Diesel USA Group
Diesel USA Group is a privately held, family-owned distributor of diesel turbochargers, fuel systems, and emission components, operating seven US branches and an e-commerce site as the largest turbocharger distribution entity in North America.
- Company typePrivate
- Founded1950
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Diesel USA Group does
Diesel USA Group, Inc. is a privately held, family-owned diesel and turbocharger parts distributor founded in 1950 and headquartered in Louisville, Kentucky. The company operates seven physical branches across California, Indiana (three locations), Kentucky, and Ohio (two locations), and is positioned as the largest turbocharger distribution entity in North America. It distributes genuine OEM and aftermarket parts covering turbochargers, fuel systems, electrical components, exhaust and emission products (DPFs, EGRs), filtration, and engine components, with a multi-brand portfolio that includes Garrett (as Master Distributor), BorgWarner, Holset, Bosch, Cummins, Delphi, IHI, Mitsubishi, Denso, and others.
The business operates a hybrid B2B and B2C model: commercial fleet operators, individual vehicle owners, small shops, and industrial/off-highway buyers can purchase parts through walk-in retail branches, a vehicle-specific e-commerce site (year/make/model search), and phone or email ordering. Beyond parts distribution, the company generates service revenue through in-house machining, DPF cleaning, failure analysis and diagnostics, component repair, and remanufacturing — capabilities that create a one-stop-shop dynamic for diesel maintenance customers. Pricing is inquiry-based and not publicly listed.
Ownership and governance are concentrated in the Bailey family, with founder Lloyd Bailey having built the platform through a series of regional acquisitions (Fort Wayne Diesel Service, Turbo & Diesel Injection, Magiera Diesel Injection, Performance Turbochargers, Columbus Diesel Supply). The most recent strategic action was a 2020-2021 restructuring in which the Columbus facility transitioned from a service shop to a distribution warehouse and was rebranded Diesel USA Group, Columbus. No external investors, no funding rounds, and no M&A beyond organic regional roll-ups are evident in the source material. Revenue, headcount growth, and ownership details beyond the Bailey family are not disclosed.
Diesel USA Group firmographics
Firmographics- Name
- Diesel USA Group
- Legal name
- Diesel USA Group, Inc.
- Website
- https://dieselusa.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diesel USA Group is a privately held, family-owned distributor of diesel turbochargers, fuel systems, and emission components, operating seven US branches and an e-commerce site as the largest turbocharger distribution entity in North America.
- Ownership category
- akta.pro rank
Diesel USA Group industry classification
Industry- Product category
- Diesel Parts Distribution
- NAICS
- Other Engine Equipment Manufacturing (333618), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Engines & Turbines (3510)
- akta.pro primary industry
- Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)
- akta.pro secondary industries
- Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC), Exhaust & Emissions Aftertreatment Systems Manufacturing (EGR/DPF/SCR/Catalysts) (IMACAHAD), Turbochargers & Superchargers Rebuild/Remanufacturing (TLAKALAE)
Keywords
Where Diesel USA Group is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Diesel USA Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Parts Distribution: Sale of genuine OEM and aftermarket diesel and automotive parts including turbochargers, fuel systems, electrical components, emission products (DPFs, EGRs), filtration products, and engine components. They also offer associated services like machining, DPF cleaning, diagnostic services, component repair, and remanufacturing.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Diesel USA Group product offering
Product offeringCore offering
Diesel USA Group, Inc. is the largest distribution entity for turbochargers in North America, supplying genuine OEM and aftermarket diesel and automotive parts including turbochargers, fuel systems, electrical components, exhaust/emission products (DPFs, EGRs), filtration products, and engine components. The company also offers related technical services such as machining, DPF cleaning, diagnostic/failure analysis, component repair, and remanufacturing across 7 physical locations and an e-commerce channel.
Product overview
Diesel USA Group, Inc. operates as a parts distribution company representing the largest distribution entity for turbochargers in North America. The company offers a comprehensive portfolio of genuine auto and truck products organized into two main categories: products and services. Product offerings include Turbochargers (featuring Garrett, BorgWarner, Holset, IHI, Mitsubishi, and Schwitzer brands), Fuel Systems (Delphi, Bosch, Cummins, Ambac, Denso), Electrical Components (Delco Remy, Leece-Neville, Mitsubishi), Exhaust/Emission Products (DPFs and EGRs from Grizzly, Durafit, Skyline, Redline, RoadWarrior), Filtration/Additives (Fleetguard, Racor, Stanadyne), and Engine Components. Service offerings encompass Machining Services, DPF Cleaning, Diagnostic Services/Failure Analysis, Component Repair, Remanufacturing, and Parts Distribution. The company operates seven locations across California, Indiana, Kentucky, and Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Turbochargers
Companies that use Diesel USA Group
Customer profileSegments3 records
Ideal customer profiles3 records
Diesel USA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diesel USA Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Garrett (Garrett Motion)coreMaster Distributor for Garrett turbochargers. The Diesel USA Group has been providing Garrett Turbochargers for many years as a Master Distributor. They offer matching, customizing, maintenance and repair of Garrett Turbochargers and Garrett air coolers.
