What Packola does

Packola is a custom packaging e-commerce platform that enables entrepreneurs, small and medium-sized businesses, and enterprise customers to design and order personalized packaging online. The company offers 12 product categories spanning product boxes, mailer boxes, shipping boxes, custom stickers, tissue paper, pouches, labels, custom tape, hang tags, packaging sleeves, rigid mailers, and custom paper bags. Its core technology is a web-based self-serve platform featuring a free 3D Design Studio for real-time visual customization, a real-time price calculator that displays total cost instantly with no hidden fees, and an automated proofing system with PDF proof generation within 24 business hours. The platform supports orders from a single sample up to thousands of units and ships to the US, Canada, and Puerto Rico, with manufacturing dynamically routed to the optimal US facility based on order specifications and shipping ZIP code. The company also supports an inside-sales motion for large-volume and reseller orders via a dedicated custom-quote portal.

Packola is owned and operated by Digital Room, LLC, a privately held California LLC that employs 1,800+ people across 11 office and manufacturing locations in the US and Philippines. Packola's primary GTM is product-led growth through packola.com, supplemented by content marketing (customer stories, packaging education articles), organic social on Facebook and Instagram, and email newsletters. The customer base is anchored on SMBs and e-commerce/subscription box companies, with secondary segments in retail, beauty/cosmetics, and food and beverage, and enterprise trust signals from logos including Nestle, Nordstrom, Pinterest, Shimano, Shiseido, Tide, Rag & Bone, and Bragg. Revenue is generated on a transactional, pay-as-you-go basis with tiered quantity-based unit pricing, free artwork inspection, and a We Price Match guarantee, with no subscription or contractual lock-in.

Name

Packola

Legal name

Digital Room, LLC

Website

https://packola.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Packola is a self-serve e-commerce platform that enables entrepreneurs, SMBs, and enterprise customers to design and order custom packaging (boxes, mailers, pouches, labels, bags, etc.) online via a 3D design studio with real-time pricing. It is a brand of Digital Room, LLC.

Ownership category

akta.pro rank

Product category

Custom Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Paper and Paper Product Merchant Wholesalers (4241), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673), Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Secondary & Multipack Packaging (IMALAHAB), Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Custom packaging solutions
• Custom printed boxes
• E-commerce packaging
• Branded packaging materials
• Packaging design services

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Packaging Product Sales: One-time purchase model for custom boxes, mailers, shipping boxes, stickers, tissue paper, pouches, labels, tape, hang tags, sleeves, rigid mailers, and paper bags. Customers pay per unit based on quantity, size, and specifications with real-time pricing displayed. No subscription required, but repeat orders can be placed through saved designs and reorder functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Packola operates a self-serve e-commerce platform that enables businesses to design and order custom packaging products online. The offering spans 12 packaging categories including product boxes, mailer boxes, shipping boxes, custom stickers, tissue paper, pouches, labels, custom tape, hang tags, packaging sleeves, rigid mailers, and custom paper bags, all manufactured in the United States. Customers use an integrated 3D Design Studio and real-time price calculator to customize dimensions, logos, text, and colors with no minimum order requirements for most products.

