Whiskers
- Company typePrivate
- Founded2017
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Whiskers does
Whiskers is a privately held Indian direct-to-consumer grooming and tattoo aftercare brand, operated by Optimus Lifestyle Private Limited and headquartered in Ahmedabad, Gujarat. The company was founded in 2017 and employs 11-50 people. Its portfolio spans approximately 34 products across eight collections: beard care, hair care, face care, body care, luxury perfumes, deodorants, tattoo aftercare, and seasonal/winter collections, complemented by combo packs and customizable gift boxes. Products are formulated around natural and botanical ingredients (argan oil, baobab oil, apricot oil, jojoba oil, almond oil, charcoal powder, aloe vera, green tea, walnut shell powder) and positioned as lab-tested, free-from-chemicals alternatives to mainstream personal care brands.
Whiskers generates revenue entirely through one-time consumer product sales, with no subscription or recurring revenue model. Distribution is dual-channel: a Shopify-owned storefront at whiskers.in (primary), and Amazon India (secondary), with no physical retail or third-party reseller presence. Price points span Rs. 199 to Rs. 2,099, with combo packs and gift sets driving higher average order value. Free shipping and a Rs. 100 MobiKwik cashback on first transactions are used as conversion incentives. The brand is closely associated with owner Rannvijay Singha, and customer acquisition relies on celebrity-driven social media marketing (Instagram, Facebook, YouTube), an educational blog, and promotional offers rather than paid performance marketing at scale. The company is bootstrapped with no disclosed institutional funding and operates exclusively within India.
Whiskers firmographics
Firmographics- Name
- Whiskers
- Legal name
- Optimus Lifestyle Private Limited
- Website
- https://whiskers.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Whiskers is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Whiskers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct product sales (B2C e-commerce): Whiskers generates revenue through direct-to-consumer sales of grooming and personal care products via its owned e-commerce storefront (whiskers.in) and Amazon India marketplace. All sales are on a one-time purchase basis with no subscription model. Revenue is derived entirely from product transactions, combo packs, and gift boxes at price points ranging from Rs. 199 to Rs. 2,099. The brand offers periodic discounts, combo deals, and promotional cashback incentives to drive conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual grooming and personal care products sold as one-time purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Whiskers product offering
Product offeringCore offering
Whiskers India is a unisex grooming and tattoo aftercare brand that sells natural, lab-tested personal care products directly to consumers through its own e-commerce storefront (whiskers.in) and Amazon India. The catalog spans approximately 34 products across eight collections: beard care, hair care, face care, body care, luxury perfumes, deodorants, tattoo aftercare, and combo packs/gift boxes, formulated with botanical ingredients such as argan oil, baobab oil, aloe vera, charcoal, and jojoba oil.
Product overview
Whiskers India is a UNISEX GROOMING AND TATTOO AFTERCARE brand owned by Rannvijay Singha. The company offers a comprehensive portfolio of personal care products organized into distinct categories: Beard Care (Power Beard Oil, Invigorating Beard Wash), Hair Care (Hair Serum, Aloe Vera & Coconut Oil Shampoo), Face Care (Activated Charcoal Face Wash, Walnut Shell Powder Face Scrub, Aloe Vera Face Wash, Aloe Vera Face Scrub, Aloe Vera Mud Pack), Body Care (Bamboo Charcoal Body Wash, Matcha Green Tea Body Wash, Aloe Vera & Cocoa Butter Body Lotion), Luxury Perfumes (Satan, Blood, Ronin, Enchanted, Ghost, Pandora, Haunted, Midnight, Twilight Eau De Parfum in 100ml), Deodorants (Blood, Satan, Ronin in 150ml), Tattoo Aftercare (Tattoo Balm, Tattoo Cream), and various Combo Packs (Dark Alpha Pack, Forbidden Trio Fragrance Combo, Alpha Beard Pack, Urban Detox Combo, Deep Detox Kit, Gift Lab Build-Your-Box). Products are formulated with natural ingredients including Apricot Oil, Argan Oil, Baobab Oil, Aloe Vera, Coconut Oil, Charcoal, Matcha Green Tea, Walnut Shell, and various essential oils. The products are result of multiple lab tests and available for purchase online through their Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard Care Collection A line of nature-based beard care products including Power Beard Oil (Apricot, Argan, Wheat Germ, Jojoba, Almond, Grapeseed Oils for thicker beard growth) and Invigorating Beard Wash (Vitamin E, Sweet Almond Oil, Wheat Germ Oil, Aloe Vera), targeted at men with patchy or uneven beard hair.
- Hair Care Collection Hair care products including Hair Serum with Baobab Oil, Argan Oil, Vitamin E, UV shield, ceramides and Aloe Vera & Coconut Oil Intensive Repair Daily Shampoo with Hibiscus, Onion Extract, Niacinamide, Keratin, formulated to hydrate, repair damage, and reduce breakage.
- Face Care Collection Skincare products including Activated Charcoal Deep Cleansing Face Wash, Walnut Shell Powder Face Scrub, Aloe Vera & Vitamin C Face Wash, Aloe Vera & Apricot Face Scrub, and Aloe Vera Green Tea & Cucumber Mud Pack with Niacinamide, Salicylic Acid, Green Tea, and Kaolin for cleansing, exfoliation, brightening, and acne control.
