Digital Republic

What Digital Republic does

Digital Republic AG is a Swiss mobile virtual network operator (MVNO) founded in 2018 in Rotkreuz, Switzerland, by Ali Soy and Marco Arnold. The company leases the Sunrise mobile network to deliver mobile voice, SMS, data, and IoT connectivity services exclusively to customers domiciled in Switzerland, operating through a fully digital, self-service model with no physical retail presence.

Its product portfolio centers on three tiered Flat Mobile consumer plans — Flat Mobile Swiss (CHF 13/month), Flat Mobile (CHF 18/month), and Flat Mobile Plus (CHF 24/month) — offering unlimited domestic data/calls/SMS with progressively larger EU/USA/UK roaming allowances. Adjacent products include Flat Home 4G (CHF 20/month) for plug-and-play fixed wireless internet, Flat 0.4 (CHF 4/month) for IoT devices, eSIM (smartphone, Apple Watch, Samsung Galaxy Watch), and a Travel eSIM. All plans share a no-activation-fee, no-contract, no-cancellation-fee structure managed via a self-service online portal. B2B offerings include multi-SIM master accounts for IoT fleets, with named customers across agriculture (GVS Agrar, Swiss Future Farm), eHealth (QUMEA, Anandic), payments (payyap), e-mobility (Neovac), security (ATT AG), and hospitality (ZFV).

Revenue is generated primarily through recurring monthly mobile and IoT subscriptions, supplemented by usage-based roaming add-ons. The company markets via content, organic social, the Friends with Benefits referral program (group discounts up to 30%), affiliate marketing through Adtraction, and earned media from the Bilanz Telekom Rating, in which Digital Republic took first place for mobile (private and business) in 2023 and 2024. An AI chat assistant built by Zürich-based Connect AI handles tier-1 customer support.

Name

Digital Republic

Legal name

Digital Republic AG

Website

https://digitalrepublic.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Republic AG is a Swiss digital-only mobile virtual network operator offering no-contract consumer smartphone plans, home internet, and IoT SIM services on the Sunrise network. The company serves Swiss private subscribers and B2B IoT customers across verticals including agriculture, eHealth, payments, and security.

Ownership category

akta.pro rank

Product category

Mobile Virtual Network Operator (MVNO) Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile Virtual Network Operator
• Mobile subscription plans
• IoT cellular connectivity
• ESIM activation services
• Wireless home internet

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Mobile Subscriptions (Private Customers): Digital Republic's primary revenue stream comes from monthly subscription fees for mobile plans (Flat Mobile Swiss, Flat Mobile, Flat Mobile Plus). Subscriptions include unlimited domestic data, calls, and SMS, with varying levels of roaming data. No activation fees, no minimum contract terms. Customers can pause or cancel monthly with no penalty.
2. Business Mobile Subscriptions (B2B): Digital Republic serves business customers with mobile plans and data SIMs for IoT devices, including fleet management, smart building, payment terminals, and agriculture IoT. Revenue is generated through per-SIM monthly subscriptions with flexible management via a master account.
3. Roaming Data Add-ons: Customers purchase additional roaming data packages beyond their included allowances. These are sold as add-on packs with 365-day validity, or as monthly top-ups for plans with included roaming. Revenue is usage-based, supplementing the base subscription.
4. Data SIM Plans (IoT / Smart Devices): Plans such as Flat 0.4 (CHF 4/month) targeting IoT devices (trackers, cameras, laptops, drones, vehicles) with tiered speed options from 0.4 to 2000 Mbits. These are monthly-subscribed data plans without voice, aimed at device connectivity rather than smartphone use.
5. Referral Program Revenue: The 'Friends with Benefits' referral program incentivizes existing customers to recruit new subscribers, with group discounts up to 30%. While not a direct revenue stream, the program reduces effective pricing and drives customer acquisition efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Digital Republic is a Swiss Mobile Virtual Network Operator (MVNO) that sells transparent, no-contract mobile subscriptions, IoT data SIMs, and home internet connectivity delivered over the Sunrise LTE/5G network. Its core commercial offering is the Flat Mobile family of smartphone plans (Flat Mobile Swiss, Flat Mobile, Flat Mobile Plus) with unlimited domestic data, calls, and SMS plus tiered EU/USA/UK roaming, complemented by Flat Home fixed wireless internet and Flat 0.4 / IoT SIM plans for connected devices. The company serves both Swiss private consumers and business/IoT customers through a fully self-serve digital model with eSIM activation in under five minutes and a centralized SIM-management portal for fleets.

