Dojo
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
Dojo firmographics
Firmographics- Name
- Dojo
- Legal name
- DOJO
- Website
- https://dojo.do
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Dojo industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where Dojo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Dojo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: DOJO generates revenue through providing full-service creative agency services to brands, including campaign development, cultural strategy, and content creation. Revenue is derived from professional services engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dojo product offering
Product offeringCore offering
Dojo is a full-service creative advertising agency that develops brand-building campaigns, media planning, product launches, and integrated marketing strategies for major global and regional brands. The agency operates sub-brands KOGA (behavioral studies) and MOSHI (creator economy) to extend capabilities into research and influencer-driven content. Services span creative concept, strategy, production, and media execution for clients across consumer goods, entertainment, sports, and tech verticals.
Product overview
Dojo operates as a full-service creative agency composed of internal business units that work together to deliver cultural marketing campaigns. The core agency (Dojo) provides creative and strategic services, supported by KOGA (behavioral studies unit focused on decoding consumer insights) and MOSHI (creator economy unit that connects influencers with brands). The ecosystem functions as an integrated offering rather than standalone products, with each unit contributing specialized capabilities to campaign development.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Services
- KOGA
- MOSHI
Quantifiable outcome
- R$42M earned media for Bienal de São Paulo campaign with +652K visitors and 65% increase in lower-income audience
- +4 more outcomes
Companies that use Dojo
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Dojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dojo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- KOGAcoreKOGA is DOJO's behavioral studies unit that decodes consumer insights and crafts uncommon strategic plans to transform business challenges into actionable opportunities. This is an internal business unit within DOJO's ecosystem.
- MOSHIcoreMOSHI is DOJO's creator economy unit focused on bridging creators and brands to transform collaborations into authentic partnerships. This is an internal business unit within DOJO's ecosystem.
- Brazilian Paralympic Committee (CPB)flagshipPartnership with Brazilian Paralympic Committee for Paris 2024 campaign to reframe athlete identity and launch ASICS adaptive products co-created with Paralympic athletes.
Scale indicators10 records
Expansion highlights4 records
Dojo competitors and assessment
Company assessmentBroad incumbents
- Droga5 (part of Accenture Song): Globally recognized creative agency known for culturally impactful campaigns for clients such as The New York Times, Amazon, and HBO. Comparable to Dojo in cultural-creative positioning, but operates at significantly greater scale as part of Accenture Song.
- AKQA (part of WPP): Global creative and digital agency with offices in São Paulo and other major markets, part of the WPP network. Comparable to Dojo in full-service creative offering and Brazilian footprint, but with materially greater scale and access to WPP's media and data capabilities.
- Wieden+Kennedy: Iconic independent creative agency with global offices (Portland, New York, London, Tokyo, São Paulo). Comparable to Dojo for cultural-creative campaigns and independent ethos, with a São Paulo presence that creates direct competition for Brazilian brand mandates.
Direct peers
- Africa (Agência Africa): One of Brazil's largest independent creative agencies, headquartered in São Paulo with a similar full-service, culturally driven positioning. Direct competitor for Brazilian and LATAM brand mandates, with comparable blue-chip client rosters and Effie-level award history.
- Anomaly: Independent creative agency with offices in New York, Los Angeles, London, Shanghai, São Paulo, and Toronto. Direct comparable to Dojo in independent status, São Paulo presence, multi-market footprint, and full-service creative offering.
- Pereira O'Dell: Independent creative agency with offices in New York, San Francisco, and São Paulo, known for culturally driven campaigns. Direct comparable to Dojo in independent, founder-led, multi-market creative agency model serving global enterprise brands.
- 72andSunny: Independent creative agency with offices in Los Angeles, New York, and Amsterdam, known for culturally resonant campaigns. Comparable to Dojo in independent positioning, multi-market footprint, and brand-led creative work for global enterprise clients.
- Mother (Mother London/New York/Los Angeles): Independent creative agency network with offices in London, New York, and Los Angeles, known for full-service creative work for global brands. Direct comparable to Dojo in independent, founder-influenced culture, multi-market footprint, and brand-building focus.
- David (The Brand Agency): Independent creative agency known for campaigns for brands such as Burger King, Diesel, and The New York Times. Comparable to Dojo as a multi-award-winning independent creative shop serving global enterprise clients with culturally driven work.
- GUT (Gut. Miami/São Paulo): Independent creative network founded in Brazil with offices in São Paulo, Miami, and other markets, focused on bold, culturally resonant campaigns. Closely comparable to Dojo in size, geography (Brazil+US footprint), independent status, and award-winning creative work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dojo social profiles
Digital presenceDojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dojo leadership team
Management profileNumber of profiles
Profiles2 records
Dojo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dojo
What does Dojo do?
Dojo is a full-service creative advertising agency that develops brand-building campaigns, media planning, product launches, and integrated marketing strategies for major global and regional brands. The agency operates sub-brands KOGA (behavioral studies) and MOSHI (creator economy) to extend capabilities into research and influencer-driven content. Services span creative concept, strategy, production, and media execution for clients across consumer goods, entertainment, sports, and tech verticals.
Is Dojo a public or private company?
Dojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dojo founded?
Dojo was founded in 2018. It employs 101 to 250 people.
Where is Dojo based?
Dojo is headquartered in São Paulo, Brazil, in the Latin America region.
How does Dojo make money?
One revenue line is on record: creative Agency Services.
Who are Dojo's main competitors?
Broad incumbents on record are Droga5 (part of Accenture Song), AKQA (part of WPP) and Wieden+Kennedy. Direct peers are Africa (Agência Africa), Anomaly, Pereira O'Dell, 72andSunny, Mother (Mother London/New York/Los Angeles), David (The Brand Agency) and GUT (Gut. Miami/São Paulo).
Does Dojo have an API?
No public API is recorded for Dojo.
What industry is Dojo in?
Dojo's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 541810 and its SIC code is 7311.