Thunkable
Thunkable is a San Francisco-based no-code platform that enables non-developers to build, publish, and monetize native iOS, Android, and web applications using a visual builder with AI-driven code generation, serving creators, SMBs, enterprises, and educational institutions globally.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Thunkable does
Thunkable is a San Francisco-based no-code application development platform founded in 2015 (originally as Rappidly, Inc.) that enables non-developers to build, publish, and monetize native iOS, Android, and web applications. The platform serves approximately 5 million users across 185 countries who have created over 11 million apps, with a customer base ranging from individual creators and hobbyists to small/medium businesses (SMBs), educational institutions, and large enterprises including Fortune 100 companies. Named customers and case studies include NORMA Group, Opendoor, Sound AiSleep, Rukus, Conchology, CCM Systems, MindChamp, University of San Francisco, Billight, and Cognio.
The platform combines a visual drag-and-drop builder (Thunkable Designer for UI and Thunkable Builder for logic) with AI-powered AI Builder functionality that accepts natural language prompts to generate app structure, logic, and visuals. The platform supports native device integrations (camera, Bluetooth, location), barcode scanning, AI image generation, version history, and direct publishing to Apple App Store and Google Play. Recent product launches include Thunkable AI (March 2026) and Discuss Mode (March 2026), which acts as a conversational AI planning layer. The company has 11-50 employees and is led by CEO and Co-founder Arun Saigal, alongside co-founders Laurie Racine and WeiHua li, with Mike Chang as Head of Product and James C. Haber as Head of User Operations and Communications.
The company monetizes through a freemium self-serve funnel that converts users into Builder, Advanced, and Monthly Accelerator subscription plans, supplemented by an AdMob revenue share (up to 50 percent of Google earnings), education and institutional licensing, and a transactional Fiverr marketplace partnership for users who want to hire agencies. Distribution is PLG-first via a free signup at ai.thunkable.com, with a separate enterprise motion via a gated Company Plan form, an education vertical with promo-code discounts, and a community-led flywheel anchored on the Thunkable Community forum and Creator Gallery. The company has raised approximately $33.6M in total disclosed funding, including a $30M Series B in April 2022 led by Owl Ventures.
Thunkable firmographics
Firmographics- Name
- Thunkable
- Legal name
- Thunkable, Inc.
- Website
- https://thunkable.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thunkable is a San Francisco-based no-code platform that enables non-developers to build, publish, and monetize native iOS, Android, and web applications using a visual builder with AI-driven code generation, serving creators, SMBs, enterprises, and educational institutions globally.
- Ownership category
- akta.pro rank
Thunkable industry classification
Industry- Product category
- No-Code App Development Platform
- NAICS
- Software Publishers (5132)
- SIC
- Mobile Homes (2451)
- akta.pro primary industry
- Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)
- akta.pro secondary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
Keywords
Where Thunkable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thunkable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Builder, Advanced, Monthly Accelerator): Recurring monthly and annual subscriptions for Thunkable PRO, Premium PRO, and Team PRO memberships, billed in U.S. dollars via Stripe or PayPal; non-refundable after a 5-day cancellation window.
- Freemium Tier: Free signup tier that drives top-of-funnel adoption with upgrades to Builder, Advanced, and Monthly Accelerator plans.
- AdMob Revenue Share: Thunkable retains a percentage of Google AdMob earnings from ads served in user apps, up to 50%, calculated based on Google accounting for clicks, impressions, or other valid events.
- Education/Institutional Plans: Special discounted Education plans for students, teachers, and district-wide licenses obtained via application and promo codes.
- Payment Processing Fees: Third-party payment processing handled by Stripe and PayPal; user pays the underlying subscription fees plus applicable taxes in USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free signup tier for self-serve exploration and app building |
| Subscription | Annual | Builder plan with 50% Black Friday discount applied to annual billing |
| Subscription | Annual | Advanced plan with 50% Black Friday discount applied to annual billing |
| Subscription | Monthly | Monthly Accelerator plan with 50% Black Friday discount applied to monthly billing |
| Subscription | Monthly | Historical PRO, Premium PRO, and Team PRO subscription tiers referenced in terms of use |
| Subscription | Annual | Education plan with promo code for students, teachers, and districts |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Thunkable product offering
Product offeringCore offering
Thunkable is a no-code application development platform that lets users visually build and publish native iOS, Android, and web apps from a browser. The platform combines a drag-and-drop visual builder (Thunkable Builder and Thunkable Designer) with an AI-assisted app generation experience (Thunkable AI / Discuss Mode) that turns natural-language prompts into publishable mobile apps, including direct publishing to the Apple App Store and Google Play.