- BorgWarnercoreDistributor of BorgWarner turbochargers. Featured as a top brand and major supplier.
- HolsetcoreDistributor of Holset turbochargers. Featured as a major brand in their product lineup.
- BoschcoreDistributor of Bosch diesel systems and products. Featured brand for fuel systems and other components.
- CumminscoreDistributor of Cummins diesel products. Featured brand for engine components and fuel systems.
- DelphicoreDistributor of Delphi diesel products. Featured brand for fuel systems and other diesel components.
- IHI TurbochargerscoreDistributor of IHI turbochargers. Featured brand for turbocharger products.
- Mitsubishi TurbochargerscoreDistributor of Mitsubishi turbochargers. Featured brand in their product lineup.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Diesel USA Group competitors and assessment
Company assessmentBroad incumbents
- Dorman Products: Aftermarket auto and heavy-duty parts manufacturer/distributor with thousands of SKUs covering drivetrain, engine, and emissions. Comparable to Diesel USA on broad all-makes aftermarket coverage and ICE-powertrain concentration, though Dorman develops its own IP rather than acting as a pure distributor.
- Rush Enterprises: Largest Peterbilt truck dealer network in North America with significant parts, service, and collision center operations. Broader incumbent on commercial-truck parts distribution with an OEM-tied channel, comparable to Diesel USA's service-plus-distribution model.
- Standard Motor Products: Aftermarket engine and fuel-system parts manufacturer/distributor covering gasoline and diesel applications. Comparable to Diesel USA on the focus on engine and fuel-system aftermarket parts, though materially larger and with proprietary product lines.
- Genuine Parts Company: Parent of NAPA Auto Parts and other distribution businesses — a broad incumbent auto/industrial aftermarket distributor. Comparable to Diesel USA as a multi-brand parts distributor, though operating at vastly larger scale and across all vehicle categories including ICE passenger.
Direct peers
- FleetPride: Largest independent heavy-duty aftermarket parts distributor in North America with hundreds of branch locations. Compares directly to Diesel USA Group on target customer (commercial trucking fleets), product mix (powertrain/drivetrain parts), and service-plus-distribution model.
- TruckPro: Heavy-duty aftermarket truck parts and service retailer operating 150+ locations across the US. Direct competitor on the combination of turbochargers, fuel systems, electrical, and emissions parts plus in-store service for commercial trucks.
- Paccar Parts: OEM-owned parts distribution arm of Paccar distributing Kenworth and Peterbilt branded and all-makes parts through hundreds of dealer locations. Comparable to Diesel USA's turbo/all-makes aftermarket distribution model though vertically integrated into a truck OEM.
- HDA Truck Pride: Network of independent heavy-duty truck parts distributors and service centers across North America. Comparable to Diesel USA Group as an aggregated distribution network for powertrain components (turbochargers, fuel systems, electrical) targeting fleet customers.
- Velocity Vehicle Group: Daimler Trucks dealer group with full parts, service, and remanufacturing operations across the western US. Overlaps with Diesel USA on commercial-vehicle powertrain parts distribution and in-house reman/repair capability.
- Inland Truck Parts: Independent heavy-duty truck parts and service distributor with branches across multiple US states. Compares to Diesel USA Group on regional multi-branch distribution of drivetrain parts and in-house service offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diesel USA Group social profiles
Digital presenceDiesel USA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diesel USA Group leadership team
Management profileNumber of profiles
Profiles1 record
Diesel USA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diesel USA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diesel USA Group
What does Diesel USA Group do?
Diesel USA Group, Inc. is the largest distribution entity for turbochargers in North America, supplying genuine OEM and aftermarket diesel and automotive parts including turbochargers, fuel systems, electrical components, exhaust/emission products (DPFs, EGRs), filtration products, and engine components. The company also offers related technical services such as machining, DPF cleaning, diagnostic/failure analysis, component repair, and remanufacturing across 7 physical locations and an e-commerce channel.
Is Diesel USA Group a public or private company?
Diesel USA Group is a private company. It is classified as family owned and is currently operating.
When was Diesel USA Group founded?
Diesel USA Group was founded in 1950. It employs 11 to 50 people.
Where is Diesel USA Group based?
Diesel USA Group is headquartered in Louisville, United States, in the North America region.
How does Diesel USA Group make money?
One revenue line is on record: parts Distribution.
Who are Diesel USA Group's main competitors?
Broad incumbents on record are Dorman Products, Rush Enterprises, Standard Motor Products and Genuine Parts Company. Direct peers are FleetPride, TruckPro, Paccar Parts, HDA Truck Pride, Velocity Vehicle Group and Inland Truck Parts.
Does Diesel USA Group have an API?
No public API is recorded for Diesel USA Group.
What industry is Diesel USA Group in?
Diesel USA Group's product category is Diesel Parts Distribution. Its primary akta.pro industry code is TLAKAOAE, Powertrain, Engine & Drivetrain Parts Distribution (New/Reman), with a secondary code of IMACAHAC, Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake). Its NAICS code is 333618 and its SIC code is 5013.