What Audika does

Audika, legally Audio Selección, S.L., is a Spanish hearing-care retailer operating as a wholly-owned subsidiary of Denmark-based Demant Group. Founded in 2017 and headquartered in Alcobendas (Madrid), the company runs a network of more than 160 owned-and-operated hearing centers across all Spanish provinces and employs between 101 and 250 people. Its primary customer segments are adults experiencing age-related or noise-induced hearing loss and, through the Audika Kids sub-brand, children requiring pediatric audiology services. The company cites over 20,000 satisfied customers, a 4.9/5 rating across 23,942 reviews, and more than 50,000 free hearing tests conducted annually.

The product portfolio centers on a branded hearing-aid lineup spanning multiple form factors, performance tiers, and technology levels: Audika Blink Mini (invisible AI-powered device), Audika Blink (next-generation AI speech clarity), Audika Extra (wind-noise management and Bluetooth), Audika Más Intra and Audika Más (custom-fit and rechargeable intelligent devices), and Audika Power (ultra-powerful BTE for severe-to-profound loss). Devices incorporate AI-based audio processing for speech clarity and noise stabilization and Bluetooth streaming from phones, televisions, and (for pediatric users) classroom systems. Services include free in-center audiometry with same-day results (using REM, otoscopy, and the proprietary "family voice" test), fittings, 3-year warranties, unlimited after-sales service (batteries, adjustments, cleanings, repairs), online tinnitus self-screening, and pediatric audiology including pre-cochlear implant evaluation. Pricing ranges from €59/month financing on entry-level devices to full bundles around €2,124, with a 0% TAE consumer financing partnership with Kutxabank S.A. enabling installment purchases.

The business model is primarily one-time hardware sales of hearing aids bundled with multi-year service, supplemented by recurring revenue from consumables (batteries, accessories) via the audikaonline.es store, financing-related transaction fees, and per-visit pediatric consultation fees at €30 each. Go-to-market is consultative, sales-led, and executed through a nationwide physical retail network (with phone, WhatsApp, and online appointment booking) supported by organic social media, SEO-driven educational content (blog, loss-type pages, tinnitus resources), and customer testimonials. Back-office functions (privacy, compliance, whistleblower channel) are centralized under the Demant Group, providing shared technology, brand, and operational infrastructure.

Name

Audika

Legal name

Audio Selección, S.L.

Website

https://audika.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Audika is a Spanish hearing-care retailer operating 160+ owned centers nationwide as a subsidiary of Denmark-based Demant Group, selling AI-powered hearing aids and providing audiology testing, fitting, pediatric audiology, and after-sales services to adult and child consumers.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing care services
• Hearing aids retail
• Audiology services
• Hearing assessments
• Pediatric audiology

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including various models (Blink Mini, Blink, Extra, Más Intra, Power) with different technology levels and price points. Revenue generated from one-time device purchases with optional financing.
2. Financing Services: Partnered with Kutxabank S.A. to offer 0% TAE financing for hearing aid purchases, enabling customers to pay in monthly installments. Example: 2,124€ over 36 months at 59€/month.
3. Professional Services: Audiological services including hearing tests, fitting, adjustments, repairs, and ongoing maintenance. Children's audiology services (Audika Kids) at 30€ per consultation.
4. Accessories and Consumables: Online store selling accessories, batteries, and maintenance products for hearing aids.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Audika sells branded digital hearing aids (Blink Mini, Blink, Extra, Más Intra, Más, and Power lines) and provides professional audiology services through a nationwide network of 160+ hearing centers in Spain. Offerings include free hearing tests with same-day results, personalized fitting, pediatric audiology (Audika Kids), ongoing adjustments and repairs, and 0% TAE financing for device purchases in partnership with Kutxabank.

Product overview

Audika operates a network of over 160 hearing centers across Spain, offering a comprehensive portfolio of hearing solutions centered around its branded hearing aid lineup. The core product family includes Audika Blink Mini, Audika Blink, Audika Extra, Audika Más Intra, Audika Más, and Audika Power — each targeting different hearing needs, from invisible/discreet models to ultra-powerful devices for severe hearing loss. These are complemented by pediatric services under Audika Kids, free hearing tests, online tinnitus testing, and financing options. The hearing aids incorporate AI technology and Bluetooth connectivity for audio streaming from devices. Services are delivered through the center network with free aftercare including batteries, adjustments, cleanings, and repairs.