Product overview

Packola is a custom packaging e-commerce platform that enables entrepreneurs and businesses to design and order personalized packaging online. The core product portfolio includes 12 distinct packaging product categories: Product Boxes (retail packaging), Mailer Boxes (e-commerce boxes), Shipping Boxes (corrugated shippers), Custom Stickers, Custom Tissue Paper, Custom Pouches (flexible packaging), Labels, Custom Tape, Hang Tags, Packaging Sleeves, Rigid Mailers, and Custom Paper Bags. The platform integrates a 3D Design Studio tool for real-time visual customization, a real-time price calculator showing instant pricing with no hidden fees, and free PDF proof generation with artwork inspection. All products are manufactured in the United States using sustainably sourced materials and eco-friendly inks. The platform also integrates with Adobe Stock for stock image access.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Boxes Custom retail packaging boxes designed for products displayed on store shelves, often made of cardstock or paperboard with attractive designs to grab consumer attention. Targeted at small and medium-sized businesses, e-commerce brands, and retail companies.
• Mailer Boxes The most popular custom packaging style used for e-commerce, corporate gifts, sales kits, and store display, offering enhanced protection and an elegant unboxing experience. Designed for subscription box services, e-commerce fulfillment, and premium shipping.
• Shipping Boxes Sturdy custom shippers, also known as Regular Slotted Containers, featuring full-color printing on sturdy corrugated cardboard for product protection during transit. Suited for warehouse-to-customer shipping and e-commerce fulfillment.
• Custom Stickers Full-color printed custom stickers designed to complement branding efforts, perfect for giveaways during events and tradeshows, and for product sealing or labeling.
• Custom Tissue Paper Custom printed tissue paper that protects and presents packages in style, ensuring packages arrive safely while creating a grand entrance during unboxing. Used by subscription boxes, e-commerce brands, and retailers.
• Custom Pouches Flexible custom packaging pouches available in stand-up and flat pouch options, with barrier film for product freshness and protection. Suited for food, beauty, and consumer goods brands.
• Labels Custom printed labels providing an easy, fuss-free way of labeling multiple items in minutes, used for product identification and branding.
• Custom Tape Strong custom packaging tape that keeps packages secure during shipping and handling while keeping branding front and center on every shipment.
• Hang Tags Eye-catching custom accent tags for packaging, used for pricing information or personalized notes to recipients, enhancing unboxing and brand presentation.
• Packaging Sleeves Custom packaging sleeves that wrap around products for branding and protection, providing a cost-effective way to enhance product presentation.
• Rigid Mailers Custom rigid mailers for protecting items during shipping with a premium appearance, suitable for e-commerce and direct-to-consumer shipments.
• Custom Paper Bags Durable kraft custom paper bags made from recyclable materials in white or brown kraft options, supporting 1-color printing with standard and metallic color options. Available in sizes from 6" x 8-1/4" to 10" x 13", with quantities from 150 to 3,000 bags, starting at $1.89 each for 150 units.

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sticker Mule: Sticker Mule is a self-serve e-commerce platform for custom stickers, labels, and packaging with real-time design tools and no minimum orders. It competes directly with Packola across the core SMB custom packaging vertical and shares the PLG, transparent-pricing playbook.
• Packlane: Packlane offers custom product boxes, mailers, and shipping boxes via an online design studio with instant quoting - nearly identical product and GTM motion to Packola. Direct head-to-head competitor in the SMB custom packaging space.
• Noissue: Noissue is a custom sustainable packaging e-commerce platform offering boxes, tissue, stickers, and mailers with a focus on eco-friendly materials. Directly comparable self-serve custom packaging model with overlapping product categories.
• Pakible: Pakible is a custom packaging e-commerce platform offering boxes, mailers, and labels to SMBs with online design and quoting. Competes directly with Packola in the same product categories and customer segments.
• Arka: Arka operates a custom packaging e-commerce platform with instant quoting and design tools for boxes, mailers, and inserts. Directly comparable business model targeting SMB and mid-market customers.
• Refine Packaging: Refine Packaging is a custom packaging supplier offering boxes, mailers, and printed packaging to businesses of all sizes. Overlapping product line and customer base with Packola.
• TheCustomBoxes: TheCustomBoxes manufactures and sells custom boxes, mailers, and packaging via an online storefront. Comparable product offering and SMB/e-commerce customer target to Packola.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a mass-market custom printing and marketing materials platform offering business cards, signage, and packaging to SMBs. Operates at vastly larger scale across overlapping product categories.
• Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers serving enterprise customers globally. A broad incumbent in the corrugated and paperboard packaging space, comparable as a category incumbent rather than direct SMB e-commerce competitor.

Emerging players

• EcoEnclose: EcoEnclose focuses on sustainable custom packaging including mailers, boxes, and tissue for ecommerce brands. Comparable SMB and DTC customer base with a narrower sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/packola.hq
• Instagraminstagram.com/packola.pkg
• LinkedInlinkedin.com/company/packola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packola