Product overview
Thunkable is offered as a single no-code application development platform built around a platform-plus-modules architecture. At the core are Thunkable Builder (logic) and Thunkable Designer (UI), which work together inside the unified Thunkable authoring environment and are paired with Thunkable Apps, the companion mobile apps for live previewing. On top of this base, Thunkable AI extends the platform with the AI Builder and its Discuss Mode feature, while Thunkable Modules (UI Modules and Logic Modules) provide reusable building blocks that plug into either the classic builder or the AI-driven flow. Supporting capabilities such as the Code Editor, Image Generation, Version History, and Thunkable Organizations round out the offering, sitting alongside the platform rather than as separate products.
Differentiator
Problem solved
Functional benefit
Brands
- Thunkable AI: An AI-powered no-code platform launched in March 2026 that allows users to build and publish native mobile apps for iOS, Android, and the web using AI-driven tools, without technical skills.
Products and services
- Thunkable Thunkable's flagship no-code application development platform that enables users to visually build native mobile and web apps without writing code, combining Thunkable Builder and Thunkable Designer into a single authoring experience.
- Thunkable AI AI-powered evolution of the Thunkable platform that adds the AI Builder and Discuss Mode, allowing users to generate app structure and logic from natural-language prompts and produce fully functional native iOS, Android, and web apps with end-to-end app store submission.
- Thunkable Apps Companion mobile applications that allow builders to live-preview, test, and share apps they are building on Thunkable directly from their device.
Quantifiable outcome
- 5-6 months compressed to 6-8 weeks (Opendoor product cycle)
- +4 more outcomes
Companies that use Thunkable
Customer profileNamed customers21 records
Segments11 records
Ideal customer profiles4 records
Thunkable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature10 records
Thunkable partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Google AdMobcoreEmbedded AdMob plugin lets Thunkable users monetize apps with banner, interstitial, and rewarded ads. Thunkable shares up to 50% of Google earnings with itself; payments are calculated solely based on Google's accounting. AdMob reviews apps for compliance with Google's Software Principles.
- Google (login and Apple App Store third-party beneficiary)coreGoogle accounts are supported as a third-party SNS login for Thunkable accounts, and Apple is a third-party beneficiary of the Terms governing iOS App Store distribution of Thunkable-built apps.
- Apple (App Store)coreApple is a third-party beneficiary of Thunkable's Terms of Use governing Thunkable Apps distributed via the Apple App Store. Apple handles refunds and warranty obligations for iOS users and is not responsible for support or third-party IP claims.
- StripecoreStripe is used as a third-party payment processor for subscription transactions; Thunkable transmits Payment Information to Stripe to complete purchases and charge users.
- IntercomcoreIntercom is Thunkable's third-party technical support solution provider used to deliver chat-based support to Pro, Business, and Teams users. Periodic high-latency incidents on Intercom have triggered Thunkable support disruptions (Oct 2023, May 2024).
- CloudflarecoreCloudflare is a network infrastructure provider for the Thunkable platform; a Cloudflare Global Network incident on Nov 18, 2025 caused a Thunkable platform service disruption that was later resolved.
- Google Cloud PlatformcoreGoogle Cloud Platform underpins the Thunkable platform; an upstream GCP incident on June 12, 2025 caused platform-wide issues that Thunkable worked to recover from.
- ExpocoreExpo is used by Thunkable as the build service for mobile apps; multiple historical incidents (Nov 2022, Jan 2022) originated from Expo and its Bintray dependency.
- BackendlessminorCo-marketing partnership manifested as a joint webinar ('Thunkable + Backendless') discussing the future of coding from two no-code pioneers. Listed as a related resource in the Resources center.
- Fiverr (Thunkable Marketplace)coreThunkable directs users to a co-branded Fiverr marketplace (go.fiverr.com/visit/?bta=1027463&brand=fp) for 'Hire an Expert', where third-party agencies and freelancers deliver Thunkable-built apps to clients.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Thunkable competitors and assessment
Company assessmentDirect peers
- FlutterFlow: FlutterFlow is the closest direct competitor to Thunkable: a visual no-code platform for building native iOS and Android apps with direct publishing to app stores. Both target non-developers and small teams seeking to skip traditional mobile development, and both emphasize native device integrations and design flexibility.
