Ventura Growth

What Ventura Growth does

Mogl (formerly Ventura Growth) is a privately-held advertising services company founded in 2021 and headquartered in Denver, Colorado, with additional offices in New York and London. The company operates as The Trade Desk's Certified Service Partner, offering agencies and brand marketers direct access to The Trade Desk's demand-side platform without high minimums or hidden fees, emphasizing transparent pricing and strategic partnership over transactional media trading. Its service portfolio is organized into multiple divisions: DSP Management (core), Retail Media Activation (sub-branded as Mogl Commerce), Data Enablement, International (Mogl Growth UK), and Mogl Labs, an innovation division that produces proprietary tools including Vista and Traverse℠ for programmatic and data operations when off-the-shelf solutions are insufficient.

Mogl's primary customer segments include independent agencies seeking to compete with holding companies, brand marketers pursuing programmatic transparency, shopper marketing teams managing retail media and co-op budgets, and organizations new to programmatic advertising. The go-to-market is an enterprise field sales motion with a "Schedule a Demo" call to action and quote-based pricing rather than self-serve onboarding. Marketing distribution relies on content marketing through an insights blog and a monthly newsletter, The Ascent, alongside direct sales outreach.

The business model is managed services-based programmatic advertising and data infrastructure consulting. The company does not publicly disclose pricing, revenue, or funding, and is described in own materials as independently operated with no disclosed institutional backing. The 2024 corporate rebrand from Ventura Growth to Mogl coincided with the launch of the multi-division service architecture and the UK expansion, consolidating the firm around a Certified Service Partner identity with The Trade Desk as its central partnership.

Name

Ventura Growth

Legal name

Mogl

Website

https://venturagrowth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mogl (formerly Ventura Growth) is a privately-held programmatic advertising and data infrastructure firm operating as The Trade Desk's Certified Service Partner, serving independent agencies, brand marketers, and shopper marketing teams across the US and UK with managed DSP, retail media, and data services.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

Keywords

• Programmatic advertising services
• DSP management
• Retail media activation
• Data enablement
• Trade Desk partner

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency/Brand Services: Mogl provides managed services to agencies and brands, offering DSP management, retail media activation, and data enablement. The company positions itself as a strategic partner rather than just a media trader.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ventura Growth, operating as Mogl, is a The Trade Desk Certified Service Partner that provides managed programmatic advertising services to agencies and brands. Its core offerings include DSP Management, Retail Media Activation, and Data Enablement, supported by proprietary tools (Vista and Traverse℠) developed through its Mogl Labs innovation arm, with international expansion delivered via Mogl Growth UK.

Product overview

Mogl is a programmatic advertising and data infrastructure platform built for modern media, operating as The Trade Desk's Certified Service Partner. The platform offers a unified portfolio of services including DSP Management (direct Trade Desk access), Retail Media Activation, Data Enablement, and Mogl Labs innovation division. Mogl Labs develops proprietary tools including Vista and Traverse℠ for when standard solutions are insufficient. The company serves independent agencies, brand marketers, shopper marketing teams, and programmatic newcomers across US and UK markets. Mogl Commerce handles the digital shelf dimension for shopper teams. The overall architecture is a platform-plus-divisions model where DSP Management serves as the core, supported by specialized service divisions and proprietary tooling built by Mogl Labs.

Differentiator

Problem solved

Functional benefit

Brands

• Vista: Platform mentioned in Mogl Labs innovation section
• Traverse℠

Products and services

• DSP Management Managed demand-side platform service providing direct access to The Trade Desk DSP with hands-on campaign oversight for agencies and brands. Designed for independent agencies and brand marketers that lack in-house programmatic expertise or the minimum-spend thresholds required by larger partners.
• Retail Media Activation Service covering digital shelf strategy, co-op budget management, and cross-retailer performance tracking for shopper marketing teams. Built for brand and agency shopper marketers managing campaigns across multiple retail media platforms.
• Data Enablement Service supporting programmatic newcomers with foundational data and audience strategy, enabling guided onboarding into programmatic buying. Targeted at organizations entering programmatic advertising for the first time.
• Mogl Growth UK International managed-service offering extending Mogl's programmatic and retail media capabilities to UK-based agencies and brands. Supports international growth for the firm's clients.
• Mogl Labs Innovation arm within Mogl responsible for developing proprietary platforms and custom tooling that support the firm's DSP Management, planning, and reporting workflows. Underpins the firm's differentiated technology capabilities.
• Vista Proprietary Mogl-developed platform used for campaign planning and visualization in support of Trade Desk DSP campaigns. Accessed via a dedicated client login portal.
• Traverse℠ Proprietary Mogl-developed tool that integrates with The Trade Desk Media Planner to support planning and reporting workflows for programmatic campaigns.
• Mogl Commerce Focused Mogl sub-offering built for the digital shelf, helping shopper teams run smarter campaigns from co-op strategy through cross-retailer performance management.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Trade DeskcoreTechnology or IntegrationMogl is a Certified Service Partner of The Trade Desk, providing direct access to the industry's most advanced DSP. This partnership enables Mogl to offer agencies and brands programmatic advertising capabilities without high minimums or hidden fees. The partnership is central to Mogl's core DSP Management service offering.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tinuiti: Large independent digital marketing agency offering programmatic, retail media, and data services to brands and agencies. Highly comparable to Mogl as a non-holding-company programmatic specialist serving similar customer segments.
• Wpromote: Independent digital agency with strong programmatic and performance media capabilities. Comparable to Mogl in targeting mid-market and challenger brands seeking alternatives to holding-company trading desks.
• PMG: Independent digital agency built around media, search, and data. Comparable to Mogl in its independent-agency positioning and emphasis on direct DSP access and data-driven media buying.
• Croud: Global digital marketing agency with a managed-service programmatic offering and proprietary technology platform. Comparable to Mogl in combining managed programmatic services with proprietary tooling for agencies and brands.
• Goodway Group: Independent media and technology services company focused on programmatic media buying and data enablement. Directly comparable to Mogl as an independent programmatic partner serving agencies and brand marketers.
• Adlucent: Digital marketing agency specializing in retail media, programmatic, and performance media. Comparable to Mogl in retail media activation capabilities and data-driven campaign management for brands.
• Brainlabs: Independent digital media agency with strong programmatic, paid search, and analytics capabilities. Comparable to Mogl in the independent-agency positioning and data-led media buying approach.

Broad incumbents

• Jellyfish: Global digital marketing agency within Brandtech Group offering programmatic, paid media, and data services. Comparable to Mogl in service scope but operates as a much larger, broader incumbent.
• GroupM: World's largest media investment group (WPP) operating multiple programmatic trading desks. Comparable to Mogl as the dominant incumbent in the programmatic space that Mogl's independent-agency customers are competing against.
• Dentsu: Global advertising holding company with major programmatic and media operations including Merkle. Comparable to Mogl as a broad incumbent whose scale and integrated offerings represent the structural competitor Mogl's customers push back against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventura Growth