SEEN

What SEEN does

SEEN Media Group is a privately held, founder-led outdoor media company headquartered in New York City, operating a physical advertising infrastructure that spans wild posting networks, premium billboards, hand-painted murals, digital projections, and experiential activations. Founded in 2000 by CEO Jay Heleva, the company built and now operates what it describes as New York's largest authorized poster network, alongside a growing portfolio of premium billboards concentrated in culturally significant neighborhoods such as SoHo, Williamsburg, Bushwick, and Chelsea. The business has expanded delivery to the top 30 US markets plus key international hubs in the UK, Europe, Australia, Canada, and Asia, while keeping its headquarters and core inventory anchored in Manhattan at 205 Hudson St.

The company's product set is organized as an integrated suite of seven core services (Wild Posting, Billboards & Walls, Street Canvas, Hand Painted Murals, Digital Projections, Experiential Activations & Street Teams, and Guerilla Media) plus a Public Arts sub-brand that monetizes media inventory through artist collaborations. Revenue is generated through professional-services engagements: brands and their agencies commission SEEN to plan, buy, and execute street-level campaigns, with no disclosed pricing, no public rate card, and a sales-led enterprise GTM motion executed by dedicated National Account Directors per vertical. There is no API, no software product, and no disclosed technology platform beyond the physical media footprint itself.

SEEN's customer base is concentrated in fashion and luxury (Gucci, Chanel, Louis Vuitton, Prada, Nike, Adidas, Bottega Veneta, SKIMS, Levi's), music and entertainment (Live Nation, Rolling Stone, Marshall), and a growing roster of tech and consumer brands (Google Gemini, Netflix, Hulu, Spotify, Magnum, Rhode Beauty). The firm has no disclosed external funding, no parent company, and operates as a bootstrapped independent media specialist with 11-50 employees.

Name

SEEN

Legal name

SEEN Media Group

Website

https://seenmedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SEEN Media Group is a New York-based, founder-led outdoor media company operating the city's largest authorized poster network and premium billboard inventory across top 30 US markets and key international hubs, serving fashion/luxury, music, and consumer-brand clients with wild posting, murals, projections, and experiential activations.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Experiential, Event & Sponsorship Marketing (BPAFAAAH), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Wild posting services
• Outdoor advertising media
• Street level marketing
• Urban billboard advertising
• Experiential brand activations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outdoor Media Placement Services: Service-based revenue from planning and executing outdoor advertising campaigns including wild posting, billboards, street canvases, hand-painted murals, digital projections, and experiential activations. Revenue generated through media planning, buying, and production services across their network of premium urban locations.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SEEN plans and executes outdoor advertising campaigns for enterprise brands across the top 30 US markets and key international hubs. Core offerings include wild posting on its authorized poster network, premium billboards and walls in culturally significant neighborhoods, hand-painted murals, digital video projections, experiential activations with street teams, and guerilla media placements. The company serves fashion, luxury, music, lifestyle, beauty, beverage, and entertainment brands with end-to-end campaign services spanning media planning, buying, and production.

Product overview

SEEN is an outdoor media company offering a unified suite of urban advertising services. The core portfolio includes Wild Posting (the company's foundational bread-and-butter service), Billboards & Walls, Street Canvas, Hand Painted Murals, Digital Projections, Experiential Activations & Street Teams, and Guerilla Media. These services work together as an integrated toolkit for brands seeking authentic urban cultural presence—ranging from traditional poster placements and large-format billboards to immersive experiential activations and public art collaborations. The company operates primarily in major US markets with presence in UK, Europe, Australia, Canada, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• SEEN Public Arts: A public arts initiative that connects local and international artists directly to the city's heartbeat, offering exclusive access to media spaces as raw canvases for creative expression.

