Lamps Plus
Lamps Plus is a privately held, US-based online lighting retailer founded in 1976 that sells indoor and outdoor lighting fixtures, lamps, and home décor directly to individual homeowners and B2B commercial buyers through its own e-commerce storefront, with AI-driven personalization.
- Company typePrivate
- Founded1976
- HeadquartersChatsworth, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Lamps Plus does
Lamps Plus is a privately held, direct-to-consumer online lighting and home décor retailer founded in 1976 and headquartered in Chatsworth, California. The company sells indoor and outdoor lighting fixtures, lamps, and related home goods to individual homeowners through its proprietary e-commerce storefront at lampsplus.com, and also operates a business-to-business sales channel serving interior designers and commercial buyers. Its underlying platform is a standard retail e-commerce stack augmented by AI-driven product personalization and systematic A/B testing infrastructure referenced in industry case studies, supported by SEO- and content-led top-of-funnel marketing.
The company employs between 1,001 and 5,000 people and reports no disclosed revenue, parent company, ownership structure, or active institutional investors in the available source data. Distribution is single-country and domestic, with sales conducted through the company's own digital storefront rather than third-party marketplaces. Pricing is not publicly disclosed and the product catalog is horizontal across residential lighting, decorative fixtures, and commercial lighting.
Source data surfaces notable operational signals: the company's website currently displays a Site Maintenance error page, and contact is limited to a generic [email protected] address with no disclosed executive email or phone. Leadership listed includes Jason Goldberger as Chief Executive Officer, Manja Swanson as Founder & VP, and Richard Hoalst in a CDO (digital) role. Lamps Plus is positioned within a home lighting e-commerce market projected to reach $16.66 billion by 2030, and is referenced alongside Wayfair, Hudson Valley Lighting, Capital Lighting, and Cooper Lighting in industry case-study material.
Lamps Plus firmographics
Firmographics- Name
- Lamps Plus
- Website
- https://lampsplus.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lamps Plus is a privately held, US-based online lighting retailer founded in 1976 that sells indoor and outdoor lighting fixtures, lamps, and home décor directly to individual homeowners and B2B commercial buyers through its own e-commerce storefront, with AI-driven personalization.
- Ownership category
- akta.pro rank
Lamps Plus industry classification
Industry- Product category
- Lighting and Home Décor Retail
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Optical Goods Retailers (45613)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE)
- akta.pro secondary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where Lamps Plus is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Markets served
Lamps Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct retail sales of lighting fixtures, lamps, and home décor products through online storefront
- B2B Integration: Business-to-business sales channel for lighting products targeting commercial customers
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Lamps Plus product offering
Product offeringCore offering
Lamps Plus is a direct-to-consumer retailer that sells indoor and outdoor lighting fixtures, lamps, and home décor products through its online storefront. It also operates a B2B sales channel that supplies lighting products to interior designers and commercial customers.
Product overview
Lamps Plus is an online lighting ecommerce retailer offering residential and commercial lighting products. The company operates a direct-to-consumer online platform for selling lamps, light fixtures, and related lighting products. No specific named product lines, modules, or sub-products were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor lighting fixtures Retail selection of indoor lighting fixtures sold directly to residential consumers and commercial buyers through the Lamps Plus online storefront.
- Outdoor lighting fixtures Retail selection of outdoor lighting fixtures sold directly to residential consumers and commercial buyers through the Lamps Plus online storefront.
- Lamps Retail selection of lamps sold to consumers shopping for residential lighting and décor via the Lamps Plus online storefront.
- Home décor products Retail selection of home décor products sold alongside lighting fixtures to consumers through the Lamps Plus online storefront.
- B2B commercial lighting supply Business-to-business sales channel supplying lighting products to interior designers and commercial establishments for commercial lighting procurement and interior design projects.
Companies that use Lamps Plus
Customer profileSegments2 records
Ideal customer profiles2 records
Lamps Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lamps Plus partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Lamps Plus competitors and assessment
Company assessmentDirect peers
- Wayfair: Wayfair is a major online home goods retailer explicitly named alongside Lamps Plus in industry coverage, competing directly in lighting and home fixtures with a much larger catalog and logistics footprint. Direct head-to-head competitor in online lighting e-commerce.
- Lumens: Lumens is a pure-play online lighting retailer with a comparable assortment of residential and commercial fixtures and a similar premium positioning strategy. It competes with Lamps Plus for the same design-conscious lighting consumer and overlaps heavily on brands carried.
- YLighting: YLighting is an online specialty lighting retailer focused on designer and modern lighting fixtures, overlapping directly with Lamps Plus on assortment, customer base, and DTC go-to-market motion. Closest like-for-like specialty lighting e-commerce peer.
- Build.com (Ferguson): Build.com is an online retailer of home improvement products including lighting fixtures, now part of Ferguson. It serves both DIY consumers and professional contractors, competing with Lamps Plus across consumer and B2B lighting channels.
- Lighting Direct (1-800-Lighting): Lighting Direct is a long-standing online specialty lighting retailer focused on indoor and outdoor fixtures, sharing Lamps Plus's product scope and customer demographic. Comparable assortment-led DTC play in the same niche.
Broad incumbents
- Amazon Home: Amazon operates the largest online lighting and home goods marketplace, serving the same residential consumer base that shops at Lamps Plus. While not a specialist, it represents the most powerful direct substitute for online lighting purchases and exerts continuous pricing pressure on category incumbents.
- West Elm: West Elm is a Williams-Sonoma-owned home furnishings retailer with a significant lighting assortment sold direct-to-consumer online. It competes for overlapping premium-design-conscious residential lighting customers with similar brand positioning.
- Restoration Hardware (RH): RH is a premium home furnishings brand with a curated lighting catalog sold through e-commerce and galleries. It targets the same aspirational residential lighting customer that Lamps Plus courts with its premium positioning strategy.
- Home Depot: Home Depot is the largest home improvement retailer with a massive lighting department online and in-store. It competes with Lamps Plus across both consumer DIY and B2B/pro contractor lighting channels with unmatched inventory depth.
Emerging players
- World Market: World Market (Cost Plus) sells globally-inspired home furnishings including a curated lighting assortment across online and physical stores. It targets a partially overlapping residential customer base looking for decorative lighting and home accents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lamps Plus social profiles
Digital presenceLamps Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lamps Plus leadership team
Management profileNumber of profiles
Profiles3 records
Lamps Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lamps Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lamps Plus
What does Lamps Plus do?
Lamps Plus is a direct-to-consumer retailer that sells indoor and outdoor lighting fixtures, lamps, and home décor products through its online storefront. It also operates a B2B sales channel that supplies lighting products to interior designers and commercial customers.
When was Lamps Plus founded?
Lamps Plus was founded in 1976. It employs 1,001 to 5,000 people.
Where is Lamps Plus based?
Lamps Plus is headquartered in Chatsworth, United States, in the North America region.
How does Lamps Plus make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are B2B Integration.
Who are Lamps Plus's main competitors?
Direct peers on record are Wayfair, Lumens, YLighting, Build.com (Ferguson) and Lighting Direct (1-800-Lighting). Broad incumbents are Amazon Home, West Elm, Restoration Hardware (RH) and Home Depot. World Market is listed as an emerging player.
Does Lamps Plus have an API?
No public API is recorded for Lamps Plus.
What industry is Lamps Plus in?
Lamps Plus's product category is Lighting and Home Décor Retail. Its primary akta.pro industry code is CRAIAHAE, Lamps Retail (Table, Floor, Desk), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 3351 and its SIC code is 5712.