DASH TWO
DASH TWO is a privately held, founder-led full-service OOH and digital media buying agency headquartered in Inglewood, CA, with satellite offices in Nashville and Pakistan. The firm plans and executes wild posting, billboard, mural, and digital campaigns for 100+ brands across music, fashion, beauty, sports, and emerging verticals.
- Company typePrivate
- Founded2008
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DASH TWO does
DASH TWO, INC. is a privately held, founder-led full-service advertising agency headquartered at 214 S. Locust St. #200, Inglewood, California, with satellite offices in Nashville, Tennessee and Pakistan, and active service coverage in 35+ U.S. markets and 20+ international markets. Founded in 2008 by Gino Sesto, the firm positions itself as a full-service OOH and digital media buying shop whose core product is the planning, placement, and execution of out-of-home campaigns — wild posting, billboards, murals, wallscapes, bus benches, transit, street furniture, and cinema — alongside programmatic display/video, paid social, paid search, SEM, geo-fencing, streaming audio, TV, radio, print, and in-house creative services. DASH TWO is the registered U.S. trademark owner of "Wild Posting®" and an OBIE Award winner, and it cites 100+ brand partners including Adidas, Marvel, Puma, Afterpay, Fenty, Ilia Beauty, Sol de Janeiro, LA Clippers, Nederlander, RBC Records, 300 Entertainment, Frank Productions, and U2 among its roster.
The firm operates a project-based professional-services revenue model. The dominant revenue stream is a standard 15% agency commission on media spend negotiated with the Big Three U.S. billboard vendors (Lamar, Outfront, Clear Channel) and hundreds of independent operators, layered with creative production fees and experiential production/activation fees on top. Pricing is not menu-published but is quote-based and scoped to format, market, neighborhood, surface count, and duration; published indicative ranges span from $1,200/month for outlying posters to $50,000+ per month for premium wallscapes, with single-city pop-ups in the low five figures and national mobile tours reaching seven figures. A small share of work is delivered as deeply discounted or pro-bono campaigns for nonprofits.
Underlying technology is a conventional OOH-plus-digital stack: programmatic display/video/audio buying, paid social and search, geo-fencing, Google Analytics, and platform-native pixel tracking, combined with proprietary impression modeling by neighborhood, season, and surface length, real-time campaign monitoring with mid-flight optimization, and a verified-install reporting system that photographs and geotags every surface. The go-to-market is sales-led direct, driven by a website contact form and a phone line (310-439-2356) with a 5–10 minute response commitment, and supported by a long-form content marketing and SEO engine spanning market-specific landing pages, an in-depth blog, and active presence on Instagram, X, LinkedIn, Facebook, and TikTok. Headcount is reported at over 20 employees, up from 5 roughly three years prior.
DASH TWO firmographics
Firmographics- Name
- DASH TWO
- Legal name
- DASH TWO, INC.
- Website
- https://dashtwo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DASH TWO is a privately held, founder-led full-service OOH and digital media buying agency headquartered in Inglewood, CA, with satellite offices in Nashville and Pakistan. The firm plans and executes wild posting, billboard, mural, and digital campaigns for 100+ brands across music, fashion, beauty, sports, and emerging verticals.
- Ownership category
- akta.pro rank
Where DASH TWO is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DASH TWO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Media buying agency fees on outdoor (OOH) campaigns: Custom-quoted, project-based fees for placing billboard, wild posting, mural, wallscape, bus bench, transit, and cinema advertising campaigns across U.S. and international markets. Pricing varies by format, market, neighborhood, surface count, and duration. DASH TWO negotiates with vendors and typically receives standard 15% agency commission from vendors.
- Digital media buying (programmatic, paid social, paid search): Project- or retainer-based digital media buying including programmatic display/video, paid social, SEM, geo-fencing, and streaming audio. Real-time optimization is core to the offering; priced per campaign rather than as a SaaS subscription.
- Experiential marketing production and activation fees: Production, staffing, and media buy for pop-ups, mobile tours, street teams, AR activations, sampling programs, and guerrilla stunts. Single-city pop-ups in the low five figures; national mobile tours with custom builds, permits, staffing, and media support into seven figures.
- Creative production services: In-house creative services — strategy, design, and production — offered alongside media buying. Bundled into campaign scope or sold standalone for clients bringing their own media plan.