Differentiator

Problem solved

Functional benefit

Brands

• Audika Blink Mini: Most discreet hearing aids from Audika featuring AI technology for natural sound representation.
• Audika Blink
• Audika Extra
• Audika Más Intra
• Audika Más
• Audika Power
• Audika Kids

Products and services

• Audika Blink Mini Discrete hearing aid with AI-powered sound processing trained on millions of sounds, designed for natural sound representation and nearly invisible wear. Targeted at adults seeking a discreet solution for mild to moderate hearing loss.
• Audika Blink Next-generation hearing aid offering superior speech clarity, integrated AI for listening comfort, discreet design, quick charging, and device connectivity. Targets adults seeking high-performance hearing with modern connectivity.
• Audika Extra Innovative hearing aid with exceptional speech clarity, reduced listening effort, pioneering wind noise management, and Bluetooth connectivity. Suited for active users in noisy outdoor environments.
• Audika Más Intra Fully personalized, custom-fit hearing solution offering maximum discretion and comfort. Designed for users who prioritize an individually tailored, barely visible device.
• Audika Más Intelligent hearing solution that helps users hear with more detail, understand better, and remember more with less effort. Rechargeable with enhanced sound clarity and focus.
• Audika Power Ultra-powerful behind-the-ear hearing aids for severe and profound hearing loss, providing clarity, natural sound, improved speech comprehension in noisy environments, feedback blocking, and direct Bluetooth sound transmission.
• Audika Kids (Pediatric Audiology Service) Specialized pediatric audiology service providing hearing assessments, pediatric hearing aids, Bluetooth classroom and media communication systems, and pre-cochlear implant evaluation for children from birth through adolescence.
• Free Hearing Test Complimentary hearing assessment conducted by certified audiologists at any of Audika's 160+ centers, with real-ear measurements, otoscopic examination, audiometry, and the family voice test, delivered with same-day results.
• Online Tinnitus Test Web-based questionnaire that screens users for tinnitus and hearing loss symptoms and recommends next steps, including an in-center visit.
• Hearing Aid Financing 0% TAE (APR) financing for hearing aid purchases, provided in partnership with Kutxabank S.A., starting from €59 per month over 36 months. Enables customers to spread device costs without interest.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 23,942 reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Demant GroupcoreOthersAudika (Audio Selección, S.L.) is a subsidiary of the Demant Group, a global leader in hearing healthcare. The parent company provides technology, brand, and operational support. Audika's privacy policy references sharing data within the Demant Group.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Miracle-Ear: Large US-based hearing care retail chain with limited Spanish presence. Comparable brick-and-mortar audiology and hearing aid fitting service model.

Broad incumbents

• Phonak (Sonova): Major hearing aid manufacturer owned by Sonova. Products compete directly with Audika's portfolio in Spanish retail channels; comparable AI-powered hearing aid technology roadmap.
• Amplifon: Global leader in hearing care retail with extensive Spanish presence (including the GAES brand). Direct competitor in the same product category with similar physical retail clinic model and audiology services.
• Starkey Hearing Technologies: US-based hearing aid manufacturer with global distribution. Comparable AI-enabled hearing aid products competing for the same Spanish consumer base through retail channels.
• ReSound (GN Hearing): Global hearing aid manufacturer competing for the same end customers through Spanish retail partners. Comparable product range and digital/AI features targeting similar demographics.
• Widex: Sister hearing aid manufacturer under the Demant Group. Same parent company, complementary technology stack serving similar end customers through different distribution channels.
• Oticon: Sister hearing aid brand under the Demant Group. Comparable technology and product positioning to Audika's in-house devices; serves the same Spanish hearing-impaired demographic through different retail channels.

Direct peers

• Specsavers Hearcare: Optical retail chain that has expanded into hearing care services in Spain and other markets. Competes in the same brick-and-mortar audiology service and hearing aid retail space.
• GAES (Grupo Auditivo Español): Historic Spanish hearing care chain, now owned by Amplifon. Operates a similar retail audiology center model across Spain, directly competing for the same customers with comparable service offerings.

Emerging players

• Sonivox: Spanish online-focused hearing aid retailer. Competes in the same Spanish hearing aid market with a digitally-native, lower-cost distribution model challenging traditional retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXBGqWDPRbMuwwJMXn7Kmuw
• Facebookfacebook.com/audika.es
• LinkedInes.linkedin.com/company/audika-centros-auditivos
• Instagraminstagram.com/audika_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audika