Reliable Payments

What Reliable Payments does

Reliable Payments is a privately held merchant card processing company headquartered in Richmond, Virginia, founded in 2010 by Patrick Gallagher and operating as a registered Independent Sales Organization (ISO) of Wells Fargo Bank, N.A. The firm delivers payment acceptance across four channels — in-person, mobile, online/eCommerce, and card-not-present — supplemented by add-on modules including dual pricing and compliant surcharging, B2B/B2G Level II and Level III interchange optimization, the Biller Genie QuickBooks Desktop integration for automated accounts receivable, gift card and loyalty programs, and advanced merchant analytics. Its technology stack is built on payment gateway and terminal integrations rather than proprietary processing rails, with the PAX A920 4G terminal as the flagship hardware offering.

Reliable Payments targets small and mid-sized businesses across nine verticals — automotive, retail, B2B/B2G, wholesale, organizations/non-profits, field service, professional services, recreation, and hospitality — with particular emphasis on merchants seeking to reduce credit card processing costs through dual pricing and Level II/III data qualification. Pricing is quote-based, transaction-tied, and billed monthly, with no publicly published rates; the company frames itself around transparency, consultative human service, and tailored solutions rather than standardized packages.

The business operates a multi-channel go-to-market combining an in-house direct field sales team, a commission-only independent agent network offering lifetime residual income on merchant portfolios, and four partner categories (bank, software, CPA, and association partners). Revenue is generated almost entirely from payment processing residuals shared across the Wells Fargo ISO agreement and partner/agent revenue-share programs. Strategic partners include Wells Fargo Bank (banking sponsorship), Biller Genie (QuickBooks A/R), PAX Technology (terminal hardware), and Connect Local RVA (local community brand). The firm is founder-led, with no disclosed external venture or private equity capital, and reports no revenue, M&A, or restructuring events.

Name

Reliable Payments

Legal name

Reliable Payments

Website

https://reliablepayments.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Reliable Payments is a Richmond, Virginia-based registered ISO of Wells Fargo Bank that delivers merchant card processing, POS, mobile, and e-commerce payment solutions to SMBs across multiple verticals, using direct field sales, independent agents, and bank, software, CPA, and association partner channels.

Ownership category

akta.pro rank

Product category

Merchant Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Merchant payment processing
• Credit card processing
• POS terminal solutions
• Payment gateway services
• Merchant services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Payment Processing Fees: Transaction-based fees charged to merchants for processing credit card, debit card, and electronic payments. Revenue varies based on transaction volume and types (B2B Level II/III, standard, etc.)
2. Agent/Reseller Revenue Share: Sales agents and partners earn lifetime residual income on merchant accounts they secure, plus performance-based bonuses and vesting opportunities tied to portfolio performance
3. Partner Revenue Programs: Bank, software, CPA, and association partners receive custom revenue-sharing based on their level of participation and merchant portfolio volume

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Reliable Payments provides merchant card processing services for small and mid-sized businesses, including in-person, mobile, online/eCommerce, and card-not-present transaction acceptance. Its portfolio pairs Wells Fargo Bank-sponsored payment processing with value-add programs such as Dual Pricing/Compliant Surcharging, B2B Level II and Level III interchange optimization, a Biller Genie QuickBooks integration for accounts receivable, gift cards/loyalty, advanced analytics, and distribution of PAX A920 4G payment terminals.