Product overview

Digital Republic is a Swiss mobile virtual network operator (MVNO) offering a unified portfolio of mobile and IoT connectivity services built around simplicity, transparency, and fairness. The product suite centers on three Flat Mobile smartphone plans (Flat Mobile Swiss, Flat Mobile, and Flat Mobile Plus) providing tiered roaming and data options, complemented by Flat Home 4G/5G internet for homes, data SIMs (Flat 0.4 and others) for IoT and devices, and eSIM for digital activation. Business offerings include IoT SIM cards with SIM-Management for centralized portfolio control, and the Friends with Benefits referral program adding group discounts. All plans share core principles: no activation fees, no hidden costs, no minimum contract terms, and no cancellation notice periods. The company operates on the Sunrise mobile network in Switzerland and provides a customer portal for self-service management.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat Mobile Standard smartphone subscription at CHF 18/month with unlimited domestic data, calls, and SMS, 5G fullspeed connectivity, 12 GB roaming data in EU/USA/UK (as of March 2026), and 100 roaming calling minutes per month.
• Flat Mobile Swiss Switzerland-focused smartphone subscription at CHF 13/month offering unlimited data, calls, and SMS within Switzerland plus 2 GB roaming data in EU/USA/UK (as of March 2026), with no activation fee, no minimum contract term, and no cancellation notice.
• Flat Mobile Plus Premium smartphone subscription priced under CHF 30/month with unlimited domestic data, calls, and SMS, 24 GB roaming data per month in EU/USA/UK (as of March 2026), unlimited roaming minutes within EU/USA/UK, and 144 GB annual roaming for annual payers.
• Flat Home 4G Home internet subscription over the Sunrise 4G mobile network at CHF 20/month, including a TP-Link TL-MR6400 LTE router, max 50/25 Mbit download/upload, 30-day satisfaction guarantee, no activation fee, and plug-and-play setup; also available over 5G.
• Flat 0.4 Data SIM monthly package for smart devices (tablets, laptops, cameras, drones, cars, trackers) at CHF 4/month, with unlimited data in Switzerland, max 0.4 Mbit download / 0.2 Mbit upload, and monthly pause and upgrade/downgrade flexibility.
• Travel eSIM eSIM offering for travelers enabling digital activation and setup in under five minutes, allowing mobile data connectivity without a physical SIM card when traveling abroad.
• eSIM Digital SIM profile technology enabling remote activation in under five minutes, supporting smartphones, Apple Watch, and Samsung Galaxy Watch, with a 30-day free trial for new customers.
• IoT SIM Cards B2B data SIM cards for IoT devices and smart-machine applications, with flexible tariff structure and the ability to pause and reactivate SIMs for seasonal use cases such as precision agriculture fleets.
• SIM-Management Business service providing a master account and customer portal for centralized management of an entire SIM portfolio, including SIM naming by device identification number, search, flexible billing, and mandate switching.

