MobiRoller

What MobiRoller does

MobiRoller is a no-code mobile application development platform founded in 2014 and headquartered at the Antalya Teknokenti technology park in Antalya, Turkey. The company's core product is a web-based drag-and-drop builder that simultaneously produces native Android, iOS, and Huawei App Gallery applications from a single content build, supported by over 80 pre-built feature modules covering e-commerce, chat, push notifications, analytics, scheduling, advertising, in-app purchases, and multi-language publication. Customers publish through an integrated workflow targeting Google Play Store, Apple App Store, and Huawei App Gallery, with the platform reporting more than 1,750,000 apps created and published cumulatively.

The platform operates on a SaaS subscription model with tiered monthly and annual plans (Eco/Pro/Business in the English site at roughly $15-$75/month annual, and Basic/Advanced equivalents on the Turkish site with active discount campaigns), plus reseller packages of 10/25/50 white-label apps marketed to agencies and freelancers. Distribution is product-led-growth and self-serve, augmented by content marketing (blog, comparison pages, YouTube tutorials), an affiliate program paying 30% of first-payment commissions, and an active reseller channel for client-facing white-label deployments. Integrations with Shopify (e-commerce), Sendbird (chat), Calendly (scheduling), Google Analytics, Google Sign-In, Firebase, and YouTube extend the platform's functional surface, and vertical-specific modules address chat, community, health tourism, cryptocurrency, education, fitness, food ordering, news, radio/IPTV, association, sports, travel, and website-to-app conversions.

MobiRoller primarily serves long-tail SMBs, individual entrepreneurs, content creators, and digital agencies who need an affordable mobile presence without developer resources. The company has not disclosed revenue, funding totals beyond a 2016 Istanbul Startup Angels round, or external institutional investment, and operates with a reported 1-10 employee headcount. Leadership consists of founder and CEO Erol Kabadayi and CTO S. Volkan Kasaroğlu.

Name

MobiRoller

Legal name

Mobiroller Yazılım Bilişim Dan. San. ve Tic. A.Ş.

Website

https://mobiroller.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MobiRoller is a no-code SaaS platform, founded in 2014 in Antalya, Turkey, that enables SMBs, entrepreneurs, and agencies to build native Android, iOS, and Huawei mobile applications via a drag-and-drop interface with 80+ pre-built modules, monetized through tiered subscriptions and white-label reseller packages.

Ownership category

akta.pro rank

Product category

No-Code Mobile App Development Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE), Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• No-code app builder
• Mobile app development
• Cross-platform apps
• White-label apps
• Mobile app platform

Headquarters

HQ city

Meltem

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - SaaS Platform Access: Monthly or annual subscription plans granting access to the app builder platform, cloud storage, and publishing features. Plans range from basic (Android only) to business (Android + iOS with advanced features). Auto-renewing subscriptions with billing cycles of monthly or annual.
2. Reseller / Agency Program: Multi-app packages (10, 25, or 50 apps) sold to agencies and freelancers at annual flat rates. Resellers can white-label apps for their clients, creating recurring revenue opportunities through client billing.
3. Affiliate Partnership Program: Partners earn 30% commission on the first payment of any referred customer (monthly, annual, or lifetime plan). Provides ongoing revenue for influencers, bloggers, and partners who refer new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

MobiRoller provides a no-code drag-and-drop SaaS platform that enables users to create native Android, iOS, and Huawei mobile apps without writing any code. The platform supports 80+ pre-built feature modules including e-commerce, push notifications, chat, analytics, multi-language, and in-app purchases, and publishes apps to Google Play Store, Apple App Store, and Huawei App Gallery from a single build.