- Discounted / pro-bono non-profit campaigns: Deeply discounted and pro-bono advertising campaigns for non-profit organizations — not a revenue driver, but a stated part of the offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wild Posting® in Los Angeles — quote-based by neighborhood tier |
| Other | Pay-as-you-go | Wild Posting® in Vancouver — quote-based in CAD by neighborhood tier |
| Other | Pay-as-you-go | Wild Posting® in Toronto — quote-based by neighborhood tier |
| Unit Pricing | Monthly | Billboard advertising by format (monthly) |
| Unit Pricing | Monthly | 8-Sheet Advertising (junior posters) |
| Unit Pricing | Pay-as-you-go | Wheatpasting / Wild Posting® unit-level |
| Unit Pricing | Monthly | Wilmington, DE billboards |
| Unit Pricing | Monthly | Tampa, FL billboards |
| Other | Pay-as-you-go | Experiential marketing scope-based |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
DASH TWO product offering
Product offeringCore offering
DASH TWO is a full-service media buying agency that plans, negotiates, and places out-of-home (OOH) and digital advertising campaigns on behalf of brands, agencies, and non-profits. Core deliverables include Wild Posting®, billboards, murals, street furniture, bus benches, cinema, experiential activations, programmatic display/video, paid social, paid search, geo-fencing, and creative production across U.S. and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Posting®: Registered trademark owned by DASH TWO covering street-level wheat-pasted poster advertising; positioned as a core product offering alongside billboard, mural, experiential and other outdoor services.
Products and services
- Outdoor Advertising (OOH) Full-service OOH media buying and planning service spanning Wild Posting®, billboards, murals, street furniture, bus benches, wall projections, and cinema placements across U.S. and international markets for brands, agencies, and non-profits.
- Wild Posting® Street-level wheat-pasted poster advertising service under DASH TWO's US-registered Wild Posting® trademark, covering 35+ U.S. and 20+ international markets with neighborhood-tier quote-based pricing, audience-first site selection, and verified installs with photo proof and geotagging.
- Billboard Advertising Full planning, vendor negotiation, and placement of bulletins, digital billboards, posters (30-sheet), wallscapes, and mobile billboards across domestic and international markets, typically sold in 4-week increments, with dedicated market landing pages and aggregated inventory access to Clear Channel, Lamar, Outfront, and independents.
- 8-Sheet Advertising (Junior Posters) Placement of standard 6 ft × 12 ft junior posters (8-sheets) and related formats at $750–$2,000 per unit per month, used as a lower-cost alternative to bulletins for high-traffic neighborhood and retail-corridor campaigns, drawing on more than 20 years of 8-sheet and outdoor placement experience.
- Digital Advertising (Programmatic, Paid Social, Paid Search, Display) Data-driven digital media buying service covering programmatic display, video and streaming audio, paid social, SEM, geo-fencing, and display, with real-time monitoring and mid-flight optimization and Google Analytics / platform-native pixel tracking.
- Experiential Marketing Production and Activation Production, staffing, and media support for pop-ups, mobile tours, street teams, AR activations, sampling programs, and guerrilla stunts; single-city pop-ups priced in the low five figures and national mobile tours with custom builds, permits, staffing, and media support reaching seven figures.
- Creative Services (Strategy, Design, Production) In-house creative strategy, design, and production services offered alongside media buying and sold either bundled into a campaign scope or standalone for clients bringing their own media plan.
- TV Advertising (National, Local, Connected TV) National, local, and connected TV advertising placements across all screens as part of the agency's full-service media menu.
- Radio Advertising (Broadcast and Streaming Audio) Broadcast and streaming audio advertising placement as part of the agency's full-service media menu.
- Print Advertising (Magazine, Newspaper, Trade Publications) Magazine, newspaper, and trade publication advertising placement as part of the agency's full-service media menu.
Quantifiable outcome
- 79.9M impressions generated in LA market alone (177M combined LA + NYC) for Sol de Janeiro Wild Posting® campaign
- +7 more outcomes
Companies that use DASH TWO
Customer profileNamed customers53 records
Segments9 records
Ideal customer profiles7 records
DASH TWO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
DASH TWO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Lamar Advertising CompanycoreDASH TWO has spent 15+ years building direct relationships with Lamar, Outfront, Clear Channel, and the independent operators that control the best billboard locations nationwide. Lamar is one of the "Big Three" U.S. billboard vendors; DASH TWO buys inventory from Lamar on behalf of clients and negotiates rates, over-posting, bonus flips, and makegoods.
- Outfront MediacoreOne of the "Big Three" U.S. billboard vendors. DASH TWO buys inventory from Outfront on behalf of clients and has 15+ years of direct working relationship. The MTA controversy blog post also identifies Outfront Media as an MTA contractor.
- Clear Channel OutdoorcoreOne of the "Big Three" U.S. billboard vendors. DASH TWO has spent 15+ years building direct relationships with Clear Channel alongside Lamar and Outfront, negotiating pricing and added-value inventory concessions for clients.
