Sihoo
Sihoo is a Shenzhen-based private designer and global distributor of ergonomic office chairs and related furniture, selling a tiered portfolio of premium, core, and value products direct-to-consumer and through Amazon across 122+ countries at prices materially below premium incumbents.
- Company typePrivate
- Founded2011
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sihoo does
Sihoo is a Shenzhen-headquartered, privately held designer and global distributor of ergonomic office chairs and related furniture, founded in 2011 and selling to consumers in 122+ countries. Its portfolio is organized into three tiers: the premium Doro Series (C300, C300 Pro, C300 Pro V2, S300, S100) featuring proprietary adaptive support mechanisms; a Core Collection (M18, M57, M59AS, M56C) for everyday ergonomic use; and a Value Series (B100, B100 PRO) targeting entry-level buyers, with standing desks and accessories extending the line beyond chairs. Underlying technology centers on mechanical innovation rather than electronics — including the DynaCore Full-Body Support System that synchronizes backrest, lumbar support, headrest, and armrests during movement; the SyncroFlex dual-spring dual-track backrest; Self-Adaptive Dynamic Lumbar Support 2.0; 8D adjustable armrests; a Weight-Adaptive Mechanism 2.0 (calibrated for 40-100kg users); and an Anti-Gravity recline mechanism using aerospace-grade elastic plates. The company monetizes exclusively through hardware sales at one-time price points roughly 40-70% below premium incumbents, with revenue driven by a direct-to-consumer e-commerce stack (sihoooffice.com plus US, EU, FR, DE, UK, and APAC storefronts) augmented by Amazon marketplace listings and selective exclusive distribution partners such as TakeAseat in Singapore. Customer mix is consumer-skewed across office professionals, gamers, students, and long-hour sitters, with a formalized bulk/corporate channel for enterprise volume; marketing relies on content, SEO, social media, PR in 2,000+ media outlets, affiliate/review programs, and heavy promotional events. Operating headcount is 101-250 against annual unit volumes above 1.9 million, reflecting an asset-light model with outsourced Shenzhen manufacturing.
Sihoo firmographics
Firmographics- Name
- Sihoo
- Website
- https://sihoooffice.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sihoo is a Shenzhen-based private designer and global distributor of ergonomic office chairs and related furniture, selling a tiered portfolio of premium, core, and value products direct-to-consumer and through Amazon across 122+ countries at prices materially below premium incumbents.
- Ownership category
- akta.pro rank
Sihoo industry classification
Industry- Product category
- Ergonomic Office Chairs
- NAICS
- Furniture and Home Furnishings Retailers (4491), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510), Office Furniture (2520)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industry
- Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ)
Keywords
Where Sihoo is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sihoo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ergonomic Chair Sales: Primary revenue from direct sales of ergonomic office chairs and gaming chairs through e-commerce platforms. Products sold as one-time purchases with 3-year warranty coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Doro C300 Pro V2 - Flagship full-body adaptive chair |
| One time/ perpetual license | Pay-as-you-go | Doro C300 - Mid-range adaptive ergonomic chair |
| One time/ perpetual license | Pay-as-you-go | Doro C300 Pro - Advanced lumbar support chair |
| One time/ perpetual license | Pay-as-you-go | Doro S300 - Premium gravity-defying chair |
| One time/ perpetual license | Pay-as-you-go | M59AS - Space-saving compact chair |
| One time/ perpetual license | Pay-as-you-go | M18 - Entry-level ergonomic chair |
| One time/ perpetual license | Pay-as-you-go | M57 - Full mesh breathable chair |
| One time/ perpetual license | Pay-as-you-go | B100 - Budget ergonomic office chair |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sihoo product offering
Product offeringCore offering
Sihoo designs, manufactures, and sells ergonomic office chairs and gaming chairs through direct-to-consumer e-commerce, Amazon, and regional distributors. The product lineup spans the Doro Series (premium adaptive chairs), the M-series Core Collection, and the B-series Value Collection, all featuring mesh construction, dynamic lumbar support, and multi-directional adjustable components. The company sells in 122+ countries, shipping over 1.9 million products per year.