Products and services

• Wild Posting Traditional poster advertising service and the company's core offering. SEEN places posters on its authorized network across city streets and urban environments, operating the largest authorized poster network in New York. Used by fashion, luxury, and music brands to reach audiences in culturally significant urban neighborhoods.
• Billboards & Walls Large-format billboard and wall advertising in high-visibility urban locations including SoHo's skyline, Bushwick's creative corners, and other premium neighborhoods. Used by enterprise brands for high-impact street-level brand presence.
• Street Canvas
• Hand Painted Murals Bespoke hand-painted mural artwork for brands, transforming walls into immersive brand experiences with vibrant color and texture. Featured for brands like Longchamp, Gucci, Bottega Veneta, and Ray-Ban in NYC neighborhoods.
• Digital Projections Dynamic digital video projection displays that transform urban spaces into living canvases, featuring light and motion for nighttime brand storytelling. Used in campaigns for Balenciaga, Live Nation artists including the Rolling Stones, Pink, Jonas Brothers, and Global Citizen.
• Experiential Activations & Street Teams Immersive brand experiences and guerrilla marketing campaigns that engage audiences through physical interactions and branded installations in urban environments. Examples include Magnum ice cream with Miley Cyrus, Kenzo in Miami Beach, and Frank and Oak in SoHo.
• Guerilla Media Unexpected brand touchpoints including sidewalk stencils, faux street signs, and brand installations designed to stop people in their tracks. Campaigns delivered for Wu-Tang, Oakley, Steve Madden, and Naked Sundays.
• Public Arts Program Program connecting local and international artists with SEEN's media spaces as canvases for creative expression, transforming public spaces into living galleries. Includes collaborations with artists like Jon Burgerman, Paul Richard, Buff Monster, and Jesse Warner through the Summer Art Series.

Quantifiable outcome

• Over a decade of partnership with Vans across North America
• +1 more outcomes

Named customers59 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Quan MediacoreStrategic or Co-development PartnerCollaborative partnership for Rhode Beauty campaign. Quan Media worked with SEEN to create a street-level takeover featuring Harris Dickinson for Rhode Beauty's Glazing Mist launch. SEEN handled outdoor media placement while Quan Media provided media planning and cultural strategy.
• Live NationcoreStrategic or Co-development PartnerOngoing partnership for music marketing campaigns across live events and artist promotions. SEEN provides outdoor media placements including wild posting, digital projections, and billboard campaigns for Live Nation artists and events including Jonas Brothers, Bon Jovi, LCD Soundsystem, Florence + The Machine, Iron Maiden, and others.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• DASH TWO: Smaller experiential and street-level marketing agency focused on consumer brand activations in urban environments. Partial overlap with SEEN's experiential and guerrilla media services.
• Grand Visual: Creative out-of-home agency specializing in dynamic digital and projection campaigns. Comparable to SEEN on digital projection and innovative OOH execution rather than wild posting.

Direct peers

• Colossal Media: NYC-based hand-painted mural advertising company producing large-format outdoor murals for major brands. Closest direct competitor to SEEN's hand-painted mural service line and street-canvas positioning.
• Stamp Inc. Wild posting and outdoor poster advertising company operating in major US cities. Most direct head-to-head competitor on SEEN's foundational wild-posting service line.
• MKG: Experiential marketing and creative agency producing brand activations and events for enterprise clients. Comparable on experiential activations portion of SEEN's portfolio.
• Sparks: Global experiential marketing agency serving enterprise brands with live brand experiences and events. Overlaps with SEEN's experiential activations and street-team offerings.

Broad incumbents

• OUTFRONT Media: Large publicly traded outdoor advertising company operating traditional billboards, transit, and digital OOH across the US. Overlaps with SEEN on billboard sales but lacks SEEN's wild-posting and street-culture niche.
• Lamar Advertising: One of the largest US outdoor advertising operators with extensive static and digital billboard inventory. Comparable on billboard placement scale but not on wild-posting or experiential services.
• JCDecaux: Global outdoor advertising leader specializing in street furniture, transit, and billboard media. Comparable on international outdoor footprint and premium urban placements; not directly competing in wild posting.
• Clear Channel Outdoor: Major US outdoor media operator offering static and digital billboards across top DMAs. Comparable on geographic scale and billboard inventory but lacks SEEN's wild-posting and experiential focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEN