What Baron Philippe de Rothschild does

Baron Philippe de Rothschild S.A. is a family-owned French wine producer and merchant, established in 1933 and headquartered in Pauillac, Bordeaux. The company operates two lines of business: Estates and Branded Wines. The Estates division includes three 1855-Classified Pauillac properties, Château Mouton Rothschild (Premier Cru Classé, 82 hectares), Château Clerc Milon (41 hectares), and Château d'Armailhac (80 hectares), together with Domaine de Baronarques in Languedoc (110 hectares, 43 planted) and 50/50 joint ventures Opus One (55 hectares, Oakville, California with Constellation Brands) and Viña Almaviva (50 hectares, Puente Alto, Chile with Concha y Toro). The Branded Wines division is anchored by Mouton Cadet, the world's leading Bordeaux AOC branded wine, supplemented by Chilean ranges (Escudo Rojo, Mapu, Anderra, Mas Andes), Cadet d'Oc varietals from Pays d'Oc, and Champagne Barons de Rothschild (a 2005 three-branch Rothschild family joint venture). The company also holds exclusive worldwide distribution rights for Château Coutet (Barsac-Sauternes First Growth) without ownership.

The technical footprint blends tradition with modern engineering: Château Mouton Rothschild's gravity-feed vat-house inaugurated in 2013 features French oak vats with transparent staves for visual fermentation monitoring; Château Clerc Milon's 2007 vat-house operates under HQE (High Environmental Quality) standards with 300 m² of photovoltaic cells; over 35 hectares are cultivated organically; and Mouton Cadet Winery at Saint-Laurent-Médoc houses 200 stainless steel vats with 170,000 hectolitres of capacity producing 12 million bottles annually. Certifications include ISO 14001 (since 2011), High Environmental Value (HVE), International Food Standard (IFS) since 2007, and Sustainable Wine of Chile (2024). The estate produces roughly 23 million bottles annually across 600 hectares of vines in France and abroad.

Revenue mechanics are anchored in physical wine sales across two channels: the traditional Bordeaux primeur (futures) system for chateau wines, sold in cask to selected merchants, and a global distribution network of 140 agents and partners across 150 countries for branded wines, supplemented by a wholly-owned French distribution subsidiary. Export accounts for 80% of sales. Customer segments span fine wine collectors and investors, Bordeaux merchants, importers and distributors, and general consumers seeking accessible premium wine. Since 1945, Château Mouton Rothschild labels have featured original artwork by contemporary artists (Dalí, Picasso, Warhol, and others), with the original works displayed at the estate, providing a distinctive cultural asset that supports premium positioning and the long-running Mouton Cadet brand extension into accessible Bordeaux.

Name

Baron Philippe de Rothschild

Legal name

Baron Philippe de Rothschild S.A.

Website

https://bpdr.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baron Philippe de Rothschild S.A. is a family-owned French wine producer and merchant headquartered in Pauillac, operating classified growth estates in Bordeaux, joint ventures in California and Chile, and a global branded wines business distributed across 150 countries.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Premium Bordeaux wines
• Classified growth estates
• Branded wine production
• Fine wine distribution
• Wine joint ventures

Headquarters

HQ city

Pauillac

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Estate/Château wines: Premium wines from owned estates including Château Mouton Rothschild (Premier Cru Classé), Château Clerc Milon, and Château d'Armailhac. Also produces second wines (Le Petit Mouton, Pastourelle de Clerc Milon) and white wine (Aile d'Argent).
2. Branded wines: High-quality branded wines including Mouton Cadet (world's leading Bordeaux AOC branded wine), Escudo Rojo (Chile), and other branded products. French wines blended, aged and bottled at Mouton Cadet Winery; Chilean ranges at Bodega Baron Philippe de Rothschild Maipo Chile. Sells over 22 million bottles of branded wine annually.
3. International joint ventures: Opus One (50/50 partnership with Constellation Brands in Napa Valley) and Almaviva (50/50 partnership with Concha y Toro in Chile) produce premium wines under joint venture arrangements.
4. Champagne Barons de Rothschild: Champagne production from joint venture among three branches of Rothschild family, producing Brut, Blanc de Blancs, and Rosé varieties.
5. Exclusive distribution rights: Exclusive worldwide distribution rights for Château Coutet (Barsac-Sauternes First Growth) without ownership.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Baron Philippe de Rothschild S.A. produces and markets premium wines through two business lines: Estates (owned classified-growth Bordeaux châteaux and international joint ventures producing fine wines) and Branded Wines (Mouton Cadet, Escudo Rojo, and other accessible quality wines). The company manages approximately 600 hectares of planted vines across France, Chile, and California, producing around 23 million bottles annually and exporting to 150 countries.

