GoSpooky
GoSpooky is a social-first creative agency headquartered in Amsterdam with NYC operations, serving global consumer brands across Content, Community, and Commerce service pillars. Official partnerships with Snap, Meta, and TikTok, four livestreaming studios, and a 5,000+ creator network underpin its platform-native campaigns.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GoSpooky does
GoSpooky B.V. is a privately held, social-first creative agency founded in 2016 and headquartered in Amsterdam, with a regional office in New York (228 E 45th St). The company operates as a unified agency built around three service pillars — Content (social strategy, platform-native creative production, data-driven insights), Community (social listening, creator/influencer partnerships, community building), and Commerce (TikTok Shop management, live shopping, shoppable video, affiliate programs) — and reports a team of approximately 100 employees. The firm maintains official partnership status with Snap Inc., Meta, and TikTok (the latter as an official TikTok Shop partner), operates four dedicated livestream studios under the Live Factory sub-brand, has accumulated 7,500+ hours of livestreaming experience, and runs a managed network of 5,000+ creators and affiliates.
The agency's core technology stack is platform-mediated rather than proprietary: it leverages Snap's AR tooling for hyper-realistic Lens experiences (e.g., Venom, Barbie Pink World, Jeep Code), TikTok's Shop and LIVE commerce infrastructure for social commerce campaigns, and Roblox's UGC platform for branded gaming worlds (JBL LAND, Samsung Prop Hunt/Demon Hunt, Zeeman Basics on Top). Computer vision and machine learning are applied within specific AR and image-recognition campaigns (Jeep grille scanner), while a recommendation/affiliate-matching engine supports the creator network. The firm is GDPR-compliant and aligns with ISO/IEC 27001 information security standards.
GoSpooky's business model is professional services–driven: revenue comes from project fees, retainer arrangements, and campaign-based billing for strategy, creative production, community management, and social commerce execution — pricing is negotiated and not publicly disclosed. Go-to-market is direct enterprise field sales targeting brand marketing leadership (CMOs, social media directors) at large consumer brands, with the client portfolio spanning Samsung, Nike, Disney, JBL, KLM, Amazon Prime Video, Unilever, Vodafone, HEMA, Zeeman, Albert Heijn, Sony Pictures, Warner Bros. Discovery (Barbie), and others across beauty, tech, retail, airlines, automotive, entertainment, and non-profit verticals. The company has won recognition across Cannes Lions, Webby Awards, Effie, Lovie Awards, SAN Agency of the Year, Forbes 30 Under 30, Shorty Awards, Best Social Awards, DIA, and Influencer & Content Marketing Awards.
GoSpooky firmographics
Firmographics- Name
- GoSpooky
- Legal name
- GoSpooky B.V.
- Website
- https://gospooky.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoSpooky is a social-first creative agency headquartered in Amsterdam with NYC operations, serving global consumer brands across Content, Community, and Commerce service pillars. Official partnerships with Snap, Meta, and TikTok, four livestreaming studios, and a 5,000+ creator network underpin its platform-native campaigns.
- Ownership category
- akta.pro rank
GoSpooky industry classification
Industry- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
Keywords
Where GoSpooky is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
GoSpooky business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: GoSpooky operates as a social creative agency providing strategy, creative production, content creation, community management, and social commerce services to consumer brands. Revenue comes from project fees, retainer arrangements, and campaign-based billing for services spanning content creation, creator partnerships, live shopping, and community building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Full-time internship allowance |
| Other | Monthly | Traineeship compensation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
GoSpooky product offering
Product offeringCore offering
GoSpooky is a social-first creative agency that delivers three integrated service pillars for global consumer brands: Content (social strategy, platform-native content, creative production), Community (social listening, creator and influencer partnerships, community building), and Commerce (live shopping, shop management, creator/affiliate programs, shoppable video). The agency leverages four in-house livestreaming studios, a network of 5,000+ creators, and partnerships with TikTok, Snapchat, and Meta to run social campaigns, AR experiences, and live commerce programs on behalf of enterprise clients.
Product overview
GoSpooky is a global social-first creative agency headquartered in Amsterdam with offices in NYC. The company operates as a unified agency with three core service pillars: Content (social strategy, creative production, platform-native content, data insights), Community (social listening, creator partnerships, community strategy), and Commerce (shop management, live shopping, creator/affiliate networks, shoppable videos). The agency leverages specialized platforms including TikTok Shop (official partner), Snapchat, Instagram, YouTube, Twitch, and Roblox. Key capabilities include AR experiences using computer vision, live shopping operations with four studios and 7,500+ hours experience, and access to a network of 5,000+ creators. Recent product expansion includes Speaky Community on Whop for video creator collaboration.
