What Gaes does

GAES is a Barcelona-headquartered hearing care retail and services company operating across Spain since 1950, functioning as the principal Spanish brand of the global Amplifon Group (Amplifon Ibérica, S.A.U.). The company distributes and fits hearing aids across multiple form factors — invisible (ITE/ampli-mini), receiver-in-canal (RIC), behind-the-ear (BTE, including ampli-power and ampli-easy), rechargeable (ampli-energy), and Bluetooth-connected (ampli-connect) models — alongside cochlear implants distributed under a 30-year exclusive partnership with Cochlear, bone-anchored osteointegrated implants, and custom hearing protection products. Beyond hardware, GAES delivers audiological services including free hearing assessments, the proprietary GAES Training auditory rehabilitation method (based on the Knaster technique, executed with proprietary GAES-100KT equipment at 50+ Integral Auditory Institutes), and Tinnitus Retraining Therapy (TRT), supported by a reported 91% improvement rate in auditory comprehension among training participants.

The business operates as a vertically integrated direct-to-consumer retail platform through more than 700 owned hearing centers and 50+ specialized Integral Auditory Institutes across all Spanish provinces, staffed by qualified audiophonologists. Revenue is generated primarily through one-time hardware sales of hearing aids and implants, supplemented by professional services (auditory rehabilitation, tinnitus therapy, fitting), accessories and maintenance (batteries, cleaning supplies), hearing protection products, and the GAESCard insurance add-on. The go-to-market combines free top-of-funnel diagnostics (online hearing tests, in-center audiometry and otoscopy), a 30-day free trial, promotional pricing (2x1 on hearing aids), referral incentives up to €250, and specialized sub-brands for pediatric customers (GAES Junior) and ENT medical professionals (GAES Médica).

In June 2026, Amplifon Ibérica completed the absorption merger of 16 OIRT Group companies, consolidating Spanish operations under a single legal entity. The customer base is highly fragmented across individual consumers with hearing loss, tinnitus sufferers, pediatric patients, and industrial users, with no disclosed enterprise anchor contracts and headcount reported in the 1,001–5,000 range.

Name

Gaes

Legal name

AMPLIFON IBÉRICA, S.A.U.

Website

https://gaes.es

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GAES is the leading hearing care retailer in Spain and a brand of the global Amplifon Group, operating more than 700 centers that distribute and fit hearing aids, cochlear implants, and hearing protection while delivering auditory rehabilitation and tinnitus therapy to individuals with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Care Retail & Audiology Services

NAICS

Electronics and Appliance Retailers (4492)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Hearing aid retail
• Cochlear implants
• Auditory rehabilitation services
• Hearing care centers
• Custom hearing protection

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including invisible (ITE), receiver-in-canal (RIC), and behind-the-ear (BTE) models. Products include Ampli-mini, Ampli-power, Ampli-easy, Ampli-energy (rechargeable), and Ampli-connect (with TV/phone connectivity).
2. Cochlear and Osteointegrated Implants: Distribution of cochlear implants (Cochlear brand) for over 30 years in Spain, and osteointegrated implants. Includes processors, spare parts, and accessories.
3. Hearing Rehabilitation Services: GAES Training auditory reeducation program provided at over 50 Integral Auditory Institutes. Includes assessment, therapy sessions, and follow-up. Also includes Tinnitus Retraining Therapy (TRT).
4. Hearing Protection Products: Custom earplugs for swimming, sleeping, musicians, hunters, motor sports, and industrial use. Also hearing protectors and accessories.
5. Accessories and Maintenance: Batteries, cleaning products, maintenance supplies, communication systems, and accessories for hearing aids and implants. Includes GAESCard insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Gaes is a Spanish hearing care retailer that sells and fits digital hearing aids (across ITE, RIC, and BTE formats), distributes Cochlear cochlear implants and bone-anchored implants, and provides auditory rehabilitation services (including the proprietary GAES Training / Knaster method and tinnitus therapy) through a network of more than 700 owned centers and 50+ Integral Auditory Institutes across Spain. It also retails custom hearing protection products, assistive communication accessories, and pediatric hearing solutions under sub-brands such as GAES Junior.