Product overview
Sihoo is a global ergonomic seating company that designs and manufactures a portfolio of ergonomic chairs and accessories. The product lineup centers on the Doro Series (premium ergonomic chairs including Doro C300, C300 Pro, C300 Pro V2, S300, and S100), the Core Collection (M18, M57, M59AS, M56C), and the Value Series (B100, B100 PRO). The Doro Series features advanced ergonomic innovations like dynamic lumbar support, anti-gravity recline mechanisms, synchronized armrests, and adaptive back support. The Core and Value Collections provide essential ergonomic features at various price points. Sihoo also offers standing desks and sells accessories like footrests.
Differentiator
Problem solved
Functional benefit
Brands
- Doro Series: Premium ergonomic chair line featuring advanced adaptive support systems including the Doro C300, C300 Pro, C300 Pro V2, and S300 models.
- Sihoo Doro
Products and services
- Sihoo Doro C300 Pro V2 Flagship full-body adaptive ergonomic office chair featuring the proprietary DynaCore Full-Body Support System that synchronizes backrest, lumbar support, headrest, and armrests to adapt to natural movements. Includes Self-Adaptive Dynamic Lumbar Support 2.0, 8D Bionic Armrests, Ultra-Wide 3D Headrest, and Weight-Adaptive Mechanism 2.0 allowing up to 135° recline. Certified by BIFMA, SGS, TÜV, and IGR (DIN EN ISO 26800).
- Sihoo Doro C300 Pro Ergonomic office chair with adjustable seat depth for long sitting, featuring dynamic lumbar support, 6D adjustable armrests, and a spacious cushion designed to fit users from 5' to 6'3". Certified by BIFMA and SGS.
- Sihoo Doro C300 Ergonomic office chair with advanced back support featuring adaptive lumbar support, breathable mesh back, weight-sensing recline mechanism, and 4D coordinated armrests with synchronized recline. Certified by BIFMA and TÜV.
- Sihoo Doro S300 Premium gravity-defying ergonomic chair featuring anti-gravity mechanism with aerospace-grade elastic plates for weightless recline, dual dynamic lumbar support, 6D adjustable armrests, cloud-like Italian velvet mesh, and independent backrest adjustment in five levels. Winner of the German Design Award.
- Sihoo Doro S100 Ergonomic gaming chair for taller people featuring 4D adjustable armrests, multi-adjustable headrest, dual dynamic lumbar support, breathable mesh and waterfall-shaped seat. Reclines up to 135°.
- Sihoo M18 Ergonomic office chair with W-shaped sponge cushion for soft comfort and breathable mesh backrest. Features dual-adjustable lumbar support, height-adjustable armrests, and headrest that moves 3.9" up and down and pivots 45°. Maximum 126° recline angle. BIFMA certified.
- Sihoo M57 Full mesh breathable office chair for sedentary lifestyle with breathable mesh cushion, adjustable lumbar support, fully breathable mesh design, and reclines up to 126°.
- Sihoo M59AS Space-saving ergonomic office chair with flip-up arms for flexible desks and meeting rooms. Features dual-section backrest, 3D-adjustable flip-up armrests, dual-jointed headrest, saddle-shaped seat cushion, and full premium mesh design.
- Sihoo M56C Ergonomic office chair with adjustable features for everyday work routines.
- Sihoo B100 Ergonomic office chair with adaptive lumbar support, breathable mesh back, adjustable recline, wide seat cushion, and flip-up armrests. Supports users up to 300 lbs.
- Sihoo B100 PRO Ergonomic office chair with enhanced features over the B100 model.
