Bona
Bona AB is a family-owned Swedish manufacturer, founded 1919, supplying floor care products, finishes, adhesives, sanding equipment, and UV coating systems to consumers, professional contractors, commercial facility operators, and industrial prefinished floor manufacturers across more than 90 countries.
- Company typePrivate
- Founded1919
- HeadquartersMalmö, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bona does
Bona AB is a family-owned Swedish manufacturer founded in 1919 in Malmö that supplies products and systems for the installation, renovation, maintenance, and restoration of premium floors including wood, tile, vinyl, resilient, rubber, and laminate surfaces. The company operates through 17 subsidiaries and approximately 70 distributors across more than 90 countries, serving four distinct customer segments: consumers (floor cleaners, spray mops, microfiber pads, and pet-specific products retailed at Walmart, Target, Lowe's, Home Depot, Amazon, Meijer, PetSmart, and Chewy); professional floor contractors (waterborne finishes, adhesives, stains, sanding machines, abrasives, and dust containment systems distributed through certified installers and territory managers); commercial and facility operators (resilient floor renewal and sports floor systems such as Bona Resilient, SuperCourt, and SuperSport, sold into healthcare, education, retail, and sports venues); and industrial wood floor manufacturers (custom-engineered UV coating systems for pre-finished production lines, with named partners including Kahrs, Boen, Haro, and Bauwerk Parkett).
The technology foundation centers on waterborne and UV-cured coating chemistry, an area in which Bona pioneered the first waterborne wood floor finish in 1979 to eliminate toxic solvent-based chemicals. Notable technical components include dual-zone microfiber cleaning action, PowerLoop mop technology, silane-based moisture-barrier adhesives, dust containment systems rated at 99.8% airborne particle removal, and proprietary finishes such as HR (high resistance) and Excimer curing. The portfolio carries third-party certifications including EPA Safer Choice Partner of the Year (four consecutive years 2021–2024), GREENGUARD Gold, USDA Biobased (90%+ content), FIBA, and MFMA, and the company holds multiple patents on mop and microfiber pad designs.
Revenue is generated through a multi-channel model: high-velocity mass-market retail SKUs (cleaners priced roughly $8–$25, spray mops $25–$50) drive consumer revenue; professional sales flow through authorized distributors and the Bona Certified Craftsman training network; commercial revenue is produced via territory managers selling full-system solutions to facility owners; and industrial revenue is generated through direct sales of customized UV coating lines and consumables to pre-finished floor manufacturers. Bona expanded via the 2024 acquisition of EFP (Ezi Floor Products) and launched the SuperSport System and Bona Pet System in 2026 as it extends into resilient floor renewal, APAC sports venues, and pet-owner consumer segments.
Bona firmographics
Firmographics- Name
- Bona
- Legal name
- Bona AB
- Website
- https://bona.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bona AB is a family-owned Swedish manufacturer, founded 1919, supplying floor care products, finishes, adhesives, sanding equipment, and UV coating systems to consumers, professional contractors, commercial facility operators, and industrial prefinished floor manufacturers across more than 90 countries.
- Ownership category
- akta.pro rank
Bona industry classification
Industry- Product category
- Floor Care Products and Systems
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Broom, Brush, and Mop Manufacturing (339994), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)
- akta.pro secondary industries
- Floor All-Purpose Cleaners (Multi-Surface Floor) (CRAJAMAD), Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC), Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL)
Keywords
Where Bona is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Bona business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Floor Care Products: Direct-to-consumer sales of floor cleaners, spray mops, microfiber pads, and polishes through major retail channels (Amazon, Walmart, Target, Lowe's, Home Depot) and specialty retailers. Products are sold as one-time purchases and refills.
- Professional Flooring Products and Systems: Sales of professional-grade floor finishes, adhesives, stains, penetrating oils, machines, and abrasives to certified craftsmen and contractors. Products designed for wood floor installation, sanding, refinishing, and maintenance.
- Industrial Coatings for Floor Manufacturers: B2B sales of UV coating systems, treatments, and finishes to wood floor producers globally. Systems are customized for specific production lines and requirements, including color matching and specialized finishes.
- Commercial and Facility Solutions: Professional floor renewal systems for commercial facilities including healthcare, education, retail, and sports venues. Includes Bona Resilient System for renewing linoleum, PVC, rubber and LVT floors, and Bona SuperCourt for sports flooring.
- Bona Certified Craftsman Program: Training and certification program for professional floor craftsmen. Certified craftsmen gain access to exclusive marketing tools, professional resources, and Bona System products for delivering floor installation and restoration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer floor care products sold at major retailers |
| Other | Multi-year contract | Professional products through Bona Certified Craftsman network |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Bona product offering
Product offeringCore offering
Bona manufactures and sells a comprehensive integrated floor care system for installing, renovating, maintaining, and restoring premium floors. The portfolio spans consumer floor cleaners, spray mops, microfiber pads and polishes sold through retail channels, as well as professional waterborne finishes, stains, sealers, adhesives, UV coating systems, sanding machines, and abrasives sold through certified craftsmen, distributors, and direct industrial relationships with wood floor manufacturers.