Product overview

Reliable Payments offers a unified merchant card processing platform with multiple integrated modules. The core offering consists of payment processing solutions across four channels: in-person, mobile, online/eCommerce, and card-not-present. This core is supplemented by value-add modules including Standard Processing (virtual terminals, invoicing, mobile swipers), Dual Pricing & Compliant Surcharging for fee optimization, B2B Level II/III Processing for enhanced interchange optimization, the Biller Genie QuickBooks Integration for cloud-based accounts receivable, gift cards and loyalty programs, and advanced analytics. The company also distributes the PAX A920 4G hardware terminal as part of its product portfolio. All solutions are supported by real-time customer service and designed to work across various industries including automotive, retail, B2B/B2G, wholesale, organizations, field service, professional services, recreation, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Processing Traditional payment processing solution providing virtual terminals, invoicing, and mobile swipers tailored to merchant business needs across various platforms.
• Dual Pricing & Compliant Surcharging Programs enabling merchants to offer cash vs. card pricing options or pass credit card processing fees to consumers in a card-network-compliant manner, potentially eliminating merchant processing costs.
• B2B Level II and Level III Processing Enhanced processing for business, corporate, purchasing, and government cards that captures additional invoice line-item data so merchants can qualify for materially lower interchange rates.
• Biller Genie QuickBooks Integration Cloud-based accounts receivable solution integrated with QuickBooks Desktop, offering automated invoicing, recurring billing, secure payment storage, branded templates, automated reminders, and reconciliation for merchants handling B2B and recurring billing.
• PAX A920 4G Payment Terminal All-in-one 4G payment terminal with large touchscreen, integrated receipt printer, built-in camera, end-to-end encryption, and support for credit/debit cards, mobile payments, and QR codes, distributed to merchants requiring modern in-person payment hardware.
• Gift Cards and Loyalty Programs Gift card and customer loyalty program platform enabling merchants to issue gift cards and run customer loyalty rewards programs tied to their processing relationship.
• Online/eCommerce Payment Solutions Payment processing solutions for online businesses including shopping cart integration and e-commerce platform support, enabling merchants to accept card payments on their websites and online storefronts.

Quantifiable outcome

• Businesses can save over $5,000 annually on credit card processing fees compared to previous processors
• +1 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Biller GeniecoreTechnology or Integration · 27 February 2024Strategic integration partnership with Biller Genie, a cloud-based accounts receivable platform. The collaboration provides seamless QuickBooks Desktop integration, automated invoicing, recurring billing, secure payment storage, branded templates, and automated collection reminders. Biller Genie's platform streamlines A/R management and reconciliation directly within Reliable Payments' ecosystem.
• Connect Local RVAminorStrategic or Co-development PartnerReliable Payments is a Founding Partner of Connect Local RVA, a local B2B innovation initiative bridging gaps between local businesses, nonprofits, and professionals. Created to be more than just networking, Connect Local provides a platform for collaboration, inspiration, and education while highlighting unique people, places, and products in the Richmond community.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): Square is a dominant SMB-focused payments and POS ecosystem. While broader in scope (software, banking, BNPL), it directly competes for the same small-business merchant that Reliable Payments targets, especially in retail, food service, and field services.
• Stripe: Stripe is a leading online and omnichannel payment processor with developer-led onboarding and embedded commerce tools. It competes with Reliable Payments' online/eCommerce and CNP offerings and increasingly with SMB-facing B2B billing.
• Heartland Payment Systems (Global Payments): Heartland is an established SMB-focused payments processor acquired by Global Payments, targeting SMBs through direct sales and ISO channels with B2B, payroll, and POS adjacencies that overlap with Reliable Payments' portfolio.
• PayPal: PayPal is a broad incumbent in online and omnichannel payments and a common incumbent processor that SMBs switch from. It anchors the competitive set for SMB card-not-present, online checkout, and mobile payments.

Direct peers

• Clover (Fiserv): Clover is an SMB POS + payments platform sold largely through agent/ISO channels. It is one of the closest direct peers to Reliable Payments' core ISO distribution of terminals, POS, and merchant processing to small businesses.
• North American Bancard: North American Bancard is a large registered ISO/merchant acquirer serving SMBs across the U.S. with similar agent-residual programs, multiple processor sponsorships, and broadly overlapping vertical specialization.
• Payment Depot: Payment Depot is a merchant services provider offering interchange-plus pricing and agent/ISO partnerships to SMBs. It is a tightly comparable direct peer in business model, pricing philosophy, and channel structure.
• Helcim: Helcim is a payment processor targeting SMBs with transparent, interchange-based pricing and software tools. It competes for the same consultative, transparent-pricing positioning that Reliable Payments emphasizes.
• Stax (Fattmerchant): Stax is a subscription-based payment processor built for SMBs and ISVs, with strong software integrations. It is comparable to Reliable Payments in targeting SMBs and in emphasizing software-over-rate differentiation.
• Dharma Merchant Services: Dharma is a payment processor known for B2B/B2G and Level II/III interchange optimization as well as transparent pricing — closely aligned with Reliable Payments' B2B-processing and cost-saving positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reliablepayments
• LinkedInlinkedin.com/company/reliable-bankcard/?viewAsMember=true
• Instagraminstagram.com/reliablepayments
• Xx.com/reliablepay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Payments