What Lusion does

Lusion is a creative production studio headquartered in Bristol, United Kingdom, that designs and builds 3D visual storytelling and interactive web experiences for enterprise clients. Founded in 2017 and operating with 11-50 employees, the studio combines design, motion, 3D, and development to deliver custom digital experiences—encompassing concept development, real-time WebGL rendering, WebAR, and immersive installations—for clients across automotive, luxury fashion, beverage, technology, and cultural sectors. Named clients include Porsche, Coca-Cola, Meta, Google, Apple, Max Mara, Calvin Klein, Sony, Hyundai, Stanford, and Opera North, alongside emerging-tech customers such as Worldcoin (Tools for Humanity) and AI brands including Oryzo AI and Devin AI.

Lusion's core technology stack is anchored in WebGL for browser-based real-time 3D rendering, complemented by Unity/Unreal game engine integration, WebAR via third-party platforms (notably 8th Wall), and creative coding for interactive development. Underpinning this is a proprietary 3D pipeline covering procedural modeling, asset creation, optimization, and animation for web delivery. The firm operates Lusion Labs (labs.lusion.co), an internal R&D showcase, and produces the Digital Design Days (DDD) annual conference, with the most recent edition hosted in Milan in October 2024.

Lusion's business model is professional services: project-based custom engagements delivered under bespoke statements of work, with pricing tied to scope and complexity and not publicly disclosed. GTM is direct enterprise sales, targeting global brands, cultural institutions, and forward-thinking teams seeking distinctive digital experiences, with dedicated [email protected] and [email protected] channels. The firm is privately held with no disclosed institutional funding, parent company, or external equity investment, indicating a founder-led and bootstrapped ownership structure.

Name

Lusion

Legal name

LUSION Creative Studio

Website

https://lusion.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lusion is a Bristol-based creative production studio that designs and builds award-winning 3D visual storytelling and interactive web experiences using WebGL and WebAR for enterprise clients including Porsche, Coca-Cola, Meta, Google, Apple, and Max Mara.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Interactive web experiences
• 3D visual storytelling
• Creative production services
• WebGL development
• Immersive brand experiences

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Lusion generates revenue by providing creative production services including concept development, web design, web development, 3D design, animation, and interactive development for ambitious brands. Projects are tailored digital experiences that capture attention and invite interaction.
2. R&D and Internal Product Development: Lusion maintains an internal R&D initiative (Lusion Labs) showcasing ongoing research and tech advancement. This helps demonstrate capabilities and inspires fresh avenues for client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lusion is a creative production studio that designs and develops custom 3D and interactive web experiences for enterprise brands and cultural institutions. Its work combines design, motion, 3D craft, and interactive development to deliver visually distinctive digital experiences, including campaign launches, immersive brand worlds, WebAR activations, and real-time 3D web experiences. Projects are bespoke engagements scoped per client rather than packaged products.

Product overview

Lusion is a creative production studio that creates 3D visual storytelling and interactive web experiences for ambitious brands. The company operates as a single unified offering focused on custom digital experience creation, combining design, motion, 3D craft, and interactive development. The portfolio includes branded projects for clients like Porsche, Coca-Cola, Max Mara, Meta, and Worldcoin, as well as internal R&D initiatives through Lusion Labs and the annual Digital Design Days conference. There is no modular platform architecture—all work is custom production.

Differentiator

Problem solved

Functional benefit

Products and services

• Lusion Core Creative Services Custom creative production offering for enterprise brands covering concept development, web design, web development, 3D design, animation, interactive development, and WebAR experiences. Each engagement is scoped per client with bespoke design and engineering, targeting ambitious brands seeking visually distinctive digital experiences.

Quantifiable outcome

• 58 Awwwards awards including Site of the Year recognition
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Opera NorthcoreStrategic or Co-development Partner · 1 October 2019Opera North collaborated with Lusion on The Turn of the Screw project. The project recorded the opera in a spatialized way and placed these recordings in an explorable 3D environment, creating an audiovisual walk through a binaural landscape.
• York University AudiolabminorStrategic or Co-development Partner · 1 October 2019York University's Audiolab partnered with Lusion on The Turn of the Screw project, contributing sound design expertise through sound artist James Bulley.
• Tools for HumanitycoreStrategic or Co-development PartnerLusion collaborated with Tools for Humanity to successfully integrate the dynamic Worldcoin 3D globe visualizer onto their website. The team crafted specialized APIs empowering the Worldcoin developer team to seamlessly activate visual effects in response to real-time user registration data.
• LOWcoreStrategic or Co-development PartnerLOW partnered with Lusion on the Max Mara: Bearing Gifts project. LOW's vision for a charming interactive web experience led to Max the Teddy guiding users through playful scenes and product showcases.
• GoSpookyminorStrategic or Co-development PartnerLusion teamed up with GoSpooky for the Soda Experience project with Coca-Cola European Partners, bringing WebAR to the beverage experience.
• Coca-Cola European PartnerscoreStrategic or Co-development PartnerCoca-Cola European Partners engaged Lusion and GoSpooky to create a WebAR experience that brings Coca-Cola drink offerings to life through augmented reality.
• Digital Design Days (DDD)coreStrategic or Co-development PartnerLusion built and maintains the Digital Design Days conference website and has partnered with DDD as a platinum sponsor. Edan Kwan is a headliner speaker at DDD events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B-Reel: Swedish-founded digital creative agency with broader service scope (strategy, film, product, interactive) but a strong track record in interactive brand experiences. Competes with Lusion for immersive brand briefs at a larger network scale.
• AKQA: Global design and innovation agency within the WPP network offering strategy, design, technology, and campaigns. Listed on Lusion's About page; represents the larger, well-capitalized incumbent Lusion competes against on enterprise pitches.
• Nexus Studios: London-based studio producing interactive experiences, animation, and immersive storytelling for global brands. Listed as a peer on Lusion's own site; competes for the same enterprise interactive briefs with a broader production footprint.
• Hello Monday (now part of DEPT): Creative digital agency known for immersive websites and brand experiences, now part of DEPT network. Comparable craft profile to Lusion with the backing of a larger technology and marketing services group.

Direct peers

• Resn: New Zealand-based interactive creative studio producing award-winning experiential websites for global brands. Shares Lusion's boutique scale, WebGL/3D specialty, and Awwwards-driven brand reputation approach.
• Tool of North America: Los Angeles creative studio producing interactive, branded, and immersive digital experiences. Comparable in scope to Lusion's interactive web and 3D storytelling work for enterprise brands.
• Unit9: London-based award-winning production studio specializing in interactive experiences, AR/VR, and film. Directly comparable to Lusion in serving enterprise brand clients with bespoke interactive digital experiences and competing for the same Awwwards/Webby recognition.
• Active Theory: Los Angeles-based creative studio known for WebGL-powered interactive websites and immersive experiences for global brands. Closely mirrors Lusion's core offering of browser-based 3D and real-time interactive storytelling for enterprise.
• Dogstudio: Belgian creative studio working at the intersection of art, technology, and interactive experiences for brands. Highly comparable to Lusion in using WebGL and creative coding for immersive brand work.
• Jam3: Toronto-based interactive production studio building digital experiences, interactive films, and immersive installations for global brands. Comparable enterprise client roster and similar boutique interactive agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lusionltd
• LinkedInlinkedin.com/company/lusionltd
• Instagraminstagram.com/lusionltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lusion