Rackfinity
Rackfinity is a Minneapolis-based IT equipment distributor and e-commerce retailer selling server racks, networking gear, refurbished HPE hardware, and accessories to enterprise, government, aerospace/defense, and SMB customers across the United States.
- Company typePrivate
- Founded2004
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rackfinity does
Rackfinity is a Minneapolis-based, privately held IT equipment distributor and e-commerce retailer founded in 2004. The company sells server racks and enclosures, networking equipment, desktops and laptops, storage systems, UPS devices, cabling, technical furniture, and accessories through a BigCommerce-powered storefront at rackfinity.com and via direct B2B sales. It operates the RackGold sub-brand, which has distributed rack screws and cage nuts for data centers and server rooms for a decade, and participates in the HPE Renew Program to offer certified remanufactured Hewlett Packard Enterprise hardware at 15-30% below new-equipment pricing with full warranty.
Rackfinity firmographics
Firmographics- Name
- Rackfinity
- Legal name
- Rackfinity
- Website
- https://rackfinity.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rackfinity is a Minneapolis-based IT equipment distributor and e-commerce retailer selling server racks, networking gear, refurbished HPE hardware, and accessories to enterprise, government, aerospace/defense, and SMB customers across the United States.
- Ownership category
- akta.pro rank
Rackfinity industry classification
Industry- Product category
- IT Equipment Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Hardware Merchant Wholesalers (42371)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Hardware (5072)
- akta.pro primary industry
- PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF)
Keywords
Where Rackfinity is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rackfinity business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Rackfinity generates revenue through the sale of IT equipment including server racks, enclosures, computers, networking equipment, and accessories. Products are sold at varying price points from budget items to enterprise-grade servers costing thousands of dollars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for IT equipment and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rackfinity product offering
Product offeringCore offering
Rackfinity sells server racks, IT equipment, networking gear, computers, and rack accessories through an e-commerce storefront and direct B2B sales channels. The company distributes products from major manufacturers including HP, HPE, Kendall Howard, StarTech.com, and Ergotron, while also offering the HPE Renew Program of certified remanufactured hardware, custom IT kitting and deployment services, and the RackGold sub-brand for rack screws and cage nuts.
Product overview
Rackfinity is a Minneapolis, Minnesota-based IT supply company operating for more than two decades, offering a comprehensive portfolio of IT equipment and solutions. The company provides both physical server equipment and cloud infrastructure solutions through an e-commerce platform. The product portfolio centers on server racks and enclosures (Technical Furniture, Rack Enclosures, Rack Accessories), computing hardware (Computers, Server Solutions, HPE products), networking and connectivity (Networking, Ethernet Network Cables, Wire & Cable), storage systems, and office equipment. Key programs include the HPE Renew Program for certified refurbished equipment and RackGold brand for rack mounting hardware. The company also offers kitting, deployment services, and custom IT solutions to corporate workspaces and specialized sectors including aerospace and defense.
Differentiator
Problem solved
Functional benefit
Brands
- RackGold: A brand of Rackfinity specializing in rack screws and cage nuts used in data centers and server rooms, celebrating its 10th anniversary as a leading distributor.
Products and services
- Technical Furniture Adjustable computer desks and workstations designed for IT and corporate environments.
- Rack Enclosures Server rack cabinets and enclosures for data centers and server rooms.
- Rack Accessories Accessories for server racks including shelves, cable management, and mounting hardware.
- Computers Desktop computers, laptops, and mini PCs for business and enterprise use.
- Server Solutions Complete server solutions including HPE ProLiant servers and storage systems for enterprise data centers.
- Networking Equipment Network equipment including switches, routers, and connectivity solutions for IT infrastructure.
- Storage Systems
Quantifiable outcome
- HPE Renew products priced 15-30% below new equipment while maintaining equivalent quality and warranty
Companies that use Rackfinity
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Rackfinity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rackfinity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- HP EnterprisecoreRackfinity is an authorized HP Business Partner and HPE partner offering the HPE Renew Program for certified remanufactured products at discounted prices.
- Kendall HowardcoreRackfinity partners with Kendall Howard as a distributor of their server rack and enclosure products.
- StarTech.comcoreMajor partner distributing StarTech.com's extensive range of IT connectivity and mounting products.
