ADT Security
ADT Security is an Australia-wide electronic security provider operating a Grade A1 24/7 monitoring centre and delivering monitored alarms, CCTV, access control, live video monitoring, lone-worker, and medical-alert solutions across residential, SMB, and government/enterprise segments as a subsidiary of ASX-listed Intelligent Monitoring Group.
- Company typePrivate
- Founded1996
- HeadquartersRydalmere, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What ADT Security does
ADT Security (legal entity: Tyco Australia Group Pty Limited ACN 076 836 416 trading as ADT Security) is an Australia-wide electronic security solutions provider headquartered in Rydalmere, NSW, with 501-1,000 employees and branch offices in Sydney, Melbourne, Brisbane, Perth, and Adelaide. The company is a wholly-owned subsidiary of Intelligent Monitoring Group (ASX:IMB). ADT's core technological asset is its Grade A1 certified 24/7 monitoring centre—the highest accreditation available under Australian Standard AS 2201.1—backed by multi-state Security Master Licenses (VIC, SA, NSW, ACT, QLD, WA). The product portfolio spans home alarm systems, security cameras, video doorbells, automated home security, the ADT Mobile App, ADT Guard (live video monitoring), ADT Verified (video verification), ADT FindU (lone-worker GPS and panic-alarm platform with Apple Watch and Samsung Galaxy support), and the ADT Care sub-brand of monitored medical-alert devices (Safe-N-Go, Safe-N-Go Watch, Home Assure). On the enterprise side, ADT delivers CCTV, access control, perimeter/PSIM, and workforce management solutions tailored to mining, government, banking, transport, and healthcare customers.
Revenue mechanics rely on a recurring subscription backbone (alarm monitoring, video monitoring, enterprise contracts, ADT Care medical alerts) supplemented by one-time installation fees and hardware sales, including DIY Wi-Fi cameras and 3G-to-4G upgrade kits. Go-to-market spans inbound phone sales via the 131 238 hotline, online quote requests, professional installation, dedicated enterprise field-sales account managers, a self-serve DIY product line, and a Partner Program for security integrators combined with a customer referral program offering one free month of monitoring per successful referral. Customer segments cover residential homeowners (primary), small businesses (primary), and large commercial/enterprise accounts across government, financial services, mining, transport, healthcare, retail, and lone-worker verticals. The 2024 launch of ADT Guard and the multi-year 3G-to-4G migration across 24+ million Australians are the most visible recent strategic moves.
ADT Security firmographics
Firmographics- Name
- ADT Security
- Legal name
- Tyco Australia Group Pty Limited ACN 076 836 416 trading as ADT Security
- Website
- https://adtsecurity.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ADT Security is an Australia-wide electronic security provider operating a Grade A1 24/7 monitoring centre and delivering monitored alarms, CCTV, access control, live video monitoring, lone-worker, and medical-alert solutions across residential, SMB, and government/enterprise segments as a subsidiary of ASX-listed Intelligent Monitoring Group.
- Ownership category
- akta.pro rank
ADT Security industry classification
Industry- Product category
- Electronic Security Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Investigation and Security Services (5616)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)
- akta.pro secondary industry
- Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)
Keywords
Where ADT Security is headquartered
LocationHeadquarters
- HQ city
- Rydalmere
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
ADT Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Alarm Monitoring Services: Recurring monthly/annual monitoring fees for residential and business security systems. Includes 24/7 professional monitoring, alarm response, and security patrol services. Core subscription revenue stream.
- Video Monitoring Services: Premium monitoring services including live video monitoring, video verification, and cloud video storage. Higher-priced tier for enhanced surveillance capabilities.
- Security System Installation: Professional installation services for alarm systems, CCTV, access control, and integrated security solutions. One-time revenue from installation labor and system configuration.
- Hardware Sales: Sale of security equipment including alarms, cameras, sensors, video doorbells, and access control devices. Can be purchased as part of bundled packages or separately.
- ADT Care Medical Alert Services: Subscription-based personal alarm monitoring services for elderly and vulnerable individuals. Includes devices like Safe-N-Go and Home Assure with 24/7 monitored emergency response.
- Commercial Enterprise Solutions: Large-scale commercial security contracts for mining, government, banking, and transport sectors. Typically involves comprehensive security systems with ongoing monitoring and maintenance.
- Network Technology Upgrades: Revenue from upgrading customer systems from 3G to 4G networks. Customers may need hardware upgrades or entire system replacements to maintain monitoring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Security Packages |
| Subscription | Annual | Business Security Solutions |
| One time/ perpetual license | Pay-as-you-go | DIY Home Security Products |
| Subscription | Monthly | ADT Care Medical Alert |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
ADT Security product offering
Product offeringCore offering
ADT Security provides professionally monitored electronic security solutions for Australian residential, commercial, and government customers through a Grade A1 24/7 monitoring centre. Core offerings span monitored home and business alarm systems, live and verified video monitoring, access control, CCTV, and specialised personal safety solutions including medical alerts and lone worker GPS tracking. Revenue is primarily generated through recurring monitoring subscriptions bundled with hardware sales and professional installation services.
Product overview
ADT Security is an Australian security solutions provider offering a comprehensive portfolio of monitored security products and services for residential, commercial, and industrial applications. The offering spans three core brands: ADT Guard (live video monitoring with Grade A1 monitoring centre), ADT Verified (video verification), and ADT FindU (lone worker management). The residential portfolio includes home alarm systems, security cameras, video doorbells, Wi-Fi cameras, automated home security, and the ADT Mobile App for remote access. Business solutions encompass small business and large commercial security (CCTV, access control, perimeter monitoring, workforce management) serving mining, government, banking, transport, and retail sectors. ADT Care provides medical alarm solutions including Safe-N-Go, Safe-N-Go Watch, and Home Assure for elderly and vulnerable individuals. All core monitoring services are backed by ADT's 24/7 Grade A1 monitoring centres.
