Mera Gaon

Name

Mera Gaon

Website

https://meragaonapp.com

Company type

Private

Founded year

2022

Short description

Mera Gaon is an early-stage, Delhi-headquartered rural platform founded in 2022 that operates a Firebase-hosted mobile application intended to directly connect local farmers with private hubs serving rural Indian villages.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Rural commerce platform
• Agricultural marketplace
• Farm-to-village logistics
• Village hub services
• Farmer marketplace

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

Mera Gaon operates a rural platform designed to connect local farmers with private hubs serving villages. The platform acts as an intermediary infrastructure linking agricultural producers (farmers) to village-level distribution or service hubs, enabling rural commerce and supply chain linkages.

Differentiator

Problem solved

Functional benefit

Products and services

• Mera Gaon Rural Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• DeHaat: DeHaat is one of India's largest agritech platforms connecting farmers with agricultural inputs, advisory services, and buyers through a network of village-level micro-entrepreneurs. Directly comparable to Mera Gaon's village hub model, though at significantly greater scale and with substantially more capital raised.
• Ninjacart: Ninjacart operates a B2B fresh produce supply chain platform that connects farmers directly with retailers and restaurants in India. Comparable to Mera Gaon in serving as a tech-enabled intermediary between farmers and downstream buyers, with a focus on disintermediating traditional agricultural supply chains.
• AgroStar: AgroStar is an Indian agritech platform providing farmers with agricultural inputs, advisory, and financing through a mobile-first interface. Comparable to Mera Gaon's rural farmer-targeting marketplace model, with a focus on input procurement rather than produce off-take.
• BigHaat: BigHaat is an Indian online marketplace for agriculture inputs (seeds, crop protection, nutrition) selling directly to farmers. Comparable as a digital agricultural marketplace targeting Indian farmers, though with a more input-focused rather than hub-aggregator model.
• Bijak: Bijak is a B2B agricultural commodities trading platform in India that connects farmers, traders, and buyers with verified counterparties. Comparable to Mera Gaon as a B2B platform serving the Indian agricultural supply chain, though focused on commodities trading rather than village hub aggregation.
• WayCool Foods: WayCool is an Indian food and agri-tech platform that sources produce from farmers and distributes to retailers and HORECA. Comparable to Mera Gaon in operating a farmer-facing supply chain platform in India, with greater scale and downstream distribution focus.

Broad incumbents

• Udaan: Udaan is a large Indian B2B commerce platform that serves multiple categories including FMCG, staples, and agriculture across tier 2-4 cities and rural areas. Comparable to Mera Gaon as a B2B platform targeting rural India, though with a much broader scope and significantly more capital raised.

Emerging players

• CropIn: CropIn is an Indian agtech SaaS company offering farm management, traceability, and predictive analytics solutions to agribusinesses. Adjacent to Mera Gaon in serving the Indian agricultural technology space, though focused on enterprise software rather than farmer-to-buyer marketplace.
• Gramophone: Gramophone is an Indian agritech platform helping farmers with input selection, agronomy advisory, and market linkages. Comparable as a farmer-facing Indian agritech platform, though more focused on advisory and input retail than village hub aggregation.
• Otipy: Otipy is an Indian community group-buying platform for fresh produce and groceries that sources from farmers and delivers to consumers through village-level leaders. Comparable to Mera Gaon in leveraging local village-level intermediaries to connect farmers with downstream markets in India.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mera Gaon