- Ergotron InccoreRackfinity serves as a distributor for Ergotron workspace optimization and ergonomic mounting solutions.
- SpaceXmajorKey customer partnership in aerospace sector, with Rackfinity serving as an infrastructure partner.
- RaytheonmajorKey defense industry customer partnership for infrastructure solutions.
- HP (Premium Refurbished Line)corePartnership with HP to launch premium line of refurbished and recertified IT equipment including laptops, mini PCs, servers, and accessories with warranties.
- Hewlett Packard EnterprisecoreAuthorized HPE & HP Business Partner offering HPE Renew Program with remanufactured products at 15-30% below new pricing with full warranty.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Rackfinity competitors and assessment
Company assessmentDirect peers
- CDW Corporation: CDW is one of the largest US-based B2B IT equipment resellers, selling servers, networking, and accessories to enterprise, government, and education buyers — directly comparable to Rackfinity's product categories and customer segments, only at vastly greater scale.
- Insight Enterprises: Insight is a global B2B IT solutions provider distributing hardware, software, and services with strong enterprise and public-sector presence; it competes head-to-head with Rackfinity for IT infrastructure and HPE/HP product deals.
- SHI International: SHI is a large privately-held IT reseller offering hardware, software licensing, and lifecycle services across enterprise, government, and education; comparable business model, customer base, and product mix to Rackfinity.
- Connection (PC Connection): Connection is a US IT solutions reseller serving enterprise, public sector, and SMB customers with servers, networking, and accessories — same distribution-led model as Rackfinity.
- Zones Inc. Zones is a US-focused IT solutions provider distributing enterprise hardware and offering configuration, deployment, and managed services; directly comparable to Rackfinity's e-commerce plus B2B services motion.
- ServerMonkey: ServerMonkey is a smaller US IT reseller specializing in new and refurbished servers, networking, and storage — directly comparable product mix and refurbished-equipment focus as Rackfinity's HPE Renew offering.
- Thinkmate: Thinkmate builds and resells custom servers, storage, and workstations with strong HPC and government exposure; comparable as a smaller-scale IT infrastructure specialist competing in adjacent server and storage categories.
Broad incumbents
- Dell Technologies (Dell Direct): Dell is a major OEM of servers, storage, and networking with a direct enterprise and government sales channel; it competes with Rackfinity for end-customer wallet share while also supplying it through partner programs.
- Hewlett Packard Enterprise: HPE is a primary OEM partner of Rackfinity (HPE Renew Program) but also sells direct via its own enterprise channel; comparable as the upstream incumbent whose products anchor Rackfinity's catalog.
- Newegg Business: Newegg Business is the B2B arm of Newegg, selling IT hardware, networking, and accessories with strong SMB and prosumer overlap; comparable e-commerce-first IT distribution motion to Rackfinity's storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rackfinity social profiles
Digital presenceRackfinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rackfinity leadership team
Management profileNumber of profiles
Profiles1 record
Rackfinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rackfinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rackfinity
What does Rackfinity do?
Rackfinity sells server racks, IT equipment, networking gear, computers, and rack accessories through an e-commerce storefront and direct B2B sales channels. The company distributes products from major manufacturers including HP, HPE, Kendall Howard, StarTech.com, and Ergotron, while also offering the HPE Renew Program of certified remanufactured hardware, custom IT kitting and deployment services, and the RackGold sub-brand for rack screws and cage nuts.
Is Rackfinity a public or private company?
Rackfinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rackfinity founded?
Rackfinity was founded in 2004. It employs 1 to 10 people.
Where is Rackfinity based?
Rackfinity is headquartered in Minneapolis, United States, in the North America region.
How does Rackfinity make money?
One revenue line is on record: hardware Sales.
Who are Rackfinity's main competitors?
Direct peers on record are CDW Corporation, Insight Enterprises, SHI International, Connection (PC Connection), Zones Inc., ServerMonkey and Thinkmate. Broad incumbents are Dell Technologies (Dell Direct), Hewlett Packard Enterprise and Newegg Business.
Does Rackfinity have an API?
No public API is recorded for Rackfinity.
What industry is Rackfinity in?
Rackfinity's product category is IT Equipment Distribution. Its primary akta.pro industry code is CRACAKAF, PCB, Prototyping Boards & Etching Supplies Retail. Its NAICS code is 423430 and its SIC code is 5045.