Product overview
Bona is a family-owned Swedish company (founded 1919) offering a comprehensive floor care ecosystem called The Bona System. The portfolio consists of three main segments: (1) Consumer/Homeowner Products including floor cleaners (Hardwood Floor Cleaner, Hard-Surface Floor Cleaner, scented variants, and pet-specific cleaners), spray mops (Premium Spray Mop, Spray Mop Air, PowerPlus Motion Spray Mop), microfiber mop pads (standard, deep clean, and sweeping pads), and floor polishes; (2) Professional/Contractor Products including industrial coatings (UV systems: Domo, Mega, Traffic for different wear levels), waterborne finishes (Traffic GO, Mega), stains (DriFast), sealers, craft oils, wood coloration (Chroma), adhesives (RollGuard, silane-based), abrasives, machines (Power Drive), the Dust Containment System, and the Bona Certified Craftsman training program; and (3) Facility/Sports Solutions including the Resilient System for commercial floors, SuperCourt System for sports gymnasiums, and SuperSport System for professional sports flooring (expanded with 2K finish and paints). The products are designed to work together as an integrated system for installing, renovating, maintaining, and restoring premium floors including wood, tile, vinyl, linoleum, rubber, and laminate surfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Bona Hardwood Floor Cleaner
Quantifiable outcome
- 83-89% reduction in CO2 emissions from floor renovation vs replacement (study by Swedish Environment Institute)
- +7 more outcomes
Companies that use Bona
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Bona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Bona partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- 360PR+core360PR+ was selected to provide consumer public relations services for Bona to help expand reach to homeowners and promote premium floor care products and homecare solutions.
- Linqia VFX Creator NetworkminorInfluencer marketing collaboration including Bona's 'scentportation' project for sponsored creator content producing high-quality visual effects content.
- Schluter SystemsminorSupporting sponsor of Flooring Sustainability Summit 2026, demonstrating commitment to sustainability collaboration across the flooring supply chain.
- LATICRETEminorFellow flooring adhesive manufacturer advancing sustainability through low/no VOC formulations and recycled content innovations.
- Taylor AdhesivesminorFlooring adhesive manufacturer developing new technologies for moisture tolerance and indoor air quality improvements.
- MohawkminorMajor flooring manufacturer implementing sustainable adhesive initiatives and energy consumption reduction programs.
- SikaminorFlooring adhesive manufacturer developing technologies for installation efficiency and environmental sustainability.
- TotalWorxminorFlooring adhesive manufacturer focused on moisture-reactive technologies and sustainable formulations.
- FIBA (International Basketball Federation)coreFIBA certified Bona SuperSport System for use in professional sports flooring applications, validating product quality for basketball and other sports venues.
- Maple Flooring Manufacturers AssociationcoreMFMA certified Bona SuperSport System for maple sports flooring applications, ensuring quality standards for professional sports surfaces.
- Industrial Coating Partners (Acemar, Bauwerk Parkett, Boen, etc.)coreOver 40 global wood floor manufacturers partner with Bona IC for customized UV coating systems. Partners include Acemar, Bauwerk Parkett, Boen, Haro, Kahrs, and many others for pre-finished floor production.
- How2Recycle OrganizationminorBona partners with How2Recycle for standardized recycling labeling on packaging to guide consumers on responsible disposal and support circular economy goals.
- WeForestminorBona supports WeForest initiative for environmental reforestation and carbon offset programs as part of sustainability commitments.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Bona competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bona social profiles
Digital presenceBona compliance and trust
Trust signalCompliance13 records
Bona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bona leadership team
Management profileNumber of profiles
Profiles3 records
Bona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bona M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bona
What does Bona do?
Bona manufactures and sells a comprehensive integrated floor care system for installing, renovating, maintaining, and restoring premium floors. The portfolio spans consumer floor cleaners, spray mops, microfiber pads and polishes sold through retail channels, as well as professional waterborne finishes, stains, sealers, adhesives, UV coating systems, sanding machines, and abrasives sold through certified craftsmen, distributors, and direct industrial relationships with wood floor manufacturers.
Is Bona a public or private company?
Bona is a private company. It is classified as family owned and is currently operating.
When was Bona founded?
Bona was founded in 1919. It employs 501 to 1,000 people.
Where is Bona based?
Bona is headquartered in Malmö, Sweden, in the Europe region.
How does Bona make money?
Five revenue lines are on record. Consumer Floor Care Products are the primary driver. The others are professional Flooring Products and Systems, industrial Coatings for Floor Manufacturers, commercial and Facility Solutions and bona Certified Craftsman Program.
Does Bona have an API?
No public API is recorded for Bona.
What industry is Bona in?
Bona's product category is Floor Care Products and Systems. Its primary akta.pro industry code is CRAJAIAB, Mops, Buckets & Floor Cleaning Systems, with a secondary code of CRAJAMAD, Floor All-Purpose Cleaners (Multi-Surface Floor). Its NAICS code is 3256 and its SIC code is 2840.