Éliou
Éliou is a Miami-based direct-to-consumer fashion brand that designs and sells handcrafted jewelry and ready-to-wear apparel produced by Brazilian artisans, serving fashion-conscious individual consumers who value distinctive, limited-edition, ocean-inspired pieces via its e-commerce store and Miami flagship.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Éliou does
Éliou is a privately held, founder-owned fashion brand headquartered in Miami, Florida, that designs and sells handcrafted jewelry and ready-to-wear apparel. The company was founded by creative partners Cristy Mantilla and Duda Teixeira, with production carried out by skilled family artisans and craftspeople in Brazil and material sourcing extending internationally. Its product assortment spans ocean-inspired jewelry (necklaces, earrings, bracelets, anklets, rings, and bag charms) priced from roughly $140 to $350, and a ready-to-wear line (dresses, tops, pants, skirts, shorts, outerwear, hats, bags, and hair accessories) priced from $60 to $1,200, with many pieces produced in limited quantities using natural materials such as shells, resin, freshwater pearls, cubic zirconia, malachite, cotton, and crochet yarn. Jewelry is constructed on 18k gold-plated or silver-plated brass with plating levels double the industry standard for durability.
The business operates a direct-to-consumer go-to-market motion through its owned e-commerce storefront at eliou.com with global shipping, complemented by a single physical flagship store at 160 NW 73rd Street in Miami. Revenue is generated entirely through one-time retail product sales at fixed unit prices, with no subscription, membership, or wholesale channel disclosed. Marketing is conducted primarily through Instagram (@eliou__) for top-of-funnel brand awareness, an email newsletter for mid-funnel engagement, and product-focused website content for bottom-of-funnel conversion.
The customer base consists of fashion-conscious individual consumers seeking distinctive, handmade, artisan-crafted jewelry and apparel, segmented horizontally around aesthetic and lifestyle preferences rather than industry verticals. The brand competes on design distinctiveness, limited-edition production, and the storytelling of Brazilian craftsmanship heritage rather than on technology, scale, or AI-driven personalization. The company employs between 11 and 50 people, has no disclosed institutional funding, and operates without parent company or acquisition activity.
Éliou firmographics
Firmographics- Name
- Éliou
- Legal name
- Éliou
- Website
- https://eliou.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Éliou is a Miami-based direct-to-consumer fashion brand that designs and sells handcrafted jewelry and ready-to-wear apparel produced by Brazilian artisans, serving fashion-conscious individual consumers who value distinctive, limited-edition, ocean-inspired pieces via its e-commerce store and Miami flagship.
- Ownership category
- akta.pro rank
Éliou industry classification
Industry- Product category
- Fashion Jewelry and Apparel
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where Éliou is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Éliou business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time purchase model for jewelry and ready-to-wear clothing sold directly to consumers through the brand's e-commerce platform. Products are sold at fixed retail prices with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases at fixed retail prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Éliou product offering
Product offeringCore offering
Éliou designs, produces, and sells handcrafted jewelry and ready-to-wear apparel, with jewelry crafted from natural shells, resin, gemstones, and 18k gold-plated brass, and clothing produced by skilled Brazilian artisans using crochet and other hand techniques. Products are sold directly to consumers via the brand's own e-commerce site and a single Miami flagship retail store, with many pieces made in limited production runs.
Product overview
Éliou is a jewelry and ready-to-wear fashion brand created between Miami and Brazil, offering two main product lines. The Jewelry collection includes necklaces (Sereia Necklace, Cova Necklace, Montego Necklace, Area Charm Wrap, Kosta Necklace, Marais Necklace, Corah Necklace, Tropicana Necklace), earrings (Comporta Earrings, Caracol Earrings), bracelets (Dele Bracelet, Maggi Bracelet), anklets (Cabana Anklet, Varadero Anklet, Tatty Anklet), rings, and bag charms—all featuring ocean-inspired designs with natural shells, resin, gemstones, and 18k gold-plated brass. The Ready-to-Wear collection encompasses dresses (Paula Dress, Alma Dress, Catalina Kaftan, Rilla Dress), tops (Fina Top, Tomara Top, Carmen Crochet Poncho), pants, skirts, shorts, outerwear, and accessories (Cintra Barrette, Rita Crochet Headpiece, hats, bags). Many pieces are handmade by artisans in Brazil and produced in limited quantities.
Differentiator
Problem solved
Functional benefit
Products and services
- Jewelry
Companies that use Éliou
Customer profileSegments1 record
Ideal customer profiles1 record
Éliou technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Éliou partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Family and Artisans in BrazilcoreDirect partnership with family members and skilled artisans in Brazil for the production of clothing and crochet pieces. This partnership ensures authentic craftsmanship and supports local artisan communities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Éliou competitors and assessment
Company assessmentDirect peers
- Kendra Scott: Designer jewelry brand with strong DTC and flagship retail presence, founded on a distinctive aesthetic and natural stone usage. Comparable to Éliou in product category, premium positioning, and direct-to-consumer plus flagship retail model.
- Cult Gaia: Lifestyle and accessories brand with sculptural, Instagram-native design language and DTC-led growth. Comparable to Éliou in fashion-forward aesthetic, social media-driven brand building, and direct-to-consumer premium positioning.
- Agua Bendita: Colombian-Brazilian artisan fashion brand known for hand-embroidered and crochet swimwear and resort wear. Comparable to Éliou in Latin American artisan heritage, handmade production, and resort/vacation-ready aesthetic.
- BaubleBar: Direct-to-consumer fashion jewelry brand offering trendy, affordable accessories through its own e-commerce platform. Highly comparable to Éliou's core jewelry DTC channel and price-point band, though positioned more mainstream and less artisan-heritage driven.
- Chan Luu: Artisan-inspired jewelry brand known for handcrafted wrap necklaces, bracelets, and gemstone designs. Highly comparable to Éliou's handcrafted jewelry using natural materials, semi-precious stones, and limited production runs.
- Johanna Ortiz: Colombian luxury fashion brand specializing in resort wear, artisanal embellishment, and statement dresses. Comparable to Éliou in Latin American heritage, artisan craftsmanship, and premium ready-to-wear price points.
- Doen: Independent women's fashion brand with focus on heritage-inspired dresses, romantic detailing, and artisan production. Comparable to Éliou in founder-led, narrative-driven positioning and ready-to-wear craftsmanship.
Broad incumbents
- Madewell: Established apparel and accessories brand (J.Crew-owned) with denim-led assortment and expanding jewelry and accessories. Comparable to Éliou in overlapping apparel and jewelry categories, though at a much larger scale and more mass-market positioning.
- Anya Hindmarch: Established British luxury accessories brand known for playful, design-forward leather goods and seasonal concept stores. Comparable to Éliou in craft-driven accessories positioning and DTC plus flagship retail model.
- Loewe: Global luxury fashion house renowned for its craft-led leather goods and artisanal collaborations. Comparable to Éliou as a reference point for how an artisan/heritage aesthetic can be scaled into a global luxury brand, though at vastly larger scale and price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Éliou social profiles
Digital presenceÉliou financial estimates
Financial estimateRevenue estimate
Valuation estimate
Éliou leadership team
Management profileNumber of profiles
Profiles2 records
Éliou funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Éliou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Éliou
What does Éliou do?
Éliou designs, produces, and sells handcrafted jewelry and ready-to-wear apparel, with jewelry crafted from natural shells, resin, gemstones, and 18k gold-plated brass, and clothing produced by skilled Brazilian artisans using crochet and other hand techniques. Products are sold directly to consumers via the brand's own e-commerce site and a single Miami flagship retail store, with many pieces made in limited production runs.
Is Éliou a public or private company?
Éliou is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Éliou founded?
Éliou was founded in -1. It employs 11 to 50 people.
Where is Éliou based?
Éliou is headquartered in Miami, United States, in the North America region.
How does Éliou make money?
One revenue line is on record: direct Product Sales.
Who are Éliou's main competitors?
Direct peers on record are Kendra Scott, Cult Gaia, Agua Bendita, BaubleBar, Chan Luu, Johanna Ortiz and Doen. Broad incumbents are Madewell, Anya Hindmarch and Loewe.
Does Éliou have an API?
No public API is recorded for Éliou.
What industry is Éliou in?
Éliou's product category is Fashion Jewelry and Apparel. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 33991 and its SIC code is 3960.