- Adams OutdoorminorIndependent billboard operator cited as an example of the fragmented "Big 3 + independents" landscape; DASH TWO accesses inventory through operators like Adams Outdoor to give clients full market access beyond the Big 3.
- Reagan OutdoorminorIndependent billboard operator referenced alongside Adams Outdoor to illustrate the fragmented OOH landscape that DASH TWO aggregates for clients.
- FRED & FARID Los Angeles (creative agency)minorCreative agency behind the Fridays for Future "Earth Is No Toy" Earth Day 2023 Wild Posting® campaign; DASH TWO was the install partner on the West Hollywood Santa Monica Blvd placement, demonstrating an agency-to-agency co-execution model.
- Mischief @ No Fixed Address (creative agency)minorCreative agency behind Peet's Coffee "Coffee for Coffee People" — Peet's first-ever 360° campaign and largest marketing push; DASH TWO was the Wild Posting® execution partner in LA (and 3 other markets). Demonstrates a co-execution model with creative AORs.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
DASH TWO competitors and assessment
Company assessmentBroad incumbents
- Carat: Global media agency within Dentsu International. Comparable to DASH TWO in offering media planning and buying across OOH, digital, programmatic, paid social, and search for enterprise brand clients.
- Hearts & Science: Omnicom media agency. Competes with DASH TWO for integrated media planning and buying across OOH, programmatic, paid social, and search, with similar enterprise client focus.
- PHD Worldwide: Global media buying agency within Omnicom Media Group. Overlaps with DASH TWO in OOH and digital media buying for enterprise clients, though it competes as part of a much broader integrated media planning offering.
Direct peers
- Rapport Worldwide (IPG Mediabrands): Specialist OOH media agency within IPG Mediabrands. Comparable to DASH TWO as an OOH-focused buying and planning agency serving enterprise clients, though it operates with holding-company distribution leverage that DASH TWO does not have.
- Talon Outdoor: Independent OOH media agency acquired by WPP/GroupM. Operates as a specialist OOH planning and buying shop across multiple markets, closely comparable to DASH TWO's OOH planning and buying core service, with similar project-based client engagements.
- Kinetic Worldwide: Global OOH specialist agency within GroupM (WPP). Direct competitor to DASH TWO in OOH planning, buying, and audience-driven campaign execution across multiple geographies.
- Posterscope: OOH and out-of-home planning agency within Dentsu. Direct peer to DASH TWO as a specialist OOH buyer leveraging aggregated inventory across vendor partners and offering geo-targeted campaign planning.
Emerging players
- Mekanism: Independent creative and media agency with strong entertainment and lifestyle client base. Comparable to DASH TWO in serving entertainment, beauty, and lifestyle brands with integrated creative plus media buying, though it leans more on creative-led campaigns.
- Translation LLC: Independent creative and brand agency with deep entertainment and culture focus. Comparable to DASH TWO in serving music, entertainment, and lifestyle clients with brand-driven campaign work that often pairs with media execution.
- Mediasmith: Independent media planning and buying agency. Comparable to DASH TWO as a boutique independent media shop serving mid-market and enterprise brands with multi-channel media buying including OOH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DASH TWO social profiles
Digital presenceDASH TWO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DASH TWO leadership team
Management profileNumber of profiles
Profiles2 records
DASH TWO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DASH TWO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DASH TWO
What does DASH TWO do?
DASH TWO is a full-service media buying agency that plans, negotiates, and places out-of-home (OOH) and digital advertising campaigns on behalf of brands, agencies, and non-profits. Core deliverables include Wild Posting®, billboards, murals, street furniture, bus benches, cinema, experiential activations, programmatic display/video, paid social, paid search, geo-fencing, and creative production across U.S. and international markets.
Is DASH TWO a public or private company?
DASH TWO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DASH TWO founded?
DASH TWO was founded in 2008. It employs 11 to 50 people.
Where is DASH TWO based?
DASH TWO is headquartered in Culver City, United States, in the North America region.
How does DASH TWO make money?
Five revenue lines are on record. Media buying agency fees on outdoor (OOH) campaigns are the primary driver. The others are digital media buying (programmatic, paid social, paid search), experiential marketing production and activation fees, creative production services and discounted / pro-bono non-profit campaigns.
Who are DASH TWO's main competitors?
Broad incumbents on record are Carat, Hearts & Science and PHD Worldwide. Direct peers are Rapport Worldwide (IPG Mediabrands), Talon Outdoor, Kinetic Worldwide and Posterscope. Emerging players are Mekanism, Translation LLC and Mediasmith.
Does DASH TWO have an API?
No public API is recorded for DASH TWO.