Docokids

What Docokids does

Docokids is a Bogotá-based, privately held telehealth company founded in 2022 that delivers 24/7 pediatric consultations via WhatsApp to parents and families. The service connects subscribers to a network of named, credentialed human pediatricians who respond in under 15 minutes, covering children from birth through 18 years of age. The company explicitly positions itself as a complement to — not a replacement for — a family's primary pediatrician.

The platform is built around a WhatsApp-native delivery model that requires no app download or new account registration, leveraging the dominant messaging application in Latin America. The product suite includes a $25 24-hour one-time plan, a $29 monthly membership with automatic renewal, a $149 semi-annual membership, a $79 three-month newborn plan, gift card (Bono) variants, and a free 6-hour trial for new customers. Beyond the core consumer offering, Docokids operates a B2B channel distributing memberships as an employee benefit to corporate clients (e.g., Coca-Cola FEMSA, Alpina, Farmatodo, Casa Luker) and as a parent resource through early childhood education centers and schools. A sub-brand, Docoeduca, extends the proposition with pediatric-themed educational workshops and a blog, and gift card proceeds can be directed to a charitable partnership with Operación Sonrisa.

The company is supported by the Techstars accelerator and the Cartier Women's Initiative, has earned media coverage in Forbes Colombia, MIT Technology Review, and El Espectador, and reports a customer base exceeding 12,000 families. The operating team is reported at 1–10 employees, consistent with a lean digital-health distribution model. No revenue, funding amounts, or cap-table details are publicly disclosed.

Name

Docokids

Legal name

Docokids

Website

https://docokids.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Docokids is a Bogotá-based telehealth startup that provides 24/7 pediatrician consultations to parents and families via WhatsApp, sold through subscription memberships ($29/month, $149/6 months), gift cards, and B2B corporate and school benefit programs serving over 12,000 families.

Ownership category

akta.pro rank

Product category

Pediatric Telehealth Services

NAICS

Child Care Services (6244), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric telehealth
• WhatsApp medical consultations
• Online pediatrician access
• Child healthcare subscriptions
• Family health membership

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Memberships (Recurring): Docokids offers automatic-renewal monthly ($29/month) and semi-annual ($149/6 months) memberships providing unlimited access to pediatricians via WhatsApp for all children in the household. These are recurring revenue streams with automatic billing at the end of each period and the ability to cancel anytime.
2. One-Time Plan Purchases: Single one-time purchase plans such as the 24-hour access plan ($25) and 3-month newborn plan ($79) provide non-recurring revenue from customers preferring pay-per-use or one-time gift purchases.
3. Gift Cards / Bono: Digital gift cards (bonos) available in monthly and semi-annual denominations, purchased as gifts for baby showers, births, or special occasions. These represent one-time revenue and can also be donated to Operación Sonrisa (charitable component).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Docokids delivers 24/7 on-demand pediatric teleconsultation via WhatsApp, connecting parents and caregivers with real human pediatricians (not AI) for unlimited child-health questions, with response times under 15 minutes. The core consumer offering is sold as recurring memberships ($29/month, $149/6 months) or one-time access plans ($25 for 24 hours, $79 for a 3-month newborn plan), supplemented by gift cards, B2B corporate wellness benefits, and a B2B offering for schools/childcare centers.

Product overview

Docokids is a telehealth service providing 24/7 pediatrician consultations via WhatsApp. The core offering consists of subscription plans (24-hour, monthly, and 6-month memberships) and gift cards for various durations. The service also includes a B2B corporate benefit program for companies and a school/childcare integration service. Docoeduca provides educational workshops and talks as a complementary offering. All services are delivered through WhatsApp with real human pediatricians, not automated AI.

Differentiator

Problem solved

Functional benefit

Brands

• Docoeduca: Educational content platform related to child health topics

Products and services

• Pediatric Telehealth Membership (Plan 24 Horas, Membresía Mensual, Membresía Semestral)

Quantifiable outcome

• Response time of less than 15 minutes from a qualified pediatrician, 24/7
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Operación SonrisaminorStrategic or Co-development PartnerDocokids offers customers the option to make a donation to Operación Sonrisa (Operation Smile) as part of its gift card (bono) redemption flow. This is a charitable partnership allowing Docokids gift card recipients to direct a portion of their purchase toward supporting children's surgical care programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blueberry Pediatrics: US-based pediatric telemedicine service offering 24/7 pediatrician access via messaging and video for families. Closely comparable to Docokids in the dedicated pediatric virtual care niche and direct-to-family subscription model.
• Summer Health: US pediatric telehealth startup delivering on-demand pediatrician access via text-based messaging within minutes. Shares Docokids' core playbook of messaging-first pediatric consultations with subscription pricing.
• Hazel Health: US pediatric telehealth provider that partners with schools to deliver in-school and at-home pediatrician access. Directly comparable to Docokids' 'Para Jardines y Colegios' school-channel distribution strategy.

Regional players

• 1doc3: Colombian telemedicine platform offering on-demand physician consultations. Shares Docokids' Colombian market and Spanish-language virtual care delivery, though broader in scope beyond pediatrics.
• Sami: Brazilian health plan combining telehealth consultations with subscription pricing for individuals and employers. Comparable in LATAM geography and in combining DTC subscriptions with employer/employee benefit distribution.
• Pidecita: LATAM healthcare appointment-booking and virtual consultation platform serving Spanish-speaking markets. Comparable in geographic focus and digital distribution model for medical consultations.

Broad incumbents

• Doctoralia: Major LATAM and global doctor directory and telehealth booking platform owned by Docplanner. Represents the broader incumbent competition in the region, with far larger physician network and marketing scale than Docokids.
• Teladoc Health: Global telehealth giant offering virtual care across dozens of specialties including pediatrics. Represents the well-capitalized generalist incumbent that could launch a dedicated pediatric vertical in LATAM.
• Amwell: US-listed telehealth platform serving payers, employers, and health systems with multi-specialty virtual care including pediatric services. Comparable as a large incumbent with employer-channel distribution.
• K Health: US virtual primary care platform using AI-driven triage combined with human physicians, sold direct-to-consumer and through employers. Comparable in the consumer + employer dual-channel virtual care model that Docokids is building.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/docokids
• Facebookfacebook.com/docokid
• LinkedInlinkedin.com/company/docokids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Docokids