Geizhals

Price Comparison Platformgeizhals.at

Geizhals is an Austrian online price comparison platform founded in 1997 that aggregates prices from roughly 395,000 merchants across 3.7 million products for consumers in Austria, Germany, and the broader EU, monetizing through affiliate commissions and merchant advertising.

Company typePrivate
Founded1997
HeadquartersVienna, Austria
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

Geizhals firmographics

Firmographics

Name: Geizhals
Legal name: Preisvergleich Internet Services AG
Website: https://geizhals.at
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 51–100 employees
Short description: Geizhals is an Austrian online price comparison platform founded in 1997 that aggregates prices from roughly 395,000 merchants across 3.7 million products for consumers in Austria, Germany, and the broader EU, monetizing through affiliate commissions and merchant advertising.
Ownership category
akta.pro rank

Geizhals industry classification

Industry

Product category: Price Comparison Platform
NAICS: General Merchandise Retailers (455)
SIC: Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
akta.pro secondary industries: Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

Price comparison platform
Product price aggregation
Shopping comparison service
Affiliate commerce network
Tariff comparison service

Where Geizhals is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

Geizhals business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

Affiliate/Referral Commissions: Earn commissions when users click through to merchant partners and complete purchases. The platform redirects users to retailers via affiliate links and receives a commission for qualifying transactions.
Merchant Advertising: Merchants pay for featured placements, highlighted deals, and advertising visibility on the platform to drive sales through the comparison service.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free consumer access

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Geizhals product offering

Product offering

Core offering

Geizhals operates an online price comparison platform that aggregates product prices from 395,722 active merchants across 3,711,612 listed articles and 256,524,839 tracked price points. Users access the service for free to compare prices, set wishlists with price alerts, browse curated daily deals, and read community reviews across categories such as hardware, electronics, household goods, sports, automotive, toys, games, software, and movies. The platform operates regional variants for Austria (geizhals.at), Germany (geizhals.de), and broader EU (geizhals.eu), with monetization through affiliate commissions and merchant advertising, and a sister service tarife.at for telecom and energy tariff comparison.

Product overview

Geizhals is a multi-platform price comparison service operating across Austria (geizhals.at), Germany (geizhals.de), and broader EU (geizhals.eu). The core offering is a price comparison portal that aggregates pricing data from 395,722 active retailers across 3,711,612 listed products with 256,524,839 prices. The platform encompasses product categories ranging from electronics and hardware to household goods, sports equipment, toys, games, software, and movies. Supporting features include wishlists with synchronized price alerts, a deals section highlighting daily bargains, a community forum with over 8 million posts, an editorial blog with product tests and buying guides, and native mobile apps for iOS, Android, and Huawei. Tarife.at operates as an integrated tariff comparison service covering mobile plans, broadband, electricity and gas. The network is operated by Preisvergleich Internet Services AG based in Austria.

Differentiator

Problem solved

Functional benefit

Brands

tarife.at: A tariff comparison service for mobile plans, internet, electricity, and gas operated as part of the Geizhals network.

Products and services

Geizhals.at Austrian price comparison portal enabling consumers to compare product prices across multiple retailers, with detailed category filters and features to assist purchasing decisions. Covers Hardware, Phones, Video/Foto/TV, Audio/HiFi, Household, Sports, Automotive, Toys, Games, Software, Movies, and Office/School categories.
Geizhals.de

Quantifiable outcome

Users can access 256+ million price points from 395K+ merchants in one platform
+1 more outcomes

Companies that use Geizhals

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Geizhals technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Geizhals partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

tarife.atcoreGTM or Marketing PartnerSister company operating as a dedicated tariff comparison service for mobile plans, internet, electricity, and gas. Cross-promoted on Geizhals platform with 'Tarife.at Logo' section linking to comparison tools. Both platforms fall under the broader Geizhals network.
395,722 Active MerchantscoreChannel Partner/ Reseller/ DistributorOver 395,000 merchant partners listing products on the Geizhals platform. Merchants include major retailers like Amazon.at, Media Markt, Proshop, and Alza. These merchants pay affiliate commissions when sales are driven through Geizhals product links.
Apple (App Distribution)minorChannel Partner/ Reseller/ DistributorGeizhals mobile app distributed through Apple AppStore, enabling iOS users to access price comparison features on Apple devices.
Google (App Distribution)minorChannel Partner/ Reseller/ DistributorGeizhals mobile app distributed through Google Play Store, enabling Android users to access price comparison features on their devices.
Huawei (App Distribution)minorChannel Partner/ Reseller/ DistributorGeizhals mobile app distributed through Huawei AppGallery as an alternative distribution channel for users in markets where Google Play is not available.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Geizhals competitors and assessment

Company assessment

Direct peers

Twenga: European price comparison engine operating across several countries with a similar merchant-paid model; comparable in product breadth and EU geographic scope.
Idealo: Germany's largest price comparison platform, owned by Axel Springer. Operates the same affiliate + advertising model across DACH with comparable product breadth, making it Geizhals's closest functional counterpart.
Billiger.de: German price comparison portal with similar product breadth (electronics, household, sports) and affiliate revenue model; competes head-on with Geizhals in the German-speaking market.
Kelkoo Group: European price comparison and shopping service covering multiple EU countries with affiliate commissions — directly comparable operating model and pan-European footprint to geizhals.eu.
Preisvergleich.de: German price comparison portal covering similar consumer electronics and household categories; smaller in scale but operates on the same affiliate-driven model as Geizhals.
Ciao.de: German comparison portal operated by Klarna that historically combined price comparison with user reviews; directly comparable in DACH market positioning.
Tarife.at (sister brand): Geizhals's own tariff comparison sister service for mobile, internet, electricity, and gas — same owner (Preisvergleich Internet Services AG), same model, adjacent vertical.

Broad incumbents

Google Shopping: Google's own price-comparison and shopping results surface; a search-driven incumbent that aggregates merchant feeds and competes for the same high-intent comparison queries as Geizhals.
Amazon: Vertically integrated marketplace with native comparison features and dominant traffic in Geizhals's core electronics category; constrains the addressable comparison market.
Shopzilla (now Connexity): Long-running comparison shopping network with comparable affiliate revenue model; broader in scale and category coverage but thematically aligned with Geizhals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Geizhals financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Geizhals leadership team

Management profile

Number of profiles

Profiles2 records

Geizhals funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Geizhals M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geizhals

What does Geizhals do?

Is Geizhals a public or private company?

Geizhals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Geizhals founded?

Geizhals was founded in 1997. It employs 51 to 100 people.

Where is Geizhals based?

Geizhals is headquartered in Vienna, Austria, in the Europe region.

How does Geizhals make money?

Two revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are merchant Advertising.

Who are Geizhals's main competitors?

Direct peers on record are Twenga, Idealo, Billiger.de, Kelkoo Group, Preisvergleich.de, Ciao.de and Tarife.at (sister brand). Broad incumbents are Google Shopping, Amazon and Shopzilla (now Connexity).

Does Geizhals have an API?

No public API is recorded for Geizhals.

What industry is Geizhals in?

Geizhals's product category is Price Comparison Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5399.