LG HVAC USA

What LG HVAC USA does

LG HVAC USA, operating as LG Air Conditioning Technologies, is the U.S. heating, ventilation, and air-conditioning (HVAC) division of LG Electronics U.S.A., Inc., a wholly-owned subsidiary of Korean conglomerate LG Electronics Inc. (KRX: 066570). The unit manufactures and distributes a full-spectrum HVAC portfolio — anchored by its Variable Refrigerant Flow (VRF) Multi V series (Multi V i, Multi V S, Multi V 5) — spanning residential, light commercial, and commercial applications. Supporting product lines include duct-free systems (Art Cool premium line), ducted systems, Dedicated Outdoor Air Systems (DOAS), inverter heat pump chillers, rooftop units, inverter heat pump water heaters, and the MultiSITE VM3 building management platform built on the Niagara 4 Framework. Proprietary technology differentiators include LGRED° cold-climate heat (100% rated capacity down to 5°F), AI-driven Neutral Engine optimization on the Multi V i, the R-32 low-GWP refrigerant platform (one-third the global-warming potential of R-410A), and A2L-compliant systems with built-in refrigerant leak detection.

The business operates a B2B/B2B2C model, generating the majority of revenue from hardware equipment sales to a nationwide network of licensed HVAC contractors enrolled in the tiered LG Pro Dealer Program (Silver, Gold, Platinum). Distribution is augmented by national wholesalers such as Baker Distributing Co., and a dedicated enterprise field-sales team pursues large commercial projects — offices, hotels, multifamily housing, schools, and data centers. Customer-facing economics include the Assurance Care extended-warranty subscription program (5/10/12-year tiers at $90/$125/$150 per hour labor rates), professional training services delivered through six proprietary U.S. training academies and 20+ partner academies, and Synchrony-backed consumer financing promoted through Platinum dealers. Revenue is supplemented by services such as the LATS HVAC design tool and the LGMV monitoring application. The division has no publicly disclosed standalone revenue, operating within a parent-company structure that competes in a U.S. HVAC market projected to reach $7.93B by 2034 and a U.S. heat-pump market projected to grow at 9% CAGR to $31.86B by 2034.

Geographically, LG HVAC USA operates from its North American headquarters in Englewood Cliffs, New Jersey, and serves continental U.S. markets (with stated restrictions for Alaska and Hawaii). The parent company's HVAC products are sold in over 100 countries globally. Strategic positioning leverages the broader LG consumer-electronics brand (home appliances, mobile phones, televisions) to ease contractor and end-customer sales conversations, while three-dimensional regulatory tailwinds — the Inflation Reduction Act's HEEHRP and HOMES rebates (up to $8,000 per household), the Kigali Amendment, and the AIM Act — favor LG's R-32 platform and electric heat-pump portfolio against legacy HFC-based competitors.

Name

LG HVAC USA

Legal name

LG Electronics U.S.A., Inc.

Website

https://lghvac.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LG HVAC USA (LG Air Conditioning Technologies) is the U.S. HVAC division of LG Electronics U.S.A., Inc., manufacturing and distributing VRF, duct-free, ducted, and DOAS systems plus the MultiSITE building management platform to residential, light commercial, and enterprise customers through a nationwide Pro Dealer network.

Ownership category

akta.pro rank

Product category

Commercial HVAC Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK), HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Variable refrigerant flow systems
• Commercial HVAC equipment
• Duct-free split systems
• Heat pump technology
• Building automation controls

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Equipment Sales (Hardware): LG Air Conditioning Technologies generates the majority of its revenue from the sale of heating and cooling equipment — including VRF outdoor/indoor units, duct-free systems, ducted systems, DOAS, chillers, heat pump water heaters, and rooftop units — to contractors, distributors, and building owners through its Pro Dealer network and national distribution partners.
2. Extended Warranty (Assurance Care): LG offers extended service agreements (Assurance Care) providing coverage against unexpected repairs. Plans range from 5 to 12 years at varying labor rate options ($90/hr, $125/hr, $150/hr). Extended warranty terms are sold as add-ons to equipment purchases, providing recurring service revenue through LG DFS Warranty.
3. Professional Training Services: LG operates a network of six training academies across the U.S. providing hands-on and online courses in VRF, duct-free, and controls solutions. Training is offered to HVAC professionals, contractors, and technicians — supporting product adoption and customer loyalty while generating training fee revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