Product overview

GAES is a hearing health company and Amplifon brand subsidiary offering a comprehensive portfolio of hearing solutions across Spain with over 700 centers. The core product line centers on hearing aids (audífonos) available in multiple technology tiers including Ampli-mini (invisible), Ampli-power (high-power), Ampli-easy (affordable), Ampli-energy (rechargeable), and Ampli-connect (connected). The company also provides hearing implants including cochlear implants via the Sistema Nexa (distributed in partnership with Cochlear) and bone-anchored implants. Supporting services include auditory reeducation (GAES Training), tinnitus therapy (TRT and masking hearing aids), and pediatric solutions (GAES Junior). The company operates specialized sub-brands including GAES Médica for ENT specialists, a charitable foundation (Fundación GAES Solidaria), and sells hearing protection products and communication accessories.

Differentiator

Problem solved

Functional benefit

Brands

• GAES Junior: Specialized hearing care services for children
• GAES Médica
• GAES Training
• Fundación GAES Solidaria
• ampli-mini
• ampli-power

Products and services

• Ampli-mini invisible hearing aids Discreet, made-to-measure invisible-in-canal (IIC) hearing aids designed to fit inside the ear canal for a near-invisible appearance, targeted at adults seeking an unobtrusive hearing-loss solution.
• Ampli-power high-performance hearing aids High-power hearing aids designed for users with severe hearing loss, offering maximum amplification and high-performance sound processing.
• Ampli-easy affordable BTE hearing aids Affordable behind-the-ear (BTE) hearing aids from the GAES range that deliver high-quality performance at an entry-level price point.
• Ampli-energy rechargeable hearing aids Rechargeable hearing aids (RIC, ITE, and BTE form factors) eliminating the need for disposable batteries, with charging accessories included.
• Ampli-connect Bluetooth-connected hearing aids Latest-generation hearing aids enabling instant Bluetooth connectivity to televisions and phones for seamless audio streaming, targeted at users who want direct audio streaming from consumer electronics.
• Sistema Nexa cochlear implants Cochlear implant system distributed by GAES in Spain for more than 30 years in partnership with Cochlear (the world leader in this technique), for individuals with severe to profound hearing loss. Includes processors, spare parts, accessories, and ongoing fitting support.
• Implantes Osteointegrados (bone-anchored hearing implants) Bone-anchored hearing implants that bypass the outer and middle ear to directly stimulate the cochlea through bone conduction, for patients unsuitable for conventional hearing aids or cochlear implants.
• Protección Auditiva (custom hearing protection) Custom-made earplugs and hearing protectors for industrial noise, swimming, sleeping, hunting, motorsports, and musicians, designed to prevent noise-induced hearing loss and protect ears during recreational and professional exposure.
• Sistemas de Comunicación (assistive listening devices) Assistive listening devices and accessories — including TV streamers, remote microphones, and related systems — that complement hearing aids and improve daily listening comfort for hearing-aid users.
• GAES Training auditory rehabilitation service Auditory reeducation and training program based on the Knaster method, delivered using proprietary GAES-100KT equipment in soundproof cabins across 50+ Integral Auditory Institutes; 15 sessions of 20–30 minutes each improve sound comprehension for people with hearing loss, with a reported 91% improvement rate in auditory comprehension.
• Terapia de Reentrenamiento del Tinnitus (TRT) Combined sound-therapy and counseling program lasting 12–18 months that helps patients habituate to tinnitus sounds and reduce perceived discomfort, provided through GAES centers.
• Audífonos para Acúfenos (tinnitus-masking hearing aids) Hearing aids with integrated tinnitus masker/noiser available in ITE, BTE, and RIC form factors that generate low-level noise to counteract tinnitus perception through masking technology.
• GAES Junior pediatric hearing care Dedicated pediatric audiology service line — operated through specialized centers and a dedicated website (gaesjunior.com) — providing children's hearing aids, pediatric audiology assessments, and family-oriented care for children with hearing loss.
• GAES Médica professional services for ENT specialists Dedicated web portal (gaesmedica.com) and service line aimed at otorhinolaryngology (ENT) specialists, providing specialized audiological products, technical information, and patient-referral support for complex hearing-loss cases.
• GAESCard hearing-aid insurance Insurance product providing coverage and protection for purchased hearing aids, including repair/replacement protection and ongoing post-sale servicing.
• Online hearing screening test (Test Auditivo Online) Free online hearing screening available on gaes.es that provides a quick self-administered estimate of potential hearing-loss indicators as a first-step engagement tool before an in-center assessment.

