Dymag
Dymag is a British manufacturer of high-performance carbon hybrid wheels for automotive and motorcycle applications, serving automotive OEMs, premium aftermarket wheel brands, and motorsport teams with patented BOXSTROM carbon barrel technology. It operates as a wholly owned subsidiary of BORBET GmbH.
- Company typePrivate
- Founded1974
- HeadquartersChippenham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dymag does
Dymag is a British manufacturer of high-performance wheels for automotive and motorcycle applications, founded in 1974 by Max Boxstrom and headquartered in Chippenham, Wiltshire. The company pioneered the world's first commercial carbon hybrid automotive wheel in 2004 and has supplied elite motorsport including F1, MotoGP, Isle of Man TT, and the SSC Tuatara hypercar that achieved a 331mph world record. Since 2024, Dymag has operated as a wholly owned subsidiary of BORBET GmbH, the German aluminium wheel manufacturer founded in 1881.
Dymag's core technology centres on its patented BOXSTROM carbon barrel, which combines carbon fibre barrels with forged aluminium or magnesium centrepieces to create two-piece carbon hybrid wheels. This architecture delivers 40-50% weight savings versus cast aluminium, improved safety through a bend-and-spring-back failure mode rather than catastrophic shattering, and reduced NVH through carbon fibre's harmonic properties. The BX-F pre-validated platform reduces OEM programme costs from USD 100k-1m+ to USD 10k-90k NRE and timelines from 12-36 months to 3-6 months. Products include the HALO-X road-legal track wheel (Porsche 911 GT3 RS), the BX-F carbon hybrid rim range, and motorcycle wheels CA5 Evo, CH3A, UP7X, and the SECTOR (Roland Sands Design collaboration).
Revenue is generated through four streams: direct-to-consumer sales of complete wheels via dymag.com e-commerce (motorcycle wheels from £1,185); B2B supply of BX-F carbon barrels to a network of ~10 premium aftermarket wheel manufacturers under the BX-F Elite Partner Programme; turnkey OEM carbon wheel programmes supplied to automotive manufacturers; and technology licensing and engineering services. The customer mix spans automotive OEMs (Hyundai N Performance, Porsche, BAC, SSC), aftermarket wheel brands (Forgeline, Brixton Forged, Vorsteiner, Vossen, AL13, among others), professional racing teams and riders (Michael Dunlop, Kyle Ryde, Nitrous Competitions Racing, Hawk Racing), and enthusiast consumers. Strategic manufacturing and distribution partners include BORBET (global scale), AIM Taiwan (May 2025), and Hankuk Carbon (materials and investment).
Dymag firmographics
Firmographics- Name
- Dymag
- Legal name
- Dymag Technologies Limited
- Website
- https://dymag.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dymag is a British manufacturer of high-performance carbon hybrid wheels for automotive and motorcycle applications, serving automotive OEMs, premium aftermarket wheel brands, and motorsport teams with patented BOXSTROM carbon barrel technology. It operates as a wholly owned subsidiary of BORBET GmbH.
- Ownership category
- akta.pro rank
Dymag industry classification
Industry- Product category
- High-Performance Automotive Wheels
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)
- akta.pro secondary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
Keywords
Where Dymag is headquartered
LocationHeadquarters
- HQ city
- Chippenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dymag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Wheel Sales (Direct-to-Consumer): Dymag sells complete wheels directly to consumers through dymag.com e-commerce platform and through dealer networks. Product lines include carbon hybrid auto wheels (BX-F, HALO-X) and forged aluminium/magnesium motorcycle wheels (UP7X, CH3A, SECTOR, CA5 Evo). Revenue is primarily one-time hardware sales with some customisation options.
- Carbon Barrel Supply to Wheel Manufacturers: Dymag supplies patented BX-F carbon barrels to premium aftermarket wheel manufacturers (Forgeline, Brixton Forged, MV Forged, Vorsteiner, AL13, ANRKY, Vossen, Strasse, Avant Garde, GW9) who integrate them with their own centrepieces to create carbon hybrid wheels. These are sold under co-branded arrangements.
- OEM Carbon Wheel Programs: Dymag supplies carbon wheel technology to automotive OEMs for new vehicle programs. Under BORBET ownership, offers turnkey programmes including engineering, prototyping, validation, production and dealer network delivery. Can include per-unit commissions and co-branding.