Quantifiable outcome
- 4-zone synchronized tracking maintains continuous support as users move
- +3 more outcomes
Companies that use Sihoo
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Sihoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Sihoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TakeAseatregionalTakeAseat has been appointed as Singapore's exclusive distributor for Sihoo Ergonomic Chairs. This partnership positions TakeAseat to expand the market presence of Sihoo ergonomic products in Singapore through localized sales, distribution, and customer support.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sihoo competitors and assessment
Company assessmentDirect peers
- Autonomous: DTC office furniture brand (SmartDesk, ergonomic chairs) selling to similar SMB and prosumer segments via direct e-commerce. Closely comparable business model, target customer, and price point to Sihoo.
- FlexiSpot: China-origin DTC standing-desk and ergonomic furniture brand with comparable global e-commerce footprint. Competes in adjacent categories and overlaps on home-office ergonomic buyers.
- Secretlab: Direct-to-consumer gaming chair brand with strong premium positioning. Comparable to Sihoo in DTC motion, target buyer (gamers and remote workers), and price-tier architecture, but with stronger brand equity in the gaming segment.
- Branch Furniture: DTC office furniture brand offering ergonomic chairs and desks to remote workers and small businesses. Comparable product category, customer profile, and value-segment positioning to Sihoo.
- DXRacer: Gaming chair specialist with comparable target customer (gamers, streamers) and global DTC distribution. Overlaps directly with Sihoo's gaming chair product lines.
- FlexiSpot / UPLIFT Desk competitor set — Ergohuman: Ergonomic mesh office chair brand with comparable product category (high-back mesh task chairs with lumbar support) and overlapping SMB/home-office buyer. Useful as a direct ergonomic-feature peer.
Broad incumbents
- Steelcase: Global office furniture manufacturer with ergonomic seating lines competing in the same category as Sihoo. Broad incumbent with commercial contract-furnishing focus that Sihoo is moving up toward.
- Haworth: Established office furniture manufacturer with ergonomic seating product lines. Comparable at the product-category level, though Haworth's primary motion is commercial contract rather than DTC.
- Herman Miller: Premium ergonomic office chair and furniture incumbent (Aeron, Embody). Directly comparable product category to Sihoo's Doro line but at 3–5x the price point, anchoring the premium end of the market Sihoo is trying to disrupt.
- IKEA: Mass-market home and office furniture retailer with a growing ergonomic chair assortment. Comparable on global retail reach and value-tier positioning for office seating.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sihoo social profiles
Digital presenceSihoo compliance and trust
Trust signalCompliance16 records
Sihoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sihoo leadership team
Management profileNumber of profiles
Profiles1 record
Sihoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sihoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sihoo
What does Sihoo do?
Sihoo designs, manufactures, and sells ergonomic office chairs and gaming chairs through direct-to-consumer e-commerce, Amazon, and regional distributors. The product lineup spans the Doro Series (premium adaptive chairs), the M-series Core Collection, and the B-series Value Collection, all featuring mesh construction, dynamic lumbar support, and multi-directional adjustable components. The company sells in 122+ countries, shipping over 1.9 million products per year.
Is Sihoo a public or private company?
Sihoo is a private company. It is classified as unknown and is currently operating.
When was Sihoo founded?
Sihoo was founded in 2011. It employs 101 to 250 people.
Where is Sihoo based?
Sihoo is headquartered in Wilmington, United States, in the North America region.
How does Sihoo make money?
One revenue line is on record: ergonomic Chair Sales.
Who are Sihoo's main competitors?
Direct peers on record are Autonomous, FlexiSpot, Secretlab, Branch Furniture, DXRacer and FlexiSpot / UPLIFT Desk competitor set — Ergohuman. Broad incumbents are Steelcase, Haworth, Herman Miller and IKEA.
Does Sihoo have an API?
No public API is recorded for Sihoo.
What industry is Sihoo in?
Sihoo's product category is Ergonomic Office Chairs. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of MPAFAGAJ, Gaming Furniture & Ergonomics (Chairs, Desks, Mounts). Its NAICS code is 4491 and its SIC code is 5712.