Lighting New York

What Lighting New York does

Lighting New York is a private U.S. e-commerce retailer operating the LightingNewYork.com storefront for residential and commercial lighting, ceiling fans, furniture & decor, and outdoor products. The company curates a catalog of 216,627+ SKUs across 185+ brand partnerships including Kichler, Visual Comfort, Hinkley, Crystorama, Savoy House, Currey & Company, Hubbardton Forge, and Troy Lighting, supplemented by a registered brand identity "Light Visions" under which its AI tooling is delivered. Founded in 1994 and headquartered in Selinsgrove, Pennsylvania, the company employs 51-100 staff and is led by CEO Derek Kloostra.

The core technology stack is e-commerce-first, with the proprietary Light Visions AI platform powering Beacon, a customer-facing visual search tool launched in February 2026. Beacon enables shoppers to upload fixture images and receive visually similar product matches, accounting for nuanced attributes such as fixture scale, silhouette, finish, and design style. The company has publicly disclosed that Beacon users convert at approximately 45% higher rates and generate nearly three times more revenue per user than traditional site search users, and the tool was recognized with the 2026 Newsweek AI Impact Award in the AI Brand & Retail category.

The business model is transaction-based, generating revenue through product sales across the four core categories. Pricing is unit-based with broad promotional discounting (current promotions include up to 60% off for 4th of July sales and brand-specific markdowns), free shipping on orders over $49 within the contiguous United States, and a 150% price match guarantee. The company serves two principal customer segments: retail consumers purchasing through the website, phone, and live chat channels, and trade professionals (interior designers, builders) served through the Pro Program with discounted trade pricing, dedicated account management, free shipping, and risk-free returns. International shipping is available on a contact basis. Operational compliance posture includes CCPA compliance, SSL-encrypted transactions, and WCAG 2.1 / Section 508 accessibility commitments.

Name

Lighting New York

Legal name

Lighting New York

Website

https://lightingnewyork.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Lighting New York is a private U.S. e-commerce retailer of residential and commercial lighting, ceiling fans, furniture, and outdoor products, serving retail consumers and trade professionals via LightingNewYork.com, the proprietary Beacon AI visual search tool, and a dedicated Pro Program.

Ownership category

akta.pro rank

Product category

Lighting Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAHAA

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

Keywords

• Lighting retail
• Ceiling fans
• Home decor
• Outdoor furniture
• Furniture retail

Headquarters

HQ city

Selinsgrove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Lighting New York generates revenue through the sale of lighting fixtures, ceiling fans, furniture, and outdoor products. The company operates a transaction-based model with 216,627+ products across multiple categories including lighting (171,445 products), furniture & decor (39,923 products), fans (4,223 products), and outdoor (1,259 products).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lighting New York operates an online e-commerce store (LightingNewYork.com) selling residential and commercial lighting fixtures, ceiling fans, furniture and decor, and outdoor products from 185+ brand partners including Kichler, Visual Comfort, Hinkley, Crystorama, and Savoy House. The catalog spans more than 216,000 SKUs, with differentiated trade pricing, dedicated account support, and free shipping available through its Pro Program for designers and builders.

Product overview

Lighting New York is a residential and commercial lighting retailer operating a unified e-commerce platform (LightingNewYork.com) supplemented by value-added services. The core product portfolio spans lighting fixtures (chandeliers, pendants, wall lights, lamps), ceiling fans, furniture & decor, and outdoor products. The company differentiates through its AI-powered visual search tool called Beacon, built on the proprietary Light Visions™ AI platform, which enables customers to find products by uploading images. Additional services include a Pro Program for trade professionals with discounted pricing and dedicated account management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Beacon AI-powered Image Light Finder users convert at approximately 45% higher rates and generate nearly three times more revenue per user compared to traditional site search users
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• KichlercoreChannel Partner/ Reseller/ DistributorKichler is a featured brand partner offering indoor and outdoor lighting, landscape lighting, and ceiling fans. Current promotional offers include up to 40% off select Kichler designs. Kichler has been a lighting industry leader for over 85 years.
• Visual ComfortcoreChannel Partner/ Reseller/ DistributorFeatured brand partner offering Visual Comfort Fan Collection, Visual Comfort Modern Collection, Visual Comfort Signature Collection, and Visual Comfort Studio Collection products.
• HinkleycoreChannel Partner/ Reseller/ DistributorFeatured brand partner with current promotional offer of 15% off entire Hinkley line. Hinkley specializes in residential and architectural lighting for indoor and outdoor applications.
• CrystoramacoreChannel Partner/ Reseller/ DistributorFeatured brand partner with current promotional offer of 20% off Crystorama products. Crystorama is known for decorative lighting and chandeliers.
• Savoy HousecoreChannel Partner/ Reseller/ DistributorFeatured brand partner with current promotional offer of 20% off Savoy House products. Savoy House offers residential lighting, ceiling fans, and decorative fixtures.
• Currey & CompanycoreChannel Partner/ Reseller/ DistributorFeatured brand partner specializing in distinctive home furnishings including lighting (chandeliers, pendants, sconces, table and floor lamps, outdoor, and flush mount), as well as accent furniture and accessories. Founded in 1988 and headquartered in Atlanta, Georgia.
• Troy LightingcoreChannel Partner/ Reseller/ DistributorFeatured brand partner offering indoor and outdoor lighting fixtures with an aesthetic characterized as earthy-meets-sophisticated design. Products include chandeliers, pendants, wall sconces, table lamps, and floor lamps.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lumens: Online specialty retailer of designer lighting, fans, and home furnishings serving both consumers and trade professionals. Closely comparable to Lighting New York in assortment, target customer (designers and homeowners), and premium-brand positioning.
• YLighting: Online retailer specializing in modern and contemporary lighting, ceiling fans, and smart home products. Directly competes with Lighting New York in designer/decorative lighting, with similar trade and consumer customer mix.
• Lamps Plus: Long-established U.S. lighting and home furnishings retailer (Lamps Plus owns Lumens). Overlaps directly with Lighting New York across residential lighting, ceiling fans, and furniture, including a trade program and proprietary product lines.
• Lightology: Designer-focused online lighting retailer based in Chicago with a strong trade-professional program. Comparable in premium-brand assortment, designer-lighting specialization, and educational content approach.
• Bellacor: Online retailer of lighting, ceiling fans, furniture, and home décor serving residential and professional customers. Closely matches Lighting New York's multi-category home furnishings model and brand-agnostic positioning.
• Build.com: Online home improvement retailer (owned by Ferguson) with deep lighting, fan, and plumbing assortments. Comparable in pro/consumer hybrid model and broad residential brand portfolio.

Broad incumbents

• Wayfair: Massive online home goods marketplace with a substantial lighting, fan, and furniture category. Competes on selection and price scale rather than trade-focused expertise, but overlaps heavily in SKU breadth and promotions.
• AllModern: Wayfair-owned modern-design home furnishings retailer including lighting, furniture, and outdoor. Comparable in target aesthetic and direct-to-consumer e-commerce model, though broader and less trade-focused.
• Amazon Home: Dominant general e-commerce platform with a large lighting, fan, and home décor category competing on price, selection, and Prime shipping. Sets the floor on consumer expectations for price and delivery speed in this category.

Emerging players

• Schoolhouse: Design-forward lighting and home goods brand and retailer with proprietary products and a strong direct-to-consumer e-commerce presence. Adjacent in audience (design-savvy consumers, designers) but differentiated by owned product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lightingnewyork
• Facebookfacebook.com/lightingnewyork
• LinkedInlinkedin.com/company/lighting-new-york

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighting New York