Canaltech
Canaltech is a Brazilian multimedia technology media platform founded in 2012, owned by Magazine Luiza, publishing news, reviews, podcasts, and videos across web, YouTube, and social platforms to reach 24M monthly unique visitors and monetize via advertising and affiliate commerce.
- Company typePrivate
- Founded2012
- HeadquartersSão Bernardo Do Campo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Canaltech does
Canaltech is a Brazilian multimedia technology media platform founded in July 2012 and headquartered in São Paulo, operating under the legal entity UNILOGIC Media Group LTDA. It publishes technology news, product reviews, tutorials, podcasts, and videos aimed at Brazilian consumers interested in smartphones, hardware, games, science, space, cars, and entertainment, serving as a guide for technology purchasing decisions. The platform comprises a core website (canaltech.com.br), two YouTube channels (Canaltech and Maravilhas da Tecnologia) with a combined 3M subscribers and 540M cumulative views, two podcasts (Podcast Canaltech and Porta 101) distributed across Spotify, Apple Podcasts, Deezer, and Amazon Music, a YouTube video library of 4,500+ videos, and an extensive article archive of 135,000+ pieces. Additional products include CT Ofertas (an affiliate commerce deals platform integrated with major Brazilian retailers), a free internet speed testing utility, and the Prêmio Canaltech annual industry awards program (since 2017).
Canaltech monetizes through three primary streams: digital advertising (display, video pre-roll, and YouTube monetization), sponsored content and branded campaigns sold to technology advertisers, and affiliate commerce revenue from CT Ofertas linking to retailers including Amazon and Mercado Livre. The platform reaches 24 million unique monthly visitors on the website and approximately 45 million people monthly across all channels, with content additionally syndicated to 110,000+ out-of-home screens through partnerships with national news portals. The core customer base is two-sided: Brazilian consumers aged 18-44 (78% of audience, 57% male / 43% female) seeking technology information, and B2B advertisers and technology brands seeking access to a large, tech-intent Brazilian audience at the point of purchase decision. Pricing is not publicly disclosed because the consumer-facing platform is free, monetized entirely through advertising and affiliate commerce.
Since August 2020, Canaltech has operated as a wholly-owned subsidiary within Magazine Luiza S/A's digital ecosystem, alongside Inloco Media, Netshoes, LogBee, and Estante Virtual, with digital inclusion of Brazilians established as the company's mission. The team exceeds 115 collaborators (per the About page), with founder Felipe Szatkowski continuing in a founding role. The company has accumulated multiple industry recognitions, including a three-time consecutive championship at the Prêmio Influenciadores Digitais (2018-2020), Prêmio iBest Best of Brazil in Technology Content (2020-2021), and the Prêmio ESET de Jornalismo em Segurança Cibernética (2018).
Canaltech firmographics
Firmographics- Name
- Canaltech
- Legal name
- UNILOGIC Media Group LTDA.
- Website
- https://canaltech.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Canaltech is a Brazilian multimedia technology media platform founded in 2012, owned by Magazine Luiza, publishing news, reviews, podcasts, and videos across web, YouTube, and social platforms to reach 24M monthly unique visitors and monetize via advertising and affiliate commerce.
- Ownership category
- akta.pro rank
Where Canaltech is headquartered
LocationHeadquarters
- HQ city
- São Bernardo Do Campo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Canaltech business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Advertising: Canaltech generates revenue primarily through digital advertising on its website, YouTube channel, and social media platforms. The platform sells display ads, sponsored content, and branded articles to technology brands and general advertisers seeking to reach its large monthly audience of technology-interested consumers.
- Sponsored Content & Advertising Campaigns: Brands and companies can advertise through the Canaltech ecosystem, including sponsored articles, banner ads, and integrated campaigns across the website, social media, and YouTube. The platform offers campaign creation assistance through its specialist team.
- Affiliate Commerce (CT Ofertas): CT Ofertas drives affiliate revenue by featuring product deals from retailers (Amazon, Mercado Livre, etc.) with tracked purchase links, earning commissions on resulting sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Canaltech product offering
Product offeringCore offering
Canaltech is a Brazilian multimedia technology media platform that publishes daily technology news, product reviews, how-to tutorials, podcasts, and videos through its website, YouTube channels, social media, and podcast aggregators. It also operates CT Ofertas, a deals aggregation platform that connects consumers to product offers at major retailers via affiliate links, and runs the Prêmio Canaltech annual industry award.
Product overview
Canaltech is a Brazilian multimedia technology news platform offering a unified content ecosystem spanning text articles, video content, podcasts, and e-commerce aggregation. The core offering is the Canaltech Portal (canaltech.com.br), a technology news website providing analyses, product reviews, and news coverage across categories including smartphones, hardware, games, cars, science, and entertainment. Supporting the core portal are specialized modules: Podcast Canaltech (daily tech news summaries from Tuesday to Saturday), Porta 101 (team-hosted science and technology discussions), Canaltech Video (hands-on reviews and technology explainers), Canaltech Ofertas (e-commerce deal aggregation with coupons and price comparisons), and the annual Prêmio Canaltech (industry awards). The platform covers products across major technology brands including Apple, Samsung, Huawei, Xiaomi, LG, Motorola, Realme, Lenovo, Sony, and OPPO, providing extensive product-specific review and news content for consumers making purchasing decisions.