- Technology Licensing and Engineering Services: Dymag licenses its patented carbon wheel technology and provides engineering expertise to partners. Includes programme scoping, collaborative design, rapid prototyping, and validation support for OEM and aftermarket programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CH3A Carbon-Aluminium Motorcycle Wheel - From £1,185 |
| One time/ perpetual license | Pay-as-you-go | UP7X Forged Aluminium Motorcycle Wheel - From £1,185 |
| One time/ perpetual license | Pay-as-you-go | SECTOR Collaboration Wheel with Roland Sands Design - From £1,185 |
| One time/ perpetual license | Pay-as-you-go | HALO Carbon Hybrid Wheel for Porsche GT3 RS - Custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Dymag product offering
Product offeringCore offering
Dymag (Dymag Technologies Limited) designs and manufactures high-performance carbon hybrid and forged aluminium wheels for the automotive and motorcycle industries. Founded in 1974 and headquartered in Chippenham, UK, the company supplies OEMs such as Hyundai and Porsche, racing teams, and aftermarket enthusiasts, and licenses its patented BOXSTROM carbon barrel technology to other wheel manufacturers through the BX-F Elite Partner programme.
Product overview
Dymag is a British manufacturer of high-performance wheels for automotive and motorcycle applications, operating under BORBET Group ownership. The product portfolio centres on carbon hybrid wheel technology combining patented carbon fibre BOXSTROM barrels with forged aluminium or magnesium centrepieces. Automotive products include HALO-X (road-legal track wheel with forged aluminium/carbon fibre construction) and the BX-F carbon hybrid rim range, while the motorcycle line features the CA5 Evo (all-carbon), CH3A (retro 3-spoke carbon-aluminium), UP7X (forged aluminium), and SECTOR (Roland Sands Design collaboration). The company supplies complete wheels to consumers via e-commerce and OEM programmes to automotive manufacturers, with an elite partner programme enabling aftermarket wheel brands to integrate BX-F carbon barrels. Core technology differentiators include patented BOXSTROM carbon barrel design with safe-failure features and BX-F flange technology that enables 40-50% weight savings over cast aluminium wheels.
Differentiator
Problem solved
Functional benefit
Brands
- BOXSTROM™: Patented carbon barrel technology named after Dymag's founder Max Boxstrom, featuring revolutionary design for superior strength and safety.
- BX-F™
- BX-E
Products and services
- HALO-X Carbon Hybrid Wheel A flagship carbon hybrid wheel combining a forged aluminium or magnesium centre with a carbon composite barrel, targeted at premium automotive OEMs and high-end aftermarket buyers seeking weight reduction and performance gains.
- BX-F Carbon Hybrid Rim Range A range of carbon hybrid wheel rims built on Dymag's patented BOXSTROM carbon barrel platform, supplied to automotive and motorcycle OEMs as well as offered to wheel manufacturer partners via the BX-F Elite Partner programme.
- CA5 Evo Carbon Hybrid Wheel An evolved carbon hybrid wheel design in Dymag's automotive range, intended for performance road and motorsport applications.
- CH3A Carbon Hybrid Wheel A carbon hybrid motorcycle wheel, targeted at high-performance motorcycle manufacturers and racing applications, using Dymag's carbon barrel technology.
- UP7X Forged Aluminium Wheel A forged aluminium wheel in Dymag's product portfolio, providing a lightweight alternative to cast aluminium wheels for automotive and motorcycle customers.
- SECTOR Forged Aluminium Wheel A forged aluminium wheel offering within Dymag's product line for performance road and motorsport customers.
- BX-F Elite Partner Programme A B2B partnership and licensing programme through which wheel manufacturers gain access to Dymag's patented BOXSTROM carbon barrel technology to produce their own carbon hybrid wheel offerings.
Quantifiable outcome
- 40-50% weight reduction vs cast aluminium wheels
- +7 more outcomes
Companies that use Dymag
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Dymag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dymag partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered regional, flagship, core and minor.
- Maria Costello MBEregionalPartnership with Maria Costello MBE for Isle of Man TT 2026. Returns to TT with Dymag support. Longstanding figure in road racing.
- Nitrous Competitions RacingflagshipPartnership with back-to-back British Superbike Champions. Team chose Dymag SECTOR wheels for 2026 season. Partnership announced January 2026.
- Michael DunlopflagshipRacing partnership with legendary road racer Michael Dunlop for 2026 season. Multiple TT wins and lap records on Dymag wheels. Partnership announced January 2026 ahead of new season.
- BORBET GmbHcoreDymag is a wholly owned subsidiary of BORBET GmbH (acquired 2024). BORBET, founded 1881, is one of world's foremost premium aluminium wheel producers supplying 30+ car manufacturers. Provides Dymag with global production scale, supply chain security, and Tier 1 OEM capability. Dymag combines lightweight carbon wheel expertise with BORBET's manufacturing scale and OEM relationships.
