Pacific Blue
Pacific Blue is an Australian privately-held renewable energy company that owns and operates solar, hydro, and wind generation assets and retails electricity to residential and small business customers via its Tango Energy brand across Victoria, NSW, SA, QLD, and ACT.
- Company typePrivate
- Founded1990
- HeadquartersGeelong, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pacific Blue does
Pacific Blue is an Australian privately-held renewable energy company that operates across two integrated business lines: energy generation and energy retail. On the generation side, the company owns and operates solar, hydro, and wind assets distributed across multiple Australian states and is developing a pipeline of additional wind, solar, hydro, and battery storage projects sized to power approximately 500,000 homes. On the retail side, the company sells electricity and energy plans to residential and small business customers through its wholly-owned Tango Energy brand, with distribution via a dedicated retail website, iOS and Android mobile apps, phone support (133 669), and a Consumer Data Right dashboard for data-sharing management.
The company is incorporated as Pacific Blue Retail Pty Ltd, headquartered in Geelong North, Victoria, and employs 101-250 people. It serves customers in Victoria, New South Wales, South Australia, Queensland, and the Australian Capital Territory, and complies with state-level energy retail codes and the National Energy Retail Law/Rules. Pricing is structured around subscription-based monthly energy plans (including carbon-neutral and solar feed-in tariff variants), supplemented by distributor-set reconnection and disconnection fees, a paper bill fee, and card payment surcharges.
Strategically, Pacific Blue is in a buildout phase: it was selected for the Australian Government's Capacity Investment Scheme, appointed a new CEO, CFO, and Executive Manager Engineering in 2024, and maintains brand-level partnerships (Bupa, Australian Open) alongside a community funding program (Pacific Blue Sustainable Community Fund) that supports license-to-operate near generation sites.
Pacific Blue firmographics
Firmographics- Name
- Pacific Blue
- Legal name
- Pacific Blue Retail Pty Ltd
- Website
- https://pacificblue.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pacific Blue is an Australian privately-held renewable energy company that owns and operates solar, hydro, and wind generation assets and retails electricity to residential and small business customers via its Tango Energy brand across Victoria, NSW, SA, QLD, and ACT.
- Ownership category
- akta.pro rank
Pacific Blue industry classification
Industry- Product category
- Renewable Energy Retail and Generation
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)
- akta.pro secondary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Pacific Blue is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pacific Blue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Energy retail: Pacific Blue sells electricity and energy plans to residential and small business customers across Australia, operating under its retail brand Tango Energy.
- Energy generation: Owns and operates solar, hydro and wind generation assets. Has a pipeline of new developments that will generate enough renewable energy to power half a million homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard retail contract pricing varies by state and distributor |
| Usage-based | Monthly | Solar feed-in tariffs for customers with solar panels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pacific Blue product offering
Product offeringCore offering
Pacific Blue owns and operates solar, hydro and wind generation assets across Australia, producing 100% renewable electricity. The company retails electricity plans to residential and small business customers through its consumer brand Tango Energy, with options including standard, carbon neutral, and solar feed-in tariff plans. A development pipeline is underway to add generation capacity sufficient to power half a million homes.
Product overview
Pacific Blue is an Australian renewable energy company operating across two main business areas: energy generation and retail. Their retail operations are conducted under the Tango Energy brand, offering residential and small business energy plans including standard, carbon neutral, and solar feed-in tariff options. Their generation operations involve ownership and operation of solar, hydro, and wind assets across Australia with additional development projects underway. The company also offers customer support tools including mobile apps, a CDR dashboard, and community funding through their Sustainable Community Fund.
Differentiator
Problem solved
Functional benefit
Brands
- Tango Energy: Energy retail brand offering residential and business energy plans
Products and services
- Residential Energy Plans Electricity plans designed for Australian residential customers, providing electricity services with various pricing structures including peak and off-peak rates. Available across Victoria, New South Wales, South Australia, Queensland and the Australian Capital Territory.
- Small Business Energy Plans Electricity plans tailored for small business customers with pricing and features suited to commercial energy consumption patterns. Offered through Pacific Blue's Tango Energy brand.
- Carbon Neutral Energy Plans Energy plans that enable customers to offset their carbon emissions as part of Pacific Blue's sustainability offerings, providing 100% clean energy supply.
- Solar Feed-in Tariffs Credits paid to customers with solar panels for excess renewable energy generated and fed back into the electricity grid. Feed-in tariff rates are available on current energy plans through Tango Energy, with all feed-in rates exclusive of GST.
- Operating Energy Generation Sites Pacific Blue-owned and operated solar, hydro and wind generation assets located across Australia that produce 100% renewable energy, including sites such as Yaloak South Wind Farm, Haughton Solar Farm, and Clements Gap Wind Farm.
- Sites in Development (Generation Pipeline) Pipeline of new renewable energy development projects underway across Australia, including wind, solar and hydro installations, as well as battery storage projects. The pipeline is targeted at generating enough renewable energy to power half a million homes.
- Tango Energy (Retail Brand) Wholly-owned retail brand of Pacific Blue that offers residential and small business energy plans across Australia through the Tango Energy website. Plans redirect from Pacific Blue's main website to the Tango Energy site.