- Bubble: Bubble is a leading no-code platform for building full web applications, sharing Thunkable's horizontal PLG strategy and founder/citizen-developer target customer. While Bubble focuses on web rather than native mobile, it competes directly for the same no-code MVP budget and is often evaluated alongside Thunkable by non-technical founders.
- Glide: Glide turns spreadsheets into mobile and web apps without code, targeting SMB operations teams and citizen developers — a primary Thunkable persona. Both compete for internal-tools and field-ops budgets, and Glide's app-store publishing and component library overlap meaningfully with Thunkable's feature set.
- Adalo: Adalo is a no-code platform focused specifically on publishing native mobile apps to the App Store and Google Play, with a visual builder and component library. It directly overlaps with Thunkable's core value prop of no-code native mobile publishing and competes for the same founder and SMB customers.
- Builder.io: Builder.io is a visual development platform with headless CMS and no-code app-building capabilities, targeting product teams and developers who want to ship faster. It overlaps with Thunkable on product-team and designer personas, though it leans more toward web/composable front-ends than native mobile publishing.
Broad incumbents
- Microsoft Power Apps: Microsoft Power Apps is the broad-incumbent enterprise low-code platform, offering mobile app building as part of the broader Microsoft Power Platform. It competes for IT and operations personas Thunkable targets, especially in enterprise environments, but is positioned as a general-purpose business app tool rather than a publishing-focused consumer/mobile builder.
- SAP Build Apps (formerly AppGyver): SAP acquired AppGyver and rebranded it as SAP Build Apps, a pro-code/no-code platform for building enterprise mobile and web apps. It is a broad incumbent offering overlapping capabilities to enterprise IT, but bundled into a much wider SAP portfolio rather than specialized for the SMB/founder niche.
- Retool: Retool is a leading low-code platform for building internal tools and operations apps, overlapping with Thunkable's Operations, IT, and Field Services segments. While Retool focuses on web-based internal tools rather than native consumer mobile publishing, it competes for the same enterprise operations budget and citizen-developer persona.
Emerging players
- Softr: Softr is a no-code platform for building web apps and portals from Airtable/Google Sheets, competing with Thunkable for the SMB and founder segments but focused on web rather than native mobile. It represents a partial-overlap peer with meaningful competition in the operations and internal-tools use cases.
- Vercel v0 / Bolt.new: Vercel's v0 and StackBlitz's Bolt.new are AI-native app/code-generation tools that turn natural-language prompts into deployable web apps. They are emerging AI-first competitors to Thunkable's AI Builder, targeting the same prompt-to-app use case but with a developer-first web stack rather than native mobile publishing.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Thunkable social profiles
Digital presenceThunkable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thunkable leadership team
Management profileNumber of profiles
Profiles5 records
Thunkable funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thunkable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thunkable
What does Thunkable do?
Thunkable is a no-code application development platform that lets users visually build and publish native iOS, Android, and web apps from a browser. The platform combines a drag-and-drop visual builder (Thunkable Builder and Thunkable Designer) with an AI-assisted app generation experience (Thunkable AI / Discuss Mode) that turns natural-language prompts into publishable mobile apps, including direct publishing to the Apple App Store and Google Play.
Is Thunkable a public or private company?
Thunkable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thunkable founded?
Thunkable was founded in 2015. It employs 11 to 50 people.
Where is Thunkable based?
Thunkable is headquartered in San Francisco, United States, in the North America region.
How does Thunkable make money?
Five revenue lines are on record. Subscription Plans (Builder, Advanced, Monthly Accelerator) is the primary driver. The others are freemium Tier, adMob Revenue Share, education/Institutional Plans and payment Processing Fees.
Who are Thunkable's main competitors?
Direct peers on record are FlutterFlow, Bubble, Glide, Adalo and Builder.io. Broad incumbents are Microsoft Power Apps, SAP Build Apps (formerly AppGyver) and Retool. Emerging players are Softr and Vercel v0 / Bolt.new.
Does Thunkable have an API?
No public API is recorded for Thunkable.
What industry is Thunkable in?
Thunkable's product category is No-Code App Development Platform. Its primary akta.pro industry code is EDAFANAC, Maker / DIY Electronics & Physical Computing Platforms, with a secondary code of MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core). Its NAICS code is 5132 and its SIC code is 2451.