- Body Care Collection Body care products including Bamboo Charcoal Body Wash (sweat and odor absorption), Matcha Green Tea Body Wash (antioxidant, anti-bacterial), and Aloe Vera & Cocoa Butter Intensive Body Lotion for hydration and skin nourishment across all skin types.
- Luxury Perfumes Collection A range of 100ml Eau De Parfum fragrances including Satan, Blood, Ronin, Enchanted, Ghost, Pandora, Haunted, Midnight, and Twilight, with woody, floral, citrus, aquatic, and oriental notes designed for long-lasting unisex wear.
- Deodorant Collection 150ml body deodorant sprays in three signature scents: Blood, Satan, and Ronin, providing long-lasting fragrance and all-day freshness with matching thematic profiles to the perfume line.
- Tattoo Aftercare Collection Organic tattoo aftercare products including Tattoo Balm (Olive Oil, Shea Butter, Lavender Oil) and Tattoo Cream for post-tattoo healing, moisturizing, anti-inflammatory care, and ink color preservation, positioned as natural alternatives to petroleum jelly-based products.
- Combo Packs and Gift Boxes Bundled offerings including Dark Alpha Pack (3 deodorants), Forbidden Trio Fragrance Combo, Alpha Beard Pack (beard oil + wash), Urban Detox Combo (face wash + scrub), Deep Detox Kit (2 body washes), Aloe Vera Complete Care Combo with Gift Box, Triple Magic Gift Box (3x30ml perfumes), and Gift Lab Build-Your-Box customizer for 5 products of the customer's choice.
Companies that use Whiskers
Customer profileSegments2 records
Ideal customer profiles2 records
Whiskers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Whiskers partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Whiskers competitors and assessment
Company assessmentDirect peers
- Ustraa: Ustraa is an Indian men's grooming brand offering beard care, face care, hair care, and body products, directly comparable to Whiskers in target customer (urban Indian men), channel mix (D2C + marketplaces), and price points.
- Bombay Shaving Company: Bombay Shaving Company is a leading Indian D2C men's grooming brand with a comparable multi-category portfolio spanning shaving, beard, skin, body, and fragrance products, and shares Whiskers' omnichannel D2C plus marketplace distribution model.
- Plum: Plum is an Indian vegan and cruelty-free D2C personal care brand with comparable face, hair, body, and fragrance SKUs, competing with Whiskers for the same urban, ingredient-conscious consumer segment.
- WOW Skin Science: WOW Skin Science is an Indian D2C beauty and personal care brand with overlapping hair care, face care, body care, and skincare SKUs at similar value price points, competing through the same online and marketplace channels.
- Beardo: Beardo is an Indian D2C men's grooming brand offering beard oils, washes, face care, deodorants, and fragrances — directly competing with Whiskers across most of its SKU portfolio and targeting the same young Indian male demographic.
- The Man Company: The Man Company is a celebrity-adjacent Indian D2C men's grooming brand selling beard, face, body, hair, and fragrance products at similar mid-premium price points, with comparable celebrity-marketing-driven brand-building approach.
Broad incumbents
- Mamaearth (Honasa Consumer): Mamaearth is a much larger listed Indian D2C personal care brand covering face, hair, body, and baby care. It overlaps with Whiskers on face and body SKUs but operates at a far broader scale and category scope.
- Park Avenue (J.K. Helene Curtis): Park Avenue is an established Indian men's grooming brand offering deodorants, perfumes, and grooming products. It overlaps with Whiskers' fragrance and deodorant categories but operates through mass-market retail rather than D2C-first.
- Gillette India (P&G): Gillette India is the dominant mass-market men's grooming brand in shaving and beard categories. It competes broadly with Whiskers' beard and face care SKUs but with much larger distribution and brand budgets.
- Engage (ITC): Engage is a leading Indian deodorant and fragrance brand from ITC. It directly overlaps with Whiskers' deodorant and perfume categories and competes for the same young Indian male demographic, albeit via mass-market retail rather than D2C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Whiskers social profiles
Digital presenceWhiskers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whiskers leadership team
Management profileNumber of profiles
Profiles2 records
Whiskers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whiskers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whiskers
What does Whiskers do?
Whiskers India is a unisex grooming and tattoo aftercare brand that sells natural, lab-tested personal care products directly to consumers through its own e-commerce storefront (whiskers.in) and Amazon India. The catalog spans approximately 34 products across eight collections: beard care, hair care, face care, body care, luxury perfumes, deodorants, tattoo aftercare, and combo packs/gift boxes, formulated with botanical ingredients such as argan oil, baobab oil, aloe vera, charcoal, and jojoba oil.
Is Whiskers a public or private company?
Whiskers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whiskers founded?
Whiskers was founded in 2017. It employs 11 to 50 people.
Where is Whiskers based?
Whiskers is headquartered in Ahmedabad, India, in the Asia region.
How does Whiskers make money?
One revenue line is on record: direct product sales (B2C e-commerce).
Who are Whiskers's main competitors?
Direct peers on record are Ustraa, Bombay Shaving Company, Plum, WOW Skin Science, Beardo and The Man Company. Broad incumbents are Mamaearth (Honasa Consumer), Park Avenue (J.K. Helene Curtis), Gillette India (P&G) and Engage (ITC).
Does Whiskers have an API?
No public API is recorded for Whiskers.