Tropical IT
Tropical IT is a B2B e-commerce distributor of IT infrastructure products operating across the Americas, offering 17,000+ SKUs across 150+ brands in categories including AI infrastructure, data center, networking, computing, AV, and cables for enterprise buyers in Latin America and North America.
- Company typePrivate
- Founded2015
- HeadquartersMoss Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Tropical IT does
Tropical IT is a privately held B2B e-commerce distributor of IT infrastructure products, headquartered in San Francisco, California and operating across the Americas. The company's platform, built on BigCommerce, catalogs 17,000+ SKUs across 150+ brands organized into seven primary categories: AI Infrastructure, Data Center, Networking, Structured Cabling, Audio & Video, Computing, and Cables. Tropical IT holds core-tier distribution relationships with major OEMs including NVIDIA, Cisco, APC/Schneider Electric, Arista Networks, Palo Alto Networks, SuperMicro, HPE, Fortinet, Vertiv, and Apple, enabling consolidated multi-vendor procurement for enterprise IT buyers, with stated emphasis on Latin American markets where direct OEM access is historically limited.
The product surface spans the full data center stack: power infrastructure (UPS, PDUs, switchgear, generators), cooling (air, rear-door heat exchangers, direct-to-chip, immersion via partners Submer and Asperitas), compute (GPU servers, DGX systems, CPU servers, workstations), networking (LAN/WLAN switches, firewalls, transceivers), storage (enterprise arrays, NVMe), and pre-integrated "Solutions in a Box" such as AI GPU racks and edge AI pods. Sub-categories extend into structured cabling, commercial AV (Samsung displays, Epson/Panasonic projectors, Crestron, Bose Professional, Shure), and computing endpoints (Apple Mac, Lenovo ThinkPad, Logitech peripherals). Pricing ranges from sub-$10 budget cables and connectors to enterprise rPDUs and AI infrastructure priced at thousands of dollars, with quote-based procurement for large orders.
The go-to-market is hybrid: self-serve e-commerce for transactional SKUs, supplemented by inside-sales quote handling for enterprise deployments. Revenue is generated through hardware resale margins (distributor/reseller model); no subscription, services, or recurring revenue streams are disclosed. The company reports 1-10 employees, was founded circa 2023 per firmographic data (with company records also referencing 2015), and has not publicly disclosed funding, revenue, ownership structure, or named customer wins. Luis Schilling is identified as CEO and founder.
Tropical IT firmographics
Firmographics- Name
- Tropical IT
- Legal name
- Tropical IT
- Website
- https://tropical-it.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tropical IT is a B2B e-commerce distributor of IT infrastructure products operating across the Americas, offering 17,000+ SKUs across 150+ brands in categories including AI infrastructure, data center, networking, computing, AV, and cables for enterprise buyers in Latin America and North America.
- Ownership category
- akta.pro rank
Tropical IT industry classification
Industry- Product category
- IT Infrastructure Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Tropical IT is headquartered
LocationHeadquarters
- HQ city
- Moss Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tropical IT business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: B2B e-commerce sales of IT infrastructure products including AI infrastructure, data center equipment, networking, structured cabling, audio/video, computing hardware, and cables/power cords. Operates as a distributor/reseller model with multiple brand partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget cables and connectors |
| Unit Pricing | Multi-year contract | Enterprise data center equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tropical IT product offering
Product offeringCore offering
Tropical IT is a B2B e-commerce distributor of IT infrastructure products serving enterprise buyers across the Americas. It aggregates 17,000+ SKUs from 150+ brands into seven categories (AI Infrastructure, Data Center, Networking, Structured Cabling, Audio & Video, Computing, and Cables) and sells them via a self-serve web storefront supplemented by quote-based procurement for enterprise orders. The platform emphasizes multi-vendor consolidation and Americas-wide sourcing, with a particular focus on AI and data center deployments.
Product overview
Tropical IT is a B2B e-commerce platform and IT equipment distributor operating across the Americas. The company offers a comprehensive portfolio of IT hardware and infrastructure solutions organized into seven main categories: AI Infrastructure (power, cooling, compute, storage, networking, and pre-integrated solutions for AI deployments), Data Center (servers, storage, PDUs, racks, and server management), Networking (LAN/WLAN equipment, network adapters, security appliances), Structured Cabling, Audio & Video (commercial displays, projectors, video conferencing), Computing (laptops, desktops, tablets, monitors), and Cables (power cords, connectors, and installation solutions). The platform serves enterprise customers across Latin America and North America with a focus on IT infrastructure procurement.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Infrastructure Comprehensive AI infrastructure category offering power infrastructure (UPS systems, PDUs, panels and switchgear, generators, power cabling), cooling (air, rear door HX, direct-to-chip, immersion, facility cooling, monitoring hardware), racks and enclosures (AI racks, standard racks, accessories), compute (GPU servers, CPU servers, workstations, integrated platforms, DGX systems, Grace and GB superchips), networking and connectivity, storage systems, and pre-integrated Solutions in a Box (AI GPU racks, cooling integration kits, DGX pre-integrated systems, edge AI pods). Targeted at enterprises and data center operators deploying AI and high-performance computing workloads.
