Tier 2 and Tier 3 weight management programmes (delivered in-person and digitally), alongside specialist services including Children's Weight Management, Family Weight Management, Obstetric Weight Management, Learning Disability Programme, Physical Activity Services, NHS Health Checks, Smoking Cessation, Falls Prevention, and Health Coaching. The product portfolio is underpinned by two digital platforms: My Life Plan (the primary client-facing 12-week digital weight management programme) and My Client Genius (an internal CRM managing referrals and patient data across NHS systems). Self-funded premium services include four therapeutic programmes (Emotional Eating Group, Emotional Eating 1:1 Pathway, Coaching Sessions, Dietetic Consultation) and a GLP-1 Medication Pathway (Wegovy & Mounjaro). The company also offers the Whole Systems Approach consultancy as an internationally recognised methodology for tackling obesity systemically.
Differentiator
Problem solved
Functional benefit
Brands
- My Life Plan: Digital weight management platform providing 12-week programmes for adults struggling with obesity, integrating psychologically informed weight management strategies, nutritional guidance, peer community support, and interactive webinars
- Managing My Weight
- Self-Funded Premium Services
- MoreYou
Products and services
- My Life Plan
Quantifiable outcome
- 70% of clients lose weight with average 10% body weight loss over 6 months
- +6 more outcomes
Companies that use MoreLife
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
MoreLife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
MoreLife partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Leeds Beckett UniversitycoreAcademic founding partner; MoreLife was established at Leeds Beckett University in 1999. Ongoing research collaboration producing 60+ scientific publications and 600+ scientific communications. Professor Paul Gately is a Carnegie and Imperial Professor at the university. The partnership provides access to latest obesity and lifestyle research.
- NHS EnglandcoreSelected as NHS England provider for Digital Weight Management Programme. Commissioned to deliver NHS services to patients across England. Part of national public health infrastructure.
- Qatar UniversityflagshipInternational collaboration 2015-2019 working with Qatar Ministry of Health and Imperial College London. Adapted UK model for Qatari population across 100+ schools in Doha. Created Arabic programme materials and trained local students. Results published in BMC Public Health.
- Imperial College LondoncoreCollaborated on Qatar obesity project alongside Qatar University and Ministry of Health, bringing academic expertise to international programme development.
- Public Health EnglandcoreCo-developed the Whole Systems Approach framework for tackling obesity, alongside Local Government Association and Association of Directors of Public Health. MoreLife's founder was lead researcher for the entire project.
- Local Government AssociationcoreCollaborated on Whole Systems Approach development for obesity management, enabling local authorities to implement coordinated health improvement strategies.
- Suffolk County CouncilflagshipOneLife Suffolk partnership - over 35,000 residents accessed health interventions during first two years. Example of integrated whole systems approach implementation.
- TPP (SystmOne)coreIntegration with SystmOne NHS clinical system for seamless patient data exchange, supporting over 120,000 patients across UK healthcare settings.
- NHS DigitalcoreData sharing partnership for Community Services Data Set (CSDS). Securely sends anonymised client data to NHS Digital for national health service planning and improvement.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
MoreLife competitors and assessment
Company assessmentDirect peers
- Oviva: European digital health provider of behaviour-change programmes for obesity, diabetes and related conditions, including NHS-commissioned services in the UK. Highly comparable on telehealth delivery, NHS tender model, and psychologically informed approaches.
- Liva Healthcare: European digital health coaching platform for weight management, type 2 diabetes and cardiovascular prevention, with NHS partners. Comparable on digital coaching delivery, multi-condition scope and European public-health contracting.
- Slimming World: UK's largest commercial weight management group, operating group-based weekly programmes across thousands of venues. Directly comparable to MoreLife on weight management service model, group delivery, and UK population health positioning.
- Noom: Global digital weight management platform combining psychological, nutritional and activity coaching via mobile app. Comparable on digital-first, behaviour-change-led weight management with subscription revenue model.
- Man v Fat: UK weight management programme specifically targeting men via football-based clubs and digital tools. Comparable on UK adult weight management focus with a community/combined lifestyle approach.
- Second Nature: UK digital weight management provider delivering GLP-1-supported and lifestyle programmes with NHS commissioning relationships. Direct competitor to MoreLife in the NHS Tier 2/3 and GLP-1 self-pay categories.
- Rosemary Conley Diet and Fitness Clubs: Long-established UK weight management and fitness group programme operator with in-person classes. Comparable on group-based adult weight management delivery in the UK market.
- WW (Weight Watchers) UK: Globally scaled weight management brand with a significant UK presence delivering digitally-enabled and in-person weight management programmes. Comparable to MoreLife on weight management focus, NHS adjacent partnerships, and UK consumer brand.
Broad incumbents
- NHS Better Health: Public-sector national digital weight management and healthy lifestyle service offered as the default NHS endpoint for adult referrals. Comparable as the 'incumbent' referral destination MoreLife competes against for NHS-commissioned GP traffic.
Emerging players
- Habit Health: UK digital health platform offering weight management, menopause and women's health services, including NHS provider status. Comparable on the digital, NHS-adjacent weight management category though with a narrower lifestyle condition portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
MoreLife social profiles
Digital presenceMoreLife compliance and trust
Trust signalCompliance5 records
MoreLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreLife leadership team
Management profileNumber of profiles
Profiles7 records
MoreLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreLife
What does MoreLife do?
MoreLife delivers Tier 2 and Tier 3 weight management, smoking cessation, NHS Health Checks, physical activity, falls prevention, obstetric and family weight management programmes across the UK, primarily commissioned by NHS England, Integrated Care Boards, and local authorities. The company also operates self-funded premium services including therapeutic pathways (emotional eating, coaching, dietetic consultations) and a GLP-1 medication pathway (Wegovy/Mounjaro). Service delivery is enabled by proprietary digital platforms including My Life Plan, My Client Genius CRM, and the MoreYou mobile app, supported by integration with NHS clinical systems (SystmOne) and the ReachDeck accessibility tool.
Is MoreLife a public or private company?
MoreLife is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoreLife founded?
MoreLife was founded in 1999. It employs 51 to 100 people.
Where is MoreLife based?
MoreLife is headquartered in Leeds, United Kingdom, in the Europe region.
How does MoreLife make money?
Three revenue lines are on record. NHS/Public Sector Commissioning is the primary driver. The others are private/Self-Funded Premium Services and consultancy Services.
Who are MoreLife's main competitors?
Direct peers on record are Oviva, Liva Healthcare, Slimming World, Noom, Man v Fat, Second Nature, Rosemary Conley Diet and Fitness Clubs and WW (Weight Watchers) UK. NHS Better Health is listed as a broad incumbent. Habit Health is listed as an emerging player.
Does MoreLife have an API?
No public API is recorded for MoreLife.
What industry is MoreLife in?
MoreLife's product category is Weight Management Services. Its primary akta.pro industry code is HLAKADAL, Obesity Medicine & Weight Management, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 8000.