- Advanced International Multitech (AIM)coreStrategic partnership announced May 2025 between Dymag, BORBET, and AIM. AIM is Taiwan's largest carbon composite products company with 30+ years experience. Partnership accelerates development and industrialisation of carbon hybrid wheel technology for automotive and motorcycle industries. Leverages AIM's scalable manufacturing and Dymag's technical expertise.
- Doremi CollectionregionalExclusive import and sales agent for Dymag CH3 wheel in Japan. Announcement made at Tokyo Motorcycle Show. Doremi Collection renowned for production and reproduction of classic motorcycle parts with high praise domestically and internationally. Respects motorcycle culture's rich history and exceptional quality.
- Brixton ForgedflagshipBX-F ELITE Partner based in Los Angeles, California. Integrates Dymag BX-F Carbon Barrels with precision-machined aluminium and magnesium faces. Sets benchmark for high-performance forged wheels combining decades of engineering expertise with advanced material science.
- Forgeline MotorsportsflagshipLong-standing BX-F partner. Co-developed wheels for SSC Tuatara (world's fastest production vehicle at 331mph). Carbon+Forged series wheels combining Forgeline's CF201 design with Dymag carbon barrels. 25+ years building wheels for world's fastest vehicles.
- VorsteinercoreBX-F ELITE Partner. Advanced and innovative automotive parts manufacturer. Race-inspired designs with cutting-edge carbon hybrid technology.
- MV ForgedcoreBX-F ELITE Partner based in Los Angeles, California. Hand-crafted bespoke designs emphasising exclusivity and quality. Focus on precision and expert craftsmanship.
- GW9 (Gunther Werks)coreBX-F ELITE Partner. Extension of Gunther Werks brand renowned for reimagining air-cooled Porsche 911s. Innovative wheels built in-house at California facility reflecting attention to performance and innovation.
- Vossen WheelscoreBX-F ELITE Partner. Luxury wheel manufacturer based in Miami, Florida. High-performance, custom-engineered wheels including forged and Hybrid Forged series.
- AL13 WheelscoreBX-F ELITE Partner. Manufactures exceptional fully modular forged wheels completely in-house at Californian facility. Carbon Series utilises Dymag BX-F Carbon Barrels.
- ANRKY WheelscoreBX-F ELITE Partner. Known for obsession with quality, craftsmanship, design, and engineering delivering perfect balance of performance and style.
- Strasse WheelscoreBX-F ELITE Partner. Delivers highest quality forged aluminium wheels for high-performance, luxury, and SUV applications. Ultralight Carbon Series crafted with Dymag BX-F Carbon Barrels.
- Avant Garde WheelscoreBX-F ELITE Partner. Name synonymous with precision and elegance in wheel industry. High-quality wheels with performance-driven engineering. Ultra-lightweight, performance-oriented wheels using BX-F Carbon Barrels.
- Royal Enfield Build.Train.Race (BTR)flagshipPartnership with Royal Enfield's all-female BTR motorcycle racing programme. Every BTR Road Racing participant uses Dymag CH3A wheels. Dymag branding featured on race suits, bikes, and digital properties. Content opportunities at BTR events and build weeks.
- ARCH RacingflagshipPartnership with ARCH Racing (co-founded by actor Keanu Reeves) for Super Hooligan programme. Core team uses Dymag UP7X wheels on ARCH 2S-R. Debut year 2025 delivered top-five finishes and strong platform for 2026.
- Roland Sands DesignflagshipTransatlantic partnership creating SECTOR motorcycle wheel - Dymag's most advanced wheel yet. Combines Dymag engineering with RSD's custom and racing heritage. Forged aluminium wheels with signature aesthetic. RSD founder Perry Sands created wheels for Kenny Roberts, Wayne Rainey, and Eddie Lawson. Product shipping from January 2025.
- Castle Combe CircuitregionalOfficial Wheel Partner of Castle Combe Circuit announced April 2026. Dymag brand named as Official Wheel Partner. Provides event presence and brand exposure at UK motorsport venue.
- Hankuk CarboncoreStrategic partner and investor providing advanced carbon materials expertise. Key investment accelerating global mass production of Dymag's wheel technology. Collaboration enabled Hyundai N Performance carbon hybrid wheel development. Dymag is in advanced stages with multiple global OEMs through this partnership.
- Hyundai N PerformanceflagshipDymag and Hankuk Carbon working with Hyundai to develop advanced carbon hybrid wheels for N Performance products. Prototype unveiled at Goodwood Festival of Speed alongside IONIQ 5 N. Collaboration delivers significant weight savings and dynamic enhancements for high-performance vehicles. Dymag is in advanced stages with multiple car makers.