Quantifiable outcome

• 91% improvement rate in auditory comprehension with GAES Training
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CochlearcoreTechnology or IntegrationExclusive distribution partnership for Cochlear brand cochlear implants in Spain for over 30 years. Cochlear is the world leader in cochlear implant technology. GAES provides distribution, fitting, processor upgrades, spare parts, and ongoing support for Cochlear implant recipients in Spain.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GN Hearing: Danish manufacturer of ReSound, Beltone, and Jabra hearing aids with global retail and clinical presence. Comparable to GAES as a major hearing care player, though more weighted to manufacturing and to North American retail channels.
• Sonova: Swiss hearing care company (Phonak, Unitron, Hansaton brands) operating globally as both manufacturer and retail service provider. Comparable to GAES as a vertically integrated hearing care leader with branded retail presence, though much larger and more diversified geographically.
• Amplifon: Global hearing care leader and parent company of GAES. Operates a worldwide network of hearing aid retail centers, providing comparable products and audiology services. Comparable because GAES is essentially Amplifon's Spanish flagship brand, sharing the same product portfolio, service model, and clinical standards.
• WS Audiology: Formed by the merger of Sivantos (Signia) and Widex, operating globally as both hearing aid manufacturer and retail services provider. Comparable to GAES in offering branded hearing solutions with strong audiology service orientation across multiple geographies.
• Demant: Danish hearing healthcare group (Oticon, Bernafon, Sonic, Philips Hearing Solutions brands) combining hearing aid manufacturing with retail audiology clinics globally, including through Audika in Spain. Comparable to GAES as a full-stack hearing care operator with retail focus.
• Beltone: US-focused hearing aid retailer and brand under GN Hearing. Comparable to GAES as a hearing aid retailer with audiology-led fitting and lifetime service model, though primarily serving the North American market through independently owned outlets.

Regional players

• Miracle-Ear: Large US-based hearing aid retailer with a franchised center model. Comparable to GAES as a hearing-care retail specialist focused on fitting and after-sales service, though geographically limited to North America rather than Europe.

Direct peers

• Audika: Spanish hearing aid retailer operating multiple centers across Spain, owned by Demant. Directly competes with GAES in the same geography and customer segment with similar hearing aids, fittings, and audiology services, making it the most relevant domestic direct peer.
• Specsavers Hearcare: Optical retail chain with integrated hearing care centers in Spain and globally. Directly competes with GAES in Spanish retail by offering hearing tests, fittings, and hearing aids through a multi-service retail model leveraging existing optical customer traffic.

Emerging players

• Costco Hearing Aid Centers: Warehouse-club-based hearing aid retail channel offering competitively priced devices bundled with audiology services. Comparable to GAES as a growing hearing aid retail channel that pressures traditional retail pricing, particularly for entry-level customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GAEStv
• Facebookfacebook.com/GAESCentrosAuditivos
• Xx.com/gaes
• LinkedInlinkedin.com/company/gaes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaes