RACO Industries
RACO Industries is a Cincinnati-based value-added reseller and integrator of enterprise mobile data collection hardware, operating the BarcodesInc.com e-commerce platform. It distributes barcode scanners, mobile computers, RFID readers, and POS equipment from brands including Honeywell, Zebra, and Datalogic to enterprise customers across warehouse, retail, manufacturing, and logistics.
- Company typePrivate
- Founded1998
- HeadquartersCincinnati, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What RACO Industries does
RACO Industries is a Cincinnati, Ohio-based value-added reseller and integrator of mobile data collection solutions, founded in 1998 and operating with 51-100 employees. The company's primary commercial face is the BarcodesInc.com e-commerce storefront, through which it distributes third-party enterprise hardware including barcode scanners, industrial and ultra-rugged mobile computers, label and receipt printers, RFID readers and tags, POS and touch-screen equipment, tablets, and consumables such as labels and ribbons. RACO holds authorized reseller relationships with major OEMs including Honeywell, Zebra Technologies, Datalogic, Epson, AirTrack, Ingenico, Elo, Cisco, Apple, Dell, rf IDEAS, and Proglove, allowing it to act as a consolidated procurement channel for enterprise IT and operations buyers.
The business model is sales-led and hybrid. Customers transact through the e-commerce site at unit or volume-discounted pricing, request formal quotes for larger orders, or place orders via a staffed phone sales line. Revenue is generated primarily through hardware resale, with unit prices ranging from sub-$200 peripherals (rf IDEAS access readers at $129) to industrial-grade equipment (Honeywell CK67 mobile computers at $2,385-$2,883; Zebra MC9401 at $2,768; Epson C7500 color label printer at $10,699). An overlay layer called TrueSupport provides extended warranty and device-support services on a subscription basis, introducing a recurring-revenue component to an otherwise transactional catalog. Customer-facing differentiators include a 30-day price match guarantee, same-day shipping on in-stock items, and access to industry-expert sales staff for product selection guidance.
RACO serves enterprise customers across warehouse, distribution, retail, manufacturing, aerospace, pharmaceutical, and consumer goods operations. Displayed customer logos include Google, Amazon, American Airlines, HP, Boeing, Merck, and Nestle, indicating exposure to large, multi-site operations with recurring device refresh cycles. The company's go-to-market relies on a combination of organic SEO (driven by free online tools such as a barcode generator, barcode font, and label finder), paid search on Bing, and an interactive TrueView product selection tool. The firm has demonstrated inorganic growth capability via the 2016 acquisition of ToolWorx Information Products, and is extending its catalog into adjacent categories such as Autonomous Mobile Robotics, suggesting a deliberate broadening of its addressable market within enterprise operations technology.
RACO Industries firmographics
Firmographics- Name
- RACO Industries
- Legal name
- Barcodes Inc.
- Website
- https://racoindustries.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RACO Industries is a Cincinnati-based value-added reseller and integrator of enterprise mobile data collection hardware, operating the BarcodesInc.com e-commerce platform. It distributes barcode scanners, mobile computers, RFID readers, and POS equipment from brands including Honeywell, Zebra, and Datalogic to enterprise customers across warehouse, retail, manufacturing, and logistics.
- Ownership category
- akta.pro rank
Where RACO Industries is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
RACO Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Revenue generated from the sale of third-party branded barcode equipment including scanners, printers, mobile computers, RFID readers, and related peripherals. Products are sold at retail/invoice pricing with optional extended warranty programs (TrueSupport).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RACO Industries product offering
Product offeringCore offering
RACO Industries is a value-added reseller and integrator of mobile data collection and auto-identification solutions, distributing enterprise barcode scanners, barcode/label printers, rugged mobile computers, RFID readers, point-of-sale equipment, ID card printers, wireless networking gear, and related supplies through its BarcodesInc.com e-commerce platform. The company bundles these hardware offerings with sales consultation, volume pricing, same-day shipping, and the TrueSupport extended warranty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Barcode Scanners Handheld and wearable barcode scanners for enterprise warehouse, retail, and field operations; sourced from leading AIDC manufacturers and sold to business customers.
- Barcode / Label Printers Industrial and desktop barcode/label printers from Zebra and Epson used by businesses to produce barcode labels, asset tags, and product labels on demand.
- Rugged Mobile Computers Rugged handheld and portable data terminals (e.g., Honeywell CK67, Zebra TC58, Zebra MC9401) for warehouse, distribution center, and field data capture; includes 5G and ultra-rugged form factors.
- RFID Readers RFID reader hardware for enterprise asset tracking, inventory visibility, and supply chain identification use cases.
- Tablet Computers Enterprise-grade tablet computers (including Apple iPad deployments) used for mobile workforce applications, point-of-sale, and field service operations.
- Receipt Printers Receipt printers used at retail and hospitality point-of-sale stations to produce transaction receipts.
- Barcode Labels & Supplies Pre-printed and custom barcode labels, ribbons, and related consumables matched to compatible barcode printers, with a label finder tool for product/printers matching.
- Access Control / ID Card Readers ID card and access control readers (e.g., rf IDEAS Wave ID Solo) used for facility access, employee identification, and authentication.
- POS Touch Displays & Touch Signage Touchscreen displays and signage hardware (e.g., Elo) for point-of-sale terminals, kiosks, and interactive digital signage deployments.
- Enterprise Wireless Networking Equipment
Companies that use RACO Industries
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
RACO Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RACO Industries partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- HoneywellcoreAuthorized reseller and distributor of Honeywell barcode scanners, mobile computers (including CK67 ultra-rugged device), and related enterprise hardware products. Honeywell CK67 featured as #1 best seller.
- Zebra TechnologiescoreAuthorized reseller and distributor of Zebra barcode scanners, mobile computers (TC58, MC9401, SP7201), label printers, and enterprise mobility solutions. Multiple Zebra products featured as best sellers.
- EpsonminorAuthorized reseller of Epson color label printers including C7500 model. Featured in best sellers at $10,699 price point.
- DatalogicminorAuthorized reseller of Datalogic barcode scanning and mobile computing products. Brand logo featured in brands section.
- AirTrackminorAuthorized reseller of AirTrack barcode scanners including PBT9501-RBK10-CC35 model. Featured as #1 best seller at $1,165.83.
- IngenicominorAuthorized reseller of Ingenico payment terminals and point-of-sale hardware. Brand logo featured in brands section.
- ElominorAuthorized reseller of Elo touchscreen displays and monitors. Products featured in customer favorites.
- rf IDEASminorAuthorized reseller of rf IDEAS access control and ID card readers including RDR-6082AKU model at $129.01.
- ProgloveminorAuthorized reseller of Proglove wearable barcode scanners including M003-US model at $1,747.64. Featured in customer favorites.
- CiscominorAuthorized reseller of Cisco wireless networking equipment for enterprise environments. Brand logo featured in brands section.
- AppleminorAuthorized reseller of Apple products including iPads and iPhones for enterprise mobile computing deployments. Brand logo featured in brands section.
- Dell TechnologiesminorAuthorized reseller of Dell enterprise computing hardware. Brand logo featured in brands section.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
RACO Industries competitors and assessment
Company assessmentBroad incumbents
- SHI International: Large IT reseller and integrator serving enterprise, public sector, and SMB. Overlaps with RACO in mobile computing, networking, and POS/peripheral distribution with broader portfolio and global reach.
- CDW Corporation: A large multi-billion-dollar IT reseller serving enterprises across hardware, software, and services. Overlaps with RACO in barcode scanners, mobile computers, and POS equipment, but operates at vastly greater scale and breadth.
- Insight Enterprises: Global IT solutions provider offering hardware, software, and services to enterprise and public-sector buyers. Competes with RACO in the distribution of enterprise mobility, point-of-sale, and computing hardware.
- Connection (formerly PC Connection): Enterprise IT solutions provider selling hardware, software, and services to business and public-sector customers. Overlaps with RACO in barcode scanners, mobile devices, and POS peripherals.
- Zones Inc. IT solutions provider offering hardware, software, and services to enterprise and public-sector customers. Overlaps with RACO in distribution of computing, mobility, and POS peripherals.
Direct peers
- Barcoding Inc. A direct competitor offering barcode scanners, RFID, mobile computing, and labeling solutions to enterprise customers. Operates a similar integrator/distributor model with comparable product categories and end markets.
- ScanSource: Technology distributor specializing in barcode, POS, mobile computing, RFID, and networking solutions — directly comparable category mix to RACO, with deeper scale and channel relationships.
Others
- Zebra Technologies: OEM supplier of enterprise barcode scanners, mobile computers, and RFID products. While not a direct sales competitor in the integrator channel, Zebra controls supply, pricing, and direct enterprise programs that materially shape RACO's competitive environment.
- Honeywell: OEM manufacturer of rugged mobile computers, barcode scanners, and printing solutions sold through resellers including RACO. As a key supplier, Honeywell's channel strategy and direct enterprise push are central to RACO's economics.
Emerging players
- Stratix Corporation: Enterprise mobility services provider specializing in managed mobility services for barcode scanners, mobile devices, and rugged hardware — a partial-overlap competitor focusing on the lifecycle/services layer adjacent to RACO's hardware distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RACO Industries social profiles
Digital presenceRACO Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
RACO Industries leadership team
Management profileNumber of profiles
RACO Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RACO Industries M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RACO Industries
What does RACO Industries do?
RACO Industries is a value-added reseller and integrator of mobile data collection and auto-identification solutions, distributing enterprise barcode scanners, barcode/label printers, rugged mobile computers, RFID readers, point-of-sale equipment, ID card printers, wireless networking gear, and related supplies through its BarcodesInc.com e-commerce platform. The company bundles these hardware offerings with sales consultation, volume pricing, same-day shipping, and the TrueSupport extended warranty program.
Is RACO Industries a public or private company?
RACO Industries is a private company. It is classified as unknown and is currently operating.
When was RACO Industries founded?
RACO Industries was founded in 1998. It employs 51 to 100 people.
Where is RACO Industries based?
RACO Industries is headquartered in Cincinnati, United States, in the North America region.
How does RACO Industries make money?
One revenue line is on record: hardware Product Sales.
Who are RACO Industries's main competitors?
Broad incumbents on record are SHI International, CDW Corporation, Insight Enterprises, Connection (formerly PC Connection) and Zones Inc.. Direct peers are Barcoding Inc. and ScanSource. Others are Zebra Technologies and Honeywell. Stratix Corporation is listed as an emerging player.
Does RACO Industries have an API?
No public API is recorded for RACO Industries.