Quantifiable outcome

• Flat Mobile Swiss offers unlimited domestic data/calls/SMS at CHF 13/month — among the cheapest fully-featured smartphone plans in Switzerland
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• payyap (by Baldegger Sortec AG)coreTechnology or Integration · 29 January 2026payyap is an Android-based mobile payment terminal solution developed by Baldegger Sortec AG of Belp. Digital Republic SIM cards provide 5G mobile connectivity for payyap's card payment acceptance devices, enabling payment terminals at pop-up stores, market stalls, and restaurants. This partnership extends Digital Republic's reach into the POS/retail IoT market.
• Sunrise (Network Partner)coreTechnology or IntegrationDigital Republic operates as an MVNO using the Sunrise mobile network for all services in Switzerland. This is the foundational infrastructure partnership — without Sunrise's network, Digital Republic cannot deliver any services. All SIM cards, eSIM profiles, and mobile plans run on Sunrise's LTE and 5G network infrastructure.
• LAUDO Designagentur GmbH (Berlin)minorImplementation/ SI/ Consulting PartnerLAUDO is a Berlin-based design agency that developed Digital Republic's brand identity, website, and digital ecosystems. Listed as the development partner for branding, UX/UI, and web design. Located at Erkelenzdamm 59-61, 10999 Berlin.
• Studio Wanner AG (Zürich)minorImplementation/ SI/ Consulting PartnerStudio Wanner AG in Zürich handled the brand concept and UX/UI design for Digital Republic. Co-developed out-of-home and digital advertising campaigns including the Flat Mobile launch and eSIM activation campaign.
• Family AgencyminorGTM or Marketing PartnerFamily Agency created the launch campaign for Flat Mobile ('VIVA LA MOBILFUNK') — a multi-channel marketing campaign designed to position Digital Republic as a disruptive force in the mass-market smartphone segment.
• mobilezone holding ag (Parent Group)coreOthersDigital Republic AG is part of the mobilezone holding ag group of companies. The data privacy policy references mobilezone holding ag, mobilezone reload ag, mobilezone ag, IT Business Services GmbH, and TalkTalk AG as group companies that may receive administrative, IT, and marketing data. Digital Republic's EU/EEA data protection representative is mobilezone gmbh in Cologne, Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M-Budget Mobile: Migros retailer's MVNO brand offering inexpensive mobile subscriptions in Switzerland. Competes head-to-head in the low-price consumer mobile segment.
• Wingo: Swisscom-owned digital MVNO in Switzerland offering budget mobile plans, very similar GTM and target customer (price-sensitive Swiss consumers switching from incumbents). Closest direct competitor.
• Yallo: Swiss MVNO offering low-cost mobile plans to consumers, frequently cited in Digital Republic's own customer reviews as a competitor customers are switching from. Direct overlap in product, pricing, and target segment.
• Coop Mobile: Coop retail group's MVNO offering affordable Swiss mobile plans. Operates in the same budget consumer tier as Digital Republic.

Broad incumbents

• Sunrise: Wholesale network partner to Digital Republic and a competing retail MNO with own mobile, broadband, and TV bundles. Direct competitor at the retail layer despite infrastructure partnership.
• Salt: One of three Swiss MNOs with own network; frequently cited as the source of customer churn into Digital Republic due to contract disputes. Broader incumbent with bundled offerings.
• Swisscom: Switzerland's dominant incumbent operator; parent of Wingo. Competes with Digital Republic across consumer mobile and home internet and dwarfs it on scale and bundling power.

Emerging players

• Soracom: Global IoT-focused cellular platform serving developers and enterprise IoT deployments. Comparable on the IoT SIM and connectivity layer that drives Digital Republic's B2B segment.
• 1NCE: IoT connectivity specialist offering flat-rate cellular connectivity for low-data IoT devices across many countries. Comparable product layer for Digital Republic's data SIM / IoT plans.
• EMnify: Cellular IoT connectivity provider with cloud-native SIM management for enterprise fleets. Comparable on B2B IoT connectivity and SIM-management capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DigitalRepublicCH
• Instagraminstagram.com/digitalrepublic_ch
• LinkedInlinkedin.com/company/digital-republic
• YouTubeyoutube.com/@DigitalRepublicCH
• TikToktiktok.com/@digitalrepublic_ch
• Xx.com/digitrep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Republic