Differentiator
Problem solved
Functional benefit
Brands
- ADT Guard: Live video monitoring solution for homes and businesses with 24/7 professional monitoring.
- ADT Care
- ADT FindU
- ADT Safe-N-Go
- ADT Mobile App
- ADT Interactive
- ADT Smart Connect
- ADT Select
Products and services
- ADT Guard Live Video Monitoring
- ADT Verified Video Verification
- ADT FindU Lone Worker Platform
- Home Alarm Systems
- Home Security Cameras
- Video Doorbell
- DIY Home Security
- Automated Home Security Systems
- Wi-Fi Cameras
- Small Business Security
- Large Commercial Security
- Business CCTV and Cameras
- Access Control Systems
- Retail Security Solutions
- Perimeter Monitoring (PSIM)
- Commercial Workforce Management
- ADT Care Medical Alert Services
- Safe-N-Go Personal Alarm
- Safe-N-Go Watch
- Home Assure Personal Alarm
- ADT Mobile App
- ADT Smart Connect
Quantifiable outcome
- 4G network covers over 24 million Australians, enabling reliable connectivity for security systems nationwide
Companies that use ADT Security
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
ADT Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
ADT Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intelligent Monitoring Group (ASX:IMB)coreParent company of ADT Security Group Pty Ltd. Intelligent Monitoring Group is an ASX-listed company (ASX:IMB) operating monitoring businesses across Australia. ADT Security is part of this corporate group.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ADT Security competitors and assessment
Company assessmentDirect peers
- ADT Inc. The original US-based ADT corporation — the brand ancestor of the Australian operation. Offers the same core monitored alarm, video surveillance, and smart home security model in North America; directly comparable product portfolio and recurring subscription revenue model.
- Chubb Security Australia: Operates a comparable Australian monitored security, alarm, CCTV, and access control business serving residential, SMB, and enterprise customers. Direct head-to-head competitor in the same geography with overlapping product set and subscription model.
- Vivint Smart Home: US-based provider of professionally monitored smart home security, video, and automation on a subscription model. Closely comparable in product offering and recurring revenue structure, though focused on the North American market.
- Arlo Technologies: Smart home security camera specialist with cloud-based monitoring and subscription plans. Overlaps with ADT's Wi-Fi camera and video monitoring lines and competes for the same residential and SMB customers.
Broad incumbents
- Securitas Australia: Global security services incumbent with Australian operations covering electronic security, monitoring, guarding, and consulting. Overlaps with ADT in monitored alarms and enterprise security but operates at significantly broader scale across guarding services.
- Ring (Amazon): Amazon-owned DIY home security brand offering video doorbells, cameras, and alarm systems. A major disruptor in the residential security category with strong consumer brand recognition and price advantages from Amazon's scale.
- Honeywell Home / Resideo: Large diversified provider of security, comfort, and smart home solutions for residential and commercial customers. Overlaps with ADT in monitored alarms and video monitoring as part of a much broader portfolio.
Regional players
- Telstra Smart Home: Australian incumbent telco offering smart-home security bundles tied to its broadband and mobile plans. Competes directly in the Australian residential market and represents the bundled-telco threat to traditional monitored alarm providers.
Emerging players
- SimpliSafe: DIY home security pioneer offering self-install alarm systems with optional professional monitoring. Represents the no-contract, lower-priced competitive threat to ADT's residential subscription base.
- Frontpoint Security: US-based DIY home security provider with self-install systems and optional professional monitoring. Comparable subscription model targeting tech-savvy consumers who prefer to avoid traditional installation contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
ADT Security social profiles
Digital presenceADT Security compliance and trust
Trust signalCompliance2 records
ADT Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADT Security leadership team
Management profileNumber of profiles
ADT Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADT Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADT Security
What does ADT Security do?
ADT Security provides professionally monitored electronic security solutions for Australian residential, commercial, and government customers through a Grade A1 24/7 monitoring centre. Core offerings span monitored home and business alarm systems, live and verified video monitoring, access control, CCTV, and specialised personal safety solutions including medical alerts and lone worker GPS tracking. Revenue is primarily generated through recurring monitoring subscriptions bundled with hardware sales and professional installation services.
Is ADT Security a public or private company?
ADT Security is a private company. It is classified as corporate owned and is currently operating.
When was ADT Security founded?
ADT Security was founded in 1996. It employs 501 to 1,000 people.
Where is ADT Security based?
ADT Security is headquartered in Rydalmere, Australia, in the Oceania region.
How does ADT Security make money?
Seven revenue lines are on record. Alarm Monitoring Services are the primary driver. The others are video Monitoring Services, security System Installation, hardware Sales, ADT Care Medical Alert Services, commercial Enterprise Solutions and network Technology Upgrades.
Who are ADT Security's main competitors?
Direct peers on record are ADT Inc., Chubb Security Australia, Vivint Smart Home and Arlo Technologies. Broad incumbents are Securitas Australia, Ring (Amazon) and Honeywell Home / Resideo. Telstra Smart Home is listed as a regional player. Emerging players are SimpliSafe and Frontpoint Security.
Does ADT Security have an API?
No public API is recorded for ADT Security.
What industry is ADT Security in?
ADT Security's product category is Electronic Security Monitoring Services. Its primary akta.pro industry code is HSAHAAAA, Professional Monitoring (Burglar/Intrusion), with a secondary code of BPAKAFAA, Residential Alarm Monitoring (Burglar/Intrusion). Its NAICS code is 561621 and its SIC code is 8082.