- Data Center Equipment Data center hardware category covering cabinets and accessories, power distribution units (PDUs), racks and accessories, blade and rack servers with accessories, and server management solutions such as KVM consoles. Designed for enterprise data center operators and IT infrastructure teams.
- Networking Equipment Networking category offering LAN solutions (adapters, Ethernet and modular switches, PoE injectors, accessories), network adapters (Ethernet, transceivers, wireless), WLAN (indoor access points, antennas, accessories), enterprise security (firewalls, routers, security appliances), and network controllers. Targeted at enterprise IT teams building or refreshing campus and data center networks.
- Structured Cabling Structured cabling category offering accessories, cable management, Category 5e (bulk cables, connectors and wall plates), Category 6 (connectors, wall plates, patch cords), and fiber optic components. Targeted at enterprise network installers and data center cabling projects.
- Audio and Video Equipment Audio and video category including cables and accessories, display accessories (mounts and stands), conference room cameras, digital signage, displays (Samsung commercial/professional series), microphones (receivers, wired, wireless), projector screens, projectors (Panasonic and Epson professional models), speakers, touch controllers, and video conference systems. Targeted at enterprises outfitting conference rooms, retail spaces, and commercial AV installations.
- Computing Products Computing category offering warranties, desktops (all-in-one, mini PCs, thin clients, workstations), accessories (security keys, RAM, speakers, webcams, keyboard and mouse bundles, headsets), laptops (business laptops, gaming laptops, Mac), monitors, and tablets. Targeted at enterprise buyers procuring business laptops, workstations, and end-user peripherals.
- Cables and Power Solutions Cables category offering wiring devices, outlets and sockets, single pole cam lock devices, surface mount boxes, portable outlet box components, plugs, inlets, Hubbell products, connectors, and a broad portfolio of power cords and connectors (portable, camlock, data center, hospital grade, IEC60309 pin and sleeve, international, locking IEC, TAA/BAA), rack and installation solutions, USB cables and adapters, network cables, surge protection strips, plug adapters, IEC outlet shields, micro ATS, and GFCI cords. Targeted at data center, healthcare, and enterprise facility installations requiring specialized cabling.
Companies that use Tropical IT
Customer profileSegments1 record
Ideal customer profiles1 record
Tropical IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tropical IT partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and major.
- NVIDIAcorePremier partner for AI infrastructure solutions including DGX systems, GPU servers, and AI compute platforms. NVIDIA products featured prominently in AI Infrastructure catalog category.
- CiscocoreEnterprise networking solutions including switches, routers, security appliances, and unified communications. Extensive Cisco product portfolio across networking categories.
- APC (Schneider Electric)corePower infrastructure solutions including UPS systems, power distribution units, and data center power management. Major brand in AI Infrastructure and Data Center categories.
- Arista NetworkscoreHigh-performance data center switches and routers including 7280R3 and 720XP series. Featured in networking and data center infrastructure offerings.
- Palo Alto NetworkscoreNext-generation security appliances including PA-3260 and firewall solutions for enterprise network security. Featured in networking security category.
- SuperMicrocoreServer and compute infrastructure including GPU servers, rack servers, and data center solutions. Featured in AI Infrastructure and Data Center categories.
- ApplemajorConsumer and business computing products including MacBook Air, MacBook Pro, and accessories. Certified Pre-Owned (CPO) program available.
- LenovomajorBusiness laptops including ThinkPad X1 series and enterprise computing solutions. Featured in Computing category.
- HPE (Hewlett Packard Enterprise)majorEnterprise servers, networking, and IT infrastructure solutions. Part of comprehensive brand portfolio.
- SamsungmajorCommercial displays, digital signage, and professional AV solutions including QBT-B, BET-H, and QMC series professional displays.
- EpsonmajorProfessional projectors and visual solutions including high-brightness installation projectors for business, education, and museum applications.
- PanasonicmajorProfessional projectors and audiovisual equipment including laser projectors with high lumen ratings for professional installations.
- LogitechmajorPeripherals including headsets, webcams, keyboards, mice, and conference room accessories. Featured in Computing and Audio/Video categories.
- HubbellcoreExtensive portfolio of power cords, connectors, pin and sleeve devices, and electrical infrastructure. Major brand in Cables category with hundreds of SKUs.
