CaptionMax
CaptionMax is a Minneapolis-based media accessibility services company founded in 1993, providing closed captioning, transcription, and audio description for video and broadcast clients across the United States and Canada.
- Company typePrivate
- Founded1993
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
CaptionMax firmographics
Firmographics- Name
- CaptionMax
- Legal name
- Captionmax LLC
- Website
- https://captionmax.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CaptionMax is a Minneapolis-based media accessibility services company founded in 1993, providing closed captioning, transcription, and audio description for video and broadcast clients across the United States and Canada.
- Ownership category
- akta.pro rank
CaptionMax industry classification
Industry- Product category
- Media Accessibility and Closed Captioning Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Translation and Interpretation Services (541930)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Subtitling & Captioning Services (Timed Text, SDH/CC) (MPAHAFAA)
- akta.pro secondary industries
- Public Broadcasting Accessibility & Public Service Compliance (Captioning, EAS, ADA) (MPABADAO), Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC)
Keywords
Where CaptionMax is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
CaptionMax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
CaptionMax product offering
Product offeringCore offering
CaptionMax provides closed captioning, transcription, and audio description services for video and broadcast content, enabling accessibility for deaf and hard-of-hearing audiences. Following the March 2021 acquisition of National Captioning Canada (NCC), the company extended these media accessibility services into the Canadian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Closed Captioning Services Captioning solutions for video and broadcast content to support deaf and hard-of-hearing audiences.
- Transcription Services Transcription of video and broadcast content as part of the company's media accessibility offerings.
- Audio Description Services Audio description services that describe visual content for visually impaired audiences, delivered as part of CaptionMax's accessibility portfolio.
Companies that use CaptionMax
Customer profileIdeal customer profiles1 record
CaptionMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CaptionMax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Captioning Canada (NCC)coreCaptionmax LLC acquired National Captioning Canada (NCC) in March 2021. The acquisition enhances Captionmax's operational capacity and expands its media accessibility services in Canada.
Scale indicators1 record
CaptionMax competitors and assessment
Company assessmentEmerging players
- Speechmatics: Speechmatics is an automatic speech recognition provider offering captioning APIs and multilingual models for media and enterprise. It is an enabling technology competitor that pressures traditional captioning margins.
- Otter.ai: Otter.ai provides AI-driven meeting transcription and live captioning for enterprise and education. It is an emerging alternative for live and meeting captioning, competing on speed and price rather than broadcast-grade accuracy.
- Verbit: Verbit is an AI-first transcription and captioning platform targeting enterprise, legal, education, and media. Its automation-first model is a competitive threat and a complementary technology benchmark for CaptionMax.
Direct peers
- 3Play Media: 3Play Media is a Boston-based closed captioning, transcription, and audio description provider serving higher education, enterprise, and media. It competes head-to-head with CaptionMax for captioning and accessibility contracts and is the most directly comparable peer.
- VITAC: VITAC is one of the largest U.S. broadcast captioning and accessibility service providers, owned by Pearson. It competes with CaptionMax on live and recorded captioning for broadcast, cable, and streaming customers.
- Rev: Rev offers transcription, captioning, and subtitle services to enterprise, media, and legal customers via an on-demand marketplace model. It is a direct competitor for captioning and transcript delivery.
Others
- EEG (now part of Ai-Media): EEG (Entertainment Equipment Group) / LexSystems provides captioning hardware and software for broadcast workflows. It is an adjacent enabling provider whose technology choices shape CaptionMax's broader delivery ecosystem.
- Zoom (live captions): Zoom ships native automated live transcription and captioning across its enterprise video platform. As a free baseline for meeting captioning, it expands the accessibility market while compressing demand for third-party captioning on enterprise calls.
Broad incumbents
- National Captioning Institute (NCI): NCI is a long-standing nonprofit-affiliated captioning and language services provider for broadcast and government. It is a foundational player in FCC-mandated captioning and competes directly with CaptionMax.
- AI-Media: AI-Media is an ASX-listed provider of live and recorded captioning, translation, and language services across broadcast, government, and enterprise globally. It is a broader incumbent competitor offering overlapping broadcast and accessibility solutions.
Market position
Customer concentration
CaptionMax social profiles
Digital presenceCaptionMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaptionMax leadership team
Management profileNumber of profiles
Profiles4 records
CaptionMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaptionMax M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaptionMax
What does CaptionMax do?
CaptionMax provides closed captioning, transcription, and audio description services for video and broadcast content, enabling accessibility for deaf and hard-of-hearing audiences. Following the March 2021 acquisition of National Captioning Canada (NCC), the company extended these media accessibility services into the Canadian market.
Is CaptionMax a public or private company?
CaptionMax is a private company. It is classified as unknown and is currently operating.
When was CaptionMax founded?
CaptionMax was founded in 1993. It employs 51 to 100 people.
Where is CaptionMax based?
CaptionMax is headquartered in Minneapolis, United States, in the North America region.
Who are CaptionMax's main competitors?
Emerging players on record are Speechmatics, Otter.ai and Verbit. Direct peers are 3Play Media, VITAC and Rev. Others are EEG (now part of Ai-Media) and Zoom (live captions). Broad incumbents are National Captioning Institute (NCI) and AI-Media.
Does CaptionMax have an API?
No public API is recorded for CaptionMax.
What industry is CaptionMax in?
CaptionMax's product category is Media Accessibility and Closed Captioning Services. Its primary akta.pro industry code is MPAHAFAA, Subtitling & Captioning Services (Timed Text, SDH/CC), with a secondary code of MPABADAO, Public Broadcasting Accessibility & Public Service Compliance (Captioning, EAS, ADA). Its NAICS code is 51219 and its SIC code is 7819.