- Norton Motorcycles & WMG, University of WarwickminorPartnership on Frontier electric racing motorcycle project. Norton engineers supported WMG students developing TT-capable electric bike. Dymag provided wheels and technical expertise. Bike features 160kW/201bhp powertrain with 400Nm torque.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Dymag competitors and assessment
Company assessmentDirect peers
- Forgeline Motorsports: US motorsport aftermarket wheel manufacturer and Dymag BX-F Elite Partner. Comparable as a direct peer in premium aftermarket motorsport wheels, co-developing products with Dymag while also offering proprietary forged wheel lines.
- Vorsteiner: US aftermarket performance parts manufacturer (wheels, aero, exhausts) and BX-F Elite Partner. Comparable as a peer in race-inspired aftermarket carbon hybrid wheels, targeting similar BMW, Porsche, and supercar tuning segments.
- HRE Performance Wheels: US-based manufacturer of premium aftermarket forged and carbon hybrid wheels. Directly comparable as a competitor in the performance aftermarket wheel space, targeting similar enthusiast and tuning customer segments.
- Vossen Wheels: US luxury aftermarket wheel manufacturer and BX-F Elite Partner. Comparable as a peer in luxury and performance aftermarket wheels, integrating Dymag carbon barrels in its Hybrid Forged series while competing in the broader premium wheel space.
- Carbon Revolution: Australian manufacturer of carbon fibre automotive wheels, publicly listed and supplying OEM programs (Ford Mustang GT, others). Directly comparable as a competitor in carbon wheel technology targeting automotive OEMs, though focused on monobloc rather than Dymag's hybrid approach.
- Rotobox: Carbon fibre motorcycle wheel manufacturer based in Slovenia. Direct competitor in Dymag's motorcycle wheel business, offering carbon wheels for sportbikes and racing applications with similar weight-reduction value proposition.
- BST (BlackStone Tek): Manufacturer of carbon fibre motorcycle wheels for racing and high-performance applications. Directly comparable as a competitor in Dymag's CA5 Evo / CH3A product space, with established presence in motorcycle racing and track day segments.
Broad incumbents
- Rays Engineering (Volk Racing): Japanese premium wheel manufacturer operating Volk Racing and other brands, dominant in Japanese performance and motorsport segments. Comparable as an incumbent in lightweight forged wheels for performance vehicles and motorcycles.
- BBS Kraftfahrzeugtechnik: German premium wheel manufacturer with deep motorsport heritage. Comparable as an established incumbent in the high-performance wheel space, though with a broader alloy-focused portfolio rather than Dymag's carbon hybrid specialization.
- OZ Racing: Italian motorsport and premium aftermarket wheel manufacturer with deep racing heritage (F1, WRC). Comparable as a broad incumbent in motorsport wheels, with overlapping customer base in racing teams and premium car enthusiasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dymag social profiles
Digital presenceDymag compliance and trust
Trust signalCompliance2 records
Dymag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dymag leadership team
Management profileNumber of profiles
Profiles4 records
Dymag funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dymag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dymag
What does Dymag do?
Dymag (Dymag Technologies Limited) designs and manufactures high-performance carbon hybrid and forged aluminium wheels for the automotive and motorcycle industries. Founded in 1974 and headquartered in Chippenham, UK, the company supplies OEMs such as Hyundai and Porsche, racing teams, and aftermarket enthusiasts, and licenses its patented BOXSTROM carbon barrel technology to other wheel manufacturers through the BX-F Elite Partner programme.
Is Dymag a public or private company?
Dymag is a private company. It is classified as corporate owned and is currently operating.
When was Dymag founded?
Dymag was founded in 1974. It employs 1 to 10 people.
Where is Dymag based?
Dymag is headquartered in Chippenham, United Kingdom, in the Europe region.
How does Dymag make money?
Four revenue lines are on record. Aftermarket Wheel Sales (Direct-to-Consumer) is the primary driver. The others are carbon Barrel Supply to Wheel Manufacturers, OEM Carbon Wheel Programs and technology Licensing and Engineering Services.
Who are Dymag's main competitors?
Direct peers on record are Forgeline Motorsports, Vorsteiner, HRE Performance Wheels, Vossen Wheels, Carbon Revolution, Rotobox and BST (BlackStone Tek). Broad incumbents are Rays Engineering (Volk Racing), BBS Kraftfahrzeugtechnik and OZ Racing.
Does Dymag have an API?
No public API is recorded for Dymag.
What industry is Dymag in?
Dymag's product category is High-Performance Automotive Wheels. Its primary akta.pro industry code is IMACAIAL, Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints), with a secondary code of IMACAEAA, Motorcycle Manufacturing (ICE). Its NAICS code is 336991 and its SIC code is 3751.