LG HVAC USA manufactures and sells residential, light commercial, and commercial heating, ventilation, and air conditioning (HVAC) equipment — including Variable Refrigerant Flow (VRF) Multi V systems, duct-free splits, ducted systems, Dedicated Outdoor Air Systems (DOAS), chillers, and heat pump water heaters — distributed through a tiered Pro Dealer network, national distributors, and direct enterprise sales. The company also provides the MultiSITE building management platform, LG ThinQ connected controls, and professional training through six national academies.

Product overview

LG Air Conditioning Technologies offers a comprehensive portfolio of residential and commercial HVAC solutions centered on its award-winning VRF (Variable Refrigerant Flow) Multi V series. The commercial lineup is anchored by the Multi V i (next-generation heat recovery heat pump), Multi V S (single-phase systems), and Multi V 5 systems, all supporting both ducted and duct-free indoor unit configurations. The portfolio includes Dedicated Outdoor Air Systems (DOAS), chillers, rooftop units, and heat pump water heaters. Building management is enabled through the MultiSITE VM3 platform supporting BACnet, LonWorks, and Fox protocols. Residential and light commercial offerings feature the Multi F series with LGRED° heat technology and the Art Cool decorative line. Supporting tools include LATS HVAC design software and LGMV monitoring/troubleshooting application. The ecosystem is connected via the LG ThinQ platform with Amazon Alexa and Google Assistant integration.

Differentiator

Problem solved

Functional benefit

Brands

• Multi V: Award-winning VRF (Variable Refrigerant Flow) series for commercial HVAC applications, including Multi V 5 and Multi V i heat recovery heat pump systems
• LGRED°
• Art Cool
• Multi V i
• MultiSITE
• ThinQ
• LG Pro Dealer Program
• MultiSITE Controls
• Multi F