Product overview

Baron Philippe de Rothschild SA operates two distinct business lines united under single management: Estates (owned wine properties) and Branded Wines. The Estates division includes three classified growths in Bordeaux (Château Mouton Rothschild Premier Cru, Château Clerc Milon, Château d'Armailhac), Domaine de Baronarques in Languedoc, joint venture Opus One in California, and joint venture Viña Almaviva in Chile. The Branded Wines division produces and markets wines including the flagship Mouton Cadet, regional brands in Chile (Escudo Rojo, Mapu, Anderra), and Pays d'Oc varietals (Cadet d'Oc). The company also holds a joint venture in Champagne. With 600 hectares of planted vines across France and abroad, the company produces approximately 23 million bottles annually and exports to 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Mouton Cadet: World-famous Bordeaux branded wine created in 1930 to make Bordeaux accessible to a wider audience
• Escudo Rojo
• Mapu
• Anderra
• Mas Andes
• Cadet d'Oc
• Champagne Barons de Rothschild
• Château Mouton Rothschild
• Château Clerc Milon
• Château d'Armailhac
• Domaine de Baronarques
• Opus One
• Viña Almaviva

Products and services

• Château Mouton Rothschild Premier Cru Classé (First Growth) estate wine from Pauillac, Bordeaux, spanning 82 hectares of vines. One of only five Premier Cru Classé wines in Bordeaux, renowned for annual artist-label collaborations since 1945.
• Château Clerc Milon 1855 Classified Growth from Pauillac with 41 hectares of vines, located between Mouton Rothschild and Lafite Rothschild. Five grape varieties with Cabernet Sauvignon predominant.
• Château d'Armailhac 1855 Classified Growth in Pauillac with 80 hectares of vines averaging 40 years old, featuring remarkable Cabernet Franc from vines averaging 60 years old.
• Domaine de Baronarques 110-hectare estate in Languedoc near Limoux, acquired in 1998. Produces AOC Limoux rouge with 43 hectares planted in Bordeaux and Mediterranean grape varieties.
• Opus One Premium Franco-Californian wine produced from a 50/50 joint venture with Constellation Brands at a 55-hectare estate in Oakville, Napa Valley, planted with Bordeaux varieties and crafted in the Bordeaux tradition.
• Viña Almaviva Premium Franco-Chilean wine from a 50/50 joint venture with Concha y Toro. 50-hectare estate in Puente Alto, Chile with Cabernet Sauvignon, Cabernet Franc, and Carmenère, combining Chilean terroir with French winemaking expertise.
• Mouton Cadet World's leading Bordeaux AOC branded wine, produced at the dedicated 16-hectare Mouton Cadet Winery with over 250 partner winegrowers farming approximately 1,500 hectares. Approximately 12 million bottles produced annually.
• Escudo Rojo Fine Chilean branded wine, the name translating to 'Red Shield' and honoring the Rothschild family emblem.
• Mapu Chilean wine range from Maule Valley. Name means 'land' in the Mapuche language. Includes Mapu, Mapu Reserva, and Mapu Gran Reserva tiers.
• Anderra Chilean varietal wine range launched in 2013. Available in Sauvignon Blanc, Carmenère, and Cabernet Sauvignon.
• Cadet d'Oc Varietal wines from Pays d'Oc in southern France. Four wines made from Cabernet Sauvignon, Merlot, Sauvignon Blanc, and Chardonnay.
• Champagne Barons de Rothschild Champagne produced in a joint venture among three branches of the Rothschild family. Three varieties: Brut, Blanc de Blancs, and Rosé. Produced from over 70 hectares of grand and premier cru vineyards in Côte des Blancs and Montagne de Reims.