- VertivcoreData center power infrastructure including rPDUs, power distribution units, and monitoring solutions. Featured in AI Infrastructure and power categories.
- StayOnlinemajorPower cords and connectivity solutions. Extensive catalog of locking IEC power cords, international power cords, and specialty cables.
- RaritanmajorSecureLock locking power cords and data center power management solutions. Featured in locking IEC power cords category.
- PanduitmajorStructured cabling, network connectivity, and data center infrastructure solutions including patch panels and cable management.
- FortinetcoreNetwork security including firewalls, security appliances, and FortiGate solutions for enterprise network protection.
- CrestronmajorEnterprise audio/video, digital signage, and unified communication solutions for conference rooms and commercial spaces.
- Bose ProfessionalmajorProfessional audio including noise-cancelling headphones, speakers, and conference room audio solutions.
- ShuremajorProfessional microphones and audio equipment for conferencing and presentations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tropical IT competitors and assessment
Company assessmentDirect peers
- CDW Corporation: CDW is a large multi-brand IT reseller serving enterprise, public sector, and SMB customers with hardware, software, and integrated solutions across categories that overlap heavily with Tropical IT's AI infrastructure, data center, networking, and computing portfolios.
- Insight Enterprises: Insight is a global IT solutions integrator and distributor offering data center, networking, AI, and end-user computing products from vendors like Cisco, HPE, NVIDIA, and Dell — directly overlapping with Tropical IT's vendor stack and Americas enterprise buyer base.
- SHI International: SHI is a large IT reseller and integrator with deep enterprise and public-sector reach, offering servers, networking, AI infrastructure, and end-user devices from the same major OEMs that Tropical IT distributes.
- Connection (Connection Enterprise Solutions): Connection is an enterprise IT solutions provider selling hardware, software, and services across data center, networking, and end-user computing — competing for the same enterprise procurement budgets as Tropical IT.
- Zones Inc. Zones is an IT solutions and distribution company offering servers, networking, AV, and end-user computing products to enterprise and public-sector customers — a direct competitor in the multi-OEM IT distribution space.
- Newegg Business: Newegg Business is the B2B arm of Newegg, offering IT hardware including servers, networking, and end-user devices through an e-commerce platform — directly comparable to Tropical IT's self-serve B2B e-commerce model and category mix.
- ASI Computer Technologies: ASI is an IT distributor specializing in components, servers, networking, and AI/GPU infrastructure from brands like NVIDIA, Supermicro, and Intel — overlapping with Tropical IT's AI infrastructure and data center categories.
Regional players
- Distecna: Distecna is a Latin America-focused IT value-added distributor carrying data center, networking, and enterprise solutions from major OEMs — a comparable LATAM distribution competitor to Tropical IT's Americas positioning.
Broad incumbents
- TD SYNNEX: TD SYNNEX is a global IT distribution giant serving resellers and integrators across data center, networking, and AI categories — a much larger incumbent operating in the same wholesale IT distribution market as Tropical IT.
Emerging players
- Rackfinity: Rackfinity is an IT solutions provider specializing in data center and server infrastructure, including AI-ready platforms — a smaller, niche-focused peer overlapping with Tropical IT's AI infrastructure and server offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tropical IT social profiles
Digital presenceTropical IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tropical IT leadership team
Management profileNumber of profiles
Profiles1 record
Tropical IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tropical IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tropical IT
What does Tropical IT do?
Tropical IT is a B2B e-commerce distributor of IT infrastructure products serving enterprise buyers across the Americas. It aggregates 17,000+ SKUs from 150+ brands into seven categories (AI Infrastructure, Data Center, Networking, Structured Cabling, Audio & Video, Computing, and Cables) and sells them via a self-serve web storefront supplemented by quote-based procurement for enterprise orders. The platform emphasizes multi-vendor consolidation and Americas-wide sourcing, with a particular focus on AI and data center deployments.
Is Tropical IT a public or private company?
Tropical IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tropical IT founded?
Tropical IT was founded in 2015. It employs 11 to 50 people.
Where is Tropical IT based?
Tropical IT is headquartered in Moss Beach, United States, in the North America region.
How does Tropical IT make money?
One revenue line is on record: product Sales.
Who are Tropical IT's main competitors?
Direct peers on record are CDW Corporation, Insight Enterprises, SHI International, Connection (Connection Enterprise Solutions), Zones Inc., Newegg Business and ASI Computer Technologies. Distecna is listed as a regional player. TD SYNNEX is listed as a broad incumbent. Rackfinity is listed as an emerging player.
Does Tropical IT have an API?
No public API is recorded for Tropical IT.
What industry is Tropical IT in?
Tropical IT's product category is IT Infrastructure Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42343 and its SIC code is 5045.