Differentiator
Problem solved
Functional benefit
Brands
- CT Ofertas: E-commerce deals and discount platform operated by Canaltech offering products from various retailers.
- Porta 101
- Podcast Canaltech
- Prêmio Canaltech
Products and services
- Canaltech Portal Brazilian technology news portal providing articles, reviews, analysis, and tutorials across multiple content formats covering technology, science, space, games, smartphones, hardware, and entertainment topics for tech-interested consumers.
- Canaltech Ofertas E-commerce aggregation platform featuring product deals, discount coupons, and price comparisons across major Brazilian retailers, integrated with the main Canaltech portal and monetized via affiliate links.
- Podcast Canaltech Technology news podcast released Tuesday through Saturday from 7 AM, summarizing the latest technology news. Available on Apple Podcasts, Deezer, Spotify, and Amazon Music.
- Porta 101 Science and technology podcast produced by Canaltech's in-house studio, covering diverse topics with a focus on digital culture and tech humor. Available on Apple Podcasts, Deezer, Spotify, and Amazon Music.
- Canaltech Video Video content platform featuring technology news videos, hands-on product reviews, analysis, comparisons, and tutorials across multiple playlists including Canaltech Responde, CT Eletro, and interviews.
- Teste de Velocidade (Speed Test) Browser-based internet speed testing utility that measures download speed, upload speed, and latency (ping), and displays connection information including IP address, ISP details, and system information.
Quantifiable outcome
- 24 million unique monthly visitors to the website
- +3 more outcomes
Companies that use Canaltech
Customer profileSegments2 records
Ideal customer profiles2 records
Canaltech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Canaltech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Magazine LuizaflagshipIn August 2020, Canaltech became part of the Magazine Luiza digital ecosystem alongside companies such as Inloco Media, Netshoes, LogBee, and Estante Virtual. Since then, digital inclusion of Brazilians has been the company's main agenda. Canaltech is owned by UNILOGIC Media Group, which is part of the Magazine Luiza group.
- CNN BrasilminorCNN Brasil is listed as a partner on Canaltech's news pages, suggesting a content partnership or syndicated news arrangement.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Canaltech competitors and assessment
Company assessmentDirect peers
- Tecnoblog: One of Brazil's largest independent technology news portals, covering gadgets, internet services, and policy. Direct competitor to Canaltech in Brazilian tech media with similar article/video output and ad-driven model.
- Olhar Digital: Brazilian technology, science, and digital culture news portal with strong video presence. Competes directly with Canaltech for tech-news audiences and advertising budgets in Brazil.
- TudoCelular: Brazilian portal focused on smartphone reviews, comparisons, and specifications. Overlaps directly with Canaltech's smartphone review category and competes for OEM launch coverage and affiliate e-commerce revenue.
- TechTudo: Brazilian technology news and tutorials site owned by Grupo Globo. Largest legacy tech-media brand in Brazil, competing with Canaltech across news, reviews, and tutorial content.
- Gizmodo Brasil: Brazilian edition of Gizmodo covering technology and science. Direct peer operating in the same Brazilian tech-news category with similar content format mix.
Broad incumbents
- The Verge: Major US-based technology, science, and culture publication. Comparable business model (digital ad + affiliate commerce), though operating in English-language market; useful benchmark for content monetization at scale.
- CNET: Established global technology review and news site, historically a leader in affiliate-driven tech commerce. Comparable to Canaltech's blend of reviews, news, and CT Ofertas affiliate deals monetization.
- Engadget: Long-running consumer technology publication covering gadgets, gaming, and tech culture. Comparable multi-format (article, video, podcast) tech-media model with advertising and commerce revenue.
- Wired: Global technology and culture magazine with strong editorial brand. Comparable premium tech-media brand positioning that informs Canaltech's path toward authority-led review content.
Emerging players
- Tom's Hardware Brazil: Brazilian edition of Tom's Hardware focused on PC hardware and gaming reviews. Overlaps with Canaltech's CTUP hardware and games vertical with similar affiliate-driven review format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights8 records
Customer concentration
Canaltech social profiles
Digital presenceCanaltech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canaltech leadership team
Management profileNumber of profiles
Profiles1 record
Canaltech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canaltech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canaltech
What does Canaltech do?
Canaltech is a Brazilian multimedia technology media platform that publishes daily technology news, product reviews, how-to tutorials, podcasts, and videos through its website, YouTube channels, social media, and podcast aggregators. It also operates CT Ofertas, a deals aggregation platform that connects consumers to product offers at major retailers via affiliate links, and runs the Prêmio Canaltech annual industry award.
Is Canaltech a public or private company?
Canaltech is a private company. It is classified as corporate owned and is currently operating.
When was Canaltech founded?
Canaltech was founded in 2012. It employs 11 to 50 people.
Where is Canaltech based?
Canaltech is headquartered in São Bernardo Do Campo, Brazil, in the Latin America region.
How does Canaltech make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are sponsored Content & Advertising Campaigns and affiliate Commerce (CT Ofertas).
Who are Canaltech's main competitors?
Direct peers on record are Tecnoblog, Olhar Digital, TudoCelular, TechTudo and Gizmodo Brasil. Broad incumbents are The Verge, CNET, Engadget and Wired. Tom's Hardware Brazil is listed as an emerging player.
Does Canaltech have an API?
No public API is recorded for Canaltech.