Differentiator
Problem solved
Functional benefit
Brands
- Live Factory: GoSpooky's internal livestream production studio used for social commerce campaigns.
Products and services
- Content Service
Quantifiable outcome
- 967,128 livestream views with 92-second average watch time for Samsung Galaxy S25 launch
- +6 more outcomes
Companies that use GoSpooky
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
GoSpooky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature4 records
GoSpooky partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Snap Inc.coreGoSpooky is an official Snapchat partner with a dynamic collaborative relationship centered on pushing the boundaries of AR and social engagement. The company creates cutting-edge AR experiences (Venom AR Lens, Barbie Pink World AR, Jeep Code AR Shop) using Snapchat's platform and AR tools, earning recognition at Snapchat business events as a leading example of AR marketing.
- MetacoreGoSpooky operates as a partner with Meta's platforms (Instagram, Facebook) for social campaigns, leveraging Meta's advertising and creator tools for brand engagement initiatives across their social commerce and content work.
- TikTokcoreGoSpooky is an official TikTok Shop partner with direct access to TikTok's latest features, tools, and strategies. The company leverages TikTok LIVE, affiliate programs, and shoppable content capabilities for social commerce campaigns, with over 7,500 hours of livestreaming experience on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoSpooky competitors and assessment
Company assessmentDirect peers
- Soulmates: Dutch social creative agency focused on content, community, and campaigns for major consumer brands; a direct Benelux competitor with comparable service pillars and client overlap.
- We Are Social: Global social-first creative agency with offices in Amsterdam and across Europe, delivering social strategy, content, and influencer campaigns for major consumer brands — directly overlapping GoSpooky's offering and customer base.
- Dept: Amsterdam-headquartered digital creative and technology agency with strong social, content, and commerce capabilities serving global brands like Samsung, KLM, and HEMA — the closest head-to-head competitor in the Benelux market.
Broad incumbents
- Anomaly: Independent creative agency with strong social and brand-building practices; pitches for the same enterprise brand work as GoSpooky but operates from a broader, multi-discipline agency model.
- Dentsu Creative: Global holding-company creative network with social commerce, AR, and content capabilities; competes for the same enterprise RFPs as GoSpooky but from a much larger portfolio of services and geographic footprint.
- Merkle / Dentsu Live Commerce: Large data- and commerce-driven agency network investing in live commerce, social shop management, and creator programs — adjacent to GoSpooky's Commerce pillar and competing for the same enterprise social commerce budgets.
Emerging players
- Obviously: Influencer and creator marketing agency with strong shoppable content and TikTok Shop expertise; a niche competitor in the social commerce and creator activation space that overlaps with GoSpooky's creator/affiliate offering.
- Mobkoi: Specialist creative and media agency focused on mobile and social video advertising; an emerging player in the social-first creative space that overlaps with parts of GoSpooky's content and media activation work.
Regional players
- The Online Group: Amsterdam-based digital performance and social advertising agency; a Benelux regional competitor focused on social campaigns and creator content for consumer brands.
Others
- Whop: Community and digital-product platform on which GoSpooky launched Speaky Community; an ecosystem enabler rather than a direct competitor, but its roadmap shapes GoSpooky's productization experiments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoSpooky social profiles
Digital presenceGoSpooky compliance and trust
Trust signalCompliance2 records
GoSpooky financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoSpooky leadership team
Management profileNumber of profiles
Profiles2 records
GoSpooky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoSpooky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoSpooky
What does GoSpooky do?
GoSpooky is a social-first creative agency that delivers three integrated service pillars for global consumer brands: Content (social strategy, platform-native content, creative production), Community (social listening, creator and influencer partnerships, community building), and Commerce (live shopping, shop management, creator/affiliate programs, shoppable video). The agency leverages four in-house livestreaming studios, a network of 5,000+ creators, and partnerships with TikTok, Snapchat, and Meta to run social campaigns, AR experiences, and live commerce programs on behalf of enterprise clients.
Is GoSpooky a public or private company?
GoSpooky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoSpooky founded?
GoSpooky was founded in 2016. It employs 51 to 100 people.
Where is GoSpooky based?
GoSpooky is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GoSpooky make money?
One revenue line is on record: creative Agency Services.
Who are GoSpooky's main competitors?
Direct peers on record are Soulmates, We Are Social and Dept. Broad incumbents are Anomaly, Dentsu Creative and Merkle / Dentsu Live Commerce. Emerging players are Obviously and Mobkoi. The Online Group is listed as a regional player. Whop is listed as an others.
Does GoSpooky have an API?
No public API is recorded for GoSpooky.
What industry is GoSpooky in?
Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541810 and its SIC code is 7311.