Products and services

• Multi V i Heat Recovery Heat Pump

Quantifiable outcome

• Up to $250/month energy savings: comparable 2,500 sq ft homes cool for ~$250/month in summer; Greenovative Homes project cooled for ~$22/month using LG Flex Multi-Quad Zone system
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• California Heat Pump PartnershipcoreStrategic or Co-development Partner · 20 April 2026LG Electronics is a participant in the California Heat Pump Partnership initiative aimed at accelerating heat pump adoption and developing skilled HVAC professionals in California. The initiative aligns with California's building electrification goals and supports the opening of LG's Orange, CA Training Academy during California Heat Pump Week.
• University of Alaska Anchorage (UAA)coreStrategic or Co-development Partner · 10 December 2024LG and UAA opened dedicated heat pump labs at the university for cold-climate HVAC research, enabling LG to test and validate its heat pump performance under extreme cold conditions while supporting HVAC curriculum development. This research partnership supports LG's cold-climate heat pump technology development and provides educational value to the university.
• Hudson TechnologiescoreTechnology or Integration · 11 September 2024LG and Hudson Technologies collaborate to provide reclaimed, low-GWP refrigerants to LG HVAC customers. As regulatory pressure increases on high-GWP refrigerants (Kigali Amendment, AIM Act), access to reclaimed R-32 and R-410A refrigerants supports LG's sustainability goals and customer compliance needs throughout the product lifecycle.
• Synchrony (Synchrony Bank)coreGTM or Marketing Partner · 1 January 2024LG partnered with Synchrony Bank to provide exclusive financing programs to all LG Pro Dealers. The Synchrony LG Pro Financing Program offers everyday financing rates, promotional financing (up to 10% cash back for Platinum dealers), and seamless digital application tools — enabling contractors to close more sales by offering consumer financing at point of sale.
• Baker Distributing Co. (NASCAR Sponsorship)minorGTM or Marketing Partner · 15 February 2019LG Air Conditioning Technologies joined Baker Distributing's 2019 NASCAR Truck sponsorship, creating a joint marketing platform combining LG's HVAC product line with Baker's distribution reach and motorsports brand visibility.
• Baker Distributing Co.coreChannel Partner/ Reseller/ Distributor · 13 November 2018LG strengthened its relationship with Baker Distributing Co., a national HVAC/R distributor, through expanded product distribution and a co-sponsored NASCAR Truck Series sponsorship. Baker Distributing's nationwide distribution network complements LG's Pro Dealer program by ensuring product availability across major U.S. markets.
• Continental Automated Buildings Association (CABA)minorStrategic or Co-development Partner · 19 June 2018LG Electronics joined the board of directors of the Continental Automated Buildings Association (CABA), an industry organization focused on advanced home and building automation. This engagement supports LG's building automation strategy and positions LG's MultiSITE platform within the broader smart building ecosystem.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Trane Technologies: Major U.S. HVAC and building solutions incumbent formed from Ingersoll Rand's spin-off of Trane. Directly competes with LG's Multi V VRF and MultiSITE controls in commercial new construction and retrofit, with strong building automation capabilities (Trane Building Advantage).
• Rheem Manufacturing: U.S. manufacturer of heating, cooling, and water heating products sold primarily through contractor channels. Overlaps with LG's residential and light commercial HVAC lines, including the heat pump water heater category where LG recently expanded.
• Lennox International: U.S.-headquartered HVAC manufacturer focused on residential and light commercial systems. Overlaps with LG's residential duct-free, ducted, and light commercial offerings, with strong dealer and contractor distribution networks comparable to LG's Pro Dealer program.
• Carrier Global Corporation: U.S.-headquartered global HVAC incumbent (formerly part of United Technologies) with broad residential, commercial, and applied HVAC portfolios. Overlaps with LG in commercial VRF, duct-free, and rooftop systems, but Carrier's scale and U.S. manufacturing base differentiate its market position.
• Johnson Controls (York): Global building solutions company offering the York HVAC brand (chillers, air handlers, applied systems) and Metasys/Automated Logic building automation. Competes with LG's Multi V commercial VRF and MultiSITE BMS in mid-to-large commercial projects.

Direct peers

• Daikin: Japanese multinational and widely recognized global VRF leader with a comprehensive HVAC portfolio spanning residential, commercial, and industrial applications. Directly competes with LG across VRF, duct-free, and applied HVAC in U.S. commercial and light commercial segments.
• Samsung HVAC: Fellow Korean chaebol's HVAC division offering VRF, duct-free, and residential systems with overlapping distribution and technology approaches. Competes with LG in both U.S. commercial projects and global markets.
• Fujitsu General: Japanese manufacturer of duct-free and VRF air conditioning systems with a strong U.S. presence through the Halcyon and Fujitsu brands. Competes directly with LG in residential and light commercial ductless mini-splits and in smaller VRF projects.
• Mitsubishi Electric: Frequently cited as the VRF technology originator with the CITY MULTI platform; competing head-to-head with LG's Multi V series in U.S. commercial VRF. Also offers residential duct-free systems, building automation, and chiller lines that overlap with LG's portfolio.

Emerging players

• Bosch Home Comfort (including FHP): Bosch's U.S. HVAC business (formerly FHP Manufacturing) offers geothermal, duct-free, and ducted residential systems, plus light commercial VRF. Competes with LG in residential/light commercial with growing VRF ambitions and Bosch's strong brand recognition among homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LGHVACUSA
• YouTubeyoutube.com/channel/UCo291HE_Sq05ZXSYMxaicFw
• Facebookfacebook.com/lgusahvac
• LinkedInlinkedin.com/company/lg-air-conditioning-systems
• Instagraminstagram.com/lghvacusa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG HVAC USA