Quantifiable outcome

• Almaviva 2017 received perfect 100/100 score and was named 'Wine of the Decade' by James Suckling
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Viña VillavicenciominorStrategic or Co-development Partner · 1 January 2013In 2013, Baron Philippe de Rothschild acquired 960 hectares from Viña Villavicencio in Chile to secure grape supplies and ensure development of Chilean branded wines business.
• Three branches of Rothschild familycoreStrategic or Co-development Partner · 1 January 2005Champagne Barons de Rothschild created in 2005 as the first joint venture in Rothschild family history. Three branches of the family partnered to produce exceptional champagne including Brut, Blanc de Blancs, and Rosé. Production sourced from over 70 hectares in Côte des Blancs and Montagne de Reims, utilizing grand and premier cru vineyards.
• Concha y ToroflagshipStrategic or Co-development Partner · 1 January 1997In 1997, Baroness Philippine de Rothschild and Don Alfonso Larraín, Chairman of Concha y Toro, signed partnership agreement to create Almaviva, a Franco-Chilean premium wine. The 50-hectare estate at Puente Alto includes mansion, bodega and vineyard planted with Cabernet Sauvignon, Cabernet Franc and Carmenère. Partnership combines Chilean terroir with French winemaking expertise.
• 250 winegrower partners (1,500 hectares)coreChannel Partner/ Reseller/ Distributor · 1 January 1992Since 1992, Baron Philippe de Rothschild forged preferential links with over 250 winegrowers farming approximately 1,500 hectares of vines across Bordeaux region's various terroirs. Partners benefit from company's experience and expertise with winegrowers advising and guiding them throughout the year from vine cultivation to harvest date decisions.
• Robert Mondavi (now Constellation Brands)flagshipStrategic or Co-development Partner · 1 January 1978Opus One was created in 1979 by Baron Philippe de Rothschild and Robert Mondavi. In 2004, Constellation Brands acquired Robert Mondavi Winery and in 2005 reached agreement with Baron Philippe de Rothschild to continue as a 50/50 joint venture. Located in Oakville, Napa Valley, the 55-hectare estate produces premium Bordeaux-varietal wines combining French and Californian winemaking traditions.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château Latour: Premier Cru Classé in Pauillac, sharing the same appellation as Mouton Rothschild. Owned by the Pinault family via Artemis Group. Comparable in estate wine positioning and global fine wine distribution model.
• Domaines Barons de Rothschild (Lafite): The sibling Rothschild wine operation controlling Château Lafite Rothschild, the other Pauillac Premier Cru Classé. Directly comparable in estate wine portfolio structure, family-owned governance, distribution model, and historical rivalry with Mouton Rothschild.
• Concha y Toro: Chilean wine giant and Almaviva joint venture partner. Comparable in premium wine production across multiple price tiers and global branded wine scale, with significant on-trade and retail presence.
• Château Margaux: Owner of Château Margaux Premier Cru Classé in Médoc. Same premium Bordeaux classification tier, comparable estate portfolio structure, and global fine wine distribution footprint.
• Domaine Clarence Dillon: Owner of Château Haut-Brion (Premier Cru Classé) and Château La Mission Haut-Brion. Direct peer with similar first-growth Bordeaux estate portfolio, family-controlled structure, and global fine wine distribution model.
• Château Cheval Blanc: Saint-Émilion Premier Grand Cru Classé A. Comparable in premium Bordeaux classification and family-controlled ownership structure (recently acquired by LVMH's Bernard Arnault).

Broad incumbents

• Pernod Ricard: Global beverage conglomerate with major wine portfolio (Mumm Champagne, Jacob's Creek, Kenwood, Brancott Estate). Comparable in global branded wine distribution at scale and premium category presence, though broader in spirits.
• Constellation Brands: Opus One joint venture partner and major global wine/spirks player (Robert Mondavi, Meiomi, Casa Noble). Comparable as a publicly-traded multi-category beverage company with premium wine interests.
• Treasury Wine Estates: Australia-based global wine company owning Penfolds, Wolf Blass, and Beringer. Comparable in premium and branded wine portfolio with multi-region sourcing and global distribution.
• E. & J. Gallo Winery: World's largest family-owned wine producer with broad portfolio across price tiers. Comparable in scale of branded wine production, family-ownership governance, and vertically integrated operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateaumoutonrothschild_
• Facebookfacebook.com/BPDR.by

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baron Philippe de Rothschild