Quantifiable outcome
- Powering half a million homes with renewable energy
Companies that use Pacific Blue
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Pacific Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pacific Blue partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Crystal Brook AthleticsminorPacific Blue sponsored the Crystal Brook Classic Athletics Carnival in South Australia's mid-North region, where Pacific Blue has been present since Clements Gap Wind Farm commissioning over 15 years ago.
- Ayr Surf Life Saving ClubminorPacific Blue helped the Ayr Surf Life Saving Club pay for upgrades to their facilities in 2024 through the Sustainable Community Fund.
- Tango EnergycoreTango Energy is Pacific Blue's energy retail brand that offers energy plans to residential and small business customers. Plans are available through the Tango Energy website with redirect from Pacific Blue.
- BupaminorBupa partnered with Pacific Blue for renewable energy solutions as part of their sustainability initiatives.
- Australian OpenminorPacific Blue's clean energy powers the Australian Open, a major sporting event partnership.
- Yambuk CFAminorYambuk CFA received funding from Pacific Blue's Sustainable Community Fund to purchase a Big fill and vital equipment for firefighting capabilities.
- Australian Government - Capacity Investment SchememajorPacific Blue was proudly selected for the Australian Government's Capacity Investment Scheme, supporting renewable energy investment.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pacific Blue competitors and assessment
Company assessmentBroad incumbents
- EnergyAustralia: One of Australia's largest energy retailers (owned by CLP Group) with growing renewable generation portfolio. Competes head-to-head with Tango Energy in residential/SMB retail and is investing in utility-scale renewables comparable to Pacific Blue's pipeline.
- AGL Energy: Largest Australian integrated energy generator and retailer. Comparable to Pacific Blue as a vertically integrated player, but with a much larger portfolio of thermal, hydro, and renewable generation and multi-million customer retail base.
- Origin Energy: Major Australian integrated energy company with generation, retail, and renewable development. Directly comparable as an Australian generator-retailer competing in the same retail markets as Tango Energy.
- Shell Energy Australia: Australian retail electricity and gas business owned by Shell, including the former Powershop brand. Competes directly with Tango Energy in retail and is increasingly active in renewable PPAs.
Direct peers
- Snowy Hydro (incl. Red Energy): Australian renewable-heavy generator and retailer (owns Red Energy and Lumo). Directly comparable as a vertically integrated renewable generator-retailer with multi-state operations and hydro/wind assets.
- Alinta Energy: Privately-held Australian generator and retailer with a mix of thermal and renewable assets. Closest comparable to Pacific Blue in size, private ownership profile, and integrated generation-retail model.
- Tilt Renewables: Australian wind and solar developer-operator (now owned by Powering Australian Renewables fund). Comparable generation-only peer with utility-scale wind/solar assets across Australian states.
- Iberdrola Australia (formerly Infigen Energy): Australian wind and solar developer-operator owned by Iberdrola. Comparable as a dedicated renewable generation operator with utility-scale wind/solar assets across Australia, overlapping Pacific Blue's generation footprint.
Emerging players
- Genex Power: Australian ASX-listed developer of renewable generation and battery storage projects. Comparable as a focused renewable + storage developer at smaller scale than Pacific Blue's operating footprint.
Regional players
- Meridian Energy Australia: New Zealand-headquartered renewable generator-retailer with Australian operations (including Powershop acquisition). Comparable as a vertically integrated 100% renewable retailer expanding into Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Blue social profiles
Digital presencePacific Blue compliance and trust
Trust signalCompliance5 records
Pacific Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Blue leadership team
Management profileNumber of profiles
Profiles3 records
Pacific Blue subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pacific Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Blue
What does Pacific Blue do?
Pacific Blue owns and operates solar, hydro and wind generation assets across Australia, producing 100% renewable electricity. The company retails electricity plans to residential and small business customers through its consumer brand Tango Energy, with options including standard, carbon neutral, and solar feed-in tariff plans. A development pipeline is underway to add generation capacity sufficient to power half a million homes.
Is Pacific Blue a public or private company?
Pacific Blue is a private company. It is classified as unknown and is currently operating.
When was Pacific Blue founded?
Pacific Blue was founded in 1990. It employs 101 to 250 people.
Where is Pacific Blue based?
Pacific Blue is headquartered in Geelong, Australia, in the Oceania region.
How does Pacific Blue make money?
Two revenue lines are on record. Energy retail is the primary driver. The others are energy generation.
Who are Pacific Blue's main competitors?
Broad incumbents on record are EnergyAustralia, AGL Energy, Origin Energy and Shell Energy Australia. Direct peers are Snowy Hydro (incl. Red Energy), Alinta Energy, Tilt Renewables and Iberdrola Australia (formerly Infigen Energy). Genex Power is listed as an emerging player. Meridian Energy Australia is listed as a regional player.
Does Pacific Blue have an API?
No public API is recorded for Pacific Blue.
What industry is Pacific Blue in?
Pacific Blue's product category is Renewable Energy Retail and Generation. Its primary akta.pro industry code is EUAGACAE, C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 2211 and its SIC code is 4911.