Geizhals
Geizhals is an Austrian online price comparison platform founded in 1997 that aggregates prices from roughly 395,000 merchants across 3.7 million products for consumers in Austria, Germany, and the broader EU, monetizing through affiliate commissions and merchant advertising.
- Company typePrivate
- Founded1997
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Geizhals firmographics
Firmographics- Name
- Geizhals
- Legal name
- Preisvergleich Internet Services AG
- Website
- https://geizhals.at
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geizhals is an Austrian online price comparison platform founded in 1997 that aggregates prices from roughly 395,000 merchants across 3.7 million products for consumers in Austria, Germany, and the broader EU, monetizing through affiliate commissions and merchant advertising.
- Ownership category
- akta.pro rank
Geizhals industry classification
Industry- Product category
- Price Comparison Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Geizhals is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Geizhals business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Commissions: Earn commissions when users click through to merchant partners and complete purchases. The platform redirects users to retailers via affiliate links and receives a commission for qualifying transactions.
- Merchant Advertising: Merchants pay for featured placements, highlighted deals, and advertising visibility on the platform to drive sales through the comparison service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Geizhals product offering
Product offeringCore offering
Geizhals operates an online price comparison platform that aggregates product prices from 395,722 active merchants across 3,711,612 listed articles and 256,524,839 tracked price points. Users access the service for free to compare prices, set wishlists with price alerts, browse curated daily deals, and read community reviews across categories such as hardware, electronics, household goods, sports, automotive, toys, games, software, and movies. The platform operates regional variants for Austria (geizhals.at), Germany (geizhals.de), and broader EU (geizhals.eu), with monetization through affiliate commissions and merchant advertising, and a sister service tarife.at for telecom and energy tariff comparison.
Product overview
Geizhals is a multi-platform price comparison service operating across Austria (geizhals.at), Germany (geizhals.de), and broader EU (geizhals.eu). The core offering is a price comparison portal that aggregates pricing data from 395,722 active retailers across 3,711,612 listed products with 256,524,839 prices. The platform encompasses product categories ranging from electronics and hardware to household goods, sports equipment, toys, games, software, and movies. Supporting features include wishlists with synchronized price alerts, a deals section highlighting daily bargains, a community forum with over 8 million posts, an editorial blog with product tests and buying guides, and native mobile apps for iOS, Android, and Huawei. Tarife.at operates as an integrated tariff comparison service covering mobile plans, broadband, electricity and gas. The network is operated by Preisvergleich Internet Services AG based in Austria.
Differentiator
Problem solved
Functional benefit
Brands
- tarife.at: A tariff comparison service for mobile plans, internet, electricity, and gas operated as part of the Geizhals network.
Products and services
- Geizhals.at Austrian price comparison portal enabling consumers to compare product prices across multiple retailers, with detailed category filters and features to assist purchasing decisions. Covers Hardware, Phones, Video/Foto/TV, Audio/HiFi, Household, Sports, Automotive, Toys, Games, Software, Movies, and Office/School categories.
- Geizhals.de
Quantifiable outcome
- Users can access 256+ million price points from 395K+ merchants in one platform
- +1 more outcomes
Companies that use Geizhals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Geizhals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Geizhals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- tarife.atcoreSister company operating as a dedicated tariff comparison service for mobile plans, internet, electricity, and gas. Cross-promoted on Geizhals platform with 'Tarife.at Logo' section linking to comparison tools. Both platforms fall under the broader Geizhals network.
- 395,722 Active MerchantscoreOver 395,000 merchant partners listing products on the Geizhals platform. Merchants include major retailers like Amazon.at, Media Markt, Proshop, and Alza. These merchants pay affiliate commissions when sales are driven through Geizhals product links.
- Apple (App Distribution)minorGeizhals mobile app distributed through Apple AppStore, enabling iOS users to access price comparison features on Apple devices.
- Google (App Distribution)minorGeizhals mobile app distributed through Google Play Store, enabling Android users to access price comparison features on their devices.
- Huawei (App Distribution)minorGeizhals mobile app distributed through Huawei AppGallery as an alternative distribution channel for users in markets where Google Play is not available.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Geizhals competitors and assessment
Company assessmentDirect peers
- Twenga: European price comparison engine operating across several countries with a similar merchant-paid model; comparable in product breadth and EU geographic scope.
- Idealo: Germany's largest price comparison platform, owned by Axel Springer. Operates the same affiliate + advertising model across DACH with comparable product breadth, making it Geizhals's closest functional counterpart.
- Billiger.de: German price comparison portal with similar product breadth (electronics, household, sports) and affiliate revenue model; competes head-on with Geizhals in the German-speaking market.
- Kelkoo Group: European price comparison and shopping service covering multiple EU countries with affiliate commissions — directly comparable operating model and pan-European footprint to geizhals.eu.
- Preisvergleich.de: German price comparison portal covering similar consumer electronics and household categories; smaller in scale but operates on the same affiliate-driven model as Geizhals.
- Ciao.de: German comparison portal operated by Klarna that historically combined price comparison with user reviews; directly comparable in DACH market positioning.
- Tarife.at (sister brand): Geizhals's own tariff comparison sister service for mobile, internet, electricity, and gas — same owner (Preisvergleich Internet Services AG), same model, adjacent vertical.
Broad incumbents
- Google Shopping: Google's own price-comparison and shopping results surface; a search-driven incumbent that aggregates merchant feeds and competes for the same high-intent comparison queries as Geizhals.
- Amazon: Vertically integrated marketplace with native comparison features and dominant traffic in Geizhals's core electronics category; constrains the addressable comparison market.
- Shopzilla (now Connexity): Long-running comparison shopping network with comparable affiliate revenue model; broader in scale and category coverage but thematically aligned with Geizhals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Geizhals social profiles
Digital presenceGeizhals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geizhals leadership team
Management profileNumber of profiles
Profiles2 records
Geizhals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geizhals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geizhals
What does Geizhals do?
Geizhals operates an online price comparison platform that aggregates product prices from 395,722 active merchants across 3,711,612 listed articles and 256,524,839 tracked price points. Users access the service for free to compare prices, set wishlists with price alerts, browse curated daily deals, and read community reviews across categories such as hardware, electronics, household goods, sports, automotive, toys, games, software, and movies. The platform operates regional variants for Austria (geizhals.at), Germany (geizhals.de), and broader EU (geizhals.eu), with monetization through affiliate commissions and merchant advertising, and a sister service tarife.at for telecom and energy tariff comparison.
Is Geizhals a public or private company?
Geizhals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geizhals founded?
Geizhals was founded in 1997. It employs 51 to 100 people.
Where is Geizhals based?
Geizhals is headquartered in Vienna, Austria, in the Europe region.
How does Geizhals make money?
Two revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are merchant Advertising.
Who are Geizhals's main competitors?
Direct peers on record are Twenga, Idealo, Billiger.de, Kelkoo Group, Preisvergleich.de, Ciao.de and Tarife.at (sister brand). Broad incumbents are Google Shopping, Amazon and Shopzilla (now Connexity).
Does Geizhals have an API?
No public API is recorded for Geizhals.
What industry is Geizhals in?
Geizhals's product category is Price Comparison Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5399.