Product overview

MobiRoller is a no-code mobile app development platform that enables users to create native Android and iOS mobile apps without coding. The core product is the App Builder, which uses a drag-and-drop interface with over 80 customizable features. The platform supports publishing to Google Play Store, Apple App Store, and Huawei App Gallery. The product portfolio includes specialized solutions: E-Commerce Mobile App Builder for retail businesses, Chat/Messaging Module (powered by SendBird) for communication features, Health Tourism Mobile App for healthcare institutions, and Calendly Reservation Module for appointment scheduling. The Mobile App Reseller Program enables partners to white-label and resell the platform under their own branding. The Knowledge Base provides self-service support resources. Industry-specific solutions cover messaging, education, fitness, food ordering, news, radio/IPTV, associations/NGOs, sports/betting, and travel/tourism verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• MobiRoller App Builder A no-code drag-and-drop SaaS platform enabling users to create native Android, iOS, and Huawei mobile applications without coding skills. Supports over 80 customizable feature modules and publishes apps to Google Play Store, Apple App Store, and Huawei App Gallery.
• E-Commerce Mobile App Builder Specialized solution for creating iOS and Android e-commerce apps with customizable design, product management, shopping cart, mobile payments, and Shopify integration, without coding.
• Mobile App Reseller Program White-label reseller program for agencies and freelancers to offer native Android and iOS mobile apps to their clients under their own branding. Includes multi-app packages (10, 25, or 50 apps), instant app delivery, unlimited push notifications, and premium support.
• Health Tourism Mobile App Specialized mobile app solution for health tourism institutions enabling appointment scheduling, online payments including installments and foreign currencies, and patient profile management.
• Industry-Specific Mobile App Solutions Pre-built mobile app solutions tailored for specific industries including Community, Cryptocurrency, Education, Fitness, Food Ordering, News, Radio & IP TV, Association/NGO, Sports & Betting, Travel & Tourism, and Website-to-App conversions.
• MobiRoller Affiliate Program Affiliate and partner program that pays 30% commission on the first payment of referred customers (monthly, annual, or lifetime plans), with a dedicated dashboard for influencers, bloggers, and partners.

Quantifiable outcome

• Over 1,750,000 apps built and published on the platform
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• SendbirdcoreTechnology or Integration · 2 August 2022Sendbird chat integration providing 1-1 and group chat functionality, video sharing, photo sharing, and emoji support within mobile apps. Available as a module within the platform.
• ShopifycoreTechnology or IntegrationShopify e-commerce integration allowing stores to create native mobile apps connected to their Shopify store. Users report that Shopify apps built with Mobiroller increase sales by 3x. Available as a module within the platform for e-commerce and product management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appy Pie: One of the most recognized no-code app builders globally. Offers drag-and-drop Android/iOS app creation with similar SMB and reseller target customers; directly named in Mobiroller's SEO comparison pages.
• BuildFire: No-code mobile app platform focused on SMB and enterprise use cases with a marketplace of pre-built plugins. Directly named by Mobiroller as a competitor and is comparable in product positioning and pricing tiering.
• Shoutem: No-code mobile app builder targeting SMBs with templated app creation. Directly cited by Mobiroller as a competitor; similar subscription pricing model and feature set (extensions, push notifications, content modules).
• GoodBarber: No-code platform for building native iOS, Android, and Progressive Web Apps. Directly named by Mobiroller as a competitor and competes head-to-head on cross-platform native app output for SMBs.
• BiznessApps: No-code mobile app builder with a strong reseller/agency channel similar to Mobiroller's. Directly named as a competitor and competes on the same agency-white-label go-to-market motion.

Broad incumbents

• AppSheet (Google Cloud): Google-owned no-code application platform covering mobile and web apps. A broad incumbent with deeper R&D resources; overlaps with Mobiroller's SMB/internal-tooling use cases but is part of a much wider Google Cloud portfolio.

Emerging players

• Thunkable: Drag-and-drop no-code platform for native Android and iOS apps. Targets a similar SMB/prosumer base but with stronger developer-adjacent positioning; competes for the same DIY app-builder segment.
• Adalo: No-code platform for building mobile apps and web apps with a strong component library. Comparable in target customer (SMB, entrepreneurs) but with a newer brand and smaller module catalog than Mobiroller.
• Glide: No-code platform that turns spreadsheets into mobile and web apps. Adjacent rather than direct — overlaps in the SMB/internal-tooling segment but emphasizes data-driven apps rather than branded consumer-facing apps.

Others

• Shopify: Mobiroller's integration partner and a complementary e-commerce platform; Shopify's own mobile app capabilities and merchant ecosystem represent both a partnership channel and an indirect competitive vector if Shopify expands native app-building features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MobiRoller
• YouTubeyoutube.com/user/mobiroller
• Facebookfacebook.com/MobiRoller
• LinkedInlinkedin.com/company/mobiroller
• Instagraminstagram.com/mobiroller

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobiRoller